Sava Intensa SUV 2 focuses on budget segment with range expansion
Sava is pleased to announce the expansion of its summer tire Intensa SUV 2 range, with 15 new sizes for the SUV market.
The European car market continues to evolve towards SUVs, with the transition to EV and hybrid powertrains accelerating the growth. Forecasts predict a compound annual growth rate of 5.5% 1 in the SUV market between 2022 and 2027. In the second half of 2022, more than half of new cars sold in Europe were SUVs. 2
The Sava Intensa SUV 2 fulfills the needs of consumers in the summer SUV budget segment. The tire features an innovative SUV compound technology providing larger vehicles reliable performance on wet surfaces.
Stiffened outside shoulder blocks offer enhanced strength and stiffness, helping to ensure better corner grip, stability, and precision control on dry roads. Meanwhile, a low rolling resistance tread compound rating makes it robust, helping to save money and maximize vehicle range.
Sonia Leneveu, Director Marketing Consumer Europe, Goodyear: “As Sava prepares to grow its share of the market in the budget segment, the launch of these new sizes puts the brand in a strategically strong position to capitalize on the growth of the SUV market. The Sava Intensa SUV 2 is an excellent choice for price sensitive drivers looking for a reliable high-performing SUV tire.”
New SKUs 2024
Start of Supply
215/60R17 96V INTENSA SUV 2
215/65R17 99V INTENSA SUV 2
225/55R19 99V INTENSA SUV 2
235/55R17 103V INTENSA SUV 2 XL
235/55R18 100V INTENSA SUV 2
215/70R16 100H INTENSA SUV 2
265/65R17 112H INTENSA SUV 2
225/60R17 99V INTENSA SUV 2
225/60R18 100H INTENSA SUV 2
235/50R19 99V INTENSA SUV 2 FP
235/55R19 105V INTENSA SUV 2 XL
225/65R17 102H INTENSA SUV 2
225/70R16 103H INTENSA SUV 2
255/60R18 112V INTENSA SUV 2 XL
235/60R16 100H INTENSA SUV 2
245/70R16 111H INTENSA SUV 2 XL
- Goodyear data science modelling forecast May 2023
- ACEA – New Cars in EU by Segment https://www.acea.auto/figure/new-passenger-cars-by-segment-in-eu/
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.