<![CDATA[Goodyear EMEA Newsroom]]> https://news.goodyear.eu/en/ en Tue, 08 Sep 2026 02:31:19 +0200 Thu, 23 Oct 2025 16:11:59 +0200 <![CDATA[Goodyear EMEA Newsroom]]> https://content.presspage.com/clients/150_2368.png https://news.goodyear.eu/en/ 144 Cooper Tires accelerates growth with expanded consumer product range https://news.goodyear.eu/en/cooper-tires-accelerates-growth-with-expanded-consumer-product-range-uk/ https://news.goodyear.eu/en/cooper-tires-accelerates-growth-with-expanded-consumer-product-range-uk/725413Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.  

]]>Following the recent announcement that Cooper Tires will become Goodyear’s predominant second-tier consumer brand in EMEA, the company today shared further strategic details—reinforcing its commitment to a comprehensive, competitive offering across consumer segments. The strategy builds on the consistency, proven durability and heritage that have long defined Cooper. 

With significant investments in product development and building on its strong heritage dating back to 1914, Cooper will offer a wide range of Passenger, 4x4, and Light Truck products across all seasonality and consumer vehicle types. 

“Cooper Tires is entering a new chapter,” said Ben Glesener, senior technology director, Product Development, Consumer EMEA. “Known for producing dependable tires that deliver on their promises, we will continue to bring a reliable, high-performing range to the market by leveraging proven technologies from across our portfolio. The enhanced range will continue to deliver on Cooper’s track record of reliability and performance.” 

“With more than 500 SKUs across Passenger, 4x4, and Light Truck segments, Cooper’s offering starting in 2026 will be both broad and deep, ready to meet the evolving needs of drivers,” added Glesener. 

The brand’s renowned 4x4 specialization remains a cornerstone of its identity. The Discoverer AT3 Sport 2 will continue as one of the 4x4 hero products, supported by a lineup of 33 SKUs. 

By January 2026, Cooper’s consumer Summer range will be fully available in EMEA, followed by the All-Season range throughout Q1 and a full Winter range by mid-2026. 

“In 2026, Cooper Tires will stand out in the tier-2 consumer space with a product portfolio that consistently delivers quality and durability—building on the renowned Cooper heritage consumers can depend on,” said Glesener.

]]> Thu, 23 Oct 2025 10:30:00 +0200 https://content.presspage.com/uploads/2368/58903b0e-a1d8-4273-8684-8b8450b9ec2c/500_cooper-summer_225-45r17_finalproductconsumer_angled_30deg_full_7000x7000_with-rim_csummer1a.png?10000 https://content.presspage.com/uploads/2368/58903b0e-a1d8-4273-8684-8b8450b9ec2c/cooper-summer_225-45r17_finalproductconsumer_angled_30deg_full_7000x7000_with-rim_csummer1a.png?10000 Cooper Tires to play key role for Goodyear in EMEA https://news.goodyear.eu/en/cooper-tires-to-play-key-role-for-goodyear-in-emea-uk/ https://news.goodyear.eu/en/cooper-tires-to-play-key-role-for-goodyear-in-emea-uk/723817Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate. 

]]>The Goodyear Tire & Rubber Company today announced a strategic evolution in its EMEA brand portfolio, positioning Cooper Tires as its sole second-tier brand. This move reflects Goodyear’s commitment to delivering a comprehensive and competitive offering across all market segments, while building on the consistency, proven durability, and heritage that have long defined Cooper.

Founded in 1914, Cooper Tires has built more than a century of trust with drivers worldwide. Known for producing dependable tires that deliver on their promise—from rugged all-terrain products to everyday on-road performance—Cooper has consistently earned loyalty by standing up to the toughest driving conditions. This track record of reliability and performance is the foundation for Cooper Tires to now take on a more prominent role in Goodyear’s strategy in EMEA.

"Cooper Tires has long been known for its strength in the 4x4 and off-road segments in EMEA, and we’re excited to build on that foundation,” said Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer. “We are amplifying that success by offering Cooper customers a distinctive value proposition in EMEA, combining heritage, durability, and a renewed focus on market-specific needs.”

This evolution comes as Goodyear continues to refine its portfolio for long-term growth, ensuring every driver can find the right product to meet their needs—whether premium, value, or budget. Cooper’s broadened role underscores Goodyear’s commitment to ensuring each brand plays to its strengths and delivers real performance without compromise.

"Our portfolio is built on proven performance,” added van Kesteren. “With Goodyear prominent in the premium space and Cooper Tires continuing to demonstrate consistent quality and durability, we are confident in our ability to deliver the right products, at the right time, to the right markets across our region.”

Goodyear continues to work closely with its network of distributors and retailers to maximize growth and deliver performance-driven solutions. This announcement highlights the company’s focus on innovation, customer trust, and building on the heritage of its most reliable brands.

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