Goodyear will supply all teams with race tires, ensuring a level playing field across the grid while meeting the highest standards of safety and performance.

The partnership continues a long-standing relationship between Goodyear and ETRA Promotion GmbH. Goodyear has been the exclusive tire supplier to the Goodyear FIA ETRC (European Truck Racing Championship) for more than 20 years and has played a key role in developing modern truck racing tires.

“Goodyear knows truck racing inside out,” said Janine Meyer, Operations Director at ETRA Promotion GmbH. “Our partnership in the Goodyear FIA ETRC has underlined the value of a strong technical supplier, and we’re very pleased to continue our collaboration into the TGP Championship.”

“Truck racing places exceptionally high technical demands on tires, and our long‑standing involvement in the Goodyear FIA ETRC has given us deep experience in this environment,” said Xavier Fraipont, Vice President Global Racing at Goodyear. “We are pleased to extend our truck racing footprint to the TGP Championship as it launches in Germany, where we will provide a high‑performance racing tire to the teams that supports consistent and competitive racing.”

Sustainability is also a key pillar of the partnership. Together, Goodyear and ETRA are driving innovations that improve performance while reducing environmental impact.

In 2025, Goodyear introduced a new truck racing tire made from 55% sustainable materials — a significant step towards more sustainable motorsport. The development reflects a broader ambition to deliver high-performance solutions that meet both the demands of racing and growing environmental expectations.

Goodyear is also advancing circular-economy initiatives, with used racing tires retreaded in its factory in Germany and repurposed for commercial transport applications, helping to reduce waste and maximize resource efficiency.

The TGP Championship will make its debut in May 2026, bringing truck racing to Germany’s major circuits with events at the Hockenheimring, Lausitzring and Nürburgring.

DAF Trucks’ SPM program evaluates suppliers on a range of criteria, including product development, operational excellence, and aftermarket support. Suppliers are categorized as Master, Leader, or Achiever, with Master status representing the highest level of performance.

Goodyear’s recognition as an SPM Master Supplier highlights its strong partnership with DAF Trucks. Leveraging advanced tire technologies, digital solutions and service capabilities, Goodyear supports DAF Trucks’ focus on efficiency, sustainability and delivering value to commercial vehicle operators.

“Receiving the SPM Master Award for the fifth consecutive year reflects the strength of our long-standing collaboration with DAF Trucks”, said Piotr Czyzyk, Vice President Commercial Sales, EMEA at Goodyear. “This recognition underscores our focus on delivering consistent performance and supporting our customers with best-in-class products and advanced solutions. This continued recognition also speaks to the dedication and expertise of our teams, who work every day to meet the evolving needs of our customers and partners.”

Goodyear and DAF Trucks have maintained a long-term partnership focused on supporting commercial fleet operators. Goodyear provides a portfolio of truck tires, mobility solutions, and services designed to improve efficiency, uptime, and total cost of ownership.

The 2026 edition of the Dakar Rally once again pushed teams to their limits, with ultra-demanding terrain, long specials and changing conditions testing endurance and vehicle management. Following rocky tracks, dunes and fast desert sections, Team De Rooy achieved an impressive result.

Team #604 with Vaidotas Zala, Paulo Fiuza and Max van Grol, together with Team #602 featuring Ales Loprais, David Kripal and Jiri Stross, demonstrated strong teamwork and determination throughout the event, underlining Team De Rooy’s position as one of the most competitive teams in the Dakar truck category.

Throughout the rally, both crews relied on Goodyear OFFROAD 375/90R22.5 tires, designed to deliver traction, robustness and heat resistance in extreme off-road environments. Combined with Goodyear’s Tire Pressure Monitoring System (TPMS), the solution enabled continuous real-time monitoring of tire pressure and temperature, helping the crew maintain control, optimize performance and improve driving comfort across demanding stages.

By allowing timely pressure adjustments and early detection of temperature build-up, Goodyear TPMS supported consistent performance and confident decision-making, even in the most demanding conditions of the rally.

This result further reinforces the long-standing partnership between Team De Rooy and Goodyear, built proven performance and shared commitment to delivering strong results in the world’s toughest motorsport environments.

The 2026 Dakar Rally, running from January 3 to 17 on an 8,000-kilometer loop starting and ending in Yanbu, introduces a demanding blend of long specials, varied terrain and new “Marathon-Refuge” stages with limited support. With nearly 5,000 kilometers of timed sections and a rest day in Riyadh, this edition places strong emphasis on endurance, consistency and vehicle management across shifting sands and fast, technical tracks.

Team De Rooy fields a competitive lineup for this year’s rally:

• #602 Ales Loprais, David Kripal, Jiri Stross
• #604 Vaidotas Zala, Paulo Fiuza, Max van Grol

Goodyear OFFROAD tires and TPMS: mobility and control in extreme conditions

Team De Rooy relies once again on Goodyear 375/90R22.5 OFFROAD tires, engineered for traction, robustness and heat resistance across dunes, rocky surfaces and rapid transitions. Combined with Goodyear TPMS, the system enables continuous monitoring and adjustment of pressure and temperature, helping crews optimize mobility and actively manage heat buildup during demanding stages.

