Antonio Felix da Costa appointed as Goodyear Brand Ambassador
- Jota Sport driver Antonio Felix da Costa appointed as Goodyear Brand Ambassador
- Leading LMP2 driver already races in WEC on Goodyear tyres
- Exclusive content with the racer to engage motorsport fans
Goodyear is pleased to announce that leading LMP2 driver Antonio Felix da Costa has been appointed as a Brand Ambassador ahead of this weekend's FIA World Endurance Championship (WEC) 8 Hours of Portimao.
Da Costa races for Jota Sport in WEC and joined the British team in 2019. Last year, he was part of the lineup that finished second in the 24 Hours of Le Mans on Goodyear’s return to the French endurance classic. The Portuguese racer is also the reigning FIA Formula E Champion and has a wealth of experience in single-seaters, touring cars and endurance racing.
At the beginning of the 2021 season, Goodyear was appointed the official tyre supplier for the LMP2 class, following the brand’s return to WEC in the previous season. Da Costa scored Goodyear’s first victory of its comeback in the 2019 Shanghai round alongside Jota Sport co-drivers Anthony Davidson and Roberto Gonzalez.
The new partnership will result in da Costa becoming an official Goodyear Brand Ambassador, allowing motorsport fans to better engage and see more content from the driver on the brand’s channels. There will also be a range of exclusive content pieces and giveaways created together with the well-known racer. Fans will be able to follow the activities on the @GoodyearEurope Instagram channel as well as the Goodyear account on Facebook.
Ben Crawley, Goodyear Motorsport Director, commented: “We’re very excited to welcome Antonio Felix da Costa as a Goodyear Brand Ambassador. As one of the top drivers in the LMP2 category, he will be a great addition to Goodyear’s motorsport portfolio, allowing fans to get closer to the world of endurance racing.”
Da Costa commented: “Joining Goodyear as Brand Ambassador allows me to represent a company with real motorsport heritage. It’s an exciting moment both for me and my fans, who will be able to follow the Jota Sport team through the brand’s channels. To announce this on the weekend that WEC debuts in my home country is an added bonus and I’m looking forward to a good result at Portimao.”
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 54 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
You can also follow us on Twitter @Goodyearpress.