Sava Intensa SUV 2 focuses on budget segment with range expansion

Sava is pleased to announce the expansion of its summer tire Intensa SUV 2 range, with 15 new sizes for the SUV market. 

The European car market continues to evolve towards SUVs, with the transition to EV and hybrid powertrains accelerating the growth. Forecasts predict a compound annual growth rate of 5.5% ¹ in the SUV market between 2022 and 2027. In the second half of 2022, more than half of new cars sold in Europe were SUVs. ²

The Sava Intensa SUV 2 fulfills the needs of consumers in the summer SUV budget segment.  The tire features an innovative SUV compound technology providing larger vehicles reliable performance on wet surfaces. 

Stiffened outside shoulder blocks offer enhanced strength and stiffness, helping to ensure better corner grip, stability, and precision control on dry roads. Meanwhile, a low rolling resistance tread compound rating makes it robust, helping to save money and maximize vehicle range.

Sonia Leneveu, Director Marketing Consumer Europe, Goodyear: “As Sava prepares to grow its share of the market in the budget segment, the launch of these new sizes puts the brand in a strategically strong position to capitalize on the growth of the SUV market. The Sava Intensa SUV 2 is an excellent choice for price sensitive drivers looking for a reliable high-performing SUV tire.”

New SKUs 2024

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1. Goodyear data science modelling forecast May 2023
2. ACEA – New Cars in EU by Segment https://www.acea.auto/figure/new-passenger-cars-by-segment-in-eu/