Avon Tyres to showcase refreshed motorcycle tire range at EICMA
Avon Tyres will return to EICMA this year to showcase its refreshed motorcycle range and renewed brand identity to riders and industry professionals from around the world.
It is the second consecutive year that Avon will exhibit at EICMA, one of the world’s largest motorcycle exhibitions. The brand will bring its 'made to be different' philosophy to the show, alongside a focused motorcycle product portfolio, covering sport, touring, adventure, cruiser and classic applications.
Avon’s presence at EICMA marks another step in the brand's development within Goodyear’s motorcycle portfolio. Since joining the Goodyear family of brands in 2022, Avon has continued to strengthen its market position by combining its long-standing heritage with a modern product strategy and upgraded manufacturing capabilities.
At EICMA, Avon will showcase four flagship products that embody the brand’s independent spirit: Spirit ST for sport-touring motorcycles; 3D Supersport for hypersport riders; Roadrider MKII for classic motorcycles and Cobra Chrome for cruiser, touring and custom riders, now available in more sizes.
These four tires will be joined on the stand by Trailrider 2, a brand-new adventure-touring motorcycle tire, which is set for market launch in January 2027. With the statement ‘made to blaze your own trail’, Trailrider 2 is an 80:20 road:off-road focused adventure trail tire which will be available in no fewer than 20 sizes to fit the most popular adventure bikes.
The new product will take its place alongside Avon’s existing Trekrider and Streetrunner products, completing the most comprehensive public display of its motorcycle portfolio to date.
EICMA offers Avon a truly global platform to connect with riders, dealers and industry partners. The event welcomed more than 600,000 visitors last year, including almost 43,000 industry professionals from 167 countries.
Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear: “We’re looking forward to speaking with riders and partners at EICMA about our continued growth plans for Avon. EICMA is the world’s largest motorcycle exhibition and provides the ideal place to showcase our refreshed identity and tire range under the ‘made to be different’ philosophy.”
Adding to the excitement on the public days of the event, fans will have the opportunity to meet legendary stunt rider Rok Bagoros. With more than 3 million followers on social media, the Avon Tyres ambassador will be sure to attract a crowd for his appearance on the Avon Tyres stand on Friday 6 November at 11:30.
Visit Avon Tyres at EICMA at Fiera Milano in Milan, Italy: Hall 9, Booth U65, between Tuesday 3 and Sunday 8 November.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 63 000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
About Avon Tyres
Since 1904, Avon has been renowned for performance and innovation, and now accelerates into an exciting future as part of the Goodyear family. Avon uses its heritage to craft tires that deliver the value, confidence, styling and performance demanded by riders who dare to be different, whether they ride custom bikes, sport tourers, superbikes or anything in between. Avon. Made to be different.