Dunlop Geomax MX53 named CROSS Magazin 'Product of the Year'
- CROSS Magazin impressed by tyre’s versatility and longevity
- Geomax MX53 offers off-road performance on intermediate to hard terrains
- Developed in MXGP and Supercross championships
Dunlop Geomax MX53 has been awarded CROSS Magazin’s ‘Product of the Year’ award in recognition of the motocross tyre’s wide range of performance and longevity after extensive testing.
In its January 2021 issue, CROSS Magazin presented Geomax MX53 as its ‘Product of the Year’ for 2020, explaining that its performance window as an intermediate to hard motocross tyre and durability after varied testing was not only an improvement over its predecessor, Geomax MX52, but outstanding by itself.
With Geomax MX53, CROSS Magazin concluded that Dunlop “accomplished the feat of improving a product that was already proven to be good and, as a result, in great demand. The previous product, Geomax MX52, was often the favourite with a wide range of buyers, as this tyre represented a very good compromise between performance and longevity.”1
Compared to its predecessor, Geomax MX53 has an even wider scope of application, enhanced handling, better braking performance and feedback. CROSS Magazin’s experts were impressed by these characteristics, noting its “best possible compromise” between grip and durability. “The Geomax MX53 has been checked by us on various routes and in a long series of tests and, in our opinion, comes very close to this desired balance [between grip and durability],” they wrote.
MX53 is a key part of the Geomax motocross range, and is particularly designed as an intermediate product for use on mid to hard terrain. The Dunlop Geomax range also includes MX12, for sand and mud, and the highly acclaimed MX33 for soft to mid terrain. Together, the Geomax family is trusted by leading manufacturers as original equipment and by winning riders and teams in championships such as the FIM Motocross World Championship (MXGP) and Monster Energy Supercross.
Luca Davide Andreoni, Marketing Manager, Dunlop Motorcycle Europe: “While testing the new MX53 with our riders, we realised how our R&D efforts and experience in racing all over the world turned out into a really balanced product for both racers and amateur riders. CROSS Magazin’s experts were clearly impressed by its even wider range of usage compared to its predecessor and its balance between performance and longevity. We’re very proud of their Product of the Year award.”
1 Quotes translated from original German. Issue 1/2021, CROSS Magazin (DE). Article: PRODUKT DES JAHRES: DUNLOP GEOMAX MX-53
Dunlop Europe is one of the world's leading manufacturers of motorcycle tyres with an impressive track record of motorsport successes. Dunlop Europe is a technical partner of winning teams in Endurance World Championship Racing, the official tyre supplier to the FIM Moto2 and Moto3 World Championship and the most successful tyre brand in the history of the Isle of Man TT. Off-road, Dunlop is the choice of MXGP race winners and champions.