The new range underlines Cooper’s continued investment in the region, reinforcing its commitment to practical, hard‑working tires that reflect the toughness and authenticity at the core of the brand’s new global identity.

The broadened winter portfolio provides 92% market coverage, ensuring customers across EMEA have access to the right winter tire solutions for a wide range of vehicles.

Built for winter, designed for confidence

Winter driving brings unpredictable challenges, from wet and icy roads to snow‑covered surfaces and falling temperatures. Cooper’s winter portfolio is engineered to help drivers stay in control when it matters most, offering tires designed to perform consistently across demanding winter conditions.

The winter range includes Cooper Winter and Cooper Winter Van.

Cooper Winter: confident performance in demanding winter conditions

Designed for passenger cars and SUVs, Cooper Winter is engineered to deliver dependable braking and handling when winter sets in.

A combined high‑silica compound with oil and resin technology supports performance on wet and snowy roads, while a high density of sipes enhances traction and braking in snow. An optimised casing design across the size range helps improve efficiency without compromising winter performance.

The Cooper Winter portfolio includes 132 SKUs, covering rim sizes from 14 to 21 inches. The range is EV‑ready, supporting the requirements of modern vehicles.

Cooper Winter Van: durability and reliability for winter workloads

Developed specifically for vans, Cooper Winter Van focuses on durability, mileage and control in winter conditions, helping businesses stay mobile throughout the season.

The tire features V‑shaped grooves engineered to support dependable wet handling, while an interlocking groove network helps enhance snow traction. A tread block strengthener contributes to long‑lasting performance, supporting demanding daily use during winter months.

The Cooper Winter Van range includes 20 SKUs, covering 14 to 17 inches and is EV‑ready.

Ben Glesener, Senior Technology Director Product Development Consumer EMEA said: “The expanded winter portfolio forms part of Cooper’s broader investment in the brand, following the unveiling of a bold new global brand identity rooted in toughness, confidence and real‑world capability. This is supported by renewed product investment, dedicated customer activation programmes and marketing activity designed to build awareness and consideration across Europe”

With a strong winter offer in place and continued portfolio expansion planned from 2027 onwards, Cooper is reinforcing its position as a dependable choice for drivers facing the realities of winter driving.

“We’re proud to welcome President Macron to Amiens and show the progress our team has made,” said Mark Stewart, Chief Executive Officer and President of The Goodyear Tire & Rubber Company. “Over the past several years, we’ve reshaped this plant—bringing in more advanced technologies, increasing automation and digital solutions to shift its production toward premium, higher-value tires.”

Established in 1958, the Amiens plant employs nearly 800 associates and produces consumer tires for the global original equipment and replacement markets. The investment also includes a strong focus on people, with expanded training, upskilling programs and active recruitment across a range of roles, from operators to engineers—to help ensure the site’s transformation supports both new technologies and the future workforce.

“This modernization is about our people and the future of the Amiens facility,” Stewart added. “Together with the French government, we’ve strengthened this site and built on Goodyear’s long-standing presence in France, reinforcing our commitment to manufacturing and jobs here.”

Designed for operations at the lunar South Pole, Pegasus will enable astronauts to travel farther, operate longer and unlock new scientific exploration capabilities in one of the harshest environments known. Goodyear's lunar tires are built to meet this challenge, engineered to withstand extreme temperature swings, rocky surfaces and low-gravity conditions while helping astronauts move safely and confidently across the lunar surface. Drawing on advanced science and decades of experience, these tires build on Goodyear's work in extreme environments on Earth and in the stars.

"From breaking land speed records to traversing the Moon's surface to pushing the limits of the world's toughest race circuits Goodyear innovations have been helping people travel safely on their own journeys for more than 125 years," said Chris Helsel, senior vice president and Chief Technical Officer. "Goodyear tires first left tread marks on the Moon during the Apollo mission, and since then Goodyear technology and the people behind it have kept making tires worth bragging about."

The development of Pegasus was led by Lunar Outpost, in partnership with General Motors, Goodyear and Leidos, bringing together expertise across automotive, aerospace and technology to support the next chapter of human exploration. This collaboration also reflects Goodyear's vision to be #1 in tires and service, leading innovation on Earth and beyond.

With a new design highlighted by a high-contrast sidewall and coverage now extending up to 23-inch rim diameters, Vector All Season 4 unlocks premium, year-round capability and convenience for vehicle segments that until now had no all-season solution available.

Doubt Nothing – Grip the Moment

Goodyear Vector All Season 4 delivers optimized performance in all conditions, from dry roads to rain and light snow, and carries the European Three-Peak Mountain Snowflake (3PMSF) certification. Developed using Goodyear’s latest technologies and dedicated materials, the tire delivers a carefully balanced combination of capabilities without compromising any single performance area. This enables the tire to adapt to changing temperatures, road conditions, and driving styles, for reliable year-round performance.

Independent test results further confirm the performance of Vector All Season 4. In a TÜV SÜD test commissioned by Goodyear, the tire emerged as a well-balanced product[2] according to Goodyear’s internal analysis of the TÜV test results, demonstrating consistently strong performance across all evaluated performance criteria. Its performance was also recognized by AutoBild, which awarded the tire an “Exemplary” rating[3], underlining its strengths as a reliable, well-rounded all‑season solution.

WeatherReady™ Technology

The tire’s uncompromised all-season performance is built on WeatherReady™ Technology, Goodyear’s new engineering foundation for all-season capability. It combines three advanced technologies: Dry Contact Plus, 3D Blade Sipe System and a new compound formula to deliver confident performance across changing conditions.

• Certain when it counts: A new tread pattern and optimized block design support confident grip across seasons and road conditions.
• Effortless control in dry and wet: An enhanced footprint during braking delivers excellent dry and wet performance.
• Efficient and refined drive: A new compound formula improves tread wear and rolling resistance, supporting extended mobility range – perfectly suited for EVs.

Built for Premium Fitments

Designed for today’s heavier, more powerful, and increasingly electrified vehicles, Vector All Season 4 responds to the evolving demands of the modern vehicle parc with broader fitment and enhanced capability.

