Goodyear and Land Rover successfully complete Land Rover Experience Tour 2017
After almost a month of exploring a wide variety of Peruvian roads, the Land Rover Experience Tour 2017 ended on November 9th. Goodyear’s Wrangler DuraTrac tires were used to equip the 19 participating vehicles. The tires proved their worth as the perfect off-road partner, withstanding even the harshest conditions, allowing participants to get the most out of their experience.
With large sand dunes, narrow mountain roads and rocky riverbeds, Peru presented the participants with a seemingly endless variety of driving conditions. As the official tire partner, Goodyear fitted the vehicles with a tire specifically designed to handle this variety: the Goodyear Wrangler DuraTrac.
Despite more than 3,500 kilometers in extreme conditions, and altitude changes from sea-level to 4,800 meters, none of the drivers experienced major inconveniences with any of their Wrangler DuraTrac tires
“The Goodyear Wrangler DuraTracs have truly proven their worth as perfect off-road tires,” said Christian Uhrig, Head of Marketing Communications at Jaguar Land Rover Germany. “The tires excelled throughout the entire tour, even on the most challenging surfaces.”
“Throughout the Land Rover Experience Tour, Goodyear has consistently shown its off-road leadership. The Wrangler DuraTrac tires gave drivers the much-needed confidence to tackle even the toughest of terrains,” explained Nick Harley, Managing Director OE Consumer EMEA at Goodyear.
Goodyear is one of the world’s largest tire companies. It employs about 65,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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Jeroen RigoleDirector Brand PR & Event EMEABelgiumjeroen_rigole@goodyear.com+32 (0) 2 713 19 78