Designed for operations at the lunar South Pole, Pegasus will enable astronauts to travel farther, operate longer and unlock new scientific exploration capabilities in one of the harshest environments known. Goodyear's lunar tires are built to meet this challenge, engineered to withstand extreme temperature swings, rocky surfaces and low-gravity conditions while helping astronauts move safely and confidently across the lunar surface. Drawing on advanced science and decades of experience, these tires build on Goodyear's work in extreme environments on Earth and in the stars.

"From breaking land speed records to traversing the Moon's surface to pushing the limits of the world's toughest race circuits Goodyear innovations have been helping people travel safely on their own journeys for more than 125 years," said Chris Helsel, senior vice president and Chief Technical Officer. "Goodyear tires first left tread marks on the Moon during the Apollo mission, and since then Goodyear technology and the people behind it have kept making tires worth bragging about."

The development of Pegasus was led by Lunar Outpost, in partnership with General Motors, Goodyear and Leidos, bringing together expertise across automotive, aerospace and technology to support the next chapter of human exploration. This collaboration also reflects Goodyear's vision to be #1 in tires and service, leading innovation on Earth and beyond.

In the future,  up to 95% of the Goodyear Hanau plant’s heat requirements for production will be covered by the new biomass heating plant. In addition, around 15% of the renewable heat generated, around 15,000 MWh, will be supplied to Stadtwerke Hanau to supply the city with heat. The plant is expected to have a capacity of 16 MWh and deliver up to 24 tons of process steam per hour. By switching from gas to biomass, the tire plant’s CO₂ emissions at the Hanau site are expected to be reduced by up to 95% per year. Commercial operation of the biomass heating plant is planned for mid-2028.

The project is supported by funding from the German Federal Ministry for Economic Affairs and Climate Action and underlines GETEC's pioneering role in the field of renewable energy projects.

Thomas Stephanblome, CEO of the GETEC Platform Germany

"This collaboration demonstrates our commitment to developing tailor-made and highly efficient energy solutions that are not only more sustainable, but also economical. We are proud to make a positive contribution to the environment and to the achievement of the climate goals of the city of Hanau together with Goodyear and Stadtwerke Hanau."

Katrin Rost,  Managing Director of Goodyear Germany GmbH

"The conversion of our plant in Hanau to biomass is a significant step towards our goal of fully converting manufacturing operations to renewable energy by 2040. It is in line with our corporate responsibility framework, Better Future, by consistently implementing our commitment to utilize renewable energy solutions. The combination with district heating supply illustrates the potential of close collaboration between industry and local energy suppliers to achieve common climate targets.”

Claus Kaminsky, Mayor of the City of Hanau

"We see this as a commendable example of how both an established regional company and our municipal, sustainability-focused municipal utility continue to drive the climate transition locally together with a competent project partner. This new cooperation also contributes directly to the ultimate goal of our Hanau climate protection concept, namely to lead Hanau to climate neutrality by 2040.

In recent months and years, our municipal utilities in particular have achieved great things in this respect: from their expertise and cooperation in municipal heat planning to Hanau's new 'Energy Innovation Center' in Großauheim, where a state-of-the-art combined heat and power plant, Hanau's first solar park and the substation of the municipal utilities subsidiary Hanau Netz were built. One innovative building block after another, which come together to form a sophisticated and innovative overall energy concept."

Martina Butz, Managing Director of Stadtwerke Hanau

“As early as this summer, we will supply our customers with renewable district heating from our own combined heat and power plant on the site of the former Großauheim barracks. In the future, we envisage the use of hydrogen and industrial waste heat, for example from the data center being built in the immediate vicinity. Now another component is being added: With the signing of the heat supply contract, we are laying the foundation for an even greener energy mix for our district heating. With the commissioning of the new biomass heating plant in 2028, we plan to combine it with our combined heat and power plant and a large heat pump for waste heat recovery. This enables an even more economical and efficient heat supply, as the biomass heating plant will increasingly replace the use of gas-fired boilers. In purely mathematical terms, we will thus supply almost 1,000 households with renewable heat from biomass."

Caption: 

From left to right: Dirk Krieger, Managing Director at Goodyear Germany; Katrin Rost, Managing Director at Goodyear Germany; Martina Butz, Managing Director of Stadtwerke Hanau; Claus Kaminsky, Lord Mayor of the City of Hanau; Thomas Stephanblome, CEO of the GETEC Platform Germany; Hajo Hoops, Head of Industry Segment at the GETEC Platform Germany

Picture copyright: Moritz Göbel

PACCAR Connect is a comprehensive fleet management system that integrates both in-vehicle hardware and software with an optional detachable tablet in the cab and an accessible online portal. This platform allows fleet operators to monitor and manage the performance of individual DAF vehicles and entire fleets in real time and empowers them to make data-driven decisions.

Expanding PACCAR Connect’s digital ecosystem

Goodyear DriverHub is a tire monitoring application that alerts drivers to real-time tire conditions. The application provides immediate notifications for tire pressure and temperature deviations, enabling proactive maintenance that helps reduce the risk of breakdowns and enhances road safety.

With its predictive maintenance capabilities, Goodyear DriverHub can detect and differentiate between fast and slow pressure leaks, allowing for timely interventions that help minimize downtime and boost fleet efficiency. Additionally, by optimizing tire maintenance, application can help improve fuel efficiency and reduce emissions, supporting the sustainability goals of modern fleet operations.

Enhancing fleet efficiency and sustainability

"By welcoming a wide range of third-party applications like Goodyear DriverHub into PACCAR Connect, we are providing our customers with a versatile and comprehensive digital environment," said Luuk Tuijtelaars, Director & Support EU, PACCAR Connected Servicesat DAF Trucks. "This diverse ecosystem of integrated third-party applications enhances the usability of PACCAR Connect, empowering drivers and fleet managers with valuable tools that support smarter, more efficient, and more productive operations."

“We are excited to bring the Goodyear DriverHub application to PACCAR Connect. This integration allows fleet managers and drivers of DAF trucks to make even more informed decisions based on real-time tire data, helping to reduce costs and improve fleet efficiency” said Piotr Czyżyk, Managing Director of Fleet Mobility EMEA at Goodyear. 

The Goodyear DriverHub application within PACCAR Connect is available on all new DAF trucks equipped with a PACCAR Connect tablet.  

For more information, contact PACCAR Connect via:  https://iaa.daf.com/en/services/paccar-connect/paccar-connect-registration-form

Goodyear is announcing the launch of its latest premium truck line of tires, the Goodyear EQMAX and EQMAX ULTRA. Engineered to meet the evolving demands of the transportation industry, these tires are designed with an emphasis on sustainable material usage , fuel efficiency and versatility, making them well-suited for a wide range of applications, from long-haul to inter-regional routes.

With the launch of the Goodyear EQMAX and EQMAX ULTRA, Goodyear introduces a tire range that aims to support sustainability and performance to meet the current needs of transportation fleets. As industry regulations further tighten emission standards, the need for introducing new products and solutions has never been greater.

Depending on the different sizes, tires from the Goodyear EQMAX and EQMAX ULTRA ranges are made with up to 55% sustainable materials[1], including ingredients like Rice Husk Ash (RHA)-based silica.

Advanced compounds for mileage and fuel efficiency

With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tires offer up to 20% better mileage[2] and up to 6% improved rolling resistance[3] compared to their predecessors. The high abrasion-resistant tread compound made with silica is engineered to help improve  wear, reduce heat generation, and lower rolling resistance, helping to enhance mileage, long-term durability and fuel efficiency.

Complementing the tread improvements, the new  carcass compounds featuring silica  contribute to lower heat generation within the carcass, helping to reduce rolling resistance and increasing long-term durability. These advancements can help the EQMAX and EQMAX ULTRA tires to provide reliable, cost-effective performance over extended periods, making them potentially a valuable asset for fleet operators.

Building on the key features of FUELMAX ENDURANCE and FUELMAX PERFORMANCE ranges, the Goodyear EQMAX and EQMAX ULTRA drive tires can also enhance traction with a directional tread with high-profile depth. The new tire range also enhance the robustness of steer tires, helping reduce the risk of damage and irregular wear. In EQMAX T ULTRA, designed for trailers, new tread design with additional sipes was introduced to enhance grip and braking on all weather conditions.

Designed for the future: Electric Drive Ready and RFID technology

The EQMAX and EQMAX ULTRA tires are designed to be Electric Drive Ready. This means they are suitable for a variety of drivetrains, including diesel, gas, electric, and hydrogen-powered vehicles, offering a one-product solution for all vehicle types. With a higher load capacity than conventional tires of the same size and lower rolling resistance, these tires help optimize the range of electric vehicles while ensuring robust performance across all driveline configurations.

Goodyear EQMAX and EQMAX ULTRA tires come also equipped with Radio Frequency Identification (RFID) tags. These tags enable each tire to communicate with cloud networks on an individual serial number level, providing seamless tire flow management and enhancing fleet management capabilities.

"The launch of the Goodyear EQMAX and EQMAX ULTRA tire range represents a significant step forward in our commitment to support our customers in their sustainability journey and at the same time providing improved performance of our products. These new tires are not just built for today's needs but are designed with the future in mind, offering versatility and efficiency across a wide range of applications” — said Xavier Fraipont, Vice President Commercial EMEA at Goodyear.

Visit Goodyear in Hall 21, Stand B38 at IAA Transportation 2024, and discover how Goodyear’s innovative products and solutions can transform your fleet operations.

About Goodyear EQMAX and EQMAX ULTRA:

New range is specifically designed to meet diverse transportation needs with a focus on efficiency and sustainability. Goodyear EQMAX and EQMAX ULTRA range will be available for all axle positions – steer, drive, and trailer – ensuring comprehensive coverage for various vehicle configurations as well as helping to minimize emissions and maximizing fuel efficiency.

Goodyear EQMAX range: featuring the EQMAX S and EQMAX D, offers versatile and balanced performance for highways and secondary roads, making it adaptable to various driving conditions.

Goodyear EQMAX ULTRA range: for those prioritizing fuel efficiency and reduced CO2 emissions[4]. Range includes the EQMAX S ULTRA, EQMAX D ULTRA, and EQMAX T ULTRA and is optimized for highway use, helping deliver enhanced sustainability without compromising on performance. Additionally, the entire EQMAX ULTRA line (across all sizes and positions) will feature an "A" label for fuel efficiency, reflecting its commitment to reducing fuel consumption and CO₂ emissions.

[1] EQMAX range featuring up to 55% of sustainable materials.

Goodyear defines sustainable material as a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable; or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS mass-balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: www.iscc-system.org/certification/chain-of-custody/mass-balance/)) material.

[2] In comparison to predecessor, based on internal Goodyear data

[3] In comparison to predecessor, based on internal Goodyear data

[4] New tread compound technology in EQMAX range helps to increase mileage, lower rolling resistance and fuel consumption and, therefore, helps reduce CO2 emissions. Based on internal Goodyear data.

The Goodyear CheckPoint is a yard-based drive-over tire inspection system that quickly reads tire conditions and vehicle parameters. Utilizing a high-tech ground-based plate equipped with specialized sensors and cameras, the system automatically measures and analyzes tire tread depth and tire pressure in seconds. The embedded design, combined with vehicle RFID or license plate recognition technology, enables dynamic and rapid inspections of large volumes of vehicles. Thanks to that Goodyear CheckPoint leverages innovative features for automated drive-over measurement and instant data transfer to the Goodyear cloud and display terminal as well as Goodyear applications supporting fleet management.

Easier maintenance and servicing

The updated Goodyear CheckPoint system includes a new modular tread depth sensor design, allowing for easier maintenance and servicing of each laser and camera unit through a plug-and-play setup. This design brings improved durability compared to its previous version being more resistant to the weather, mitigates the impact of heavy vehicle loads and vibrations resulting in more accurate measurements and also helps optimize operational efficiency and lower costs for customers due to less servicing needs. With each fully sealed module enhancing weather resistance, the system's robustness further helps ensure fewer breakdowns, providing a reliable solution that minimizes downtime and maintenance expenses throughout the contract period.

Goodyear has also re-engineered its tread depth technology with advanced lasers and cameras to provide enhanced tread depth recognition. The upgraded system captures much more images with improved illumination, making it more precise and allowing for better identification of the tire's actual condition, even in complex tread designs. This enhancement ensures fleet managers receive highly accurate and detailed tire condition data, supporting more informed decisions as well as  overall fleet safety and efficiency.

These new technology upgrades have been specifically designed to be compatible with the majority of existing versions of the Goodyear CheckPoint.

“Goodyear remains committed to advancing tire technology and providing innovative solutions that enhance fleet operations” - said Piotr Czyżyk, Managing Director Fleet Mobility EMEA at Goodyear. “The latest improvements to the Goodyear CheckPoint are a testament to our dedication to helping fleets achieve greater efficiency, safety, and sustainability.”