By 2026, the lineup will include 96 SKUs across rim diameters from 16 to 23 inches, with 66% of the range in 19 inches and above. This broader coverage marks a significant step for the all-season segment, allowing more drivers and a wider variety of vehicles to rely on an all-season tire solution for the first time. Models such as Range Rover, Range Rover Sport, Porsche Panamera and Macan, as well as Audi A6 e-tron, Q7 and SQ7, can now combine confident all-season performance with the convenience of year-round versatility.

This range expansion reflects both growing all-season demand[4] and an evolving vehicle parc. Between 2022 and 2025, sales of 19-inch and above all-season tires increased by more than 20%[5] per year, underscoring the shift toward larger rim sizes and highlighting the need for broader all-season fitment coverage.

Unapologetic Aesthetic – A Refined Premium Design

For fitments of 19 inches and above, Vector All Season 4 features an exclusive laser-engraved sidewall. The finish reinforces a powerful, premium appearance – enhancing the visual presence of modern performance and luxury vehicles, whether in motion or at a standstill.

“Goodyear has played a defining role in shaping the all-season category since its very beginnings, starting with the launch of Goodyear Tiempo in 1977 – the world’s first all-season tire,” says Ben Glesener, Senior Technology Director Product Development Consumer EMEA. “As we approach the 50-year anniversary of that milestone next year, Vector All Season 4 represents the next step in how we continue to redefine the all-season category. By raising all‑season performance and expanding the range to meet the demands of today’s premium and electric vehicles, we are making it easier than ever for more drivers to rely on a single tire solution throughout the year.

[1] https://news.goodyear.eu/goodyear-vector-4seasons-gen-3-achieves-top-rating--in-latest-adac-test/, https://news.goodyear.eu/goodyear-vector-4seasons-gen-3-awarded-test-winner-by-adac/, https://news.goodyear.eu/goodyear-vector-4seasons-gen-3-wins-auto-bilds-all-season-tire-test/

[2] Compared to average performance of the four most recent available models at the time of testing from the main competitors in the All-Season Segment (Bridgestone Turanza All Season 6, Continental AllSeasonContact 2, Michelin CrossClimate 2, Pirelli Cinturato All Season SF 3). Tested by TÜV SÜD Product Service GmbH in November – December 2024 by order of Goodyear. Tire Size: 205/55R16 94V XL; Test Car: VW Golf VIII 1.5TSI, Skoda Superb 1.5TSI (PBN); Test Locations: GPG Mireval (F), UniBW Neubiberg (D), Arctic Center Saariselkä (FIN), TÜV SÜD Product Service Garching (D). Report No. 713349044-PM. Full report available at: https://www.goodyear.eu/en_gb/consumer/tire-test-reports.html#tabs-5aee07366f-item-e41c871169-tab

[3] AutoBild (D), 2026/04/29, comparing 5 all-season tires in size 225/40R18.

[4] Tyres Europe Quarterly Update Q4 & Full Year 2025: https://tyreseurope.org/wp-content/uploads/2026/02/Tyres-Europe-Quarterly-Update-2025-Q4-1.1.pdf

[5] GfK an NIQ Company. GfK Panelmarket EU10 + TK data, 2022–2025.

The Goodyear Blimp is expected to make its first appearance of the season above in the skies of opening FIA World Endurance Championship (WEC) race, offering fans a spectacular sight above the track.

For generations of fans, the Goodyear Blimp has been synonymous with major sporting moments and has become a powerful symbol of Goodyear’s heritage in racing. The planned appearances at the FIA WEC races will give fans attending the events, and those watching around the world, a chance to spot the famous airship overhead as it captures aerial views, adding to the excitement of race weekend.

“The Goodyear Blimp is one of the most iconic symbols in racing”, said Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer. “Seeing it fly above in the skies of several main FIA WEC races is always a special moment for fans. We are excited to bring the Goodyear Blimp back to European skies and share that experience with racing audiences across the region.’”

The 2026 tour coincides with a milestone year for Goodyear in Europe, marking 75 years of operations in Luxembourg. In addition to manufacturing high quality tires, Luxembourg is also home to Goodyear’s second Innovation Centre, and the only one outside of the United States. From this base, Goodyear continues to develop technologies and partnerships that power some of the world’s greatest motorsport competitions.

Fans attending FIA WEC races throughout the season should keep their eyes on the sky as the Goodyear Blimp makes appearances at select events across Europe.

Follow the Goodyear Blimp’s journey and latest updates at GoodyearBlimp.com and across Goodyear’s social media channels.

For over 100 years, Cooper has earned the trust of drivers who demand more from their tires—and themselves.  This heritage runs through the new identity, which pairs Cooper’s proven DNA with a modern aesthetic. The result is a look that signals strength, purpose, and confidence.

BUILT FOR THE DRIVER WHO GETS THE JOB DONE

The new visual brand system includes updates to its brand marks, a refined color palette, and a more contemporary design language intended to help the brand cut through in crowded retail environments and digital marketplaces.

The new assets will enhance the Cooper logo, returning to the icons that made Cooper legendary:

In the 1940’s the Armored Cord tire made Cooper’s name in the industry. This technological innovation inspired the use of a knight’s helm into the brand logo, the brand refresh pays tribute to this iconic symbol; reborn, sharpened and ready to lead the brand into its next era.

Joining the knight is a new figure central to the brand’s story: the American grey wolf. Fierce, adaptable, and always prepared for the terrain ahead, the wolf mirrors the spirit of Cooper drivers and the capability of Cooper products. Native to Ohio, just like Cooper, the wolf embodies determination, wittiness and ruggedness.

Both the knight and wolf will be visible across brand assets and hero brand moments.

Cooper’s refreshed design comes with a powerful new color system rooted in history and built for visibility:

Valor Green draws from Cooper’s long heritage of designing products built for demanding conditions and the natural landscapes where they’re used. It represents durability, expertise, and a connection to the outdoors. It’s a modern expression of the environments Cooper tires are made to tackle — a reminder that the brand helps drivers go farther, explore more, and trust the ground beneath them.

