Goodyear reveals UltraGrip Performance 3

Goodyear is set to launch the next generation of the popular UltraGrip winter tire range, the UltraGrip Performance 3. The innovative product takes a step forward in performance and fulfilling market needs.

With the trend towards larger and more powerful vehicles, like SUVs and EVs, consumer demand has shifted toward premium tires with a proven record for delivering high performance and efficiency.

The new UltraGrip Performance 3 reduces the complexity of the winter portfolio. The tire enters the market as the successor for both the UltraGrip 9+ and UltraGrip Performance+. By September 2023 it will be available in a comprehensive line-up in 94 sizes from 14 to 21 inches, to fit a wider range of passenger cars, compatible for internal combustion engine, electric and hybrid vehicles.

A consumer study conducted by Buzzback¹ on behalf of Goodyear found that the most important benefit of a winter tire was its ability to perform well in all winter conditions, on snow, wet and dry roads. This has driven Goodyear to deliver a versatile tire with an even more balanced winter performance than the already awarded predecessor.

Cutting edge technologies for leading performance

With a range of innovative features, Goodyear sets performance benchmarks. A recent test conducted by the independent German test authority TUEV Sued confirms that, compared to four premium competitors, UltraGrip Performance 3 leads in snow handling, wet braking and dry braking.²

The new Goodyear winter tire is based on latest technologies which take its performance to a next level. Special features make it a perfect fit for a wide variety of vehicles, including powerful EVs.

Snow Protect Technology provides increased sipe density offering a multitude of gripping edges for optimal traction and grip. In addition, “snow claws”, longer grooves at the shoulder edge, improve performance on soft and deep snow.

Wet Grip+ Technology with an optimised round footprint provides better water dispersion. Water is pushed to the side rather than to the front, which reduces the risk of aquaplaning and offers excellent performance in wet driving conditions.

Innovative 3D sipes in the shoulder part increase tire stiffness and improve performance on dry roads.

Thanks to special tire features which improve efficiency and reduce interior noise, UltraGrip Performance 3 winter tire is also EV-ready. Rolling resistance has been reduced by up to 3%³, and tire weight by up to 10%³ across the range. In addition, a more aerodynamic sidewall shape reduces turbulence and improves airflow.

Besides, a new noise cancelling pattern design reduces interior noise by up to 36% (up to 2 dBA) across the range.³  Goodyear’s SoundComfort Technology will be added in the future line-up resulting in a noise reduction of up to 50% (up to 4 dBA).⁴

To cope with the extreme torque of electric cars, UltraGrip Performance 3 offers an innovative wear resistant tread compound, while 3D sipes provide more stability to stand the stronger forces.

UltraGrip Performance 3 fits amongst the latest and most popular vehicles in the market, such as the Alfa Romeo Giulia, Audi A6/S6, BMW i4 M50, BMW 4-series Gran Coupé, Cupra Formentor, Tesla Model S Plaid or Smart #1, Toyota Aygo X or Volvo C40/XC40.

Sonia Leneveu, Director Marketing Consumer Europe, Goodyear: “We are excited to introduce the excellent UltraGrip Performance 3 to our trade partners, providing them with an outstanding product for all customers, and which simplifies their product portfolio.”

Comprehensive line-up covers 94 SKUS with 13 new sizes

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(1) Buzzback Winter Tire Exploratory: Claims Evaluation report, 2022

(2) Compared to the next best tested competitor. Tested against four latest designs from main competitors in winter high-performance segment (Bridgestone BlizzakLM005, Pirelli Cinturato Winter 2, 
Continental WinterContactTS 870, Michelin Alpin 6). Tested by TÜV SÜD Product Service GmbH in December 2021 – February 2022 by order of Goodyear. Tire size tested: 205/55 R16. Test car: VW Golf VIII, Test location: Goodyear Arctic Center Saariselkä. Goodyear Proving Grounds Mireval. Report number: 713234277-BM
Full details of the test report can be found at https://www.goodyear.eu/en_gb/consumer/tire-test-reports.html.

(3) Compared to predecessor UG Performance +

(4) Depending on the type of vehicle, its speed and road surface. Based on internal vehicle road measurements, tested February 2018, January 2018, November 2017 and October 2011 by Goodyear engineers in Luxembourg. Tyre size: 225/55R17 on VW Passat Alltrack and Ford Kuga and 255/45R18 on Audi A7.