Integrated applications and display terminal for streamlined fleet management

The Goodyear CheckPoint is supported by a suite of integrated applications designed to provide fleet managers and drivers with seamless access to vital vehicle and tire data.

• The Goodyear FleetHub app, available on web and mobile, provides an instant overview of tire conditions, detailed analysis, and customized reports for proactive maintenance.
• The Goodyear DriverHub app offers drivers real-time alerts and notifications about tire conditions.
• Display terminal  (optional) delivers instant, actionable data with a user-friendly dashboard and colored LED alerts, promptly notifying drivers of issues such as underinflated tires or overloads.
• LED matrix provides high-level information status information on tyre condition each time the vehicle drives over the plate.

These tools ensure fleet managers and drivers have the essential information needed to help optimize performance and safety.

“This product update is paving the way for a new product concept that will allow Goodyear to expand its application beyond fleets, introducing this technology to its service network, retail and other partners. The product updates are not limited to hardware, but also a software redesign that will bring a lot of innovation in the future to enhance the customer experience” - said Patricia Azzoni, Product Manager at Goodyear.

Goodyear CheckPoint will be showcased by Goodyear at the IAA Transportation event from September 17-22, 2024. Attendees will have the chance to explore this advanced solution in detail and speak with Goodyear experts at Hall 21, Stand B38.

Gatik's autonomous fleet, consisting of Class 3–7 box trucks, has made significant strides in enhancing the safety, accuracy and overall performance of autonomous vehicles (AVs). Equipping the fleet’s Goodyear Endurance® RSA® tires with Goodyear SightLine technology, the company’s comprehensive tire intelligence solution, enables Gatik to advance the safety and overall accuracy of its efficient fleet operations, while also improving delivery uptime and reliability. This year, Gatik plans to implement the intelligent tire solution into a significant portion of its autonomous fleet across the U.S. and Canada.

“Being the vehicle’s only contact point to the road, the tire can play a pivotal role in enabling the vehicle to react like a driver would,” said Chris Helsel, senior vice president, Global Operations and Chief Technology Officer, Goodyear. “Gatik is revolutionizing the autonomous technology space, and by providing real-time insights through intelligent tire data, we can support Gatik’s autonomous driving system to become even more safe, reliable and efficient.”

Through extensive on-road testing in a wide variety of challenging real-world driving scenarios, tire intelligence data regarding road conditions and tire health have helped Gatik advance its AV controllers with insights about accurate cornering and braking stiffness, rolling resistance and tire load. This data, which is communicated between Goodyear SightLine technology and Gatik’s autonomous driving system through a real-time feedback loop, has enabled Gatik to yield numerous performance enhancements, including the ability to adapt swiftly and safely to a variety of road conditions, even when the mass or payload of the truck varies by delivery.

"The groundbreaking integration of Goodyear SightLine technology into Gatik's autonomous fleet is a first in the industry. The real-time data derived from intelligent tire technology not only enhances the safety and predictability of our autonomous vehicles, but also enables us to maintain high levels of efficiency, reliability and delivery uptime throughout our operations," said Gautam Narang, Gatik CEO and Co-founder. "Our partnership with Goodyear is another step in advancing Gatik's leadership in autonomous technology, underscoring our commitment to ensuring that the true advantages of B2B middle mile logistics are brought to market."

The companies have partnered to conduct ongoing, rigorous testing at Goodyear’s San Angelo, Texas, Proving Grounds. Through this collaboration, Gatik is able to ensure its autonomous vehicles are tested extensively in a safe, closed course environment for both common and unusual road scenarios, including traffic lights, road signs, evasive maneuvers, tight turns, collision avoidance, precise lane keeping and minimum risk stopping distances.

Goodyear and Gatik have future plans to incorporate Goodyear's advanced predictive road condition monitoring solution into Gatik’s autonomous driving system. This integration will enable Gatik to strategically plan its operations, ensuring a consistent and reliable movement of goods for Gatik’s diverse customer base, encompassing the nation’s largest grocers, retailers, distributors, e-commerce platforms, and CPG companies.

A full  press kit can be downloaded here.

The ABS is an important safety component in modern vehicles designed to help the driver maintain steering control while braking. Through collaborative research and testing on a physical test vehicle, Goodyear and TNO effectively showcased that an improved ABS, equipped with information about the tire type and characteristics such as wear state, can potentially enhance overall system efficiency and reduce braking distance by as much as 5.75 feet¹.

According to the National Highway Traffic Safety Administration, there were over 1.7 million rear-end crashes in 2021, accounting for nearly a third of all crashes in the United States². This integration can improve stopping distance performance, which has the potential to help drivers avoid accidents and reduce the severity of collisions, leading to enhanced road safety.

“Our collaborative work with TNO has yielded invaluable insights, with exciting possibilities to deliver greater value to our customers and support the future of mobility,” said Werner Happenhofer, vice president, Tire Intelligence and eMobility solutions, Goodyear. “At Goodyear, we believe that by harnessing the power of tire intelligence, we can contribute to the bold goal of future mobility to reduce accidents.”  

Goodyear and TNO began collaborating in 2021 through joint research and testing initiatives to evaluate and quantify the performance of the ABS controller on a physical car through the integration of intelligent tire information.

"TNO is dedicated to enhancing the safety, efficiency and sustainability of vehicles,” said Machteld de Kroon, managing director, Unit Mobility & Built Environment, TNO. “Our collaboration with Goodyear aims to minimize every centimeter of braking distance. We firmly believe that by improving the integration of tires and braking systems, we can contribute to reducing accidents and ultimately saving lives."

Today, Goodyear SightLine, the company’s suite of tire intelligence technologies, provides line of sight to the conditions of the tire, vehicle and road through advanced algorithms and real-time monitoring. Goodyear’s developments in tire intelligence technologies are poised to transform the future of transportation, ushering in a new era of smart and sustainable mobility. 

Full media pack is available for download on THIS LINK.

Together, the organizations plan to bring a robust tire sensing system to market, combining TDK’s software, sensor and electronic component expertise with Goodyear’s know-how in tire development, intelligent solutions and industry trends.

“As the automotive industry continues to technologically advance, so too does the need for real time intelligence from the road to the tire to the car. This alliance will have the joint benefit of accelerating both technology and customer access to the highest performance sensor technology in the market,” said Jim Tran, General Manager, Americas HQ and Deputy General Manager, Technology & Intellectual Property Center, TDK Corporation. “We look forward to this collaboration with Goodyear, a worldwide market leader in the automotive segment.”

The two industry leaders are in the process of conducting market research and technical exploration for a joint solution that delivers actionable insights improving vehicle performance, safety and efficiency.

“Working with influential organizations like TDK is essential to further innovate in the intelligence space. TDK’s expertise in the sensor and electronics space will be instrumental in maximizing the utility of what a tire can provide,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer, Goodyear. “We are driving toward a mobility future where vehicles themselves are smarter, safer and more sustainable. Collaborations like this one can play a critical role in achieving these objectives.”

Both TDK and Goodyear will demonstrate their latest technologies and system solutions at the upcoming Consumer Electronics Show (CES) from January 9-12, 2024, in Las Vegas (TDK - Central Hall (LVCC) Booth 20521, Goodyear – West Hall (LVCC) Booth 4917).

Full media package available for download on THIS LINK.

Collaboration named a CES 2024 Innovation Award Honoree

The Goodyear Tire & Rubber Company, a global leader in connected mobility, and ZF, a global leader in vehicle systems and industrial technology, announced successful integration of tire intelligence technologies with vehicle motion control software.

The collaboration delivers Goodyear SightLine,* a suite of tire intelligence technologies, into the ZF cubiX®** ecosystem, a scalable vehicle motion control software that coordinates all dimensions of vehicle dynamics. This provides further tire and road data into the chassis system and enables an improved driving experience with better comfort, control and efficiency. 

“Goodyear SightLine will deepen our connection to the road and expand the scope and value of cubiX® by supporting the era of software-defined vehicles,” said Martin Fischer, Member of the Board of Management responsible for the ZF Chassis Solution division. “By joining our ecosystems, our customers will unlock a range of possibilities to customize and optimize their solutions in both vehicle motion and tire intelligence.”

Through research, virtual simulation and real-world testing, Goodyear and ZF have identified the potential of an integrated solution in improving vehicle performance and safety. Reducing the risk of hydroplaning, the Goodyear SightLine solution is capable of detecting partial hydroplaning early and offers recommendations for optimal speed to enhance vehicle control. Moreover, when heightened hydroplaning severity is detected, equipped with tire intelligence data, the cubiX software is designed to instruct the chassis actuators to apply corrective measures, stabilizing the vehicle.

Additionally, the synergy between Goodyear SightLine and cubiX capabilities can provide enhanced vehicle responsiveness, more direct and linear steering, improved turn-in response, increased stability, reduced controller workload and minimized intrusive interventions.

“Tires are the only part of the vehicle that touch the road and by digitizing this connection and equipping vehicle control actuators with critical insights, we can help optimize vehicle performance and safety,” said Chris Helsel, senior vice president, Global Operations and Chief Technology Officer, Goodyear. “This collaboration with ZF is a great way to demonstrate what tire intelligence, actionable insights and elite software applications can do for mobility.” 

Showcasing innovative design and engineering features, the integration of cubiX® and SightLine was recently named a CES 2024 Innovation Award Honoree within the vehicle technology and advanced mobility category.

*Goodyear SightLine, the company’s suite of tire intelligence technologies, provides line of sight to the conditions of the tire, vehicle and road. The technology communicates tire state, identification, road friction and other tire characteristics. Goodyear SightLine will continue to provide this integral information to make fleets, vehicles and, in the future, autonomous driving systems safer and more efficient. 

** cubiX®, ZF's first pure software product, coordinates vehicle dynamics as a holistic system. ZF cubiX® can control braking and steering systems, the vehicle’s (semi-) active damping system and further chassis and drive actuators. It offers another decisive advantage: The platform is compatible with various actuators such as dampers, brakes or rear-axle steering – regardless of the manufacturer or the specific design. This gives manufacturers the flexibility to implement different model series with one and the same control platform without additional integration effort. Future updates or upgrades to the software can be carried out "over-the-air" – i.e. wirelessly without a visit to the workshop.

B Roll available for download ON THIS LINK.

“Sustainability is a key component of our business strategy and an integral part of our culture,” said Chairman, CEO and President Richard J. Kramer. “In 2022, the work of our associates around the world further demonstrated our commitment to ethical and sustainable processes, materials and programs. Our latest corporate responsibility report shares where we are along our journey—our goal progress, our challenges, our strategies, including our decarbonization roadmap, and what lies ahead—and how we are working with our customers and other stakeholders to help build a better future.”

Goodyear’s 2022 report is organized around the four pillars of the company’s corporate responsibility framework, Goodyear Better Future: Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture. Some of the report’s highlights are described below.

Sustainable Sourcing: Goodyear scientists and engineers continued to make significant progress toward the company’s 2030 goal of introducing a 100% sustainable-material tire with the development of a demonstration tire made of 90% sustainable materials*. This demonstration tire has 17 featured ingredients, including four different carbon blacks produced from bio-methane, carbon dioxide, end-of-life tire pyrolysis oil feedstocks and plant-based oil; soybean oil; rice husk ash silica; and bio-renewable pine tree resins.

Responsible Operations: Goodyear continued its work to reduce its environmental impact. In 2022, the company increased its utilization of renewable electricity to 34% across its global manufacturing operations, up from 3% in 2019.

Advanced Mobility: In 2022, Goodyear continued its focus on improving fuel efficiency by achieving a 32.9% reduction in rolling resistance and a 9.4% reduction in tire weight in its global consumer tire portfolio, from a 2005 baseline.

Inspiring Culture: In 2022, associate membership in Goodyear’s Employee Resource Groups (ERGs) grew by 6%. It was also a milestone year for one of the company’s ERGs with the Akron-based Goodyear Women’s Network (GWN) celebrating its 100^th anniversary in 2022.

Goodyear’s 2022 report was prepared with reference to the Global Reporting Initiative (GRI) Standards. 

The 2022 Goodyear Corporate Responsibility Report can be found on the Goodyear Corporate Responsibility website.

*A sustainable material is defined as a bio-based/renewable, recycled material or one that may be produced using or contributing to other sustainable practices for resource conservation and/or emissions reductions including mass-balance materials.

Last weekend, Goodyear continued its partnership with DAF to supply tyres for the coveted DAF Driver Challenge 2022. The competition, which is held annually and spans across Europe to find the most skilful truck drivers, took place at Goodyear’s proving ground in Luxembourg on 1st and 2nd October. Over 1000 contestants from 18 countries took part in regional trials, with 15 drivers invited to compete in the finals. 

Goodyear was the exclusive supplier and partner of the event, which saw Gábor Szabados from Hungary eventually crowned the winner. On their way to being named Europe’s most skilful truck driver, they faced various challenges ranging from coupling a trailer and reversing to eco-driving and daily checks such as tyre health monitoring.