A heritage orange accent color originates from the early days of the Cooper brand, signaling energy and unmistakable character.

The palette also leans into nature which is at the heart of the Cooper brand.

Consumers will also note changes in typography, photography and illustration in the new brand identity.

“This new identity reflects what Cooper Tires stands for today — a trusted, quality tire brand with a strong global footprint,” said Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer. “As part of the Goodyear family, Cooper is better positioned than ever to serve drivers with products that deliver durable performance, and our refreshed brand system helps communicate that story more clearly and consistently.”

“We’ve kept what people value about Cooper, no-nonsense performance and character, and made it even easier to spot in a crowded market,” added van Kesteren. “This identity isn’t decoration; it’s a working tool for our drivers, dealers and partners.”

The refresh was created in collaboration with Publicis P1T Crew, creatively led by BBH USA.

GLOBAL ROLLOUT

Consumers will begin seeing the new brand from March 2026, including:

• Cooper website updates across the globe
• Cooper social channels updating identity and content
• Paid media activity launching in selected markets

Additional touchpoints such as retail POS will transition over time to ensure a consistent experience globally for consumers.

For more information on Cooper Tires, visit https://www.coopertire.co.uk/ 

The proposed changes, which are subject to required consultations with social partners, would impact approximately 600 sales and support function roles across EMEA. The company also expects to create around 200 new roles to support the new business model.

Jan-Piet van Kesteren, Managing Director EMEA and Chief Sales Officer EMEA Consumer: "This next phase of our transformation represents a critical step forward in our journey to unlock growth and meet – and exceed – the needs of our customers. Building on the progress we've already made, our business review revealed that further reducing internal complexity is essential to drive further success and position Goodyear for long-term success.

The proposed changes include:

• Streamlined operations that reduce internal friction and improve agility. Plans include further process improvements.
• Evolving our route to market, such as how we serve our customers.
• Refining our sales and support functions to align with our global operating model.

With these changes, the Company expects to increase business sustainability and enable future growth.

Importantly, the manufacturing footprint is not expected to be impacted, and there will be no immediate changes to how Goodyear serves its customers.

"Customers in EMEA can expect a Goodyear that is more agile, more responsive, and more focused on their success," added Jan-Piet van Kesteren. "By simplifying how we work internally, we're able to redirect our energy toward what matters most to our customers – delivering quality products, reliable service, and genuine partnership. As we embark on this journey, we would like to thank our employees for their continued dedication and professionalism. Goodyear is fully committed to transparent communication and will continue to keep all stakeholders informed throughout the process."

The Peugeot Polygon is designed to adapt to a range of driving styles through three distinct configurations, Urban, Player and Explorer, and Goodyear’s tires and solutions are uniquely designed to support the vehicle’s purpose.

The collaboration marks a milestone moment and a bold move toward seamless connectivity between vehicle and tire, delivering enhanced safety, performance, and driver confidence.

Goodyear SightLine Technology: Intelligence at Every Turn

Goodyear SightLine is a proprietary suite of smart tire technologies that provides real-time insights for safety and performance improvements in vehicles, from tire properties estimation, tire health information to road conditions. These insights can be displayed directly on the driver’s heads-up display, ensuring clarity and control throughout every journey, or it can be integrated into other advanced systems of a vehicle, allowing it to mitigate situations that are driver dependent today.

Across all Polygon configurations, SightLine features are accessible from the cockpit, offering:

• Tire Maintenance: Integrated tire wear monitoring enables vehicles to automatically adjust performance settings as tires age—helps ensuring optimal handling and safety throughout their lifecycle.

• Safe Driving: SightLine predicts and detects aquaplaning risks, allowing vehicle control systems to respond instantly and maintain stability, even in challenging conditions.

Goodyear delivers insightful journeys to Polygon drivers thanks to its integration with Peugeot Drive-by-Wire technology.

Ben Glesener, senior technology director, Product Development, Consumer EMEA, commented:

“SightLine represents more than technology—it’s a vision for connected mobility. By partnering with Peugeot, we are envisioning an ecosystem where tires become active contributors to vehicle intelligence, shaping a smarter future.”

Already available in several global markets, Goodyear SightLine is not just a concept—it’s a proven smart tire service ready for real-world applications.

Goodyear Tires: Built for Today’s Roads and Tomorrow’s Possibilities

As part of this visionary collaboration, Goodyear engineered three unique tires—each custom-designed to match the aesthetic and performance needs of the Polygon’s configurations:          

·        The Urban and Player tires feature the legendary Eagle F1 tread pattern, celebrating its 45th anniversary in 2025—a symbol of high-performance heritage.

·        The Explorer tire pays tribute to the iconic Goodyear Wrangler, incorporating its rugged tread design to deliver traction to unleash unforgettable off-road experiences.

Beyond performance, the sidewall designs were crafted to visually express a new era of automotive innovation using coloring and laser technologies —where tire aesthetics and functionality converge to push the boundaries of design. 

This collaboration showcases Goodyear’s long-standing expertise in combining craftmanship with premium manufacturing technologies to deliver the highest levels of customization from product performance to aesthetics.

Together, Goodyear and Peugeot are setting new trends and driving a new era—where every journey is smarter and more expressive.

Founded in 1914, Cooper Tires has built more than a century of trust with drivers worldwide. Known for producing dependable tires that deliver on their promise—from rugged all-terrain products to everyday on-road performance—Cooper has consistently earned loyalty by standing up to the toughest driving conditions. This track record of reliability and performance is the foundation for Cooper Tires to now take on a more prominent role in Goodyear’s strategy in EMEA.

"Cooper Tires has long been known for its strength in the 4x4 and off-road segments in EMEA, and we’re excited to build on that foundation,” said Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer. “We are amplifying that success by offering Cooper customers a distinctive value proposition in EMEA, combining heritage, durability, and a renewed focus on market-specific needs.”

