Goodyear official tire partner for Land Rover Experience Tour Peru
- Goodyear Wrangler DuraTrac chosen by Land Rover as official tire for the Land Rover Experience Tour Peru
- Thanks to its versatile and durable off-road capabilities the Wrangler DuraTrac will allow the teams to take on the most challenging of conditions
From October 14th until November 9th Goodyear’s Wrangler DuraTrac tires will be tested to the limit during the Land Rover Experience Tour. During the four-week expedition, a selection international participants will drive new Land Rover Discovery SUV’s fitted with Wrangler DuraTrac tires through a wide variety of road conditions.
The Goodyear Wrangler DuraTrac has been developed to cope with the toughest terrains, including sand dunes, sharp edged gravel, riverbeds and high angle mountain roads, all of which the participants will encounter during their adventures. For the off-road parts, drivers will be able to benefit from Goodyear’s TractiveGroove Technology, enhancing traction on mud and snow. Furthermore, the self-cleaning shoulder blocks will rapidly evacuate gravel, dirt and mud. When driving on-road, highly angled center tread blocks will improve the vehicle’s traction and lateral stability, while reducing road noise.
“Goodyear can rely on an outstanding track record of designing and manufacturing award-winning 4x4 tires. Our relationship goes back to the 70s, when Goodyear was fitted to the first Range Rover, and it continues with the development of next-generation tires today. Needless to say, we are excited to have Goodyear on board as our exclusive tire partner for the 2017 Land Rover Experience Tour,” comments Christian Uhrig, Head of Marketing Communications from Jaguar Land Rover Germany.
“We are extremely happy to provide our Wrangler DuraTrac tires for the Land Rover Experience Tour in Peru. It underlines once again the long-lasting partnership Goodyear has with Land Rover and our know-how when it comes to designing and manufacturing award winning 4x4 tires,” said Mike Rytokoski, Chief Marketing Officer Europe at Goodyear. “Supplying equipment to Land Rover has been a long-lasting success, demonstrated by our latest OE homologations on the Land Rover Discovery and the Range Rover Velar.”
The Goodyear Wrangler DuraTrac recently won the reader’s choice award from German magazine ‘Off Road’ for the fifth consecutive time.
Goodyear is one of the world’s largest tire companies. It employs about 65,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.eu.
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  Off Road, Germany, Issue 08/2017, https://www.off-road.de/de/aktuell/award-2017-ergebnis/award-2017-ergebnis-seite6/
Jeroen RigoleDirector Brand PR & Event EMEABelgiumjeroen_rigole@goodyear.com+32 (0) 2 713 19 78