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                    <title><![CDATA[Goodyear EMEA Newsroom]]></title>
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                    <pubDate>Thu, 23 Apr 2026 12:07:46 +0200</pubDate>
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                        <title><![CDATA[Goodyear EMEA Newsroom]]></title>
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                        <title>Cooper tires expands EMEA offer with launch of new Cooper Summer portfolio for passenger and SUV</title>
                        <link>https://news.goodyear.eu/en/cooper-tires-expands-emea-offer-with-launch-of-new-cooper-summer-portfolio-for-passenger-and-suv-uk/</link>
                        <guid>https://news.goodyear.eu/en/cooper-tires-expands-emea-offer-with-launch-of-new-cooper-summer-portfolio-for-passenger-and-suv-uk/</guid><pp:caseid>742711</pp:caseid><description><![CDATA[<p><span>Cooper Tires toughens up its EMEA lineup with the launch of Cooper Summer, a purpose built, no-nonsense tire portfolio for passenger car and SUV drivers who demand dependable performance, designed to handle a wide range of conditions.</span></p><p><span>Spanning Ultra High Performance (UHP), High Performance (HP) and SUV segments, the range is designed to provide a balanced summer driving experience where it truly counts, energy efficiency, confident wet braking and long-lasting tread wear. Its range is engineered to work hard, keep its grip and go the distance day after day.</span></p><p><span>The launch of Cooper Summer coincides with the rollout of Cooper’s bold new global brand identity. Rooted in more than a century of proven dependability and refreshed for today’s drivers, the new look reflects what Cooper has always stood for: rugged reliability, hard‑earned confidence and products that prove themselves on the road.</span></p><p><span>Designed for drivers who value strength and balance over empty claims Cooper Summer covers 162 SKUs across rim diameters from 14" to 21", addressing 81% of the most in-demand fitments in EMEA. EV ready across the portfolio, the new range reinforces Cooper’s commitment to durable engineering, delivering dependable performance on every journey.</span></p><p><span><strong>Built to deliver what matters, mile after mile</strong></span></p><p><span>Cooper Summer is engineered around three core benefits drivers expect from a summer tire they can trust: energy efficiency, confident wet braking, and long-lasting tread wear. From casing and compound to tread pattern, each element is designed to work together—no gimmicks, just well‑balanced engineering that holds up in the real world.</span></p><p><span><strong>Energy Efficiency: Performance that doesn’t waste effort</strong></span></p><p><span>Cooper Summer is built to be efficient, whatever the length of the journey.</span></p><ul style="list-style-type:disc;"><li data-list-item-id="eca2f0f7da0284409dc3342d7d0ee73f1"><span>A lightweight, optimized casing uses advanced materials to help reduce rolling resistance while maintaining stability at higher speeds.</span></li><li data-list-item-id="ee9854f7a3137545b266f3b9ade240618"><span>Carefully controlled rubber distribution, helping vehicles roll more efficiently and supporting EV readiness across the range.</span></li></ul><p><span><strong>Wet Braking: Confidence when conditions turn</strong></span></p><p><span>Summer roads don’t always stay dry. Cooper Summer is designed to deliver dependable braking when grip matters most.</span></p><ul style="list-style-type:disc;"><li data-list-item-id="e63319ff70a2886ad04253a270486683a"><span>An advanced asymmetric tread pattern maximizes contact with the road, supported by enlarged outer shoulder blocks that help enhance braking stability.</span></li><li data-list-item-id="e45faf61095a345f0fa83502c4eb91f5e"><span>Well-distributed grooves evacuate water quickly, reducing the risk of aquaplaning and maintaining control in sudden summer downpours.</span></li></ul><p><span><strong>Tread Wear: Built to last Strong mileage is an important aspect of the tire, so performance holds up over time, not just on day one.</strong></span></p><ul style="list-style-type:disc;"><li data-list-item-id="eb98a2d1422ec18db032522be2e96a5e6"><span>Stiffer ribs and a balanced footprint promote even pressure distribution, reducing irregular wear.</span></li><li data-list-item-id="ebf1a5731cb9e4159d0f8d56972c40362"><span>The compound architecture maintains tread stiffness throughout the tire’s life, helping preserve braking performance and handling consistency.