Milan, Italy,
12:00 PM

Dunlop to showcase its strongest range yet at world's largest motorcycle show

Dunlop is set to return to EICMA, showcasing its newest models and most innovative tire line-up to date. Dunlop’s presence at EICMA, in Milan, Italy, provides the perfect platform for it to discuss exciting plans for 2024 and beyond with dealers, partners and riders across the motorcycle industry.

Dunlop will showcase its full Trail line-up at EICMA, including the newest addition to this range, Trailmax Raid. Trailmax Raid, Dunlop’s first 50/50 on/off-road tire, was released in March to critical acclaim, and highlights its strongest adventure trail offering to date. Trailmax Raid will sit alongside its counterparts Trailmax Meridian, Trailmax Mission and Trailmax Mixtour at the show.

At EICMA, Dunlop will have the chance to celebrate one of the most successful motocross seasons ever with its clean sweep of all AMA Supercross and Pro Motocross titles since 2010 and FIM Motocross World Championship and Motocross of Nations race wins. The new soft-mid Geomax MX34 will feature as part of Dunlop’s wider motocross and off-road racing tire range, communicating to riders how its tires developed in the toughest racing environments, with feedback from the world’s best riders, are available for motocross riders of all levels.

Into 2024, Dunlop will confirm its commitment to the highest levels of motorcycle racing through its partnerships with both the FIM Endurance World Championship (EWC) and FIM Motocross World Championship, and announcing news that it will be the title sponsor and exclusive tire supplier to all classes of the Campionato Italiano Velocità (CIV) from 2024 for three years.

Luca Davide Andreoni, Motorcycle Marketing Manager, Dunlop Europe commented: “EICMA provides us with a fantastic platform to connect riders in the industry, and we're thrilled to be back at the world's leading motorcycle show. This event allows us to showcase our latest innovations, such as Trailmax Raid and Geomax MX34, and demonstrate the pioneering technology within them to the motorcycle community.”

EICMA takes place between the 7th - 12th November 2023 at Fiera Milano. Visit Dunlop in hall 24, at stand Q68.

About Dunlop

Dunlop Europe is one of the world's leading manufacturers of motorcycle tyres with an impressive track record of motorsport successes. Dunlop Europe is a technical partner of leading Endurance World Championship teams, the official tyre supplier to the FIM Moto2 and Moto3 World Championships and the most successful tyre brand in the history of the Isle of Man TT. Off-road, Dunlop is the choice of MXGP race winners and champions.