Drivers are trained to use the system’s real-time insights to balance speed, grip and durability — minimizing downtime and maximizing consistency in the harshest rally conditions. Their successful deployment of Goodyear tires and TPMS in previous editions, reinforces the performance advantage these solutions bring to Dakar competition.

A continued commitment to truck motorsport

Goodyear’s partnership with Team De Rooy builds on years of collaboration in the world’s toughest motorsport arenas. As title partner and sole tire supplier of the Goodyear FIA European Truck Racing Championship (ETRC), the company continues to use top-level competition as a proving ground for advancing tire technologies.

Davide Califano, Head of Brand and Value Proposition at Goodyear Commercial EMEA, said: “Our ongoing collaboration with Team De Rooy for Dakar 2026 demonstrates our commitment to supporting teams competing in the harshest conditions. With our OFFROAD tires and TPMS, we provide the control, mobility and real-time insights needed to meet the challenges of this demanding edition. We wish the team every success.”

"Our partnership with Goodyear is built on trust and results. Year after year, Goodyear OFFROAD tires and TPMS help us stay competitive across the harshest terrains. Dakar 2026 will be extremely demanding, but knowing we can rely on proven mobility solutions allows our crews to focus fully on driving and strategy." – said Gerard De Rooy, team owner, Team De Rooy.

Goodyear’s tires-as-a-service offering combines premium truck tires, predictive analytics, and its expansive service network into one comprehensive, worry-free subscription. This model helps reduce total cost of ownership, increase uptime, and minimize emergency breakdowns—important for Veolia’s waste management fleet.

Thanks to Goodyear’s Tires-as-a-Service, Veolia also benefits from advanced technology that automatically measures tread depth, enabling timely tire maintenance and helping to improve safety and performance. In addition, automated mileage collection through the TaaS model reduces manual administrative work, further simplifying Veolia’s fleet operations.

In 2024, a pilot test was conducted at a Veolia Group site operating nearly 50 trucks to evaluate the impact of the Tires-as-a-Service solution. The results demonstrated clear benefits across all components of Total Cost of Ownership (TCO). The solution allowed 94% of tires consistently maintained at the optimal pressure, generating significant fuel consumption improvement and 91% reduction of the breakdowns, optimizing the vehicle availability. Overall, the test vehicles achieved a 5.1% reduction in TCO. Based on these results, the solution is now being rolled out across all Veolia Group sites, promising a substantial return on investment at scale.

“Goodyear’s Tires-as-a-Service model will support us with proactive and efficient approach to fleet management. By outsourcing tire services to a trusted partner, we aim not only for reducing operational disruptions and costs but also supporting our broader goals around service efficiency,” said Vincent Caracostea Balan, Category Manager Waste Collection Solutions, Veolia France.

“We’ve been able to demonstrate the strong value of our Tires-as-a-Service solution during the pilot. This extended collaboration strengthens our commitment to helping customers like Veolia reduce unplanned downtime, lower costs, and focus on their core operations,” said  Piotr Czyzyk, Vice President Sales Commercial EMEA, Goodyear.

In addition, part of Veolia’s fleet in France will be equipped with the new Goodyear KMAX GEN-3 range, which delivers proven mileage performance with improved traction and up to 13% lower rolling resistance compared to its predecessor[1]. Designed with at least 40% sustainable materials[2] and ready for both conventional and electric vehicles, the KMAX GEN-3 lineup further supports Veolia’s goals of efficiency, safety, and more sustainable fleet operations.
 

[1] In comparison to predecessor, based on internal Goodyear data

[2] Goodyear defines a sustainable material as bio-based (originating from biological sources); renewable (composed of replenishable biomass); or recycled (reprocessed from reclaimed materials) material as defined in ISO 14021; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions.

The new range continues to deliver class-leading mileage compared to its predecessors with improved traction, while also offering up to 13% improved rolling resistance[1] and being made with at least 40%[2] sustainable materials — all while maintaining the durability fleets rely on. With a strong focus on reducing Total Cost of Ownership, using KMAX GEN-3 helps drive reduced operational costs, with potential yearly fuel saving of up to 1236€ per vehicle[3].

With continued advancements in the tread compound and tire design, Goodyear’s KMAX GEN-3 lineup brings a significant step forward in lowering rolling resistance while ensuring the highest mileage and performance within KMAX range. This allows more fleets to switch to fuel-efficient tires — without compromising on traction or durability.

The new Goodyear KMAX GEN-3 lineup includes the KMAX S GEN-3 for the steer axle, the KMAX D GEN-3 for the drive axle, and the KMAX T GEN-3 for the trailer axle.