</span></li><li data-list-item-id="e097b290f01d92566c63f3fbcde754c58"><span>Durable construction supports long service life without sacrificing comfort or refinement.</span></li></ul><p><span>“With the Cooper Summer range, we set out to build a summer portfolio drivers can rely on without hesitation” said Ben Glesener, Senior Technology Director Product Development Consumer EMEA</span></p><p><span>. “We engineered this portfolio around three benefits that matter most—energy efficiency, confident wet braking and strong tread wear—and made sure every element of the tire works together to support them. From the asymmetric tread pattern to the lightweight yet robust casing, Cooper Summer delivers balanced performance without compromise. It’s a significant step forward for Cooper in EMEA, and a clear expression of what the brand stands for today: dependable performance, built with purpose.”</span></p><p><br><span><strong>Independent Validation</strong></span></p><p><span>Independent testing further underlines the balanced performance of Cooper Summer. In a recent summer tire test conducted by leading German publication Auto Motor und Sport (AMS)* in size 195/55R16, the Cooper Summer tire was awarded 7th place and rated “Good.” Editors praised the tire’s “safe, precise and reliable handling characteristics on both wet and dry roads,” highlighting very good aquaplaning protection and good rolling comfort**. Tested against a mixed field of competitors, Cooper Summer demonstrated its ability to compete effectively within the value segment—delivering dependable, real-world performance where it counts.</span></p><p><span><strong>Comprehensive Market Coverage</strong></span></p><p><span>The Cooper Summer portfolio offers:</span></p><ul style="list-style-type:disc;"><li data-list-item-id="ed336d35b4c54444f12e0f41aae9fe551"><span>162 SKUs for Passenger and SUV</span></li><li data-list-item-id="e70c68c9688750809447156f17cb8b863"><span>14"–21" rim diameters</span></li><li data-list-item-id="ee37d782453b185a8b06a78836fa3feac"><span>165–285 mm widths</span></li><li data-list-item-id="e22fda2f87e339ea295495a48ba8ab30b"><span>30–70 aspect ratios</span></li><li data-list-item-id="e46fafda8b02c8acf03228e2b007b5202"><span>H, V, W and Y speed ratings</span></li></ul><p><span>With its wide coverage, Cooper Summer is ready to support dealers through the 2026 summer season and beyond, proof that Cooper continues to deliver tough, well‑engineered products built to meet real‑world demands.</span></p><h6 style="text-align:justify;"><i><span><strong>*</strong>AMS tested eight mixed summer tyres in 195/55R16 in March 2026. Testing took place at the Goodyear Mireval Proving Grounds, covering wet and dry handling, braking, aquaplaning, noise, and rolling resistance. The test car was a Hyundai i20 / Hyundai Inster. &nbsp;</span></i></h6><h6 style="text-align:justify;"><i><span>**Auto Motor und Sport, March 2026. Comments translated from original German.</span></i></h6>]]></description><category><![CDATA[Automotive &amp; Motorcycle News,Global,LATEST NEWS,cooper]]></category>
            <pubDate>Tue, 21 Apr 2026 11:00:00 +0200</pubDate>
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                        <title>Cooper Tires accelerates growth with expanded consumer product range</title>
                        <link>https://news.goodyear.eu/en/cooper-tires-accelerates-growth-with-expanded-consumer-product-range-uk/</link>
                        <guid>https://news.goodyear.eu/en/cooper-tires-accelerates-growth-with-expanded-consumer-product-range-uk/</guid><pp:caseid>725413</pp:caseid><pp:boilerplate><![CDATA[<p>Goodyear <span>is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to </span><a href="http://www.goodyear.com/corporate" target="_blank"><span>www.goodyear.com/corporate</span></a><span>.&nbsp;&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p>Following the recent announcement that Cooper Tires will become Goodyear’s predominant second-tier consumer brand in EMEA, the company today shared further strategic details—reinforcing its commitment to a comprehensive, competitive offering across consumer segments. The strategy builds on the consistency, proven durability and heritage that have long defined Cooper.&nbsp;<br><br>With significant investments in product development and building on its strong heritage dating back to 1914, Cooper will offer a wide range of Passenger, 4x4, and Light Truck products across all seasonality and consumer vehicle types.