International lineup to star in Dunlop Geomax Challenge at ISDE

• First edition of Dunlop Geomax Challenge
• Dunlop award to recognize performance of amateur riders
• Top riders choose Dunlop for FIM International Six Days of Enduro

The 95th edition of FIM International Six Days of Enduro (ISDE) is about to start, challenging riders from around the world to six days of off-road competition. This year’s round will take place between 30th August and 4th September in the Lombardy-Piedmont region in Northern Italy. The demanding terrain of the region will place immense demands on a diverse mix of professionals and amateurs.

For 2021, Dunlop becomes an official sponsor to the event, introducing a new element to the race - Dunlop Geomax Challenge. The challenge has been created to support club and amateur riders, allowing them to benefit from the performance of Dunlop Geomax EN91 tyres. The Dunlop Geomax Challenge is available for every entrant riding on the EN91 tyres and allows access to benefits, including exclusive prizes for the top five riders. Around 30 riders have registered to compete for the Dunlop award this year.

In the last edition of the event, the winning American team chose the Dunlop Geomax EN91 tyres, proving its versatile performance in various conditions. The 2019 champions secured the top spot in the competition by over two minutes. This year, the American team will defend their title, again selecting Dunlop Geomax EN91 in their quest for overall honours.

Dunlop Geomax EN91 is an innovative addition to the extensive Dunlop range. The tyre has been developed with a new compound focused on providing the highest grip in off-road conditions. With the clever pattern with hexagonal blocks, it also provides more agile handling reducing rider fatigue. This is particularly important during the long ISDE stages.

Luca Davide Andreoni, Marketing Manager, Dunlop Motorcycle Europe said “We’re very excited to introduce the new Dunlop Geomax Challenge, following Dunlop's official sponsorship of the ISDE event. It will allow us to let riders of different levels experience the performance of Dunlop Geomax EN91 tyres and ensure a high level of competition. We are proud to be able to recognise the commitment of the club and amateur riders with the Challenge awards.”