Each tire in the range is designed to deliver exceptional mileage, now with improved efficiency compared to its predecessor thanks to reduced rolling resistance — supporting fleet performance across long haul, regional, and urban routes.

“With Goodyear KMAX GEN-3, we have taken a range known by our customers for its outstanding mileage and improved fuel efficiency without compromising performance, enabling our customers to confidently face their daily challenges,” said Xavier Fraipont, Vice President Commercial PBU EMEA at Goodyear. “By combining innovative tread compounds, EV readiness, and digital traceability, this range helps our fleet customers reduce further operating costs while moving toward more sustainable transport solutions.”

Innovation driving efficiency

All Goodyear KMAX GEN-3 tires include:

• Ecoready Technology: Tires made with more than 40% sustainable materials[4] are marked with the ECOREADY TECHNOLOGY logo[5]. The KMAX GEN-3 tires include Rice Husk Ash Silica (RHAS), with its sustainable content attributed through the Mass Balance approach[6].
• RFID Tags: Integrated RFID chips allow precise digital tire identification, simplifying connectivity with fleet tire management and tracking systems.

Steer and Drive tires from the new lineup feature full silica tread cap compound, which helps long-term durability by increasing resistance to abrasion and maintaining a low running temperature contributing to lower rolling resistance and then fuel consumption.

The steer and drive tires in the range are also Electric Drive Ready, making them suitable for diesel, hybrid, and electric vehicles. With enhanced load capacity and higher tread stiffness, the tires are optimized to handle the added weight and torque of EVs, while supporting extended battery autonomy through lower rolling resistance.

Introducing KMAX GEN-3 range further enhances the versatility of Goodyear’s truck tire portfolio, making it suitable for an even wider spectrum of applications and operational challenges. It reflects Goodyear’s continued commitment to staying close to its customers and offering a comprehensive, future-ready product range that meets the evolving needs of modern fleets.

“By helping to reduce total cost of ownership, Goodyear KMAX GEN-3 exemplifies our continuous commitment to evolving premium products that meet real-world fleet needs — delivering proven mileage performance with up to 13% improved rolling resistance supporting measurable fuel savings and helping to possibly reduce CO₂ emissions for fleet operators” – adds Maciej Szymański, Marketing Director Commercial PBU EMEA at Goodyear.

To explore the full KMAX GEN-3 range, including available sizes and detailed benefits, visit https://www.goodyear.eu/en_gb/truck/knowledge-centre/kmax-gen-3.html
 

[1] in comparison to predecessor, based on internal Goodyear data

[2] Except for the 445/65R22.5 size, due to its light mixed-service application requiring a specific compound.

[3] Savings per vehicles combination (tractor+semi-trailer), based on internal Goodyear calculation considering official rolling resistance values of KMAX GEN-3 vs. KMAX GEN-2 tyres. Average fuel consumption 27l/100km, fuel price 1.6€ / liter, average mileage 100,000 km/year. Actual savings may vary based on including, but not limited to vehicle condition and maintenance, traffic conditions, driver behaviour and other factors.

[4] Goodyear defines a sustainable material as bio-based (originating from biological sources); renewable (composed of replenishable biomass); or recycled (reprocessed from reclaimed materials) material as defined in ISO 14021; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions.

[5] All KMAX T GEN-3 trailer tires are stamped with the ECOREADY logo and one leaf, except for the 445/65R22.5 size, due to its light mixed-service application requiring a specific compound.

[6] Goodyear applies the ISCC  PLUS sustainability certification system and mass-balance approach to support transparency and accountability in tracking the sustainable materials throughout the supply chain.

Vehicle fleets with Schmitz Cargobull trailers can now benefit from Goodyear's tire monitoring and predictive analytics, as they are directly compatible with the telematics and tire pressure monitoring systems installed in Schmitz Cargobull vehicles, without the need for additional hardware or SIM cards.

Built-in intelligence, ready from the start

Goodyear TPMS Connect is a plug-and-play solution that integrates with Schmitz Cargobull's existing telematics infrastructure, providing instant access to real-time tire performance data and actionable insights. Using Goodyear's proprietary G-Predict technology, fleets can anticipate tire-related issues before they lead to unplanned downtime, helping to reduce operating costs and improve road safety.

"With this next step in our collaboration, we are combining the strengths of our proven trailer telematics with Goodyear's tire intelligence solution," says Jan Uhlenbruck, Head of Full Service Solutions, Digital Services Product Line at Schmitz Cargobull. "The seamless integration of Goodyear TPMS Connect supports our goal of providing our customers with smarter, safer and more efficient transport solutions."

Support for smart, connected fleets

For Goodyear, this partnership is another important expansion of its ecosystem for fleet mobility.

"We are delighted to deepen our collaboration with Schmitz Cargobull by integrating Goodyear TPMS Connect directly into their trailer platform," says Piotr Czyżyk, Managing Director, Fleet Mobility Europe at Goodyear. "Through this integration, fleets can benefit from Goodyear's predictive analytics and tire intelligence without having to install additional hardware - providing a smoother path to digitalisation and operational excellence."