Goodyear’s proving ground hosted the two-day event, which today is used for testing passenger and truck tyres to deliver the highest levels of performance and efficiency. Finalists participated in seven different technical and handling workshops on the Goodyear track, getting a feel of the types of tests tyres are subject to while in development. 

Maciej Szymański, Director of Marketing for Commercial Business Europe at Goodyear commented: “It is an honour for Goodyear to partner with such a prestigious competition which aligns with our values of always striving to deliver the best results. We are particularly proud of our partnership with DAF, which is committed to increasing its sustainability initiatives without compromising performance. On behalf of Goodyear, I would like to congratulate every driver who took part in the DAF Driver Challenge 2022 and Gábor Szabados for being named “DAF Driver Challenge Champion 2022”.

Using a range of sustainable materials in the tire tread compound, The Goodyear Tire & Rubber Company has developed the Eagle GO concept tire, which will be fitted to Citroën’s new concept car, oli. 

For more than 120 years, Goodyear has pursued sustainable, low-maintenance innovations and inventions and partnering with Citroën continues a long-standing relationship between both brands. The Eagle GO is the third Goodyear concept tire developed with Citroën and has been created to optimise efficiency, durability and comfort.  

Sustainable-material tread compound 

This concept tire uses a compound in the tread, the part of the tire that wears, made of nearly all sustainable or recycled materials. These materials include sunflower oils, pine tree resins, natural rubber and rice husk ash silica. These materials are described below. 

•  Sunflower oils and pine tree resins are renewable solutions to replace petroleum-derived oils. These materials are currently being used to make ‘Vegetable Ink’ for printers. Goodyear’s goal is to fully replace petroleum-derived oils in its products by 2040. 
• Natural rubber from the Hevea brasiliensis tree is used to replace synthetic petroleum-based rubber, using responsible farming and cultivation methods¹. 
• Rice husk ash silica from rice processing can reduce waste going to landfills and has previously been used in reinforced concrete. 

Renewable tread 

The Eagle GO concept tire has the potential to be renewed twice across its lifetime, which increases the lifespan of the tire. Goodyear has set an objective for the Eagle GO concept tire to achieve up to 500,000km through the reuse of the sustainable carcass and renewable tread.   

Intelligent technology 

The Eagle GO concept tire uses Goodyear SightLine technology, which includes a sensor that monitors a variety of tire health parameters. This technology is already being applied to help Goodyear fleet customers and could significantly reduce waste and increase efficiency by maintaining ideal pressure and tire condition. Monitoring the health of the tire is an important factor in determining whether or when a tire can be renewed, thus increasing circularity and efficiency. Adding this technology to the Eagle GO concept tire is in line with Goodyear’s goal to reinvent tires and service, delivering data-and-sensor-enabled intelligence in all new products by 2027.  

 “Tire architecture has come a long way by incorporating sustainable materials and smart technologies,“ explained Laurent Colantonio, Regional Technology Director Consumer EMEA.  “With Citroën, we have a relationship that provides a great testbed for developing and testing new technologies and techniques.   

“Concept tires are a fantastic way for Goodyear to research and develop ground-breaking technologies that can make its way into our products. The learnings from this project will go towards our future as a mobility enabler that consistently innovates its products and services.” 

^[1] In line with Goodyear’s Natural Rubber Procurement Policy 

The return of Bauma, the world’s leading trade fair for construction and mining equipment, provides Goodyear with an opportunity to demonstrate the role tyres and tyre management solutions play in helping the industry achieve efficiency and sustainability targets.  

Goodyear will have a prominent stand at the global show, taking place in Munich from 24–30 October. The 72m², two-story Goodyear stand will showcase a combination of Goodyear’s latest tyre and solutions technologies which, when combined, can help operators drive efficiency across their fleets. 

Trusted Products - simplifying choice to boost efficiency

The Goodyear GP-3E for wheel loaders, articulated dump trucks and graders will make its European exhibition debut at Bauma 2022. After listening to customer feedback on the challenges of high costs and the importance of driver comfort levels, the GP-3E features an innovative lightweight tyre design. The key benefits are an optimised cost per hour supporting sustainability goals as well as low vibration levels supporting a high level of comfort for the driver. This versatile product is suitable for a variety of applications with well-balanced traction and flotation levels.

Another new tyre on show is the Goodyear Powerload®. Designed for compact wheel loaders and graders, Powerload is the compact tyre that likes it tough. Smooth Guard Technology™, an extra thick and smooth rubber layer protection in the shoulder area and sidewall, improves cut resistance. The advanced, self-cleaning tread design provides superb forward and lateral traction for continued operation in tough conditions.   

Both GP-3E and Powerload are Electric Drive Ready. This means they can be used on electric and hybrid powertrains, as well as conventional diesel machines. 

Tyre Management Solutions - driving operational excellence

Goodyear has long led developments in Tyre Pressure Monitoring System (TPMS) technology.  At Bauma, Goodyear will showcase its enhanced ‘TPMS Heavy Duty’ which communicates through the Goodyear FleetHub (mobile + web app) or Goodyear DriverHub (mobile app), giving drivers and fleet managers predictive and prescriptive information to allow proactive and preventive maintenance of their fleets.

Octavian Velcan, Managing Director Goodyear Off-The-Road EMEA for Goodyear: “Bauma is the perfect platform for Goodyear to demonstrate how combining tyres and tyre management solutions together with reliable services can drive safety and reduce costs. Our latest tyre innovations and fully integrated TPMS support optimised uptime and efficiencies for our customers. We are looking forward to productive discussions on how we can help operators flourish during a very competitive period for the industry.”  

The Goodyear stand will be located in Hall A6, stand 224.

Goodyear has a long history of winning at Le Mans, with 14 overall victories in the 24 Hours of Le Mans, arguably the world’s most prestigious car race, dating back to 1965. In the world of truck racing, the spirit of the ‘24 Heures’ lives on with the Goodyear FIA ETRC round on 24-25 September. Over the Saturday and Sunday, Goodyear FIA ETRC teams will contest four races of 11 laps each, racing flat out on the Le Mans Bugatti circuit. In the race for the championship, Norbert Kiss could be crowned Goodyear FIA ETRC champion for a fourth time this weekend.

As the title partner to the pinnacle of European truck racing, Goodyear supplies tyres and support to every team on the grid, but the partnership goes much further than that. Goodyear, the FIA, and championship organiser ETRA work together to further their respective sustainability goals, making Goodyear FIA ETRC a true showcase for a responsible future of transportation. 

Goodyear uses technology derived from racing, such as stronger carcass technology, in the development of its products for the road. The pursuit of ultimate durability and versality on the track helps teams to shave valuable seconds off their lap time and fight for the victory, and this same approach is true of fleet operators across Europe who demand reliable performance and support. Racing is the most extreme arena for Goodyear to continue developing this technology and approach. 

Furthermore, Goodyear has also now introduced retreading into the lifecycle of racing tyres used in Goodyear FIA ETRC. This means that tyres used in the Goodyear FIA ETRC are retreaded into standard on road Goodyear tyres that can be used by transportation fleets.

The championship is paving the way in other areas, too. In 2020, FIA ETRC identified sustainability as one of its three strategic pillars, with the goal of achieving carbon neutrality by 2038. A year later, it became the first FIA-regulated championship to switch to 100 percent sustainable fuel. Its use of biodiesel cements its role as being a role model for the road haulage industry as a whole.

During the Le Mans race weekend, Goodyear will showcase its Drive Results Tour truck that has been touring Europe and visiting Goodyear FIA ETRC races throughout the summer. The Drive Results Tour showcases Goodyear’s Total Mobility value proposition that provides European fleets with an end-to-end solution that helps them to improve their efficiency and competitiveness while cutting their environmental impact. When visiting the roadshow truck at events like Le Mans, visitors can receive a tailored experience that guides them through steps they can take to improve their own fleet. 

Maciej Szymanski, Marketing Director Commercial Europe, Goodyear: “Goodyear FIA ETRC is the pinnacle of European truck racing and Goodyear is proud to work with the FIA and ETRA to use it as a platform for showing what the future of the industry can look like. We develop technologies on the racetrack that go into road applications, while also using forward-thinking approaches to make Goodyear FIA ETRC a true role model for responsible transportation.”

The 63% sustainable-material demonstration truck tire includes 15 featured ingredients across 20 tire components, including those described below. This demonstration tire is labelled “A” in fuel efficiency meaning it can offer the same fuel saving as the most efficient Goodyear truck tires currently offered. 

• Carbon black is included in tires for compound reinforcement and to help increase their tread life and has traditionally been made by burning various types of petroleum or coal tar-based products. This demonstration tire features four different carbon blacks that are produced from plant-based oil, end-of-life tire pyrolysis oil, carbon dioxide capture and conversion and a low-carbon methane pyrolysis process.
• Some of the petroleum-based oils in this demonstration tire were replaced by the use of rapeseed oil. Rapeseed oil is a bio-based resource that helps keep a tire's rubber compound pliable in changing temperatures. The use of bio-based rapeseed oil is in line with the company's goal of fully replacing petroleum-derived oils in its products by 2040.
• Silica is an ingredient often used in tires to help improve grip and reduce fuel consumption. This demonstration tire contains a unique variety of silica produced from rice husk ash, a byproduct of rice processing that is often discarded and put into landfills. A high-quality silica has been produced from this waste ash.
• Polyester is recycled from plastic bottles and other plastic waste by reverting the polyester into its base chemicals and reforming them into technical grade polyester feasible for tire cords, which enables better retreadability.

In the future, this demonstration tire can be connected and monitor a variety of tire health parameters. This has the potential to reduce waste and increase efficiency by maintaining ideal pressure and tire condition. Monitoring the health of the tire is an important factor in determining whether or when a tire can be renewed, thus potentially contributing to circularity and increasing efficiency. 

This demonstration truck tire is in line with the company's commitment to increase the use of sustainable materials. Additionally, a tire made of sustainable materials, providing low rolling resistance and being fully retreadable, with the possibility of connecting to tire health monitoring with the Goodyear Total Mobility solution, has the potential to positively affect circularity and climate impact. Goodyear Total Mobility is an end-to-end fleet offering that brings together its full range of premium commercial truck tires, its suite of data-driven monitoring and predictive analytics solutions, and more than 2,000 service locations across Europe. 

Grégory Boucharlat, Vice President Commercial Europe: “Development of our integrated offering of products and mobility solutions under the Goodyear Total Mobility umbrella can further support our customers in the demanding transport market and help them in achieving their own sustainability goals. Goodyear is committed to the development of products and solutions that help support the ambitions and aspirations of our business partners to be more competitive, more efficient and more sustainable.”

The direction of developing the Goodyear Total Mobility solution is consistent with the expectations and challenges faced by the transport industry in Europe. The recent Sustainable Reality Survey, conducted with the participation of over 1,400 representatives of the transport industry, confirms that achieving sustainable development goals is an important objective of the transport fleet business. Goodyear Total Mobility and the concept of creating a truck tire made from sustainable materials should support transport companies in achieving that objective in the coming years.

* The 63% sustainable-material truck tire presented at IAA Transportation has been produced as a demonstration tire. 

The annual survey asks those working in the transportation industry across Europe about the realities of working towards more sustainable transportation.

More than 1000 fleets contributed to the results of last year’s survey, and this year is the first opportunity to identify trends and discover if perspectives have changed. Last year’s findings were a fascinating insight into the industry’s response to sustainability, and this year's survey will build on those results.

The 2021 survey demonstrated how many fleets are contributing to lowering their carbon footprint with clear corporate social responsibility strategies and goals. The survey found that three out of four fleets recognised carbon footprint as an important issue, and 70% of larger fleets have defined clear green goals to work towards.

Since last year, the economic environment has shifted significantly. Inflationary pressure has meant an upwards trend in the price of raw materials and energy. Companies have felt the full force of these economic conditions, and the survey will aim to identify the impact that these shifts have had on sustainability goals.

The 2021 survey results showed how proactive fleet operators are in building a more sustainable future. With greater economic headwinds in 2022 it will be fascinating to see how our industry is meeting the challenge.

Click here to participate in the 2022 Sustainable Reality Survey. For each survey response, Goodyear will plant a tree with the support of Tree-Nation.

Within this page you can find the following assets:

Feature Articles: 

Goodyear reimagines the tire for a multi-modal future
Goodyear SightLine: Tire intelligence drives innovation

Video: 
Goodyear Beyond Tires
Goodyear SightLine Brand Film

A range of photo and b-roll footage of the event, including interviews with  experts from the team.

In 2021 Goodyear has qualified for DAF’s highest category within the program, the “Masters” level. This is the first time Goodyear has achieved this score, owing to the work and dedication of its teams who constantly seek to improve the total customer experience year over year. This is particularly true of maintaining our high standards of operational excellence despite a disruptive macro environment.

The program annually award suppliers that have, among a variety of criteria, improved results, promoted collaboration and optimised relationships with customers.

