Brussels,
10
March
2021
|
14:00 PM
Europe/Amsterdam

Goodyear launches new studded tire with unbeaten ice braking, snow braking & handling performance

UltraGrip Arctic 2 and UltraGrip Arctic 2 SUV are the latest additions to Goodyear’s award-winning winter portfolio 

 

 

March 10th, 2021; Brussels, Belgium – Today Goodyear announces its latest winter innovation, the new studded UltraGrip Arctic 2 tire for passenger cars and SUV. The tire comes with Arctic Eagle Claw - Goodyear’s next generation stud technology - and delivers excellent performance on ice and snow, while offering a more comfortable drive thanks to reduced interior noise levels compared to the predecessor.

Drivers in Russia and the Nordic and Baltic regions require tires that offer them performance and grip in tough and shifting winter conditions. According to a recent survey, 74% of consumers in Sweden and 89% in Russia are considering buying a studded product for their next purchase of winter tires**. 

Piotr Nagalski, Marketing Director, Goodyear Europe said: “The UltraGrip Arctic 2 has been developed to enable drivers to have the road control they seek during winter and at the same time give them a more comfortable drive on their next adventure.” 

 

The technologies behind the performance: 

  • Arctic Eagle Claw Stud unbeaten ice braking performance*

13%* better braking performance on ice compared to the next best tested competitor. The Arctic Eagle Claw stud has a sharp pin shape for optimal ice grip and an innovative anchoring system for improved stud retention of the tire which enables ice performance throughout the lifetime of the tire. In combination with increased number of studs, now up to 220 per tire, this leads to unbeaten ice braking performance*. 

  • Snow Grip Technology – unbeaten snow braking and handling* 

The new Snow Grip Technology provides strong performance in all snow conditions through wider grooves and higher edge density. All these improvements were proved by Test World, where UltraGrip Arctic 2 performed best in snow braking and handling in the test*.

  • Noise Control – 9% lower noise***

9% less interior noise compared to its predecessor *** due to optimized stud distribution and the implementation of a new stud cushion that absorbs noise when the stud hits the road. 

The new studded tires come with a lineup of 47 new SKUs for passenger cars covering sizes from 16 to 20-inch tires and 49 sizes for SUVs from 17 to 21-inch. All sizes will be introduced between May 2021 and February 2023. 

*Compared to the three latest available designs from main competitors in the studded tire segment (Michelin X-Ice North 4, Nokian Hakkapeliitta 9, Continental IceContact 2). Tested by Test World in January 2021 by order of Goodyear. Tire size tested: 225/55R17 101T XL, Test car: BMW 530d. Test location: Ivalo, Lapland. Full report available:
https://www.goodyear.eu/en_gb/consumer/tire-test-reports/tire-test-reports-winter.html
**Studded tire Survey conducted by Buzzback in Sweden and Russia, December 2020
***Internal test, compared to predecessor (205/55R16 94T XL Goodyear UG Ice Arctic)
About Goodyear

Goodyear is one of the world's largest tire companies. It employs around 62,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

For more information about Goodyear and its products, go to www.goodyear.com/corporate.