Goodyear Wrangler Duratrac RT launches in Europe
50/50 on/off-road premium tire meets the needs of modern off-road drivers
Goodyear Wrangler Duratrac RT is Goodyear’s premium 4x4 offering which offers a significant step forward in technology and performance compared to its predecessor, Goodyear Wrangler Duratrac. The tire, which is already available in many demanding global markets, is now also launched in Europe, with more sizes coming in Q4 2023.
This latest tire in the Goodyear 4x4 range is a 50/50 on/off-road premium tire offering that meets the needs of modern off-road drivers. Its bold appearance, toughness and comfortable handling make it an excellent fit for the current generation of off-road vehicles.
The Goodyear Wrangler Duratrac RT not only provides great performance off-road, but also a quiet and smooth ride on-road.
The Wrangler name can trace its heritage back to 1976. “RT” stands for rough terrain, marking the product’s great ability over rugged terrain. “RT” was used on the very first Wrangler tire, when the range was introduced for fitment on specialised 4x4 vehicles and had been a symbol for off-road performance ever since.
Designed for the roughest terrain, Goodyear Wrangler Duratrac RT is made for adventure. The historic Wrangler name is synonymous with durability and performance. In Europe, the SUV segment is expected to grow 5.5% year-on-year growth rate in the next five years1. The segment is dominated by premium and value brands, which make up 96% of the SUV summer off-road market2.
Customers increasingly require 4x4 tires to deliver exceptional performance on and off-road. A Goodyear survey3 found that 95% of customers want products that are durable, followed by ride comfort and mileage.
Go explore with Goodyear off-road technology
Goodyear Wrangler Duratrac RT is packed with the latest off-road technology that gives drivers excellent control, grip and confidence 4. Goodyear’s Tri-Shield technology uses reinforced materials to boost reliability and penetration resistance. The three-ply structure adds significant strength and tear resistance compared to a traditional two-ply construction, ideal for navigating harsh terrain.
DuraEdge technology provides the driver with grip even when traversing side slopes. The enhanced tread design extends over the sidewall, giving more protection against rocks and a more aggressive look to the tire’s shoulder.
Furthermore, Goodyear’s Optimized Tread Pattern excels in rugged conditions while providing excellent all-round performance and comfort on the road.
Laurent Colantonio, Goodyear Senior Director Technology Consumer Tires EMEA, explains the new product: “Goodyear’s next generation off-road tire is here, with a step forward in all areas, particularly performance, durability and aesthetics. Wrangler Duratrac RT is a product tailored to fulfil the demands of true off-road enthusiasts, with a growing consumer interest across the European market. The tire’s exceptional performance in durability, traction and its ability to handle challenging terrain perfectly represents Goodyear’s spirit of exploration.”
Goodyear will continue to roll out Wrangler Duratrac RT sizes during Q4 2023 for rim sizes of 15” - 19”. A total of 15 sizes will be available.
______________________________
- CAGR = 2022 - 2027
- Europe (excluding Turkey, Russia). Country: All. Brand group: All. Segment: All. Segment group: Consumer. Semester: All 2015 to 2022.
- IPSOS Goodyear Shopper Research 2021
- Goodyear is reminding to drive safely and to comply with applicable driving codes.
The Goodyear Wrangler Duratrac RT is available for replacement use on the illustrated Ford Raptor.
Goodyear is one of the world's largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.