Articles tagged with 'brands' | Goodyear EMEA

Following the recent announcement that Cooper Tires will become Goodyear’s predominant second-tier consumer brand in EMEA, the company today shared further strategic details—reinforcing its commitment to a comprehensive, competitive offering across …

The Goodyear Tire & Rubber Company today announced a strategic evolution in its EMEA brand portfolio, positioning Cooper Tires as its sole second-tier brand. This move reflects Goodyear’s commitment to delivering a comprehensive and competitive …