Dunlop's relentless range growth - three new launches imminent

• Dunlop preview developments for the second half of 2019

• Launches to include innovations in Trail, Off-Road and Vintage Sport segments

Dunlop has announced it will launch a trio of new motorcycle tyres in the second half of 2019 with the ambition of creating the tyre brand’s strongest-ever portfolio.

The new launches will include a retro-styled tyre featuring modern technology, a new addition to the MXGP and Supercross winning Geomax range and an innovative new trail tyre that promises to showcase Dunlop’s interpretation for this trendsetting segment.

Trailmax Meridian - Seeking adventure? Dunlop to take a new path in trail tyres 

Dunlop will soon reveal details about a new tyre for the adventure market. With sales of on/off road machines such as the BMW GS, Honda Africa Twin and Triumph Tiger growing, riders are becoming more demanding about their tyre requirements. With many bikes being chosen as ‘two-wheeled SUVs’, riders are seeking strong wet performance, sporty handling, high mileage as well as expecting off-road adaptability. For tyre designers, that’s a tough brief but Dunlop has fused the experience of their sports bike and off-road development teams to create a tyre that can conquer this challenge. This latest addition to the Trailmax range will be on sale by the end of the year so riders can plan their 2020 adventures.

Geomax EN91 – When Geomax becomes even more versatile

This Autumn, Dunlop will offer a key addition to the Geomax range, the all-new enduro tyre named “EN91”. This new product will be targeted at the Enduro competition market, with compound and construction features designed to maximise the performance throughout long-distance cross-country time trial competitions. 

TT100 GP - Retro look, sport performance

One of the fastest growing segments in the European motorcycle market is the retro sports roadster market. From BMW Cafe Racers to Yamaha XSRs, the combination of searing modern performance with a nostalgic vibe has captured the imagination of riders. Dunlop’s research has shown that many of these riders are demanding the very latest tyre technology to match the performance of their bikes, but they are seeking a tread pattern with a retro feel to reflect their chosen model’s image. 

In August, Dunlop will launch a tyre to meet those needs, drawing inspiration from one of the company’s greatest racing successes, the TT 100 GP, the first tyre capable of reaching 100 mph average speed on the famous TT course.

Luca Davide Andreoni, Marketing Manager, Dunlop Motorcycle Europe, explains Dunlop’s relentless development drive: “In the last two years, Dunlop has focused on hypersport tyres with an unprecedented five new tyres, all receiving test success and accolades from experienced journalists. Behind the scenes, we’ve been working on achieving the same heights in other segments too. An exciting but challenging segment is the Trail market. Dunlop has chosen to invest here with Trailmax Meridian - a brand new product design for adventure-seeking riders who are waiting to experience something new for their bikes. On the off road-enduro side, the new Geomax EN91 will move the game on, completing an offer that has already proven to be one of the most competitive in the market. Finally, TT100 GP will offer a vintage sport alternative to our existing hypersport line-up, catering for the retro classic trend we’ve been seeing in the market in the last few years.”

Edouard Carpentier, General Manager, Dunlop Motorcycle Europe, added: “We believe that Dunlop dealers will have the strongest portfolio ever to offer their customers by the end of 2019. Dealers and riders cannot help but have noticed our pace of development in the hypersport market over the last two years, but our passion to innovate is wider than just the sport sector. These new tyres give a truly global portfolio that delivers safety, quality, performance and riding enjoyment for every type of rider. Dunlop commitment to innovation is relentless. Our wins this year in Pro Motocross, Supercross, Women’s Motocross, Endurance racing and Dunlop being the most successful tyre of the 2019 Isle of Man TT show our team is building on the winning mindset that began over 130 years ago.”