The key benefits of Goodyear TPMS Connect are:

• Seamless integration: works with Schmitz Cargobull's integrated telematics and TPMS systems, no additional hardware required.
• Predictive maintenance: G-Predict technology helps prevent punctures through early detection of tire problems.
• Increased safety and compliance: Supports TPMS-related EU regulations and contributes to improved safety through predictive warnings.
• Full tire visibility: Provides complete data visibility, including pressure, temperature and GPS-based tracking.

With this joint offering, fleets benefit from a fully connected trailer solution that reduces tire-related downtime and contributes to informed business decisions.

When it comes to transparency and networking, Schmitz Cargobull supports hauliers in their day-to-day transport operations with the TrailerConnect® Data Management Centre (DMC). Schmitz Cargobull relies on strategic partnerships with more than 40 established providers, such as Trimble, Krone, idem, RIO, ZF Transics, CO3, etc., so that the available real-time data can be utilised even more effectively. The DMC's import function enables customers to visualise their entire fleet - across all manufacturers - on the TrailerConnect® platform.

TheTrailerConnect® Data Management Centre is ready to use for connected systems without further IT implementation. The real-time data of the entire fleet is monitored and controlled at a central location. The outgoing interfaces to common real-time visibility platforms and telematics systems can be used directly. The user manages the data release himself, actively decides which data should be selectively shared and thus retains control over the data. This means full protection for your own business and haulage network. Business-sensitive data relating to your own transport network and the subcontractors involved is protected. All vehicle and transport data is processed in compliance with the GDPR and is accessible to the entire fleet in one place. In conjunction with TrailerConnect® TourTrack, the user has access to all information in real time, has a precise overview of tours and can react quickly to changes in processes. Interactive temperature monitoring and other functions are also available on a tour and order basis (FTL/LTL).

The 55% sustainable-material content is achieved through the use of carefully selected ingredients, such as silica produced from waste rice husk ash and carbon black sourced from alternative feedstocks.

A legacy of innovation in truck motorsport

Goodyear has been a key player in the European Truck Racing Championship series since 2003, continuously advancing tire technology to push the boundaries of performance of race trucks. The Goodyear FIA ETRC serves as a platform for testing next-generation tire solutions, with insights gained from the racetrack influencing the development of Goodyear’s commercial truck tires.

“The Goodyear FIA ETRC serves as an additional proving ground for the latest advancements in truck tire technology,” said Maciej Szymański, Marketing Director, Commercial EMEA, Goodyear. “By increasing the share of sustainable materials in our racing tires, we not only support the championship’s sustainability agenda but also pave the way for broader innovations that benefit the entire transport industry.”

“With the introduction of Goodyear’s next-generation 55% sustainable material racing tire, we take another step toward sustainability transformation of our truck racing series” said Georg Fuchs, Managing Director of ETRA. “This partnership demonstrates that sustainability and performance can go hand in hand, paving the way for a more responsible future in both racing and road transport.”

The introduction of Goodyear’s 55% sustainable-material truck racing tires aligns with the Goodyear FIA ETRC’s ongoing sustainability journey. The championship has been running on 100% renewable HVO biofuel since 2021 and holds the FIA’s three-star environmental accreditation[2]— the highest level in the framework. Goodyear has also earned this top-tier certification[3], extending beyond the FIA ETRC to its wider motorsport programs, including the FIA World Endurance Championship, 24 Hours of Le Mans, and European Le Mans Series. Additionally, Goodyear remains committed to retreading truck racing tires, repurposing them for commercial transport applications to minimize waste and enhance resource efficiency.

Introduced last season, Goodyear’s latest truck racing tire[4] features an advanced compound designed to enhance grip, particularly in wet conditions. In the Goodyear FIA ETRC, regulations require a single tire to perform consistently across a wide range of circuits and weather conditions — including dry, wet, cold, and hot surfaces. Additionally, the latest design improves durability[5], reducing the total number of tires used throughout the championship. This helps teams maintain optimal performance while improving overall efficiency in tire usage.

Goodyear applies the ISCC  PLUS sustainability certification system and mass-balance approach to support transparency and accountability in tracking the sustainable materials throughout the supply chain.

[1] Goodyear defines sustainable material as a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable; or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS mass-balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: www.iscc-system.org/certification/chain-of-custody/mass-balance/)) material.

[2] https://www.goodyearfiaetrc.com/home-slider/fia-three-star

[3] https://news.goodyear.eu/goodyear-receives-fias-highest-level-environmental-accreditation/

[4] https://news.goodyear.eu/goodyear-continues-title-sponsorship-of-goodyear-fia-etrc-with-brand-new-tire-specification/

[5] Compared to the predecessor

The SPM program evaluates suppliers across three performance categories: Achiever, Leader, and Master. The ‘Master’ rating is the highest distinction, reserved for suppliers that consistently demonstrate outstanding performance and foster strong collaboration with DAF. 