Improvements in sustainability with new products and smart technologies

As a dedicated development partner, Goodyear also supports truck and trailer manufacturers in planning for the future. For example, the newly introduced FUELMAX ENDURANCE tyre, gives DAF’s new generation of trucks a lower rolling resistance and supports reducing the vehicle’s carbon footprint by -2%¹.  On top, all Goodyear on-road tyres are compatible with alternative drivetrains such as hybrid and battery-electric HGVs. This solidifies Goodyear’s position as a trusted supplier and partner that consistently adds value through innovation.

The European Commission has introduced VECTO, which stands for Vehicle Energy Consumption Calculation Tool. Goodyear is working with OEMs and fleet customers to maximise sustainability efforts and overall fleet efficiency. Alongside a host of influencing factors such as vehicle type and weight and aerodynamics, tyre rolling resistance has a major role to play.

Furthermore, Goodyear’s Total Mobility end-to-end solution also helped it boost its eligibility for the “Masters” certification. By using advanced technologies and solutions, DAF and Goodyear have strengthened their working relationship year over year and will continue to support leading fleets across Europe to drive results in competitiveness, efficiency and sustainability.

DAF considers no less than sixteen KPIs before rating each supplier including key criteria on product development, operations support and business alignment.

The new facility is a first of its kind for Goodyear and it will provide opportunities to learn, test and mature technology as production capability continues to increase.  It features a new process focused on small-batch production of large rim diameter ultra-high performance (UHP) and ultra-ultra-high performance (UUHP) tires, which enables Goodyear to produce tires four times faster than a standard production cycle. This means that the company can respond to customer demands very quickly and efficiently.

Developed by Goodyear engineers, the process anticipates and responds to increasing complexity in the tire industry. The intensifying focus by original equipment manufacturers on large rim diameter tires, as well as a vast variety of vehicle models and options available to consumers, creates a growing need to efficiently develop and produce premium UUHP tires in small-batch quantities on-demand for replacement and original equipment customers.

“We needed to design this integrated product and process to deliver for the changing needs of the market. By doing so, we are enabling a new business model to serve our customers and consumers in this important and increasingly complex part of the market.” said Chris Helsel, senior vice president, Global Operations and chief technology officer. “The new process will give us a competitive advantage, targeting world-class quality and responsiveness.”

The new technology requires new skills, and so far, Goodyear has hired 90 associates to support the facility and in the coming months will recruit 20 additional electromechanical technicians. Goodyear has also invested in training programs to enhance skills to enable current associates to perform new and innovative manufacturing processes.

The new facility is now operational, and the official opening ceremony is a key step along the journey to full capability.  The official opening ceremony took place in the presence of Luxembourg's Son Altesse Royale le Grand-Duc, Franz Fayot Minister of Economy and Dan Biancalana, Deputy-Mayor of Dudelange.

Franz Fayot, Minister of the Economy of Luxembourg commented: "As the first important American company to settle in Luxembourg in 1951, Goodyear marked a new beginning in Luxembourg’s industrial history and its economic diversification. Since then, the relationship between Goodyear and Luxembourg has always been one of mutual support and trust. The company’s new manufacturing facility in Dudelange is confirming the assets of the Grand Duchy as a destination for high-tech industrial investment by international groups.”

Notes to Editors

What is the new Process?
The process allows Goodyear to produce tires four times faster than a standard production cycle via forming and hot application of components at the tire assembly machine. In different words, this is a version of 3-D printing for the tire industry.

The speed of production is thanks to new digital processes featuring highly automated, interconnected workstations using additive manufacturing technologies. 

The process drives efficiencies during the industrialization process of new products that will later go into mass production, thanks to the fully automated and high precision nature of the manufacturing process.

This, combined with new virtual capabilities that Goodyear is installing in its Innovation Center in Colmar-Berg Luxembourg, is a key step to further reduce product development cycle time aiming to reach Goodyear’s goal of being a preferred original equipment supplier, achieving first approval for all development products with only one physical iteration.

In 2021, FIA ETRC continued its movement towards a greener future with the introduction of 100% renewable HVO biodiesel, becoming the first FIA-regulated championship to run on sustainable biofuel. Based on its premium fuel efficiency and low emission on-road product range development insights, Goodyear will work closely with ETRA (European Truck Racing Association) to introduce new technologies in the years to come. Furthermore, Goodyear will share its expertise in developing tyres that deliver exceptional performance in varied conditions while remaining durable and long-lasting with its robust carcass technology. These performance credentials as well as Goodyear’s advanced tyre intelligence capabilities incorporated in the company’s smart tyre monitoring solutions, are just as important while racing in FIA ETRC as they are for maximising revenue and minimising downtime in daily transport operations.

Maciej Szymanski, Marketing Director for Commercial Europe at Goodyear said: “We are excited to reinforce our commitment the European Truck Racing Championship by becoming the official title sponsor. Being the most successful tyre brand in Formula 1 history and official tyre supplier to many leading championships in the world, including World Endurance Championship (WEC) and Nascar, we have a strong legacy in motorsport. This now further strengthened with this first FIA-regulated championship under Goodyear name. We look forward to work closely with the European Truck Racing Association towards a greener future. Extreme conditions like in racing are the ultimate testbed enabling us to gain added value insights on tyre deformation, tyre temperature management and rolling resistance. We like to push the innovation envelop to maximize results for the teams and transportation companies and we will keep doing this in our quest to more sustainable materials and efficient tyre management systems to connect the dots.”

Georg Fuchs, ETRA managing director said: The FIA ETRC strives to become a leading platform for sustainable technologies in the road haulage industry and at the same time making truck racing a relevant research and development platform for manufacturers. Both Goodyear and the FIA ETRC share the same objectives, where more sustainable solutions are being introduced in the industry and we are excited to intensify our commitment and to have Goodyear as partner onboard on our journey to a more sustainable future of truck racing.”

Goodyear is also an official tyre partner to other series that will introduce biofuel - the FIA World Endurance Championship (including the 24 Hours of Le Mans)  and European Le Mans Series - and the founding partner of the all-electric FIA ETCR - eTouring Car World Cup, where every team and driver uses a bespoke version of the Goodyear Eagle F1 SuperSport developed specifically for electric performance vehicles.

From: left to right in the picture: 

Janine Meyer. Events & Team Relations European Truck Racing Association
Rolf Werner, Managing Director European Truck Racing Association
Maciej Szymanski, Director Marketing for Goodyear Commercial Europe 
Davide Califano, Head of Brand and Product Marketing for Goodyear Commercial Europe 
Georg Fuchs, Managing Director European Truck Racing Association

Caterpillar created the Supplier Quality Excellence Process (SQEP) to recognise suppliers who commit to excellence and drive a “zero defects” culture in their business. Certification levels are Bronze, Silver, Gold and Platinum.

Octavian Velcan, managing director OTR and Aviation for Goodyear EMEA: “It is especially rewarding to achieve the Platinum level of certification in the current challenging times.   The past two years have been marked by fluctuations in demand, evolving customer needs and quest for further efficiency. Being awarded with the highest SQEP certification by Caterpillar year over year, showcases the drive of our teams to go the extra mile every day to deliver the highest quality under all circumstances.”  

Goodyear Wittlich plant in Germany supplies hi-quality tyres for  Caterpillar compact wheel loaders.

Starship Technologies, a Goodyear Ventures portfolio company, builds and operates a network of over 1,000 last mile autonomous robots that carry and deliver packages, groceries and food directly to customers.

To address Starship’s request related to tire health and maintenance, Goodyear developed a specially engineered airless tire designed to extend tire life and reduce maintenance activities for Starship’s delivery fleet.

Goodyear and Starship have entered an in-field testing phase at Bowling Green State University to evaluate vehicle and tire dependencies. Early on-vehicle tire testing data has shown positive results with respect to treadwear, braking and vibration dampening.

“We are excited to extend our unique airless tire architectures into new forms of mobility,” said Michael Rachita, Goodyear’s senior program manager, non-pneumatic tires. “The micro delivery space presents a different set of needs as it relates to the tire, and our NPT technology is ideal to meet those needs to help enable a maintenance-free and long-lasting experience.”

“Our delivery robots make thousands of deliveries every day in all types of weather conditions and terrain,” said Siim Viilup, mechanical engineering manager, Starship Technologies. “To make sure we can keep up with the growing demand for our services, we need tires that are reliable and keep our robots on the move around the clock and around the globe. It’s great to see these new tires offering reliability as well as cost savings as we scale our business.”

“We set an ambitious goal in 2020 to create a tire made 100% from sustainable materials in 10 years, and our scientists and engineers have made great progress toward that goal,” said Chris Helsel, senior vice president, global operations and chief technology officer. “This is an exciting achievement that demonstrates our commitment to increasing the use of sustainable materials in our tires.”

The 70% sustainable-material tire includes 13 featured ingredients across nine different tire components, including those described below. Company performance indicators have shown the component properties to deliver strong overall tire performance.

·         Carbon black is included in tires for compound reinforcement and to help increase their life and has traditionally been made by burning various types of petroleum products. Goodyear’s new tire features three different carbon blacks that are produced from methane, carbon dioxide, and plant-based oil. Initial life cycle assessments demonstrate either reduced carbon emissions compared with current methods of carbon black production or the use of bio-based or waste feedstock sources.

·         The use of soybean oil in tires is a significant Goodyear innovation that helps keep a tire’s rubber compound pliable in changing temperatures. Soybean oil is a bio-based resource that reduces Goodyear’s use of petroleum-based products. While nearly 100% of soy protein is used in food/animal feed applications, a significant surplus of oil is left over and available for use in industrial applications.

·         Silica is an ingredient often used in tires to help improve grip and reduce fuel consumption. Goodyear’s new tire contains a unique variety of silica produced from rice husk ash, a byproduct of rice processing that is often discarded and put into landfills. A high-quality silica has been produced from this waste ash.

·         Polyester is recycled from plastic bottles and other plastic waste by reverting the polyester into its base chemicals and reforming them into technical grade polyester feasible for tire cords. 

The 70% sustainable-material tire has been produced as a demonstration tire.

Goodyear and the FIA European Truck Racing Championship (FIA ETRC) have renewed their long-standing partnership with another three-year contract extension. This underlines Goodyear’s commitment to the exciting future vision of FIA ETRC, including an increased focus on innovation, sustainability and talent development.

Maciej Szymanski, Director of Marketing for Commercial Business Europe at Goodyear said: “The race-prepared 1,500 hp trucks have incredible acceleration with 30-160 km/h being dispatched in just six seconds. In addition to harnessing this power, the Goodyear tyres also have to cope with high G-forces, kerb strikes and intense track temperatures. It’s over twenty years since we developed our first ETRC tyre and we are delighted to be appointed as sole supplier for another three years.”

FIA ETRC attracted 420,000 spectators to events in past years and is an important platform for tyre development. The tyre is an important component to drive results on the track, likewise for daily transport fleet operations. Efficiency and uptime are key to stay ahead of the game.

The experience of extreme situations in motorsport complements Goodyear’s on-road, test track, simulation and laboratory research and testing. The tyre data gathered from extreme race conditions enables the engineering team to develop new innovative tread and carcass technologies combining both low rolling resistance and durability for advanced on-road performance.

Hi-performance and sustainability

The FIA ETRC is underway to become a leading platform in the road haulage industry with a sustainability roadmap in place, a role model in the road haulage industry, underlining its commitment through becoming a signatory of the UN Sports for Climate Action Framework, to help implement the Paris Agreement and to accelerate the transformative change needed to reach greenhouse gas emission neutrality.

Rolf Werner, ETRA managing director: “This year, all trucks switched to 100% renewable biofuel (HVO) becoming the first ever FIA-regulated championship to do so, and bio-LNG is being pioneered in the pace truck. The championship’s framework for sustainability transition is working towards a net-zero target of 2038 and Goodyear has pledged to contribute to this. We look forward to work closely in the next years towards a greener future.”

The 2021 FIA ETRC featured events at major European venues, including Formula 1 circuits like the Hungaroring, and a season finale at Le Mans.

FIA ETRC 2022 calendar

• May 21-22 Italy (Misano World Circuit)
• June 11-12 Hungary (Hungaroring)
• July 02-03 Slovakia (Slovakia Ring)
• July 16-17 Germany (Nürburgring)
• September 03-04 Czech Republic (Autodrom Most)
• September 10-11 Belgium (Circuit Zolder)
• September 24-25 France (Le Mans Bugatti)
• October 01-02 Spain (R.A.C.E. Circuito del Jarama)

More info: FIA ETRC website.

The first 2021 Goodyear Sustainable Reality Survey set out to find what transportation partners are currently doing to reduce their carbon footprint, and what they plan to achieve. Survey responses suggest sustainability has a significant prominence for operators in the transportation industry.

Sustainable transportation high on the agenda

Companies of all sizes give increased weight to the importance of more environmental practices. Three-quarters of all respondents recognized sustainability as an important or very important issue. Over half of fleets with 101 or more vehicles stated it is an intrinsic part of their company values.