This evolution comes as Goodyear continues to refine its portfolio for long-term growth, ensuring every driver can find the right product to meet their needs—whether premium, value, or budget. Cooper’s broadened role underscores Goodyear’s commitment to ensuring each brand plays to its strengths and delivers real performance without compromise.

"Our portfolio is built on proven performance,” added van Kesteren. “With Goodyear prominent in the premium space and Cooper Tires continuing to demonstrate consistent quality and durability, we are confident in our ability to deliver the right products, at the right time, to the right markets across our region.”

Goodyear continues to work closely with its network of distributors and retailers to maximize growth and deliver performance-driven solutions. This announcement highlights the company’s focus on innovation, customer trust, and building on the heritage of its most reliable brands.

As the exclusive supplier of tires for the LMGT3 class at the FIA WEC, Goodyear is pivotal in equipping some of motorsport’s most prestigious racing brands, including McLaren, Ferrari and Aston Martin. The presence of the Goodyear Blimp at Imola underscores the importance of these partnerships to Goodyear whilst also bringing an extra layer of excitement to a renowned event in the racing season. 

Celebrating 100 Years of the Goodyear Blimp 

The visit to Imola additionally marks the start of celebrations in Europe for an extraordinary milestone: 100 years of the Goodyear Blimp. For a century, this aviation icon has captivated crowds worldwide with its pioneering journeys, unmistakable silhouette and distinctive branding.  

“The Goodyear Blimp is more than just an aviation marvel. It’s a global icon that combines innovation and tradition,” said Luca Davide Andreoni, Head of Goodyear Brand Consumer EMEA. “This year we’re celebrating a very special anniversary: the centennial of our Icon. We are really proud to see the Goodyear Blimp it in the skies of Imola and to celebrate this the Italian fans.”  

Goodyear Blimp enthusiasts can expect exciting updates throughout 2025 as the Blimp visits legendary races and locations across Europe. Fans can follow along at this link or visit social media to watch out for where the Blimp is headed next.  

Italy: A Special Place for the Goodyear Blimp 

Italy is a cherished location for the Goodyear Blimp. In the 1980s, Rome served as its inaugural European base, a launchpad for decades of memorable journeys across the continent.  

In the future,  up to 95% of the Goodyear Hanau plant’s heat requirements for production will be covered by the new biomass heating plant. In addition, around 15% of the renewable heat generated, around 15,000 MWh, will be supplied to Stadtwerke Hanau to supply the city with heat. The plant is expected to have a capacity of 16 MWh and deliver up to 24 tons of process steam per hour. By switching from gas to biomass, the tire plant’s CO₂ emissions at the Hanau site are expected to be reduced by up to 95% per year. Commercial operation of the biomass heating plant is planned for mid-2028.

The project is supported by funding from the German Federal Ministry for Economic Affairs and Climate Action and underlines GETEC's pioneering role in the field of renewable energy projects.

Thomas Stephanblome, CEO of the GETEC Platform Germany

"This collaboration demonstrates our commitment to developing tailor-made and highly efficient energy solutions that are not only more sustainable, but also economical. We are proud to make a positive contribution to the environment and to the achievement of the climate goals of the city of Hanau together with Goodyear and Stadtwerke Hanau."

Katrin Rost,  Managing Director of Goodyear Germany GmbH

"The conversion of our plant in Hanau to biomass is a significant step towards our goal of fully converting manufacturing operations to renewable energy by 2040. It is in line with our corporate responsibility framework, Better Future, by consistently implementing our commitment to utilize renewable energy solutions. The combination with district heating supply illustrates the potential of close collaboration between industry and local energy suppliers to achieve common climate targets.”

Claus Kaminsky, Mayor of the City of Hanau

"We see this as a commendable example of how both an established regional company and our municipal, sustainability-focused municipal utility continue to drive the climate transition locally together with a competent project partner. This new cooperation also contributes directly to the ultimate goal of our Hanau climate protection concept, namely to lead Hanau to climate neutrality by 2040.

In recent months and years, our municipal utilities in particular have achieved great things in this respect: from their expertise and cooperation in municipal heat planning to Hanau's new 'Energy Innovation Center' in Großauheim, where a state-of-the-art combined heat and power plant, Hanau's first solar park and the substation of the municipal utilities subsidiary Hanau Netz were built. One innovative building block after another, which come together to form a sophisticated and innovative overall energy concept."

Martina Butz, Managing Director of Stadtwerke Hanau

“As early as this summer, we will supply our customers with renewable district heating from our own combined heat and power plant on the site of the former Großauheim barracks. In the future, we envisage the use of hydrogen and industrial waste heat, for example from the data center being built in the immediate vicinity. Now another component is being added: With the signing of the heat supply contract, we are laying the foundation for an even greener energy mix for our district heating. With the commissioning of the new biomass heating plant in 2028, we plan to combine it with our combined heat and power plant and a large heat pump for waste heat recovery. This enables an even more economical and efficient heat supply, as the biomass heating plant will increasingly replace the use of gas-fired boilers. In purely mathematical terms, we will thus supply almost 1,000 households with renewable heat from biomass."

Caption: 

From left to right: Dirk Krieger, Managing Director at Goodyear Germany; Katrin Rost, Managing Director at Goodyear Germany; Martina Butz, Managing Director of Stadtwerke Hanau; Claus Kaminsky, Lord Mayor of the City of Hanau; Thomas Stephanblome, CEO of the GETEC Platform Germany; Hajo Hoops, Head of Industry Segment at the GETEC Platform Germany

Picture copyright: Moritz Göbel

The facility, which was completed in December 2023, was inaugurated today at the Goodyear proving ground, in the presence of Lex Delles, Minister of the Economy, SME, Energy and Tourism.

With a total surface area of 37,700 m2 , this solar project boasts a capacity of 4.4 MWp and is made up of 8,148 bifacial panels, capturing light both on the illuminated surface of the panel and on the lower surface thanks to diffuse light. 

