Birmingham, UK,

Goodyear appoints new Consumer Sales General Manager UK & Ireland

Jaap Van Wessum is appointed Sales General Manager Consumer UK & Ireland and Cooper Europe.

Goodyear has announced the appointment of Jaap van Wessum as Sales General Manager Consumer UK & Ireland and Cooper Europe. Van Wessum will lead Consumer Sales within the UK & Ireland alongside leading the Cooper Europe business. He will also have responsibility for Goodyear’s legal entity within the UK and Ireland.

Van Wessum joins the Goodyear UK & Ireland team with a wealth of industry knowledge. Since March 2018, he has led the Cooper organisation across Europe, where he previously held the role of Sales Director Europe. Prior to joining Cooper, he spent eight years with Apollo Vredestein BV as country manager, as well as leading its Sales & Marketing organisation.

Pravesh Amtha, outgoing Sales General Manager Consumer UK & Ireland, will take an expanded leadership role managing a portfolio of strategic business projects across Goodyear’s EMEA business. 

Talking about his appointment, Jaap said: “I am thrilled to be taking on this expanded role. The Goodyear UK & Ireland team are very focused on maintaining strong customer relationships and developing second-to-none marketing campaigns supporting our customer base to meet their goals, this will remain our focus going forward.”

Commenting on the new appointments, Hakan Bayman, President Consumer Europe at Goodyear, said: "We are delighted to welcome Jaap into Goodyear in the UK & Ireland. His knowledge and experience will be a key enabler for the success of the local business as we strengthen our shared focus on customers, innovation and high-quality products and solutions. Many thanks to Pravesh for his leadership of the UK and Ireland business since 2019. He has my full support as he shifts his talent and nearly 20 years of experience to our EMEA business.”

About Goodyear

Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to