“We are honoured to receive the ‘Master’ rating from DAF for the fourth consecutive year,” said Xavier Fraipont, Vice President Commercial PBU EMEA at Goodyear. “This achievement reflects the dedication of our teams in delivering high-performing products and reliable support to DAF. It also underscores the strength of our long-standing partnership, built on a foundation of premium quality, innovations and collaboration”. 

Goodyear remains committed to delivering excellence in quality and service to all of its customers, continuously enhancing its offerings to meet the evolving needs of the road transportation environment. By maintaining the ‘Master’ status for a fourth year, Goodyear reaffirms its role as a trusted partner in the industry, dedicated to drive performance and efficiency for its customers. 

Bringing efficiency on the road

Throughout the Drive Results Tour 2025, visitors will get an exclusive look at Goodyear’s latest advancements in tire technology and mobility solutions for fleets such as:

• Goodyear EQMAX and EQMAX ULTRA – new tire range designed to support the evolving needs of fleets. With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tires deliver up to 20% better mileage and up to 6% improved rolling resistance compared to their predecessors[1]. Additionally, these tires are made with up to 55% sustainable materials[2] and are Electric Drive Ready[3].
• Goodyear’s Tires-as-a-Service offering– this subscription-based offering can take tire management to the next level, combining Goodyear’s premium products, predictive analytics, and service network into a comprehensive solution. Fleets leveraging this service can reduce emergency breakdowns and lower fuel consumption, thereby improving their total cost of ownership[4].
• Goodyear TPMS Connect – With the latest EU regulations requiring TPMS on new vehicles, Goodyear TPMS Connect ensures fleets can integrate their existing OEM-installed TPMS into Goodyear’s intelligent ecosystem. This plug-and-play solution enhances visibility by allowing fleet managers to monitor tire performance remotely, preventing costly downtime and optimizing maintenance strategies[5].

An interactive tour experience

As part of its European journey, the Drive Results Tour 2025 will engage transport and logistics professionals in both tailored settings and high-profile industry events. Visitors will have the opportunity to interact with Goodyear’s experts and gain insights on how its latest fleet mobility solutions can drive their businesses forward.

The tour will once again mark its presence at major industry trade fairs as well as the Goodyear FIA European Truck Racing Championship (ETRC). Additionally, Goodyear Drive Results Vans will be on the road, ensuring even more fleets and dealers across Europe have access to live demonstrations and tailored consultations with Goodyear experts.

A key attraction of the tour will remain Goodyear’s mobile showroom truck, which serves as an advanced demonstration space. The specially designed truck features product and solution displays, interactive screens, and digital application demonstrations, allowing visitors to explore the full benefits of Goodyear’s fleet management solutions in a hands-on way.

A continued commitment to transport fleet’s efficiency

"We are thrilled to continue the Drive Results Tour in 2025 and showcase our offering's potential impact directly to fleets across Europe," said Maciej Szymański, Marketing Director Goodyear Commercial EMEA. "With elements like Goodyear EQMAX and EQMAQ ULTRA, Tires-as-a-Service or TPMS Connect, we are taking another step forward in providing smart and efficient products and mobility solutions that can help fleets improve efficiency, reduce operational costs, and meet evolving industry challenges. We look forward to another year of engaging discussions, valuable demonstrations, and meaningful connections with European fleets.”

About Drive Results Tour

Drive Results Tour is Goodyear’s commitment to helping fleets enhance efficiency, sustainability, and cost-effectiveness. By showcasing its Goodyear Total Mobility suite, including premium tires and intelligent tire management solutions, the tour offers fleet operators with various opportunities to reduce operating costs, optimize fuel efficiency, and increase vehicle uptime.

[1] in comparison to predecessor, based on internal Goodyear data

[2] Goodyear defines sustainable material as a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable; or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS mass-balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: www.iscc-system.org/certification/chain-of custody/mass-balance/)) material.

[3] https://news.goodyear.eu/goodyear-unveils-eqmax-and-eqmax-ultra-a-new-generation-of-premium-truck-tires-focused-on-sustainability-and-performance/

[4] https://news.goodyear.eu/goodyear-introduces-a-subscription-based-tires-as-a-service-offering-designed-to-reduce-total-cost-of-ownership-for-fleets/

[5] https://news.goodyear.eu/goodyear-launches-tpms-connect-for-seamless-integration-with-tpms-hardware-installed-as-original-equipment/

With the Goodyear Value Simulator, fleet managers can easily input their fleet data and receive instant simulations of potential financial savings and CO2 emission reductions.[1] By considering factors such as transport type, route profile, fleet size, and breakdown frequency, the simulator provides valuable insights into the potential benefits of incorporating Goodyear's premium truck tires and advanced mobility solutions into fleet operations.