This extraordinary project was carried out in close collaboration between the Goodyear, Enovos and Paul Wagner et Fils teams, in order to meet both technical and safety requirements, enabling the site to run smoothly alongside daily tire tests on the track. 

It now complements the two installations already in place at Goodyear's Colmar-Berg site, including the photovoltaic carport with almost 1,500 solar panels on the proving ground parking lot and the power plant on the roof of the Mold Plant. Together, with an annual production of 6.2 GWh of electricity, they will contribute to reducing carbon emissions by more than 50,000 tons over the next 20 years, while providing clean energy to 1,700 households every year. 

"Since the inauguration of the photovoltaic carport on the parking lot of the same proving ground in 2021, Goodyear has further strengthened its commitment to reducing CO2 emissions, in line with its global ''Better Future'' strategy and climate ambition," said Romain Hansen, Vice President Product Development for Goodyear in Europe, Middle East and Africa. "We are also proud, as one of the country's leading industrial players, to support the Luxembourg government in its goal of transitioning to 100% renewable energies." 

Anouk Hilger, Head of Renewable Energies, Enovos added: “This major installation completes our portfolio of major solar projects already completed in Luxembourg. It is a model in terms of sustainable development, as we have taken great care to preserve the site and its specific species. This project puts into action our deep commitment to the environment and the energy transition. It also shows that collaboration between experts, industries and governments is essential to catalyze and accelerate the energy transition to a sustainable future.”

“I congratulate Goodyear and Enovos on completing this large-scale photovoltaic project, which will generate renewable electricity for 4,800 residents. Thanks to solar energy, Luxembourg is well on the way to achieving its climate objectives; as Minister for the Economy, I am particularly delighted to see that companies based in Luxembourg are actively contributing to this,” said Lex Delles, Minister of the Economy, SME, Energy and Tourism.

Outfitted with a DiM250 DYNAMIC Driving Simulator developed by VI-grade, the Center is designed to enhance Goodyear’s collaboration with OEMs and support elite tire performance through personalised product development.

Utilizing virtual tire development process, Goodyear’s team can use the Simulation Center to test and validate tire models for car models that do not yet exist. This allows for speedier production and ensures that tire modifications can be made in the development process to suit the vehicle’s needs.

Romain Hansen, vice president EMEA Product Development at Goodyear, says, “The opening of our industry-leading Simulation Center in Luxembourg displays Goodyear’s commitment to investing in and shaping the future of mobility.

“Our virtual tire development team has run numerous projects to date with the leading OEMs from Europe, the US and China," said Hansen. "Once the automotive engineers experience our virtual development process, they acknowledge both the potential business and possible sustainability impacts."

Goodyear vision for future tire development

The Simulation Center further cements Goodyear long-standing commitment to safety, wellness and sustainability. The use of simulated driving allows for fewer physical tires to be produced and a speedier manufacturing process.  It will also help enable Goodyear to achieve first to approval for all development tires with only one physical iteration. In fact, based on Goodyear calculations, the ability to develop one physical iteration will save an average of 13,000 tires and 97,500km of physical tire testing[1].

The expansion follows the launch of the inaugural center in Akron Ohio in 2021.

Following a successful first project with Maserati to produce bespoke tires for the Gran Turismo 2023, the Simulation Center is supporting Goodyear on developing tailormade tires for OEMs across the world.

[1] Based on internal calculations.

Collaboration named a CES 2024 Innovation Award Honoree

The Goodyear Tire & Rubber Company, a global leader in connected mobility, and ZF, a global leader in vehicle systems and industrial technology, announced successful integration of tire intelligence technologies with vehicle motion control software.

The collaboration delivers Goodyear SightLine,* a suite of tire intelligence technologies, into the ZF cubiX®** ecosystem, a scalable vehicle motion control software that coordinates all dimensions of vehicle dynamics. This provides further tire and road data into the chassis system and enables an improved driving experience with better comfort, control and efficiency. 

“Goodyear SightLine will deepen our connection to the road and expand the scope and value of cubiX® by supporting the era of software-defined vehicles,” said Martin Fischer, Member of the Board of Management responsible for the ZF Chassis Solution division. “By joining our ecosystems, our customers will unlock a range of possibilities to customize and optimize their solutions in both vehicle motion and tire intelligence.”

Through research, virtual simulation and real-world testing, Goodyear and ZF have identified the potential of an integrated solution in improving vehicle performance and safety. Reducing the risk of hydroplaning, the Goodyear SightLine solution is capable of detecting partial hydroplaning early and offers recommendations for optimal speed to enhance vehicle control. Moreover, when heightened hydroplaning severity is detected, equipped with tire intelligence data, the cubiX software is designed to instruct the chassis actuators to apply corrective measures, stabilizing the vehicle.

Additionally, the synergy between Goodyear SightLine and cubiX capabilities can provide enhanced vehicle responsiveness, more direct and linear steering, improved turn-in response, increased stability, reduced controller workload and minimized intrusive interventions.

“Tires are the only part of the vehicle that touch the road and by digitizing this connection and equipping vehicle control actuators with critical insights, we can help optimize vehicle performance and safety,” said Chris Helsel, senior vice president, Global Operations and Chief Technology Officer, Goodyear. “This collaboration with ZF is a great way to demonstrate what tire intelligence, actionable insights and elite software applications can do for mobility.” 

Showcasing innovative design and engineering features, the integration of cubiX® and SightLine was recently named a CES 2024 Innovation Award Honoree within the vehicle technology and advanced mobility category.

*Goodyear SightLine, the company’s suite of tire intelligence technologies, provides line of sight to the conditions of the tire, vehicle and road. The technology communicates tire state, identification, road friction and other tire characteristics. Goodyear SightLine will continue to provide this integral information to make fleets, vehicles and, in the future, autonomous driving systems safer and more efficient. 

** cubiX®, ZF's first pure software product, coordinates vehicle dynamics as a holistic system. ZF cubiX® can control braking and steering systems, the vehicle’s (semi-) active damping system and further chassis and drive actuators. It offers another decisive advantage: The platform is compatible with various actuators such as dampers, brakes or rear-axle steering – regardless of the manufacturer or the specific design. This gives manufacturers the flexibility to implement different model series with one and the same control platform without additional integration effort. Future updates or upgrades to the software can be carried out "over-the-air" – i.e. wirelessly without a visit to the workshop.