“The responses to the 2021 Goodyear Sustainable Reality Survey are very encouraging and underline that environmental sustainability is high on the industry’s agenda. Besides the increased focus on emission reduction while manufacturing new vehicles, fleet managers are clearly taking actions. They are responding to climate challenges in a positive way to meet carbon reduction targets and support the move towards a climate-neutral future.” says Maciej Szymanski, Director of Marketing for Commercial Business Europe at Goodyear.

By 2022, 4 out of 5 fleets have clear sustainability goals

Fleets over 500 vehicles are leading the way by incorporating an environment focused culture in their daily operations and 70% of larger fleets indicate they also have defined clear green goals. By Fall 2022, 4 out of 5 total surveyed fleets indicate they will have sustainability KPI’s in place, representing an increase of 38% vs 2021.

“While the industry moves towards a greener future it is also at a critical point as transportation and logistics providers across Europe are facing fluctuations in demand and increasing operational challenges marked by time and cost pressures as well as augmented complexity. We see a clear need for straightforward solutions meeting both sustainability and efficiency goals. To further accelerate the move, it is key to make sustainability a given.” says Szymanski.

Most popular measures and the importance of incentives

One of the most common actions being made is the renewal of vehicle parcs, with 68% of operators refreshing their fleet with cleaner options. Alternative drive trains are on the rise, fleets with over 500 vehicles, 43% are switching to electric, hybrid, or LNG-powered vehicles.

About sixty percent of fleets are already using more fuel-efficient tyres. In that context, Goodyear is supporting truck manufacturers and transportation companies in their move towards a greener future. The recently launched Goodyear FUELMAX ENDURANCE tyre has low rolling resistance and durability attributes that aid fleets with their sustainability goals without adding complexity in the daily operations.

To further decrease their carbon footprint, fleets are opting for retreading (42%). With the reuse the tyre carcass and less raw materials, waste and energy involved in the production, this is another straightforward solution for fleets to lower their carbon footprint. Goodyear retreading uses the same quality treads as for its new tyres, offering similar performance.

Additional measures to improve fleet environmental sustainability include the optimization of driver behaviors such as eco-driving techniques. Fifty-five percent of operators already employ this practice, with the setting of fuel consumption objectives also underway.

Of fleets surveyed, 45% state they are familiar with upcoming environmental legislation applicable to the transportation industry, including environmental incentives and taxation schemes, in addition to other more restrictive regulations.

Financial incentives such as tax breaks are key motivators for more than 70% of questioned fleets. A third or surveyed companies view sustainability as a way to reduce operating costs.

Cost and complexity putting a brake on green mobility

Main blocker to take even more sustainability actions is cost, over 60% indicated some solutions are too expensive. Seventy-nine percent of fleets with more than 500 vehicles report they would be encouraged to make greater improvements if financial incentives were available.

Forty-five percent of companies state more sustainable solutions are too complex to be integrated into their everyday activity. However, haulers recognize the power of data-intelligence. 54% of operators now implement telematic solutions to help improve fuel efficiency and reduce emissions.

Goodyear’s full suite of one-stop tyre and fleet management solutions can be easily integrated into fleet operations. Goodyear’s Drive-Over-Reader and DrivePoint provide automated tyre analysis in seconds every time a vehicle visits the yard. Goodyear TPMS gives real-time data to operators and allows full connectivity to ZF’s Transics-branded FMS (FleetManagementSolutions) portfolio including a web-based back-office solution (TX CONNECT) and portal providing insights into the technical performance and health of the trailer park (TX TRAILERFIT).

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About Sustainable Reality Survey

Within the Sustainable Reality Survey, Goodyear invited fleets from across Europe to express their views on sustainability. 985 fleets from 36 European countries participated during August and September 2021. The full report is available on demand, please contact your regular press contact at Goodyear. 

Working with non-profit organization TreeNation, one tree has been planted for each survey participant, further underlining Goodyear’s commitment and Corporate Responsibility framework Better Future.

Managing such a large fleet, operating in multiple locations and servicing a wide variety for global customers requires the support of trusted smart fleet management systems. Goodyear Fleet Online Solutions (FOS) supports the entire TIP fleet from road assistance and vehicle inspection to getting the most out of the tyre lifetime and managing uptime and costs. The extended 5-year contract includes the Goodyear Total Mobility customizable end-to-end offer including retreading, advanced Proactive Solutions and the support of a broad service network of over 2000 locations in Europe alone.

“We were one of the first customers working with FleetOnlineSolutions on such a large scale, back in 2006. Since then Goodyear continued to tailor the system to our needs while the company was growing and transitioning into the digital era. We value the way the team thinks with us, building on their in-house innovation capabilities to find the right solution for our demanding operations. Whether this is related to the fleet and tyre management itself, secure data transfer or supporting us in offering added-value to our customers” says Paul Beadle, COO at TIP.

Digitalization is key to enhance efficiency and profitability

The transportation and logistics industry is getting more and more connected to manage today’s fluctuating demand and increasing time pressure. Fleet operators need to manage multi-faced operations keeping the overview on all vehicles on the move or at times parked for a longer time across Europe. A single, simple solution is crucial to ensure consistency and keep track of the entire asset tyre management, maintenance actions performed and availability of a broad network of expert service providers.

FleetOnlineSolutions is a user-friendly digital tyre and fleet management platform putting commercial fleets in complete control by providing accurate and timely information via PC, laptop or mobile device. It provides the complete picture from vehicles and their respective locations, to tyre policy and agreed terms.

“Today we are managing over 400.000 trucks and trailers across Europe in FleetOnlineSolutions and the added value for our customers is clear in terms of operational efficiency, increased uptime, decreased cost of ownership, faster service, ease of invoicing and admin, …. The long-term partnership with TIP proves it is a trusted customer-centric solution, able to manage even the most complex operations in the field. We are looking forward to continue working closely together to further excel in customer satisfaction and to support any further growth as we see the demand for rental trucks and trailers increasing, enabling TIP and other fleets to address fluctuations in demand” says Alberto Villarreal, Managing Director Fleet Europe & Proactive Solutions for Goodyear Commercial.

The pan-European scope eases transactions locally and offers consistency of pricing and service internationally. Fleets can opt for a ‘Pay as you go’ plan or ‘Price per kilometer’, depending on their needs and offering full transparency on cost drivers, at one glance.

On the road assistance and maintenance side, detailed reports can be shared with any Goodyear service provider to enhance prompt, consistent and efficient service further reducing admin and costs via a direct invoicing system and agreed tyre policy plan.

____

About TIP

Headquartered in Amsterdam, the Netherlands, TIP is one of Europe and Canada’s leading equipment service providers, specialising in trailer leasing, rental, maintenance and repair, as well as other value-added services and provides these to transportation and logistics customers across Europe and Canada. TIP services customers from more than 120 locations spread over 18 countries in Europe and Canada. For more information, please visit our website or follow us on LinkedIn.

About Goodyear

Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its Commercial products, visit our website or follow us on Linkedin.

The Citroën Skate and its "Pod" concepts were inspired by The Urban Collëctif, a project between Citroën, the international hotel group, Accor, and the JCDecaux media company. The vehicle and tires were revealed today in Paris. 

"We are proud to be introducing the prototype of our spherical concept tire as an integral part of the Citroën Autonomous Mobility Vision,” explains Hans Vrijsen, managing director, Original Equipment at Goodyear. “The Eagle 360 prototype is compact and its shape makes it agile and maneuverable, ideal for future urban and autonomous mobility solutions.” 

For over 120 years, Goodyear has continuously pursued innovations and inventions. As mobility evolved, Goodyear partnered with pioneers in everything from lunar exploration to land speed records to drive change and discovery.

Goodyear first introduced the Eagle 360 concept at the Geneva International Motor Show in 2016, following up in 2017 with a second iteration, the Eagle 360 Urban concept. Time magazine declared the Eagle 360 concept as one of the 25 best innovations of 2016[1]. 

The Eagle 360 prototype draws its inspiration from these concepts and shares several innovative features with them, as well as introducing new features of its own:

• High maneuverability: With its spherical shape, this multi-orientation prototype tire can move in all directions, delivering both maneuverability and passenger comfort. The Eagle 360 prototype provides a smooth ride by creating a fluid, lateral movement. This helps the Citroën Skate platform to easily overtake obstacles.
• Maintenance-free: The Eagle 360 prototype is a non-pneumatic tire. With no need for pressure monitoring or risk of puncture, it minimizes downtime for the Citroën Autonomous Mobility Vision. 
• Long-lasting: With four times the tread surface of a standard tire, the Eagle 360 prototype would also wear four times slower than a traditional tire, leading to less frequent tire replacement.
• Extended range: By using a stiff inner structure and low rolling resistance rubber compound, the Eagle 360 prototype is designed for low deflection at the point of contact with the road. This can contribute to reducing energy loss and lowering rolling resistance, which can help to extend the battery range of an electric vehicle.
• Consistent grip: By using hexagonal siping, the Eagle 360 prototype is designed to provide consistent grip independent of the driving direction.

This is the latest in a series of partnerships between Goodyear and the Citroën Design Team, building on their recent collaboration on the autonomous, connected, electric Citroën 19_19 Concept that was revealed to mark Citroen’s centenary year in 2019.

Throughout the project, Goodyear's Advanced Design Studio team collaborated closely with the Citroën Design Team to design and deliver a bespoke Eagle 360 prototype which is in total harmony with the vision and objectives of the Citroën Autonomous Mobility Vision.

“Concept tires are the basis for an innovative company like Goodyear to engage with future mobility challenges and develop new, groundbreaking products and services. We are honored to have partnered with Citroën on this unique mobility project and to have taken a further step in the development of one of our most innovative concepts,” Vrijsen concluded.

The Goodyear Tire & Rubber Company today announced it will adopt 100% renewable energy at its Goodyear plants across Europe and Turkey* in the first of a multiple-phase plan to procure 100% renewable energy in all its facilities across Europe, Middle East and Africa by the end of 2022.

The decision, made in conjunction with the company's development of its long-term climate strategy, will enable Goodyear to reduce operational impacts and aligns with its goal of reducing carbon emissions intensity by 25% by 2023 versus a 2010 baseline. The company already achieved 19% intensity reduction in 2020 as reported in its latest Corporate Responsibility Report .

By purchasing around 700,000 megawatt-hours of renewable electricity, Goodyear can ensure that manufacturing plants in France, Germany, Luxembourg, Poland, Slovenia, Turkey, and the Netherlands will operate on sustainably sourced electricity. This shift will reduce the company's carbon footprint by up to 260,000 tons.

Goodyear will increase usage of renewable energy sources like hydro, wind, solar or geothermic biomass power to achieve this critical shift. To ensure electricity has been produced from renewable energy sources, Goodyear procures GoOs (Guarantee of Origin), which provide information to electricity customers on the source of their energy.​​

"Switching to 100% renewable electricity at these production facilities fits perfectly with our commitment to reduce our carbon​ footprint," said Chris Delaney, president, Goodyear EMEA. " Furthermore, this decision shows that we are taking serious steps to continuously reduce Goodyear's environmental impacts which is vitally important to ensure a better future for us all."​

This is one of a number of actions Goodyear is taking to ensure it contributes to a reduction in carbon emissions. Earlier this year the company announced it would construct Luxembourg's first large scale solar carport which is now operational.

* France, Germany, Luxembourg, Poland, Slovenia, Turkey, and the Netherlands will be included in the first phase, other Goodyear locations such as Goodyear in South Africa, and Cooper Tire plants in Serbia and UK will be reviewed in a second phase.

AmpUp supports the EV driving community through their advanced charging network and software solutions. With operations across North America, AmpUp aims to make charging accessible and seamless for every EV driver.

“Goodyear is interested in enabling the future of mobility, including within the EV sector,” said Abhijit Ganguly, managing director, Goodyear Ventures. “AmpUp will provide us with valuable insights on the latest electrification trends and bring their solutions to our fleet customers who are considering electrification.”

“AmpUp is thrilled to partner with Goodyear, whose commitment to innovation and electric mobility will be crucial to wide-scale adoption of EVs,” said Thomas Sun, CEO and Co-founder of AmpUp. “As a company focused on providing seamless charging solutions, AmpUp can’t wait to explore solutions with the Goodyear team nationwide.”

Goodyear Ventures fuels the future of mobility by partnering and investing in seed-to-growth-stage startups in emerging mobility technology, including EV mobility and infrastructure.

For more information on Goodyear Ventures, go to www.goodyearventures.com.

To learn more about AmpUp, visit www.ampup.io.

These ripples can grow into waves and cause the kind of disruption that changes the course of history. Howard Schultz, chairman and CEO of Starbucks, describes innovation: “Innovation must be disruptive. And by disruptive, I mean disruptive. You've got to fracture and break the rules and disrupt."

