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UHP Webinar presskit: Getting a better grip on the UHP tires market

Goodyear zooms in its Eagle F1 Asymmetric 3 summer tire

Brussels, Belgium, March 24, 2016— Next to technology and innovation, performance was on the minds of all journalists attending this year’s Geneva Motor Show. It is a fact: performance is no longer reserved for luxury and high-end performance cars. Mainstream cars have irreversibly entered the game, as one of the many effects of motorization. Goodyear has taken on the challenge by delivering a new Ultra High Performance tire — the Eagle F1 Asymmetric 3, fitted by leading car manufacturers, such as Volkswagen. 

Three months after it successfully introduced the Eagle F1 Asymmetric 3 to the market, Goodyear has shed light, during a dedicated webinar, on the UHP tire segment, on its place in the EMEA market, as well as on the engineering behind its tire.

Please find more information about the webinar in the press kit.