20
April
2021
|
10:14 AM
Europe/Amsterdam

Goodyear EfficientGrip Performance 2 chosen as OE fitment for Toyota Yaris Cross

First OE fitment for EfficientGrip Performance 2

Toyota has chosen the Goodyear EfficientGrip Performance 2 tire as an original equipment (OE) fitment on its new Yaris Cross, a B-segment SUV designed specifically for the European market. The size fitted to this new car will be a 215/50R18 with a load/speed rating of 92V.

Toyota expects to produce more than 150,000 Yaris Cross a year at its TMMF Onnaing factory near Valenciennes, France, to achieve a B-SUV segment share of over 8%.

The Yaris Cross combines Toyota’s heritage of hybrid technology, small car design and SUV engineering. using Toyota’s GA-B compact car platform shared with the Yaris hatchback, this new B-segment SUV is designed to give European drivers an authentic SUV on a smaller scale but with a high driving position, practicality and interior space in a package that is still well-suited to urban driving. 

The Goodyear EfficientGrip Performance 2 tire has been developed to suit the specific needs of Toyota and their customers. The standard EfficientGrip Performance 2 is renowned for its high mileage potential1 and high performance in wet and dry braking. For the Yaris Cross, Goodyear’s original equipment technical project team focused on delivering outstanding ride quality and low noise levels as these are important considerations for the target customer. 

Its high levels of grip, all-round efficiency and comfort mean EfficientGrip Performance 2 perfectly matches the needs of a hybrid SUV like the Toyota Yaris Cross. Drivers demand a high-performance tire that gives them good fuel consumption and low CO2 emissions. 

Hans Vrijsen, Managing Director OE, Goodyear EMEA: “The Toyota Yaris Cross aims to give drivers the benefits of a SUV in a compact package tailored to urban driving. Similarly, Goodyear’s EfficientGrip Performance 2 tire delivers a solution without compromises for drivers who want the highest possible mileage from their tires while maintaining a high level of performance. This combination makes it well-suited for the Yaris Cross. We’re excited to be chosen as OE fitment for this new car and we’re certain that consumers around Europe will find EfficientGrip Performance 2 to be the perfect match.”

 

1 Internal estimates. Compared to predecessor EfficientGrip Performance. Tire size: 205/55R16 91V; Car: VW Golf 7; Location: open roads in Luxembourg and France

About Goodyear

Goodyear is one of the world's largest tire companies. It employs around 62,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

For more information about Goodyear and its products, go to www.goodyear.com/corporate