Dębica Presto: The all-new budget summer tire designed for versatile vehicle usage

Dębica is pleased to announce the launch of the Dębica Presto, the latest high-performance summer tire with a robust construction suitable for modern SUVs, excellent wet grip and efficiency. The first new SKUs have been available since January, and a total of 22 new sizes will be on the market by August 2024.  

 The Dębica Presto range is focused between 16 and 19 inches, reflective of the evolving consumer demand towards larger SUVs. In addition, the new tire addresses the increasing importance of the budget summer tire segment which has grown by 3.6% over the last five years. ¹ 

 Dębica Presto features a number of technologies designed for versatile applications, delivering dependable performance and robustness also for larger vehicles. In addition, its excellent fuel efficiency is thanks to a low rolling-resistant tread compound, making it ideal for budget-conscious drivers.  

 A water-evacuating tread pattern helps braking on wet surfaces, offering the driver a more reliable feel in wet conditions. The robust construction gives the tire a wide range of possible fitments, many of which are suitable for the latest SUVs.  

 Sonia Leneveu, Director Marketing Consumer Europe, Goodyear: “With the launch of Dębica’s latest summer tire, the brand continues to position itself as a strong player within the budget summer tire market. Dębica Presto will be available in 22 sizes, which respond strategically to market trends and offer customers quality products at a competitive price point.” 

 Dębica Presto SKUs 2024  

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 (1) GFK sell-out data summer tires 2019-2023 from 9 EU countries: Austria, France, Germany, UK, Portugal, Spain, Romania, Italy, Greece