Innovation is about introducing something new, creating value and growth; disruption comes from taking that new thing and running with it as far as possible, creating major change. Not only do they allow businesses to differentiate themselves and flourish, but contribute to the advancement of the industry as a whole.

Innovation is also what allows us to anticipate the needs of consumers of the future. For Goodyear, this means contributing to the evolution of the automotive industry. Far more than a tire business, it's investing in — and partnering with — the innovators to help them change the industry.

Powerful partnerships

The future of mobility is a major focus for Goodyear; all types of vehicles are set to become more accessible to more people and have a wider variety of functions than ever before. Just this year, Goodyear partnered with Dutch research organisation TNO to connect its intelligent tires with TNO's ABS system, to reduce stopping distance loss by up to 30%. The aim of this cooperation is to maximize safety for the drivers of the future.

Goodyear also announced a highly exciting collaboration with electric car rental company UFODRIVE. This will see UFODRIVE's eMobility SaaS platform combined with Goodyear's intelligent tire monitoring system to improve electric vehicle fleet performance. As part of this collaboration, they'll conduct studies aimed at maximizing energy usage, saving on tire replacement costs, and minimizing the carbon impact of fleets.

Then there's Voyomotive, a connected car technology company with which Goodyear has joined forces to pilot tire monitoring solutions to improve vehicle efficiency. The aim is to give customers the ability to proactively correct anomalies and get their tire inflation right long before the car can alert them, improving efficiency.

Investing in a new age

Investing in innovation is important to the progression of a business because it supports the creation and development of new ideas. It enables the bringing together of a diverse range of expertise for the best possible outcome. The biggest and fastest-moving companies in the world invest in innovation constantly, knowing that it's how businesses progress and thrive in the fast-moving modern world.

Alongside some vital partnerships, Goodyear is investing in visionary startups through Goodyear Ventures. These are organizations that are changing the face of the future of mobility – something Goodyear, with its long legacy of innovation, is able to elevate.

For example, Starship Technologies is creating a shift in the supply chain with autonomous robots that can carry and deliver items — something that will drastically change last-mile logistics. At a customer's request via an app, parcels and groceries can be picked up by these advanced robots and delivered anywhere within a four-mile radius. Not only do they save money and energy compared with using vehicles, but they're safe and secure, moving at pedestrian speed with the intelligence to move around obstacles.

The interest in the future and autonomy doesn't end there. Goodyear has invested in TuSimple, a company that has created a new standard in safety with self-driving technology specifically designed for heavy-duty trucks. These reliable, low-cost freight services are set to transform logistics as we know it.

Autonomous technology is far from the only area Goodyear Ventures is investing in. With Envoy, it's diversified its portfolio by investing in an organisation that is making the future of mobility a community affair. It's an electric car-sharing service and platform that provides EVs as exclusive amenities in workplaces, hotels, and apartments, with dedicated parking spaces and charging stations. With short-term car rental services already growing in popularity, mobility as a service is the inevitable evolution.

Leading by example

This is why Goodyear is far, far more than just tires. In fact, it's always had one foot in advanced innovation. From building and testing the first American-made synthetic rubber tire in 1937, to creating the first tires that landed on the moon for Apollo 14 in 1971, to inventing the Eagle radial racing tyre that enabled Al Unser Sr. to gain his fourth Indianapolis 500 victory in 1987, Goodyear has never stopped aiming as high as imaginable.

Some businesses innovate without realizing it, always improving their operations in small ways for benefit of their customers. Others make it a priority, which is the best way to optimize innovation and contribute to true disruption. Whether or not it's about writing the script for the future of mobility, the way Goodyear is doing with its partners, these powerful collaborations are what shape the future across each and every sector of business.

For more information on Goodyear Ventures, go to www.goodyearventures.com.

Today Goodyear is announcing the Sustainable Reality Survey inviting European transport and logistics companies to share their insights contributing to more sustainable transportation.

Climate change and environmental sustainability are high on the agenda of both regulators and industry players. In 2019 the European Green Deal was introduced targeting a 90% reduction in greenhouse gas emissions from transport, compared with 1990 levels. In 2020, the EU Sustainable and Smart Mobility Strategy, including 82 initiatives for the next 4 years. The strategy is supporting the green and digital transformation of the transport ecosystem while becoming more resilient to cope with future disruptions.

In total transportation accounts for 25% of the greenhouse gas emissions in Europe¹. CO2 emissions of new heavy-truck trucks are targeted to reduce by 15% in 2025 and 30% by 2030 as measured by VECTO.

On top of the acceleration of the regulatory agenda, customers are including more ‘environmental focused’ requirements in their RFQ’s and end-consumers want to buy more from companies caring for the planet. In daily operations of commercial fleets, the shift towards greener mobility while staying competitive and assuring on-time delivery is requiring a clear strategy and smart actions.

The Sustainable Reality Survey initiated today by Goodyear is a straightforward inquiry on what transportation partners are currently doing to reduce carbon footprint as well as their future plans. It aims to reveal what truck fleets and transport companies are achieving in terms of sustainability – and the everyday commercial obstacles that are in their way. No greenwashing but a real-life look at sustainability in practice. As a recognition for each fleet respondent completing the survey, Goodyear is planting a tree in collaboration with Tree-Nation, a non-profit organisation coordinating reforestation efforts worldwide in a unique platform.

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^{1 https://ec.europa.eu/clima/policies/transport_en}

Goodyear SightLine will help enable seamless, safe and reliable mobility for all vehicles starting with cargo vans serving the field service, construction and last-mile delivery industries.

Later this year, Goodyear SightLine will also be available to Goodyear’s original equipment customers and emerging fleet and mobility providers.

Initially available in North America and Europe, Goodyear SightLine uses sensors with cloud-based algorithms to communicate with fleet operators in real-time.

Goodyear’s proprietary predictive maintenance technologies can help to address many challenges facing drivers and fleet managers today, including predicting breakdowns, minimizing downtime and monitoring tire pressure and wear for enhanced safety and more cost-efficient mobility.

"Much like smart watches that monitor vitals like heartrates and oxygen levels, Goodyear SightLine’s tire intelligence monitors the health of a tire,” said Chris Helsel, senior vice president, global operations and chief technology officer. “Goodyear SightLine takes the mystery out of understanding tires and provides proactive mobility insights to communicate when tires need service or replacement.”

Goodyear has accumulated billions of test miles on tire solutions powered by Goodyear SightLine through pilot programs and with its launch establishes the groundwork for a connected-tire future in which every tire provides intelligence. Goodyear has articulated a company goal to have tire intelligence in all new products by 2027.

In the future, Goodyear SightLine technology will not only provide feedback on the tire, but provide feedback on road conditions, enabling connected, autonomous mobility. Initial testing has shown integrating Goodyear SightLine technology into a vehicle’s control’s system can reduce stopping distance loss by 30%.

For more information, visit www.goodyearsightline.com.

The expanded suite of high performing tyres and interoperable data-driven tyre and fleet management solutions will offer transportation companies a one-stop solution enabling more efficient and sustainable operations. The customizable value proposition offered by Goodyear and ZF will further ease the digital transformation process for fleets and OEMS by connecting multiple data streams from one common telematics hardware.

“The turnkey proposition proposed by Goodyear and ZF is addressing the growing complexity linked to demanding fleet operations,” said Grégory Boucharlat, Vice President, Commercial Europe for Goodyear. “It enables operators to stay agile and make informed decisions to boost vehicle uptime, promote more economical driving, extend the service life of tyres and assets, lower emissions and improve customer service delivery management based on an integrated tyre and fleet dataset translated into actionable insights.”

“ZF’s collaboration with Goodyear harnesses the expertise and extensive capabilities of two industry-leaders behind a shared conviction to offer European fleets and trailer builders the benefits of a one-stop Fleet Management solution.“ said Peter Bal, Business Leader – Digital Customer Services, EMEA with ZF’s Commercial Vehicle Control System division. “Our ability to supply an integrated solution, with reduced hardware investment, means customers can benefit from simplified operations as they seek to gain further efficiency, as well as enhanced safety and cargo security.”

One-stop solution for smart tyre and trailer managementIn 2019, Goodyear introduced its customizable Goodyear Total Mobility value proposition, providing full tyre monitoring and management insights from mounting the right tyres per type of operations, planning proactive maintenance and retreading. The innovative offer includes the Goodyear Tyre Pressure Monitoring system with proprietary G-Predict algorithm providing real-time proactive alerts and preventing up to 90% of tyre related breakdowns.¹ 

Through an interoperable and flexible solution, based on a single telematics unit, called TX-TRAILERPULSE^TM, customers can now access the services and support of both companies including ZF’s Transics FMS solutions:

• combining TX-TRAILERPULSE^TM solution and TX-TRAILERFIT^TM insights with FleetOnlineSolutions tyre management of Goodyear will provide a full view on the performance, usage and health of both tyres and the trailer park. Fleets will benefit in terms of faster service, precise tyre mileage insights, avoiding premature tyre change and trailer maintenance. Truck and trailer rental companies can provide increased transparency linked to accurate trailer and tyre-use by the end customer.
• TX-CONNECT^TM shares real-time data on the trailer position, geofencing, traffic and enables customer’s cargo follow-up. Service providers can access the data as well to plan proactive maintenance during waiting and resting times.

The integrated tyre and fleet management offer will bring visibility and operational efficiency to a new height, in terms of:

• Flexibility - customers select a service and solution package in line with their needs
• Simplification - one common hardware and integrated dashboard providing tyre, vehicle and cargo management data access, allowing further integration of brand-agnostic systems already used in the daily operations.
• Time-savings – fact-based decision making and actionable insights to prevent downtime and plan proactive maintenance. Comprehensive set-up resulting in shorter installation time.
• Customer experience – both partners will provide expert road and fleet assistance via a strong pan-European service network.

Supporting advanced mobility and sustainable transport objectivesThe collaboration will build on its joint data-driven monitoring and predictive analytics capabilities to help EU trailer OEMS and commercial fleets smoothly transition to future regulations including the GSR5 TPMS regulations requiring HCV’s to be progressively equipped with TPMS as of July 2022. As well as the EU General Safety Regulation mandated advanced safety functions.

Supporting greener mobility, smart monitoring technology and low rolling resistance tyres are striving to contribute to positively impacting total vehicle CO2 emissions. For example, a 100-truck fleet can lower its emissions by 4% and TCO by €40,000 a year, through fuel-cost savings by using low rolling resistance tyres.²

Moving forward, the partners will continue to deliver the very latest, future-proof and customized support for large fleets and trailer manufacturersacross Europe. 

More information can be found on Goodyear Truck. 

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¹. Comparison of 50 fleets and after installation of Goodyear TPMS in 2019, based on internal field tests.

^2. Potential savings based on a Goodyear calculation model, taking into account the rolling resistance performance of new tyres. Actual savings may vary based upon vehicle condition and maintenance, traffic conditions, driver behaviour and other factors.

“In 2020, Goodyear associates were more agile and resilient than ever before, delivering on immediate business needs and serving our customers, first responders and essential workers,” said Richard J. Kramer, chairman, chief executive officer and president. “Our actions continue to be guided by Goodyear Better Future, our corporate responsibility framework, that unites us in our commitment to safety, quality, integrity and responsibility.”

Goodyear’s 2020 report is organized by the pillars of the Better Future framework, which are Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture. Some of the report’s highlights include:

Sustainable Sourcing: In 2020, Goodyear introduced its fourth consumer tire line that features soybean oil as a replacement for petroleum-derived oils. Soybean oil is a bio-based, renewable resource that helps keep a tire’s rubber compound pliable in low temperatures, a key performance achievement in maintaining and enhancing grip in dry, wet and winter weather.

Responsible Operations: In 2020, Goodyear continued its work to reduce its environment impact, achieving a 20% reduction in greenhouse gas emissions intensity, a 19% reduction in energy intensity and a 55% reduction in water intensity, all compared to a 2010 baseline.

Advanced Mobility: In 2020, Goodyear continued its focus on improving fuel efficiency by achieving a 31% reduction in rolling resistance and an 8.2% reduction in tire weight in its global consumer tire portfolio from a 2005 baseline. In addition, Goodyear introduced bold technology goals, including for all Goodyear tires to be data- and sensor-enabled intelligent tires by 2027 and for the development of a 100% sustainable-material and maintenance-free tire by 2030.

Inspiring Culture: In 2020, associate membership in Goodyear’s Employee Resources Groups (ERGs) continued to grow. The seven ERGs now have more than 3,000 global members and 32 global chapters. Despite the pandemic, the ERGs held more than 200 professional development and networking events in the past two years.

Goodyear’s 2020 report was prepared in accordance with the Global Reporting Initiative (GRI) Standards: Core option. This year’s report can be found on Goodyear's Corporate Website corporate.goodyear.com 

About The Goodyear Tire & Rubber Company

Goodyear is one of the world’s largest tire companies. It employs about 62,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

“We are confident the Goodyear Flight Leader will deliver outstanding performance on our 737 NG fleet and support our overall sustainability goals by their retreadability” says Ton Dortmans, EVP KLM Engineering & Maintenance.

