Goodyear continues to drive fleet efficiency with the Drive Results Tour 2025

Goodyear announces the continuation of its Drive Results Tour in 2025. The tour will travel across Europe, bringing transport industry professionals a hands-on experience of comprehensive Goodyear Total Mobility offering. This year’s tour will place an even stronger emphasis on Goodyear’s latest products and innovations, including EQMAX and EQMAX ULTRA new tire range, Tires-as-a Service offering or Goodyear TPMS Connect.

Bringing efficiency on the road

Throughout the Drive Results Tour 2025, visitors will get an exclusive look at Goodyear’s latest advancements in tire technology and mobility solutions for fleets such as:

• Goodyear EQMAX and EQMAX ULTRA – new tire range designed to support the evolving needs of fleets. With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tires deliver up to 20% better mileage and up to 6% improved rolling resistance compared to their predecessors[1]. Additionally, these tires are made with up to 55% sustainable materials[2] and are Electric Drive Ready[3].
• Goodyear’s Tires-as-a-Service offering– this subscription-based offering can take tire management to the next level, combining Goodyear’s premium products, predictive analytics, and service network into a comprehensive solution. Fleets leveraging this service can reduce emergency breakdowns and lower fuel consumption, thereby improving their total cost of ownership[4].
• Goodyear TPMS Connect – With the latest EU regulations requiring TPMS on new vehicles, Goodyear TPMS Connect ensures fleets can integrate their existing OEM-installed TPMS into Goodyear’s intelligent ecosystem. This plug-and-play solution enhances visibility by allowing fleet managers to monitor tire performance remotely, preventing costly downtime and optimizing maintenance strategies[5].

An interactive tour experience

As part of its European journey, the Drive Results Tour 2025 will engage transport and logistics professionals in both tailored settings and high-profile industry events. Visitors will have the opportunity to interact with Goodyear’s experts and gain insights on how its latest fleet mobility solutions can drive their businesses forward.

The tour will once again mark its presence at major industry trade fairs as well as the Goodyear FIA European Truck Racing Championship (ETRC). Additionally, Goodyear Drive Results Vans will be on the road, ensuring even more fleets and dealers across Europe have access to live demonstrations and tailored consultations with Goodyear experts.

A key attraction of the tour will remain Goodyear’s mobile showroom truck, which serves as an advanced demonstration space. The specially designed truck features product and solution displays, interactive screens, and digital application demonstrations, allowing visitors to explore the full benefits of Goodyear’s fleet management solutions in a hands-on way.

A continued commitment to transport fleet’s efficiency

"We are thrilled to continue the Drive Results Tour in 2025 and showcase our offering potential impact directly to fleets across Europe," said Maciej Szymański, Marketing Director Goodyear Commercial EMEA. "With elements like Goodyear EQMAX and EQMAQ ULTRA, Tires-as-a-Service or TPMS Connect, we are taking another step forward in providing smart and efficient products and mobility solutions that can help fleets improve efficiency, reduce operational costs, and meet evolving industry challenges. We look forward to another year of engaging discussions, valuable demonstrations, and meaningful connections with European fleets.”

About Drive Results Tour

Drive Results Tour is Goodyear’s commitment to helping fleets enhance efficiency, sustainability, and cost-effectiveness. By showcasing its Goodyear Total Mobility suite, including premium tires and intelligent tire management solutions, the tour offers fleet operators with various opportunities to reduce operating costs, optimize fuel efficiency, and increase vehicle uptime.

[1] in comparison to predecessor, based on internal Goodyear data

[2] Goodyear defines sustainable material as a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable; or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS mass-balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: www.iscc-system.org/certification/chain-of custody/mass-balance/)) material.

[3] https://news.goodyear.eu/goodyear-unveils-eqmax-and-eqmax-ultra-a-new-generation-of-premium-truck-tires-focused-on-sustainability-and-performance/

[4] https://news.goodyear.eu/goodyear-introduces-a-subscription-based-tires-as-a-service-offering-designed-to-reduce-total-cost-of-ownership-for-fleets/

[5] https://news.goodyear.eu/goodyear-launches-tpms-connect-for-seamless-integration-with-tpms-hardware-installed-as-original-equipment/