“Goodyear wants the tyre to be an even more powerful contributor to answering consumers’ specific mobility needs, said Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, “It was with that ambition that we set out to create a concept tyre primed for the future of personalised and convenient electric mobility.”

The reCharge concept includes a number of innovative features that are built around three pillars:

Personalized

• At the core of the reCharge concept is a reloadable and biodegradable tread compound that can be recharged with individual capsules, radically simplifying the process of replacing your tyres. Filled with a customized liquid compound, these capsules allow the tread to regenerate and the tyre to adapt over time to climatic circumstances, road conditions, or simply how you want to travel. Thanks to artificial intelligence a driver profile would be created around which the liquid compound would be customised, generating a compound blend tailored to each individual.

Sustainable

• The compound itself would be made from a biological material and would be reinforced with fibres inspired by one of the toughest natural materials in the world - spider silk. This would make it both extremely durable and 100 percent biodegradable.

Hassle-Free

• In addition to radically simplifying the process of replacing your tyres with rechargeable capsules, the tread would be supported by a light-weight, non-pneumatic frame and tall-and-narrow shape. This is a thin, robust low-maintenance construction that would eliminate the need for pressure maintenance or downtime related to punctures.

“The Goodyear reCharge is a concept tyre without compromise, supporting personalized, sustainable and hassle-free electric mobility,” concluded Sebastien Fontaine, Lead Designer at the Goodyear Innovation Centre in Luxembourg.

Goodyear is developing a bespoke tyre for Pure ETCR which will incorporate a combination of technologies inspired by Goodyear’s latest electric vehicle tyres and the new Eagle F1 SuperSport ultra-high performance range. The definitive specification of tyre will be unveiled in the Spring, ahead of the first Pure ETCR event.

A proven motorsport construction will be used, but with a treaded design that means Pure ETCR drivers can use the same tyres in both wet and dry conditions, reducing the number of tyres that need to be taken to each event. This aligns with Goodyear and Pure ETCR’s mission of working together to find sustainable solutions for the future of mobility and motorsport.

Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, said: “Goodyear is a leader in electric vehicle tyre development. In Europe, half of our original equipment tyre developments are for EVs and hybrids.

“We bring a great deal of experience to ETCR in developing tyres for electric vehicles. High-performance road electric vehicles have very different needs to their petrol or diesel equivalents. They are heavier and have more torque, delivered immediately. Goodyear has developed tyres that can cope with this instant power delivery, delivering high grip and traction hand in hand with low rolling resistance to increase range and efficiency. Our partnership with Pure ETCR is much more than just supplying race tyres. Together, we will use racing to develop technology to thrill the next generation of high-performance driver.”

Pure ETCR will be promoted by Eurosport Events; the same organisation behind the WTCR – FIA World Touring Car Cup, which Goodyear will also supply in 2020, and will feature high-performance production-based cars representing numerous manufacturers.

The radical event format, which is based around a number of short, action-packed, wheel-to-wheel heats building towards a Grand Final, requires tyres with instant performance. For Goodyear, the focus will be on ensuring the tyres have rapid warm-up times as well as the consistency to be raced hard throughout the event. This means the drivers can go flat out from the very beginning of a race.

François Ribeiro, Head of Eurosport Events, the Pure ETCR promoter, said: “We are extremely pleased to welcome Goodyear to Pure ETCR as a founding partner of the series. Goodyear has a unique racing legacy and is all about performance and innovation; a perfect partner for our new modern electric racing flagship. This venture perfectly complements our partnership with Goodyear in WTCR, which we also expect to be highly successful. With a bespoke high-performance, all-weather design, fewer tyres need to be produced for Pure ETCR and this aligns perfectly with our sustainability commitments. We have no doubt that Goodyear will be a first-class partner on the technical and marketing fronts of Pure ETCR, a great platform to activate Goodyear #backtoracing.”

Goodyear’s return to motorsport

Since the announcement of Goodyear’s return to international motorsport last Summer, the tyre manufacturer has taken an FIA World Endurance Championship LMP2 win with Jota Sport, and Jackie Chan DC Racing heads the title race. Goodyear’s comeback also includes becoming the official tyre supplier for FIA World Touring Car Cup, returning to German and UK motorsport (as the new sole tyre supplier for the British Touring Car Championship) and supplying tyres to leading European Le Mans Series teams.

Goodyear’s concept tyres are tailor-made to benefit the modern, sleek and sporty design of the Lexus. They support EV motors and are designed to improve the overall comfort and performance of the car.
 

“We are proud to have worked on this project with Lexus, a company that has been pioneering innovations in mobility for 30 years”, explains Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, “This collaboration demonstrates once again the critical role tires can play in shaping the future of electric mobility.”
 

The LF-30 Electrified concept tyre includes several innovative features:

• EV motor cooling: Drawing on Goodyear’s expertise in aerodynamics, the concept tyres are designed to improve the cooling of the EV motors. Cool air enters through the front bumper intake and fins on the tyres drive the flow towards the electric motor positioned behind each wheel. The hot air produced by the EV motor is then expelled towards the outer edge of the rim of the LF-30 Electrified.
   
• Reduced aerodynamic drag: The tyre design along with the outer tire shape would improve the Lexus’ aerodynamics by reducing drag, resulting in higher efficiency and battery range.
   
• Noise reduction through biomimicry: Goodyear found inspiration in nature when designing the concept tyres. The leading edges of the cooling fins are covered with fine velvet like on the wings of an owl, which enables the predator to silently catch their prey at night. Through this biomimetic solution, the rolling noise of the tire would be reduced to a minimum.
   

Goodyear’s concept tyre for the Lexus LF-30 Electrified concept comes in a 285/35R24 size.