Goodyear Names New President for European Consumer Business
BRUSSELS, June 22, 2020 – The Goodyear Tire & Rubber Company today announced a new leadership appointment in its Europe, Middle East and Africa (EMEA) region. Hakan Bayman has been named president of Goodyear’s consumer tire business in Europe, effective July 1.
Bayman will be based in Brussels and report directly to Chris Delaney, President Goodyear EMEA.
“Hakan brings deep industry experience in both customer-facing and marketing capacities and I am enormously confident in his ability to drive value for our customers and make it easy to buy, own and recommend Goodyear tires,” said Delaney.
As President Consumer Europe, Bayman will be responsible for overall business unit planning and execution across the region. He has more than 25 years of experience in the tire, automotive and fast-moving consumer goods (FMCG) sectors.
He joins Goodyear after more than 15 years at Bridgestone where he held various general management roles, including Senior Vice President of CIS, Russia, Middle East & Africa (CMA), Global Solutions Strategy Lead in Tokyo, and CEO of Brisa – Bridgestone Sabancı Tire in Turkey.
Prior to that, Bayman spent 10 years in FMCG in various marketing roles at Kraft, Coca-Cola and Henkel.
In his new role, Bayman will focus on identifying new initiatives to accelerate Goodyear’s consumer tire business in Europe and continuing to drive the strategic investments Goodyear has made in recent years. This has included an award-winning refresh of the European product portfolio over the last 18 months, a realignment of the company’s distribution network to grow with a dedicated set of partners, the launch of e-commerce options in select European markets, a new media partnership with Eurosport and a return to international motorsport.
Goodyear is one of the world's largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.