Tip Group’s South Europe region relies on Goodyear solutions to manage the tire supply for over 12,000 vehicles in France, Italy and Spain

Building on the global TIP Group-Goodyear partnership extension, this alliance delivers measurable results, drawn from TIP’s operational experience and customer feedback.

The rollout positions France as pilot and innovation hub, Spain as E-Job digital pioneer, and Italy as high-volume operations scale model.

Following the recent announcement of the contract extension between TIP Group and Goodyear, TIP continues to trust Goodyear for the supply of its trailer and truck tires, as well as related services. The goal remains to ensure maximum fleet availability, optimize tire performance, and minimize unexpected breakdowns, while reducing its carbon footprint.

In South Europe, The Goodyear solutions, deployed by TIP with a dual objective of economic and environmental performance, have enabled the company to increase by 50% its retreading rate and reduce tire-related CO₂ emissions by 15% over the past three years[1].

The South Europe deployment leverages each country's strategic strengths to drive regional excellence. France, the pilot country, used its diversified fleet and systematic data analysis to establish best practices for Spain and Italy. Spain achieved significant CO₂ emissions reduction while serving as the E-Job digital pilot for the entire region. Italy, with its high-volume vehicle and refurbishment requirements, benefits from a solution specifically tailored to ensure scalable and efficient operations.

Major Operational and Environmental Challenges

With a diversified owned fleet of nearly 12,000 vehicles in the region—semi-trailers, tankers, electric vehicles, and vehicles dedicated to environmental and sanitation markets—plus 3,300 vehicles under management contracts, TIP faced critical challenges: the impact of inflation on the tire budget, insufficient retreading rates relative to its objectives, non-homogeneous tire stocks across the Goodyear service provider network, tracking discrepancies between countries, and the need for continuous improvement to reduce the number of incidents impacting safety, reliability and operational efficiency. TIP’s objectives were clear: optimize tire management to simultaneously control costs, carbon impact, and the fleet’s environmental footprint, while ensuring vehicle safety and availability.

A Co-Created Solution Adapted to Each Market

Initiated in 2006, the project was co-constructed by TIP and Goodyear and has continuously evolved to deliver an optimized experience to TIP’s customers. Both partners jointly defined their roadmap, indicators, and objectives to establish a common, measurable framework adapted to each of the three countries.

The Goodyear solution is built on three pillars:

• Goodyear new premium tires and optimization of retreaded tires stock near operational areas to ensure better availability and reduce carbon footprint

• A shared IT interface between both companies enabling transparent, real-time performance tracking

• Continuous technical and operational support to optimize tire management throughout its lifecycle

Identifying best practices from each country made it possible to define a shared objective of performance improvement and environmental impact reduction.

Tangible and Measurable Results

This approach delivered compelling results. The retreading rate has multiplied by 1.5 between 2023 and 2025 across the region, accompanied by an optimization of the tire budget. From an environmental perspective, TIP has reduced its CO₂ emissions by 15% through improved retreading rates, service quality, and stock optimization. Finally, a 14% decrease in incidents was recorded across the region, accompanied by an improvement of operational efficiency and safety.

Taken together, these results support TIP Group’s broader ESG ambitions, fostering more sustainable fleet management while preserving operational efficiency and the value delivered to customers, as evidenced by the very positive feedback received by TIP teams.

Daniel GASPAR, Maintenance Leader South Europe Region TIP GROUP states: "Our partnership with Goodyear perfectly illustrates our commitment to sustainable performance. By combining operational excellence and environmental responsibility, we demonstrate that it is possible to reduce our costs while decreasing our carbon footprint, with no compromise on road user’s safety. This solid collaboration, based on trust and mutual listening, enables us to offer our customers superior service quality while respecting our CSR commitments and the specificities of each country."

Stefano Sgambati, Head of Fleet Mobility Sales Europe South Goodyear Commercial adds: "This strengthened partnership with TIP Group demonstrates the value of our customer-centric approach and our commitment to sustainable mobility. By working hand in hand with TIP teams, we have developed a tailored solution that addresses their operational challenges while significantly contributing to their environmental objectives. The results obtained prove that economic performance and environmental responsibility go hand in hand."

[1] Internal data from TIP Group internal documentation and analysis.