"At Goodyear, we are committed to supporting transport fleets in maximizing efficiency, increasing competitiveness, and promoting sustainability," said Maciej Szymański, Marketing Director Commercial at Goodyear EMEA. "The Goodyear Value Simulator confirms our dedication to customer-centric solutions and helps fleet managers to make informed decisions that aim to drive tangible benefits for their operations."

Key features of the Goodyear Value Simulator include:

• Instant simulations of potential yearly breakdown cost savings
• Analysis of potential yearly maintenance cost savings
• Estimation of potential yearly savings in fuel costs
• Evaluation of the potential reduction in CO2 emissions (based on theoretical fuel consumption by comparing the ratings in fuel efficiency)

Fleet managers can easily customize their simulations by adjusting parameters such as average yearly distance per vehicle, average fuel consumption, and fuel cost. By doing so, they can tailor the results to their specific fleet requirements and objectives. Additionally, based on their selection, the simulator will display proposal of recommended Goodyear products and solutions that can help to achieve these potential savings and reduction of CO2 emission[2].

The estimated savings generated by the Goodyear Value Simulator can serve as a starting point for fleet managers to engage in more detailed discussions with the Goodyear expert team, resulting in personalized insights and orientation that can support fleets in meeting their unique operational objectives.

"With the Goodyear Value Simulator, fleets can visualize the potential financial and environmental impact of adopting Goodyear Total Mobility" added Szymański. "From reducing breakdown costs to enhancing fuel efficiency, our solutions are designed to deliver real value to our customers."

To experience the power of the Goodyear Value Simulator and learn more about Goodyear Total Mobility, visit https://www.goodyear.eu/en_gb/truck/value-simulator.html.

[1] Based on theoretical fuel consumption by comparing the ratings (EU tyre labelling regulation).

[2] Actual savings may vary based upon vehicle condition and maintenance, traffic conditions, driver behaviour and other factors. Estimates on C02 emissions are simulated by means of fuel parameters. The conversion of fuel savings to CO2 emissions is based on scope 1 emissions, i.e. emissions resulting only from the combustion of the fuel itself.

Goodyear has launched the latest addition to its people mobility tire range, URBANMAX COMMUTER, which bridges the gap between tires with long-distance and inner-city applications. The tire was developed specifically for vehicles operating on inter-city and ‘park and ride’ routes for the growing commuter service requirements. In Europe, these routes are on the rise as local governments move to limit the amount of traffic in inner cities.

URBANMAX COMMUTER: Adapted to current requirements

The URBANMAX COMMUTER is Electric Drive Ready. Goodyear’s Electric Drive Ready philosophy means the company’s latest tires are fit for use on electric, hybrid and conventional diesel machines. This reduces operator stocking requirements and reduces complexity in tire management for fleet operators as the same tire can be used, whatever the motive power. What is more important, the tire is accommodating key requirements of electric vehicles which makes it a very good solution for fleets in transition from conventional to electrical drive concepts. For example, URBANMAX COMMUTER is providing excellent high load capacity¹ - with 8t axle load capacity (load index 156/149) - which is required by modern electric buses.

As well as being optimised for the technical requirements of modern buses, the Goodyear URBANMAX COMMUTER is designed around the changing environment in Europe towards shorter public transport journeys and is helping to support the goal to reduce CO2 emissions. Park and ride services have enjoyed an upturn in popularity due to cities’ efforts to tackle congestion and improve air quality.

These journeys are characterised by less tread and sidewall wear than a typical inner-city bus, and distances between 20 and 100 kilometres, ideal for today’s EV buses. The URBANMAX COMMUTER features a stronger sidewall construction, leading to increased resistance to wear and damage. This enhances the sustainability and casing conservation of the tire, as well as giving passengers a more comfortable ride.

An RFID (Radio Frequency Identification) tag is embedded inside the URBANMAX COMMUTER. This helps service providers, dealers and fleet operators manage their tires more efficiently. Fleet managers are given accurate information on tire assets, performance and casing management. It also saves time on routine maintenance checks as data coming from the tire will alert any issues that require attention.

The tire also features ‘IntelliMax’ grooves to reduce tread wear and improve traction and stability. ‘Flexomatic’ sipes and interlocking tread blocks improve traction under braking. The 3D sipes interlock and limit block movement for high mileage and excellent winter traction. It is also 3PMSF (3-Peak Mountain Snowflake) certified for winter use, keeping people moving all year round.

The new tire can be fully retreaded, which brings additional benefits to fleets wishing

to take advantage of the URBANMAX COMMUTER. Its retreadability is another sustainable feature. This leads to extended tire life, as well as lower use of crude oil used in manufacturing² and less landfill generated.

Public transport sees surge in popularity across Europe

Reports predict a surge in demand for bus and coach services over the next four years, with an average annual growth rate of 4.44% until 2027³. Factors such as increasing demand for travel and tourism and government incentives are two reasons for the forecasted growth.