&nbsp;<br><br>“Cooper Tires is entering a new chapter,” said Ben Glesener, senior technology director, Product Development, Consumer EMEA. “Known for producing dependable tires that deliver on their promises, we will continue to bring a reliable, high-performing range to the market by leveraging proven technologies from across our portfolio. The enhanced range will continue to deliver on Cooper’s track record of reliability and performance.”&nbsp;<br><br>“With more than 500 SKUs across Passenger, 4x4, and Light Truck segments, Cooper’s offering starting in 2026 will be both broad and deep, ready to meet the evolving needs of drivers,” added Glesener.&nbsp;<br><br>The brand’s renowned 4x4 specialization remains a cornerstone of its identity. The Discoverer AT3 Sport 2 will continue as one of the 4x4 hero products, supported by a lineup of 33 SKUs.&nbsp;<br><br>By January 2026, Cooper’s consumer Summer range will be fully available in EMEA, followed by the All-Season range throughout Q1 and a full Winter range by mid-2026.&nbsp;<br><br>“In 2026, Cooper Tires will stand out in the tier-2 consumer space with a product portfolio that consistently delivers quality and durability—building on the renowned Cooper heritage consumers can depend on,” said Glesener.</p>]]></description><category><![CDATA[Automotive &amp; Motorcycle News,cooper,brands,Car and Van,Products,LATEST NEWS,Global]]></category>
            <pubDate>Thu, 23 Oct 2025 10:30:00 +0200</pubDate>
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                        <title>Cooper Tires to play key role for Goodyear in EMEA</title>
                        <link>https://news.goodyear.eu/en/cooper-tires-to-play-key-role-for-goodyear-in-emea-uk/</link>
                        <guid>https://news.goodyear.eu/en/cooper-tires-to-play-key-role-for-goodyear-in-emea-uk/</guid><pp:caseid>723817</pp:caseid><pp:boilerplate><![CDATA[<p>Goodyear i<span>s one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to </span><a href="http://www.goodyear.com/corporate" target="_blank"><span>www.goodyear.com/corporate</span></a><span>.&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p><span>The Goodyear Tire & Rubber Company today announced a strategic evolution in its EMEA brand portfolio, positioning Cooper Tires as its sole second-tier brand. This move reflects Goodyear’s commitment to delivering a comprehensive and competitive offering across all market segments, while building on the consistency, proven durability, and heritage that have long defined Cooper.</span></p><p><span>Founded in 1914, Cooper Tires has built more than a century of trust with drivers worldwide. Known for producing dependable tires that deliver on their promise—from rugged all-terrain products to everyday on-road performance—Cooper has consistently earned loyalty by standing up to the toughest driving conditions. This track record of reliability and performance is the foundation for Cooper Tires to now take on a more prominent role in Goodyear’s strategy in EMEA.</span></p><p>"<span>Cooper Tires has long been known for its strength in the 4x4 and off-road segments in EMEA, and we’re excited to build on that foundation,” said Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer. “We are amplifying that success by offering Cooper customers a distinctive value proposition in EMEA, combining heritage, durability, and a renewed focus on market-specific needs.”</span></p><p><span>This evolution comes as Goodyear continues to refine its portfolio for long-term growth, ensuring every driver can find the right product to meet their needs—whether premium, value, or budget. Cooper’s broadened role underscores Goodyear’s commitment to ensuring each brand plays to its strengths and delivers real performance without compromise.</span></p><p><span>"Our portfolio is built on proven performance,” added van Kesteren. “With Goodyear prominent in the premium space and Cooper Tires continuing to demonstrate consistent quality and durability, we are confident in our ability to deliver the right products, at the right time, to the right markets across our region.”</span></p><p><span>Goodyear continues to work closely with its network of distributors and retailers to maximize growth and deliver performance-driven solutions. This announcement highlights the company’s focus on innovation, customer trust, and building on the heritage of its most reliable brands.</span></p>]]></description><category><![CDATA[brands,Global,cooper,LATEST NEWS,Corporate News]]></category>
            <pubDate>Thu, 02 Oct 2025 14:06:00 +0200</pubDate>
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