Birmingham, UK,

Goodyear announces new leadership roles for Europe North region

Goodyear has announced the appointment of Ben Crawley as Sales General Manager Replacement Consumer Europe North and Rob van Leersum as Sales General Manager Replacement Truck Europe North. 

These new roles take overall responsibility for Goodyear’s replacement sales for the consumer and commercial businesses in BeNeLux, Nordics, UK and Ireland. The roles will provide a more simplified leadership structure, with fewer decision-making layers, which will improve agility and allow faster response times for customers. 

Crawley joined Goodyear in 2002 and progressed his career through the UK&I sales and marketing team. Most recently he held the role of Director Motorsport Consumer Europe, leading motorsport activities across Europe, bringing the Goodyear brand back into racing. 

Van Leersum joined Goodyear over 30 years ago as an Account Manager, since then he has had a varied and successful career within commercial tyre sales for the Company holding roles of increasing responsibility over the years and most recently as the General Manager Commercial Tires BeNeLux. 


About The Goodyear Tire & Rubber Company

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to