B Roll available for download ON THIS LINK.

Together, the organizations plan to bring a robust tire sensing system to market, combining TDK’s software, sensor and electronic component expertise with Goodyear’s know-how in tire development, intelligent solutions and industry trends.

“As the automotive industry continues to technologically advance, so too does the need for real time intelligence from the road to the tire to the car. This alliance will have the joint benefit of accelerating both technology and customer access to the highest performance sensor technology in the market,” said Jim Tran, General Manager, Americas HQ and Deputy General Manager, Technology & Intellectual Property Center, TDK Corporation. “We look forward to this collaboration with Goodyear, a worldwide market leader in the automotive segment.”

The two industry leaders are in the process of conducting market research and technical exploration for a joint solution that delivers actionable insights improving vehicle performance, safety and efficiency.

“Working with influential organizations like TDK is essential to further innovate in the intelligence space. TDK’s expertise in the sensor and electronics space will be instrumental in maximizing the utility of what a tire can provide,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer, Goodyear. “We are driving toward a mobility future where vehicles themselves are smarter, safer and more sustainable. Collaborations like this one can play a critical role in achieving these objectives.”

Both TDK and Goodyear will demonstrate their latest technologies and system solutions at the upcoming Consumer Electronics Show (CES) from January 9-12, 2024, in Las Vegas (TDK - Central Hall (LVCC) Booth 20521, Goodyear – West Hall (LVCC) Booth 4917).

Full media package available for download on THIS LINK.

Gatik's autonomous fleet, consisting of Class 3–7 box trucks, has made significant strides in enhancing the safety, accuracy and overall performance of autonomous vehicles (AVs). Equipping the fleet’s Goodyear Endurance® RSA® tires with Goodyear SightLine technology, the company’s comprehensive tire intelligence solution, enables Gatik to advance the safety and overall accuracy of its efficient fleet operations, while also improving delivery uptime and reliability. This year, Gatik plans to implement the intelligent tire solution into a significant portion of its autonomous fleet across the U.S. and Canada.

“Being the vehicle’s only contact point to the road, the tire can play a pivotal role in enabling the vehicle to react like a driver would,” said Chris Helsel, senior vice president, Global Operations and Chief Technology Officer, Goodyear. “Gatik is revolutionizing the autonomous technology space, and by providing real-time insights through intelligent tire data, we can support Gatik’s autonomous driving system to become even more safe, reliable and efficient.”

Through extensive on-road testing in a wide variety of challenging real-world driving scenarios, tire intelligence data regarding road conditions and tire health have helped Gatik advance its AV controllers with insights about accurate cornering and braking stiffness, rolling resistance and tire load. This data, which is communicated between Goodyear SightLine technology and Gatik’s autonomous driving system through a real-time feedback loop, has enabled Gatik to yield numerous performance enhancements, including the ability to adapt swiftly and safely to a variety of road conditions, even when the mass or payload of the truck varies by delivery.

"The groundbreaking integration of Goodyear SightLine technology into Gatik's autonomous fleet is a first in the industry. The real-time data derived from intelligent tire technology not only enhances the safety and predictability of our autonomous vehicles, but also enables us to maintain high levels of efficiency, reliability and delivery uptime throughout our operations," said Gautam Narang, Gatik CEO and Co-founder. "Our partnership with Goodyear is another step in advancing Gatik's leadership in autonomous technology, underscoring our commitment to ensuring that the true advantages of B2B middle mile logistics are brought to market."

The companies have partnered to conduct ongoing, rigorous testing at Goodyear’s San Angelo, Texas, Proving Grounds. Through this collaboration, Gatik is able to ensure its autonomous vehicles are tested extensively in a safe, closed course environment for both common and unusual road scenarios, including traffic lights, road signs, evasive maneuvers, tight turns, collision avoidance, precise lane keeping and minimum risk stopping distances.

Goodyear and Gatik have future plans to incorporate Goodyear's advanced predictive road condition monitoring solution into Gatik’s autonomous driving system. This integration will enable Gatik to strategically plan its operations, ensuring a consistent and reliable movement of goods for Gatik’s diverse customer base, encompassing the nation’s largest grocers, retailers, distributors, e-commerce platforms, and CPG companies.

A full  press kit can be downloaded here.

The ABS is an important safety component in modern vehicles designed to help the driver maintain steering control while braking. Through collaborative research and testing on a physical test vehicle, Goodyear and TNO effectively showcased that an improved ABS, equipped with information about the tire type and characteristics such as wear state, can potentially enhance overall system efficiency and reduce braking distance by as much as 5.75 feet¹.

According to the National Highway Traffic Safety Administration, there were over 1.7 million rear-end crashes in 2021, accounting for nearly a third of all crashes in the United States². This integration can improve stopping distance performance, which has the potential to help drivers avoid accidents and reduce the severity of collisions, leading to enhanced road safety.

“Our collaborative work with TNO has yielded invaluable insights, with exciting possibilities to deliver greater value to our customers and support the future of mobility,” said Werner Happenhofer, vice president, Tire Intelligence and eMobility solutions, Goodyear. “At Goodyear, we believe that by harnessing the power of tire intelligence, we can contribute to the bold goal of future mobility to reduce accidents.”  

Goodyear and TNO began collaborating in 2021 through joint research and testing initiatives to evaluate and quantify the performance of the ABS controller on a physical car through the integration of intelligent tire information.

"TNO is dedicated to enhancing the safety, efficiency and sustainability of vehicles,” said Machteld de Kroon, managing director, Unit Mobility & Built Environment, TNO. “Our collaboration with Goodyear aims to minimize every centimeter of braking distance. We firmly believe that by improving the integration of tires and braking systems, we can contribute to reducing accidents and ultimately saving lives."

