Goodyear Partners with Lexus to Shape the Future of Electric Mobility

BRUSSELS, March 5th, 2020 – Representing Lexus’ bold new vision of vehicle electrification, the Lexus LF-30 Electrified concept celebrates the brand’s 30th anniversary and is designed to promise a dynamic driving experience like no other. This unique concept vehicle was originally presented sitting on four bespoke Goodyear concept tyres at the 2019 Tokyo Motor Show. It was presented again on Tuesday, March 3rd at Lexus’ live press conference during the Virtual Press Day of the 2020 Geneva International Motor Show.

Goodyear’s concept tyres are tailor-made to benefit the modern, sleek and sporty design of the Lexus. They support EV motors and are designed to improve the overall comfort and performance of the car.

“We are proud to have worked on this project with Lexus, a company that has been pioneering innovations in mobility for 30 years”, explains Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, “This collaboration demonstrates once again the critical role tires can play in shaping the future of electric mobility.”

The LF-30 Electrified concept tyre includes several innovative features:

  • EV motor cooling: Drawing on Goodyear’s expertise in aerodynamics, the concept tyres are designed to improve the cooling of the EV motors. Cool air enters through the front bumper intake and fins on the tyres drive the flow towards the electric motor positioned behind each wheel. The hot air produced by the EV motor is then expelled towards the outer edge of the rim of the LF-30 Electrified.
  • Reduced aerodynamic drag: The tyre design along with the outer tire shape would improve the Lexus’ aerodynamics by reducing drag, resulting in higher efficiency and battery range.
  • Noise reduction through biomimicry: Goodyear found inspiration in nature when designing the concept tyres. The leading edges of the cooling fins are covered with fine velvet like on the wings of an owl, which enables the predator to silently catch their prey at night. Through this biomimetic solution, the rolling noise of the tire would be reduced to a minimum.

Goodyear’s concept tyre for the Lexus LF-30 Electrified concept comes in a 285/35R24 size.


Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.eu.

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To find out more about how Goodyear is shaping the future of electric mobility visit our website: https://www.goodyear.eu/en_gb/consumer/why-goodyear/geneva-march-2020.html

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