Goodyear’s retread factory in Tilburg is closely located to the main Dutch airport in Schiphol allowing a swift and efficient customer service to further excel customer expectations.

The unique cord body shape of the Goodyear Flight Leader bias tyre helps to reduce stress as the tyre cycles from tension to compression. Supported by a superior casing design the tyre will perform in a wide range of operating conditions. It features a specially compounded tread design and large contact area offer the versatility to operate on different run-way types. There are two mounted sizes, for the nose and for the main tyres, with a speed rating/unit of 225 MPH.

“We are pleased to work closely with AFI KLM E&M and to provide the KLM and Transavia 737 NG fleets with one of our most versatile ranges, Flight Leader. Our development focus is to deliver best-in-class quality and service to our customers as every landing counts. We look forward to support KLM’s and Transavia’s multifaced operations while optimizing overall cost control.” says Loïc Ravasio, General Manager Goodyear Aviation EMEA.

From the development of the world's first pneumatic aircraft tyre in 1909 till today, Goodyear has been on the leading edge of aviation industry innovation. This continuous commitment to progress, new and retread quality as well as outstanding performance has led the company to be the supplier of choice for leading commercial, military and general aviation aircraft manufacturers, including the development of tyres for the world biggest airliners.

The companies will together pursue opportunities to integrate their complementary mobility solutions, including Goodyear’s intelligent tire monitoring system and proactive solutions suite and UFODRIVE’s advanced eMobility software as a service platform.

Goodyear and UFODRIVE will also conduct studies designed to optimize vehicle utilization and servicing to maximize energy usage and tire replacement cost savings and minimize the carbon impact of fleets.

“Working with UFODRIVE is a unique opportunity for us to expand the successful Goodyear Total Mobility fleet solutions from our commercial truck and bus business to the rapidly evolving EV passenger fleet landscape,” said Hakan Bayman, president of Goodyear’s consumer business in Europe. “We anticipate overall demand for shared mobility services to continue growing in the coming years, with a particular emphasis on contactless solutions.”

Launched in 2019, Goodyear Total Mobility is an end-to-end fleet offering that brings together premium tires and a suite of data-driven monitoring and predictive analytics solutions to provide fleet operators with real-time tire performance information, including pressure and temperature.

UFODRIVE has developed and proven its eMobility platform by delivering a radically better car rental experience in eight countries and 17 locations across Europe in less than two years.

“Working with a tier one mobility company like Goodyear allows UFODRIVE to expand on its mission to deliver a seamless transition to electric mobility for shared fleets,” said UFODRIVE CEO Aidan McClean. “The electric revolution is accelerating, and we are delighted to collaborate with Goodyear to pioneer unique SaaS features such as fleet utilization maximization, energy savings and optimized electric routing for fleet owners.”

About The Goodyear Tire & Rubber Company

Goodyear is one of the world’s largest tire companies. It employs about 62,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
 

About UFODRIVE

UFODRIVE is an advanced eMobility platform allowing mobility providers go electric, shared and contactless. UFODRIVE has developed and proven the platform by delivering a radically better car rental experience in eight countries. The first all-digital, all-electric car rental service controlled from an app. UFODRIVE receives the highest net promotor score in car rental with an incredible customer experience that's simple, easy and fast. No queues, no paperwork, no refueling, no extra costs with zero-emissions. UFODRIVE goes beyond NetZero emissions with biosphere regeneration credits for every clean kilometer driven. Customers, experience hassle free electric driving with real-time optimized charging and routing, using our advanced AI eMobility platform.

For more information about UFODRIVE, go to www.ufodrive.com

Last year, Goodyear announced a strategic partnership to provide tires and tire management solutions to TuSimple’s Autonomous Freight Network (AFN), the world’s first autonomous network. As an AFN partner, Goodyear will conduct wear studies to better predict maintenance, understand tire longevity and reduce the carbon impact of fleets.

“We are excited to build upon Goodyear’s relationship with TuSimple through this investment,” said Abhijit Ganguly, senior manager, Goodyear Ventures. “TuSimple's autonomous technology, combined with its vision of autonomous freight as a service, has the potential to create a lot of value in the commercial freight industry.”

To learn more about Goodyear Ventures, visit www.goodyearventures.com. For more information about TuSimple, go to www.tusimple.com.

Goodyear was among 17 suppliers in the EMEA region to be recognized by Fiat Chrysler Automobiles during their annual Supplier Conference on Monday, December 14. Recognizing Goodyear’s dedicated commitment to corporate responsibility, FCA awarded the company the Sustainability Supplier of the Year Award.

The award was delivered during a digital award ceremony hosted by Monica Genovese, Head of EMEA FCA Group Purchasing.

Goodyear received this award following a thorough selection process. The company was chosen from a short list of approximately 50 suppliers, making it to a group of three finalists. Goodyear was ultimately selected as the winner following an in-depth assessment by FCA’s Global Sustainability Team of the projects and processes the company applied in 2020 for Corporate Social Responsibility and sustainability. Notably, FCA called out Goodyear’s efforts to reduce energy through zero-loss thinking and equipment efficiency and in implementing strategies in the workplace to prevent chronic health conditions.

“We are honored to have received this prestigious award from FCA,” said Hans Vrijsen, Managing Director OE, Consumer EMEA at Goodyear, “it is a recognition not only of Goodyear’s commitment to corporate responsibility, but also of the strategic relationships that we have nurtured with leading automotive manufacturers across the EMEA region.”

FCA EMEA is an important strategic partner for Goodyear, with several new nominations secured on strategic platforms in 2020, including full electric and hybrid propulsion models in addition to traditional combustion engine models.

“In 2017 Goodyear received the ‘Supplier Chassis of the Year’ from FCA. The sustainability supplier award is the second award we have received from FCA EMEA in 3 years. We are very happy to be seen as a reference tire supplier by FCA and look forward to further building our partnership going forward,” Vrijsen concluded.

As part of this collaboration, Goodyear will provide products and repair services to enhance the safety and operation of autonomous trucks. Additionally, Goodyear and TuSimple will conduct wear studies designed to understand how autonomous trucks and tires can help better predict maintenance, understand tire longevity and reduce the carbon impact of fleets.

Collected data from the study will also deliver insights into the difference between an autonomous and human driver with respect to the tires.

“With our leadership in products, fleet support and advanced innovations, Goodyear is applying knowledge to help deliver performance and safety with autonomous vehicles,” according to Erin Spring, Goodyear’s director, new ventures.

TuSimple launched the AFN in July with the goal to provide reliable low-cost freight transportation throughout the lower 48 United States through the use of Level 4 autonomous trucks.

“Autonomous trucks offer game-changing advantages for both shippers and fleets,” said Robert Brown, Senior Director External Affairs, TuSimple. “One of the most powerful advantages is the increased capacity, which comes as a result of the fact autonomous trucks can operate nearly continuously, and with this dramatic increase in truck utilizations comes the need to better understand predictive maintenance requirements.”

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About TuSimple

TuSimple is a self-driving technology company headquartered in San Diego, California with facilities in Tucson, Shanghai, and Beijing. TuSimple is developing a commercial-ready Level 4 (SAE) autonomous driving solution specifically designed to meet the demands of long-haul heavy-duty trucks and aims to transform the $800 billion U.S. trucking industry. The company was founded in 2015 with a mission to improve the safety and efficiency of the trucking industry and reached unicorn status in 2019. For more information, go to tusimple.com/media.

In logistics, this means balancing the growing demand for transport of goods while working towards a more sustainable operating model. This type of business is under a great deal of time pressure, with every minute and every euro counting; optimising uptime, mileage and fuel efficiency are key, while legislation encourages them further towards reduced emissions.

2019 saw the implementation of VECTO, a simulation tool which is used for determining the CO2 emissions and fuel consumption of trucks, and its use is now mandatory for specific categories of new trucks. If an OEM is not meeting these standards for emissions – namely, a reduction of 15% by 2025 and 30% by 2030 – the manufacturer will face severe financial penalties.  carbon-neutral future.

Large logistics businesses are putting increasingly green buying criteria in place. They're focused on how responsible selected suppliers run their operations, such as the use of renewable materials and energy, lowering CO2, and seeking for products for which the full life cycle is as sustainable as possible.

Supporting customers' needs

Goodyear's strategy is to work directly with OEMs and hauliers to address their evolving business needs and support their efforts towards sustainable transport. Often overlooked by the external world but a key focus area for the company is the role of low-rolling-resistance (LRR) tyres and their direct impact on reducing emission levels of trucks and buses as well as the total cost of ownership (TCO) for the fleet. 

A genuine win-win, however, an enormous amount of development goes into creating a tyre that ticks all the boxes on the operational side and is in line with current regulations and these that kick in this decade – and beyond. Sustainability is vital to Goodyear and is addressed with the four pillars of its Better Future framework – sustainable sourcing, responsible operations, advanced mobility, and inspiring culture.

The power of low-rolling resistance

It's truly incredible what difference a tyre can make. For a transportation fleet, the cost of the tyre is, on average, 3% of the TCO – but in reality, it can influence up to 40%. By keeping the rolling resistance as low as possible, the emissions levels and fuel efficiency of the vehicle are directly impacted.

The design of this type of tyre is a complex process, as a variety of elements can impact rolling resistance. The company looks at the design of the tread profile and ways of optimising the deformation levels of the tyre caused by load and motion forces, as well as the use of advanced raw materials. Goodyear is also at the cutting edge of developing smart algorithms that prevent tyre-related breakdowns, further optimising the product lifespan and, by extension, saving the user money. Many customers have stated that real-time tyre monitoring and the ability to plan tyre maintenance proactively have had a positive impact on the carbon footprint plus the TCO of their vehicles.

Advanced solutions such as the Goodyear Tyre Pressure Monitoring System, will not only report the pressure in real-time but will also prevent tyre-related issues before they even happen. The in-house developed algorithm, called G-predict, will send an alert to the driver and the operational manager whenever the pressure is not correct and indicate the gravity of the issue with straightforward colour code so the correct action can be taken. This might be that the tyre needs to be replaced right away, checked by a professional after the next delivery, or at the next service appointment. 

The company continues to further enhance its offering in line with emerging expectations, by working on new technologies, intelligent designs, and innovative materials to support its customers in their efforts to reduce emissions.

Fundamentally, LRR tyres are nothing new for Goodyear – however, innovation is accelerating at a rapid pace, opening the door to new solutions and the use of renewable materials such as soybean and dandelion or even rice husk ashes. On top of this, the tyres themselves are long-lasting as a result of the Goodyear Multiple Life concept. This concept includes the retreading and regrooving of truck tyres and helps to extend their service lifetime meaning far fewer tyres need to be recycled — plus they’ll deliver up to 25% more mileage while lowering the tyre costs by up to 30%.² The production of a retreaded tyre uses significantly less oil, chemicals and other materials than a new tyre and its production involves fewer emissions. All this delivers a more sustainable model of production and contributes to the EU’s objectives for a circular economy. 

Low rolling resistance and excellent mileage

Low rolling resistance isn't the beginning or the end of sustainability, but it is a vital cog, supporting sustainable transport objectives.

With the aim of rendering Europe the first climate-neutral continent by 2050, the European Commission is rolling out the Green Deal strategy with the rationale that economic growth, environmental protection and societal prosperity go hand in hand instead of being in trade-offs. 

Goodyear is firmly dedicated to continuously tailoring its value proposition, Goodyear Total Mobility, cradle-to-cradle. Goodyear's integrated product, data solutions, and service network roadmap firmly prioritise growing customer demands and emerging green goals of all industry stakeholders to ensure a sustainable, profitable, and carbon-neutral future.

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¹ Potential savings based on a Goodyear calculation model, taking into account the rolling resistance performance of new tyres. Actual savings may vary based upon vehicle condition and maintenance, traffic conditions, driver behaviour and other factors.

² Based on internal analysis by the Goodyear Innovation Centre Luxembourg (GIC*L) comparing the use of two sets of new Goodyear tyres versus the Multi-Life-Concept using one set of new Goodyear tyres, regrooving, one set of Goodyear TreadMax tyres and again regrooving.

The Goodyear Tire & Rubber Company released its annual report on corporate responsibility performance. The report summarizes the company’s actions in 2019 that demonstrate Goodyear’s continued commitment to ethical and sustainable processes, materials and programs that can help people, communities and the environment.

Goodyear’s 2019 report features the following highlights following the four pillars established around its Better Future corporate responsibility framework:

Sustainable Sourcing: Sustainable sourcing is Goodyear’s approach to responsibly sourcing materials used for operations and products. In 2019, Goodyear increased its use of soybean oil as a replacement for petroleum-derived oils by 90%. Soybean oil is now in four of the most popular tire lines, offering enhanced vehicle grip while increasing use of a more sustainable material.