Today, Goodyear SightLine, the company’s suite of tire intelligence technologies, provides line of sight to the conditions of the tire, vehicle and road through advanced algorithms and real-time monitoring. Goodyear’s developments in tire intelligence technologies are poised to transform the future of transportation, ushering in a new era of smart and sustainable mobility. 

Full media pack is available for download on THIS LINK.

The tire's unique features, including a custom sidewall, tread design, and compound, seamlessly complement the striking aesthetics of the Opel Experimental concept, highlighting Goodyear’s dedication to delivering unforgettable design alongside this esteemed OEM.

Goodyear's pioneering expertise successfully integrated the tire sidewall with the Ronal rims featured on the Opel Experimental, achieving aerodynamic efficiency synonymous with Opel's renowned cars. Through meticulous engineering, Goodyear has tailored the tire's capabilities to enhance the vehicle's aerodynamic performance, resulting in great energy efficiency.

Goodyear has incorporated colored flakes into the tire’s compound for this special concept project, aligning with Opel's critically acclaimed Bold and Pure design philosophy. This innovative integration further enhances the uniqueness and distinction of the tire, adding an extra layer of aesthetics.

Laurent Colantonio, Goodyear’s Senior Director Technology Consumer EMEA, enthuses, "The Opel Experimental concept provides the perfect canvas to showcase Goodyear's design capability. This visionary car embodies Opel's commitment to extreme precision and high attention to detail, which resonate strongly with our own values. We are truly honored to have been chosen as partners for this exhilarating venture and to have the opportunity to craft a bespoke tire that perfectly complements this extraordinary concept car."

The Opel Experimental featuring the custom Goodyear tire will be presented to an international audience at the IAA Mobility in Munich (September 5 to 10, 2023).

Click on the follow links to experience the Goodyear 125th Anniversary Press Kit.

News releases:

At the movies: Ten times Goodyear hit the big screen

The speed limits: When Goodyear built the fastest tire in the world

One innovation for Goodyear, one giant leap for the future of mobility

People who shaped Goodyear

Icons in and above the stadium: Goodyear's sporting history

From horse drawn to electrification: 125 years of Goodyear technology

Ten Goodyear innovations that changed the world

Watch our celebratory documentary:

In 1901, Goodyear created the first straight-side tire. The major innovation in this new tire design was the addition of a braided piano wire to the tire's bead. The wire was cured into the bead, which held the tire onto the rim with a complicated set of locks. Since the tire didn't curve in to fit the rim, as its forerunner did, it could hold 10 percent more compressed air, providing a more comfortable ride and improving traction. Goodyear also adopted the Wingfoot trademark to advertise it; a symbol of the company's commitment to innovation and quality, and one that is still used today.

The quick detachable tire (1906)

Goodyear soon started producing the world's first quick-detachable tire, which featured a straight-side design that provided a smoother ride due to its increased air pressure, and a resilient rivet fabric that absorbed road shocks and eliminated the issue of tearing at the rim. The manufacturing process of the tire meant that, unlike its previous products, it required a new rim. As a result, Goodyear had to target the original equipment market by selling directly to auto manufacturers. Goodyear's future was therefore dependent on this tire, as it was a truly superior product that the company wanted to showcase to the world. To do so, the company launched a bold advertising campaign that featured ads for the "Quick, Detachable, 10% Oversize, No Rim Cut, Straight Side Tire" in American publications such as The Saturday Evening Post.

The State-Seiberling tire building machine (1909)

In February 1909, The New York Times reported that Goodyear had recently put into operation four machines that significantly improved both quality and manufacturing capacity of its tires. William State and Frank Seiberling patented a machine in 1909 that transformed the tire industry from manual to mechanised production, allowing for a more efficient process. Two men operating each machine could produce an average of 37 tires per eight-hour shift, sparing workers from carrying up to 250 pounds of iron core and layers of fabric and rubber on their shoulders. The machine also maximised factory space, leading to a thirty-fold increase in Goodyear's unit tire production from 1908 to 1912, with only a four-fold increase in floor space. Following its success, Goodyear subsequently granted 50 licences for other industry players to use the machine, and by 1913, more than half of all tires made in the United States were produced using Seiberling and State's invention.

The Wingfoot Express (1917)

In 1917, Paul Litchfield, a manager at Goodyear’s Akron plant, believed that equipping heavy trucks with pneumatic tires would enable them to travel long distances, carrying heavy loads with ease. To test his theory, Goodyear workers embarked on a 1,540-mile round trip from Akron to Connecticut on the Wingfoot Express, a Packard truck outfitted with large pneumatic tires. This new and innovative feature came when solid rubber tires were the norm for short-distance transportation. Despite encountering numerous challenges, the crew persisted and completed the first leg of the journey in 24 days, covering 740 miles. Improved tires were immediately available after the trip, and the success of the Wingfoot Express paved the way for long-haul trucking. The trip established the first interstate trucking route by making regular nonstop runs, proving the potential of pneumatic tires for long-distance transportation.

The first mass produced synthetic rubber tire (1937)

Goodyear developed and tested the first mass produced, American-made synthetic rubber tire in 1937, utilising Chemigum, the company's first synthetic rubber substance, which was patented a decade earlier in 1927. Goodyear’s tire factory in Jackson, Michigan, started producing it and the newly introduced Pliolite, a bonding agent that attaches rubber to metal, was integrated into the new tires. Additionally, a new packaging item named Pliofilm was also introduced.

Goodyear produces Corsair aeroplanes for WWII (1939)

Goodyear played a significant role in World War II by manufacturing fighter planes for the U.S military. The Goodyear Aircraft Corporation, as it was known at the time, was granted contracts to build Vought F4U Corsair aircraft (initially designed by Chance Vought) after demand increased for the model. In total, Goodyear manufactured 4,017 FG Corsair aircraft, which first flew in 1943. Goodyear later manufactured ten F2G Corsair aircraft, which became known as the ‘Super Corsair’ in 1945. These aircraft featured a 28-cylinder Pratt & Whitney engine and were designed for low-altitude interception. During the war, Goodyear Aircraft Corporation's workforce grew from 30 to an impressive 35,000 in just two-and-a-half years.