Much of the demand for inter-city transport comes from the post-pandemic trend of hybrid working. Fewer commuters are travelling into the city each day and, when they do, a larger proportion are choosing park and ride services in order to reduce their carbon footprint and avoid driving at peak times.

URBANMAX COMMUTER is designed specifically for the technical needs of modern, inter-city bus routes. It also carries Goodyear’s Electric Drive Ready label, making it suitable for the latest generation of buses. In the first half of 2022, zero emission buses accounted for 30% of bus sales in Europe⁴, highlighting the importance of tires that are ready for mainstream ZE routes. European regulators target the phasing out of new combustion engined buses by 2027.

Maciej Szymański, Marketing Director Commercial Europe, Goodyear, commented: “Goodyear expands its range with the URBANMAX COMMUTER after seeing a trend towards inter-city travel. The tire includes all the latest structural and technological innovations. Buses are an important part of decarbonizing Europe’s cities, and this tire gives an efficient platform for Zero Emission transport and provides grip no matter the season with its 3PMSF certified tread.”

¹ 8t axle load capacity (Load Index 156 = 4,000 kg/tire). Tire size 295/80 R 22.5 with load index 156/149  L.

²Based on internal data: https://www.goodyear.eu/en_gb/truck/retreading-regrooving.html 

³Europe Bus and Coach Markets Report 2022-2027: Surge in Demand for Public Transportation Services and a Booming Travel & Tourism Market Driving Growth: https://www.globenewswire.com/en/news-release/2022/06/08/2458400/28124/en/Europe-Bus-and-Coach-Markets-Report-2022-2027-Surge-in-Demand-for-Public-Transportation-Services-and-a-Booming-Travel-Tourism-Market-Driving-Growth.html

⁴30% of city buses registered in Europe is now zero emissions. VDL lead the e-bus market in the first half of 2022:
https://www.sustainable-bus.com/news/electric-bus-market-europe-half-2022-vdl/

This quarter, four winners have been selected from Germany, Italy, Serbia and the United Kingdom. Eligible criteria includes demonstrating excellent customer and client support while successfully utilising Goodyear’s ecosystem of TruckForce including Goodyear applications such as eJob to enhance their efficiency. Below are the winners for the fourth quarter.

REIFENHAUS WESSELMANN GMBH & CO. KG is a TruckForce partner servicing Goodyear customers in Germany. It has operated at an impressive level for more than ten years. It has achieved a 100% performance rate each year which makes it one of the most successful service partners. This outstanding performance is measured as an example by the number of ServiceLine24 call outs that are responded to on time and achieving Goodyear’s demanding key performance indicators.

MICHELE DIBENEDETTO & C. S.A.S. is an Italian TruckForce partner that has committed to collaborating with Goodyear to bring its products and services to its local customers. Due to its heavy investment, it was the first service partner in Italy to be equipped with Goodyear CheckPoint.

GAZ PLUS is a Serbian family-owned business that has worked with Goodyear for over 15 years. It is characterised by its professional and determined approach to servicing customers, particularly when promoting Goodyear products. It works with a variety of fleets and applications ranging from regional, international transport and construction.

BMTR - COLESHILL is a UK-based service partner with a strong reputation for its customer service and friendly staff. BMTR delivers all ServiceLine24 jobs to a high quality and promotes Goodyear products and solutions locally.

Adam Stanton, European Network & Service Manager for Goodyear Commercial, commented: “Congratulations to the winners of the fourth quarter awards and an extended thanks to the more than 2,000 partners that make up the Goodyear TruckForce. It has been a fantastic year as TruckForce goes from strength to strength, so thank you to everyone who helped make 2022 a success by going the extra mile to support the thousands of customers that rely on the support of TruckForce. On behalf of all TruckForce customers, I would like to thank our outstanding partners for their teamwork and commitment throughout 2022.”

A dominant Norbert Kiss won his fourth title in Goodyear FIA ETRC, with Teo Calvet fending off close competition to win the Goodyear FIA ETRC Promoter’s Cup.

The championship had some special highlights, including the 100,000 fans that packed out the Nürburgring in July, and the exciting races at Le Mans watched by 70,000 spectators, as Goodyear added to its illustrious history at the French circuit, which includes 14 overall wins in the car 24 hour race.

A total of 24 drivers representing four manufacturer teams competed in 2022, delighting fans with flat-out racing action.

The Goodyear tires performed exceptionally over the course of the season. The tyres are built using comparable carcass to commercial truck tyres, the tread and tread compound are modified to provide the needed grip on wet and dry conditions and to help deal with the heat generated by the drivers pushing the 5.3-tonne trucks to the limit at over 160 km/h.

Tires at the centre of Goodyear FIA ETRC’s sustainability push

Goodyear’s commitment to the championship means it will continue to work closely with the ETRA (European Truck Racing Association) and the FIA to introduce new technologies and innovations in the years to come to make further steps forward in sustainability. These will go towards continuing to make the championship competitive, exciting and sustainable.