Responsible Operations: In 2019, Goodyear improved leading and lagging safety indicators as work continues to reduce the risk of serious injuries in all facilities.

Advanced Mobility: In 2019, Goodyear’s predictive servicing solution was piloted by several fleets, allowing them to forecast and schedule tire maintenance and replacement, improve overall tire management and maximize uptime across the fleet.

Inspiring Culture: As part of Goodyear’s diversity and inclusion efforts, membership in Employee Resources Groups (ERG) grew 84% globally in the last two years. A seventh group, the Goodyear Asia, India, Middle East ERG, also was added.

Goodyear’s 2019 report was prepared in accordance with the Global Reporting Initiative (GRI) Standards: Core option, which resulted in increased transparency over previous reports. To access this year’s report, visit https://corporate.goodyear.com/documents/responsibility/2019-corporate-responsibility-report.pdf

Bayman will be based in Brussels and report directly to Chris Delaney, President Goodyear EMEA.

“Hakan brings deep industry experience in both customer-facing and marketing capacities and I am enormously confident in his ability to drive value for our customers and make it easy to buy, own and recommend Goodyear tires,” said Delaney.

As President Consumer Europe, Bayman will be responsible for overall business unit planning and execution across the region. He has more than 25 years of experience in the tire, automotive and fast-moving consumer goods (FMCG) sectors.

He joins Goodyear after more than 15 years at Bridgestone where he held various general management roles, including Senior Vice President of CIS, Russia, Middle East & Africa (CMA), Global Solutions Strategy Lead in Tokyo, and CEO of Brisa – Bridgestone Sabancı Tire in Turkey.

Prior to that, Bayman spent 10 years in FMCG in various marketing roles at Kraft, Coca-Cola and Henkel.

In his new role, Bayman will focus on identifying new initiatives to accelerate Goodyear’s consumer tire business in Europe and continuing to drive the strategic investments Goodyear has made in recent years. This has included an award-winning refresh of the European product portfolio over the last 18 months, a realignment of the company’s distribution network to grow with a dedicated set of partners, the launch of e-commerce options in select European markets, a new media partnership with Eurosport and a return to international motorsport.

The two stations will produce annually around 5 GWh and reduce carbon emissions by 46.300 tons, providing clean energy for around 1,200 households for the next 20 years.

As part of the company’s Goodyear Better Future corporate responsibility strategy, Goodyear previously outlined goals to reduce its environmental impact and increase its commitment to protect the environment.

Goodyear is tracking well toward that target, with the photovoltaic power stations projected to add local, green, carbon-free energy into the Luxembourg energy grid beginning in 2022.

The photovoltaic stations will expand on Goodyear’s long-standing relationship with Luxembourg’s main energy supplier, Enovos, to produce steam for production at its Luxembourg plant.

“At Goodyear, we are continuously working to reduce our environmental impact,” said Xavier Fraipont, Goodyear’s Vice President for Product Development in Europe Middle East and Africa. “This project will contribute to the local green and carbon-free energy supply, benefiting the community and helping to protect the environment for years to come.”

Erik von Scholz, CEO of Enovos Luxembourg added: “We are delighted to continue our great and longtime collaboration with Goodyear. This project is a prime example of our ambitions to increase our local renewable energy production and provide our customers with high quality green products for a more sustainable future.”

“I welcome Goodyear's announcement, which is perfectly in line with our policy of energy transition. By speeding up this transition, we can not only strengthen our resilience but also our independence from fossil fuel imports” contributes the Minister for Energy, Claude Turmes.

With the campaign, the company asks its Facebook followers across Europe to share their #highwayhero stories and recognize the ongoing efforts of frontline transportation workers for their dedication and outstanding performance under challenging conditions.

“The team at Goodyear is grateful for the health care workers who have been doing an extraordinary job for many weeks now on the front lines of the fight against this awful disease,” said Gregory Boucharlat, vice president of Goodyear’s commercial business unit in Europe. “Likewise, we are equally grateful for the truck drivers and the operations and maintenance teams that have continued working around the clock to supply our grocery stores, deliver critical medical supplies and handle the increased demands of online shopping while most of Europe stays home to flatten the curve. This campaign is a simple way to show our appreciation.”

For each #highwayhero recognition of a friend, colleague or close one for going the extra mile, Goodyear will donate 2 EUR for the first 5,000 recognitions to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO).

This social media initiative is an extension of Goodyear’s Highway Hero award program in Germany and the US to support traffic safety. The program has been already successfully running in the US since 1983 and recognizes selfless everyday heroes that have saved lives or mitigated the consequences of accidents through their exemplary actions.

This includes the company’s plants in France, Germany, Luxembourg, the Netherlands and Slovenia. It also includes the Dębica plant in Poland.

In order to maintain customer service, warehouses will remain operational on a reduced staffing schedule, with strong social distancing practices in place to protect the health and wellbeing of our employees and business partners, which remain Goodyear’s highest considerations.

These temporary measures will be implemented in full agreement with local social partners and in a way to allow prompt production startup when public health and market conditions improve.

Around the world, Goodyear has also implemented smart working and social distancing measures at its facilities to do its part as a global company to help slow the pandemic.

Goodyear continues to evaluate its production plans with respect to its North American operations and other operations around the world. The company continues to closely monitor and manage its inventory levels and supply of raw materials.

Goodyear’s concept tires are tailor-made to benefit the modern, sleek and sporty design of the Lexus. They support EV motors and are designed to improve the overall comfort and performance of the car.
 

“We are proud to have worked on this project with Lexus, a company that has been pioneering innovations in mobility for 30 years”, explains Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, “This collaboration demonstrates once again the critical role tires can play in shaping the future of electric mobility.”
 

The LF-30 Electrified concept tire includes several innovative features:

• EV motor cooling: Drawing on Goodyear’s expertise in aerodynamics, the concept tires are designed to improve the cooling of the EV motors. Cool air enters through the front bumper intake and fins on the tires drive the flow towards the electric motor positioned behind each wheel. The hot air produced by the EV motor is then expelled towards the outer edge of the rim of the LF-30 Electrified.
   
• Reduced aerodynamic drag: The tire design along with the outer tire shape would improve the Lexus’ aerodynamics by reducing drag, resulting in higher efficiency and battery range.
   
• Noise reduction through biomimicry: Goodyear found inspiration in nature when designing the concept tires. The leading edges of the cooling fins are covered with fine velvet like on the wings of an owl, which enables the predator to silently catch their prey at night. Through this biomimetic solution, the rolling noise of the tire would be reduced to a minimum.
   

Goodyear’s concept tire for the Lexus LF-30 Electrified concept comes in a 285/35R24 size.

“Goodyear wants the tire to be an even more powerful contributor to answering consumers’ specific mobility needs, said Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, “It was with that ambition that we set out to create a concept tire primed for the future of personalized and convenient electric mobility.”

The reCharge concept includes a number of innovative features that are built around three pillars:

Personalized

• At the core of the reCharge concept is a reloadable and biodegradable tread compound that can be recharged with individual capsules, radically simplifying the process of replacing your tires. Filled with a customized liquid compound, these capsules allow the tread to regenerate and the tire to adapt over time to climatic circumstances, road conditions, or simply how you want to travel. Thanks to artificial intelligence a driver profile would be created around which the liquid compound would be customized, generating a compound blend tailored to each individual.

Sustainable

• The compound itself would be made from a biological material and would be reinforced with fibres inspired by one of the toughest natural materials in the world - spider silk. This would make it both extremely durable and 100 percent biodegradable.

Hassle-Free

• In addition to radically simplifying the process of replacing your tires with rechargeable capsules, the tread would be supported by a light-weight, non-pneumatic frame and tall-and-narrow shape. This is a thin, robust low-maintenance construction that would eliminate the need for pressure maintenance or downtime related to punctures.

“The Goodyear reCharge is a concept tire without compromise, supporting personalized, sustainable and hassle-free electric mobility,” concluded Sebastien Fontaine, Lead Designer at the Goodyear Innovation Centre in Luxembourg.

Combining a traction level to meet the severe snow 3PMSF requirement while also delivering rolling resistance performance as an A-class tire is a significant achievement. Enabling both premium traction and premium fuel efficiency – a benefit from rolling resistance performance – helps represent an example of Goodyear’s successful role in future mobility solutions.

The project represented great teamwork and cross-functional collaboration between Goodyear’s technology teams in Luxembourg and Germany, leveraging the most recent tread pattern developments conducted in the replacement all-season lines, as well as new rubber compounding formulations. The Goodyear teams have been working with vehicle manufacturers on this technological breakthrough, with fitments planned for later this year on vehicles such as the Peugeot 2008/3008/5008, DS3 Crossback and DS7 Crossback.

Several additional Goodyear fitments for other original equipment manufacturers will follow this year.

“This project is a great example of anticipating the needs of the customer, demonstrating our technical superiority, and converting advanced technology into customer benefits,” said Xavier Fraipont, Goodyear’s vice president of EMEA Product Development.

Note: In European Tire Labeling, there are three categories: Fuel Efficiency; Wet Grip and Tire External Rolling Noise. In the Fuel Efficiency category, seven classes exist, ranging from G (least efficient) to A (most efficient).

Goodyear is developing a bespoke tyre for Pure ETCR which will incorporate a combination of technologies inspired by Goodyear’s latest electric vehicle tyres and the new Eagle F1 SuperSport ultra-high performance range. The definitive specification of tyre will be unveiled in the Spring, ahead of the first Pure ETCR event.

A proven motorsport construction will be used, but with a treaded design that means Pure ETCR drivers can use the same tyres in both wet and dry conditions, reducing the number of tyres that need to be taken to each event. This aligns with Goodyear and Pure ETCR’s mission of working together to find sustainable solutions for the future of mobility and motorsport.

Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Europe, said: “Goodyear is a leader in electric vehicle tyre development. In Europe, half of our original equipment tyre developments are for EVs and hybrids.

“We bring a great deal of experience to ETCR in developing tyres for electric vehicles. High-performance road electric vehicles have very different needs to their petrol or diesel equivalents. They are heavier and have more torque, delivered immediately. Goodyear has developed tyres that can cope with this instant power delivery, delivering high grip and traction hand in hand with low rolling resistance to increase range and efficiency. Our partnership with Pure ETCR is much more than just supplying race tyres. Together, we will use racing to develop technology to thrill the next generation of high-performance driver.”

Pure ETCR will be promoted by Eurosport Events; the same organisation behind the WTCR – FIA World Touring Car Cup, which Goodyear will also supply in 2020, and will feature high-performance production-based cars representing numerous manufacturers.

The radical event format, which is based around a number of short, action-packed, wheel-to-wheel heats building towards a Grand Final, requires tyres with instant performance. For Goodyear, the focus will be on ensuring the tyres have rapid warm-up times as well as the consistency to be raced hard throughout the event. This means the drivers can go flat out from the very beginning of a race.

François Ribeiro, Head of Eurosport Events, the Pure ETCR promoter, said: “We are extremely pleased to welcome Goodyear to Pure ETCR as a founding partner of the series. Goodyear has a unique racing legacy and is all about performance and innovation; a perfect partner for our new modern electric racing flagship. This venture perfectly complements our partnership with Goodyear in WTCR, which we also expect to be highly successful. With a bespoke high-performance, all-weather design, fewer tyres need to be produced for Pure ETCR and this aligns perfectly with our sustainability commitments. We have no doubt that Goodyear will be a first-class partner on the technical and marketing fronts of Pure ETCR, a great platform to activate Goodyear #backtoracing.”

Goodyear’s return to motorsport

Since the announcement of Goodyear’s return to international motorsport last Summer, the tyre manufacturer has taken an FIA World Endurance Championship LMP2 win with Jota Sport, and Jackie Chan DC Racing heads the title race. Goodyear’s comeback also includes becoming the official tyre supplier for FIA World Touring Car Cup, returning to German and UK motorsport (as the new sole tyre supplier for the British Touring Car Championship) and supplying tyres to leading European Le Mans Series teams.

Goodyear Ventures will continue and expand Goodyear’s growing relationships in new mobility, with a focus on partnering and investing in startups with a shared vision of sustainable, safe and new mobility experiences that make life’s connections easier every day.

Goodyear’s Chairman, CEO and President Richard J. Kramer said, “Goodyear is a technology-driven mobility company that seeks out and partners with other mobility thought leaders ranging from small startups to proven business models. Goodyear Ventures will take this effort to the next level to engage and shape how people move in the future.” Goodyear Ventures will focus on eight themes shaping mobility:

• Electric and autonomous technologies
• Connected mobility solutions
• Next-generation public mobility
• Next-generation aviation mobility
• Future transportation infrastructure
• Future maintenance and operations
• Emerging technologies
• New tire materials

In addition to capital, Goodyear Ventures’ portfolio companies will have the opportunity to learn and grow with Goodyear through its extensive technology and innovation resources, vast vehicle service network, and global manufacturing and product development footprint. For more information on Goodyear Ventures, go to www.goodyearventures.com.