Goodyear provides insights into fastest-growing all-season tire segment
According to this year’s report on the European tire market conducted by ETRMA, all-season tires have become the industry’s fastest-growing segment1. This is driven by all-season tires’ versatility and convenience, as well as changing European regulations.
Goodyear’s research and development has resulted in the development of a stronger-than-ever offering of all-season products. Goodyear’s all-season tire dynasty dates back to 1985, with the first iteration of the Goodyear Vector family. Goodyear’s third generation of the Vector 4Seasons has become an award-winner across Europe, including top spots in leading titles like Auto Express, Auto Bild, Tyre Reviews, WhatTyre and Gute Fahrt2. Goodyear has also been named the prestigious title of Auto Bild’s top manufacturer of the year of all-season tyres for two consecutive years3. With Vector 4Seasons Gen-3, Goodyear was the first tire manufacturer to introduce an all-season tire with both the 3 Peak Mountain Snow Flake (3PMSF) label and the best level (class A) of rolling resistance for an original equipment (OE) application.
Today’s car buyers are choosing larger and more premium cars, often equipped with bigger wheel sizes. The ever-growing demand for premium electric cars and compact SUVs has played a major role in this trend. With the market growth of these car segments, tire sizes grew as well. Since 2015, a growth of A segment tires (17” and above) has been observed; on average, the market has increased by 8.4% year-on-year1. Another trend seen in the tire market has been the constant growth in popularity of all-season tires, bringing the convenience of a multi-season product.
Tire rules for winter differ depending on the market. Many countries, such as Germany or Austria, have long had tire regulations based on the weather and time of year. Increasingly other countries, such as France, are also introducing seasonal tire regulations. Depending on the region, tire regulations require the ‘M+S’ (Mud + Snow) and 3PMSF marking, indicating the tire is suitable for snowy and icy conditions. For the end user, this means they need at least two sets of tires for different times of the year or driving in different regions. The Goodyear Vector 4Seasons Gen-3 features the necessary markings to comply with European legislation all year long.
In 2020, Europe experienced its warmest winter since 1981, which directly impacted drivers. Rain and black ice became more commonplace at the expense of snowy and icy roads4. This has led to the increased need for tires that can perform well in wet and icy road conditions as opposed to snowy, further increasing market demand for all-season products.
The ETRMA report shows that the all-season segment of tires is currently the fastest growing in the market. In the last seven years, the average year-on-year growth rate reached 21.7%1. One of the contributing factors is that an increasing number of premium car manufacturers are deciding to equip their vehicles with all-season tires or make them available to the customer as an optional feature. In 2021, the growth reached 36.9%.
The expanding market is also visible in the Goodyear all-season range. Since 1985, the company’s all-season tire range has grown significantly since the introduction of the first Vector model up to today’s Vector 4Seasons Gen-3 range, including specific variants for car, SUV and Cargo vehicles. In 2022, the Vector 4Seasons Gen-3 range has 176 SKUs available including 34 SUV and 39 Cargo fitments. There are also new sizes coming for 2023. This breadth of fitments covers many of the most popular vehicles on the road today, including electric cars such as the Volkswagen ID3/ID4, BMW iX3, Mercedes EQA and Peugeot e-208/e-2008. It is also available as an OE fitment for the Peugeot 2008/3008/5008, and DS3 Crossback.
Drivers want to be ready for any season and feel safe in any weather conditions. The newest generation of all-season tires brings the convenience of a single set able to cope with severe winter road conditions whilst providing comfort and efficiency in the summertime. This is extremely important for users of EVs, where maximising range can affect purchasing decisions and buying habits. Goodyear Vector 4-Seasons Gen-3 achieves a class A rating on the European tire label rating, underling its low rolling resistance, helping vehicles’ energy efficiency. Furthermore, the newest generation of Vector provides improved mileage over competitors giving drivers the longevity they demand5.
Robbert Schurink, Goodyear Product Manager Premium Brands Consumer Europe,
commented: “The all-season segment of tires has seen significant growth in the last decade, driven by changing European regulations and the ultimate versatility and convenience for drivers. Over 20%1 average YOY increase rate of the segment speaks for itself, and we’re ready for it. Significant efforts were put into research and development, resulting in the newest generation of our all-season range - Vector 4Seasons Gen-3 alongside our other multiple award-winning tires providing drivers with excellent driving performance in all weather conditions all year long.”
1Data taken from the 2022 ETRMA report on the European tire market, https://www.etrma.org/
4United Nations Climate Change Conference 2021 (COP26), Met Office, https://www.metoffice.gov.uk/research/climate/understanding-climate/uk-and-global-extreme-events-heavy-rainfall-and-floods.
5Data based on two independent tests. Auto Bild. September 2021, Issue 39. Longevity test conducted by DEKRA Test Center, on Michelin request, December 2020, on dimension 205/55 R16 94V XL on VolkswagenGolf 7 comparing Michelin CrossClimate 2 (100%); Continental AllSeasonContact (100,8%), Goodyear Vector 4Seasons Gen-3 (108,4%), Bridgestone Weather Control A005 EVO (69,7%), Pirelli Cinturato All Season Plus (96,9%). Longevity test run in average real usage (D50) with 14.460 km run and extrapolated longevity at 1.6mm.