The championship is committed to helping accelerate the transition to a sustainable future and has committed to reaching net zero by 2038 at the latest, a target outlined in the Paris Agreement. In transport, tires play a crucial role in lowering overall emissions with technology that lowers rolling resistance and methods of manufacturing that are kind to the environment.

The championship already made the shift to fully sustainable HVO biodiesel in 2021, and Goodyear’s racing tires are given an extended life through retreading, an identical service that is available to Goodyear’s commercial vehicle tyre customers across Europe. This means that the tires used in the Goodyear FIA ETRC are then retreaded into standard on-road products that can be used by transportation fleets.

Maciej Szymanski, Marketing Director for Commercial Europe, Goodyear said: “Congratulations to everyone involved in the Goodyear FIA ETRC for making this year such a success. From a Goodyear perspective, there are many parallels between the work that goes into creating the ultimate truck racing tire and a tire that delivers for fleet operators around Europe. The two worlds are dedicated to maximising results and extracting the most performance and efficiency from its vehicles. In this regard, we couldn’t be happier with the way these two areas of the Goodyear business support each other.”

“Goodyear and the ETRC share the same goal, which is to drive forward more sustainable solutions in the road haulage industry,” said ETRA Managing Director Georg Fuchs. “The series provides the perfect test lab for innovation and over the last few years we have already been able to provide valuable findings for Goodyear and their road relevant developments. The introduction of the retreading program is the next step towards a more sustainable future, and we are proud, that Goodyear road tires will carry a bit of the truck racing DNA in them” - he added.

Davide Califano, Head of Brand and Product Marketing for Commercial Europe, Goodyear, explains how the partnership between the championship and Goodyear is so valuable: “The activity we do on-track gives us an important advantage when it comes to researching and developing new specifications of truck tires. Using Goodyear FIA ETRC as a test bed has been invaluable to our development program. The insights we are able to discover allow us to work on a better product for both the track and the road.”

Goodyear is pleased to announce the winners of the TruckForce Service Awards for the third quarter of 2022. The award recognises outstanding quality of service among TruckForce partners with operations in Europe. With more than 2000 partners across Europe, this award reflects the efforts of each TruckForce partner that provides services to customers around the clock.

Winners were selected from a strong list of nominations. Eligible criteria include demonstrating excellent customer and client support while successfully utilising Goodyear’s TruckForce ecosystem, including Goodyear applications such as eJob. Below is the list of winners for the previous quarter:

Germany

BLESSING AUTOMOBILE GMBH

Blessing Automobile GmbH is an important TruckForce partner in South-West Germany where there are many competitor networks. Through its determination to provide the best services for its customers, it has contributed considerably to the growth of Goodyear products and services in the region. Blessing Automobile GmbH has also been awarded for increasing and achieving a strong performance in the usage of Goodyear’s eJob application. 

Poland

DR FELGA

Dr Felga is a family-run business that has been a Goodyear partner for 15 years, ten of which as a TruckForce partner. It has been oriented toward mobile service for fleets located in the area of South-West of Poland, close to one of the busiest highways. In addition, the region where Dr Felga is located has undergone considerable industrial development and the service centre has kept up with increasing demand. Dr Felga has managed a large number of contracted Goodyear fleets and executed the majority via Goodyear’s eJob application.  

Romania

ARA GRUP  

This centre has been recognised for its contribution to growing business in its region. Collaborating with Goodyear for more than 15 years, they were selected for their active involvement in Goodyear FleetOnlineSolutions (FOS) and their strong performance and usage of Goodyear’s eJob application. The centre has played a key role in growing Goodyear’s share of business in Romania. 

Spain

NEUMÁTICOS SOLEDAD ZONA FRANCA (BARCELONA)

Awarded for the successful installation and activation of a Goodyear CheckPoint in the gas station & workshop of Neumáticos Soledad Zona Franca (Barcelona). The service centre has been strategic in its approach, they are  one of the first retailers to install a Goodyear CheckPoint at their premises, enabling them to offer connected solutions to transport companies in the surrounding Barcelona Port area. 

Sweden

DÄCKIA GÄVLE

The employees at Däckia Gävle have a customer-focused mentality and strive to deliver the best solution and service to end customers, making it a best-in-class service provider in Sweden. Its team is open to adopting new technologies and solutions and understands what it takes to be in the front end of the business and advance compared to the competition. They have a very high percentage of jobs managed through Goodyear’s eJob application and are willing to go that extra mile to ensure customers are satisfied.

Adam Stanton, European Network & Service Manager for Goodyear Commercial, commented: “Congratulations to each of our Q3 winners for their continued support covering the whole of Europe alongside over 2,000 other partners who go the extra mile to provide excellent service to our customers. We have selected five partners this quarter who demonstrated forward-thinking, innovation and an uncompromising attitude to serving customers. On behalf of Goodyear and all TruckForce customers, I would like to thank our partners for their outstanding teamwork and commitment.”