The moving walkway (1954)

In 1954, Goodyear built the world's first commercial passenger conveyor belt for the Hudson and Manhattan Railroad, ushering in a new era of efficient travel for commuters. The Speedwalk, as it was named, covered an impressive 84.5 metres, had a 10 percent grade incline, and maintained a steady speed of 2.4 km/h (1.5 mph), showcasing Goodyear's commitment to innovation. Despite being removed a few years later due to changing traffic patterns, the Speedwalk remains a testament to American engineering's pioneering spirit and technological progress.

Goodyear produces Polyglas tire (1967)

In 1967, Goodyear unveiled the bias-belted Goodyear Polyglas tire, which featured fibreglass belts and a wider tread than other tires available at the time. ‘Polyglas’ was a registered trademark of the company. This tire type combined the characteristics of both bias-ply and radial-ply tires, and was initially engineered to be used as original equipment on muscle cars during the late 1960s. The new design included stabilising circumference belts placed directly beneath the tread, which reduced tread ‘squirm’ and improved road holding performance, ultimately increasing the tire's mileage. The tire's popularity grew and, from 1969 to 1974, it became standard or optional equipment on most passenger cars.

The STARAN computer (1972)

The Goodyear Space-Time Automatic Range Analyser (STARAN) computer was the first commercially available computer designed around an associative memory, becoming available in 1972. The STARAN computer was developed and built by Goodyear Aerospace Corporation (previously known as the Goodyear Aircraft Company during WWII), and it was a content-addressable parallel processor (CAPP), a type of parallel processor that used content-addressable memory - what we know today as a search engine. The computer used complex algorithms and advanced signal processing techniques to analyse incoming radar signals, meaning it was capable of tracking multiple targets simultaneously and providing real-time information to pilots and ground control. The STARAN was a significant breakthrough during the Cold War and was used by NASA for tracking spacecraft trajectories. Its development paved the way for modern computing and signal processing technology.

Goodyear RunOnFlat fitted as standard for the first time (1997)

In 1997, Goodyear revolutionised tire technology by introducing the Goodyear Eagle F1 GS Extended Mobility Tire (EMT) for the Corvette, now known as RunOnFlat, eliminating the need for the car to carry a spare tire and jack. These had a low-pressure warning system and could run up to 200 miles at 55 mph with zero inflation pressure. The tire's cutting-edge technology, innovative mould shape, sidewall reinforcements and bead area allowed it to remain mounted on a conventional wheel during severe cornering. Unlike other run-flat tires available at the time, which required expensive and special wheels, the Goodyear solution was a significant improvement. The elimination of the spare tire and jack also reduced the car's weight, further enhancing its performance. The Eagle M+S, a mud-and-snow version was also developed.

1898: The Goodyear Tire and Rubber Company began producing horse-drawn carriage and bicycle tires on November 21, 1898, just a few weeks after the formation of the company on August 29. A year later, car tires were produced by Goodyear for the first time, beginning a century and a quarter of technology development that has transformed the way the world moves.

1903: Goodyear patented the first tubeless tire, but it was never commercially exploited until midway through the century.

1906: Goodyear developed the Quick Detachable Tire, a revolutionary design that made it easier for tires to be removed from the wheel while preventing cuts around the rim area. As cars began to replace the horse-drawn carriage, this was a major step forward in safety and convenience.

1908: Goodyear launched the first all-weather tread design. This diamond-studded pattern was used with only minor modifications for nearly 40 years.

1927: Goodyear launches Airwheel, a low-pressure tire, developed for aeroplanes, but later adapted for passenger car use. These ‘balloon tires’, combined with a small diameter rim, gave aeroplanes a much softer landing and brought ride comfort to the road industry, fitted to Fords and Chevrolets as original equipment within three years of launch.

1934: Goodyear launches studded mud and snow tires. Studded tires became the default solution for extreme winter driving, particularly on ice, for decades until the company developed the F32 All Winter Radial in the 1970s and later the UltraGrip Ice range for Nordic and Arctic markets in the late 20th century.

1937: Goodyear produces the first synthetic rubber tire in the USA. To reduce the impact on natural resources, and improve tire performance, the company was at the forefront of synthetic rubber production.

1938: Goodyear introduced the LifeGuard, a safety tire with a ‘built-in spare’. Effectively the forerunner of run-on-flat tires, it used separate air chambers near the tread and rim to ensure that, in the event of a puncture or blowout, the tire wouldn’t completely deflate. These safety tires, also known as Double Eagle, were standard equipment in NASCAR in that period.

1947: The Goodyear Super Cushion sets new standards for ride comfort. The tire combined the cushioning principle of a balloon tire, such as Airwheel, with the ability to run at much lower pressures. This made the tire run cooler, making it last longer. Within six months, Goodyear had supplied 3.5 million Super Cushion tires.

1955: Nearly half a century after the patent was granted, Goodyear tubeless tires became commonplace. The LifeGuard Blowout Shield allowed drivers to continue for up to 100 miles after a puncture.

1958: The Goodyear Unisteel truck tire is introduced, with radial wire and a three-ply breaker belt. The Unisteel range became renowned for durability and mileage for decades to come.

1962: Goodyear launched Super Single trailer tires for articulated trucks. A single wide tire to replace the dual-tire setup, it reduced the weight of trucks, allowing a greater carrying capacity.

1973: Goodyear Custom Steelguard excels in the American original equipment market, being the only steel-belted radial tire approved by all four U.S. carmakers.

1984: Goodyear introduced the all-season tire to the European market with the first iteration of the Goodyear Vector family. Since then, Goodyear has relentlessly pursued the development of a tire that performs all year long, whether in sun, rain or snow. This focus has paid dividends: Goodyear Vector tires have won more all-season tire tests than any other brand.

1992: Taking F1 to the road: The iconic McLaren F1 supercar featured specifically developed Goodyear Eagle F1 tires to manage the 620hp power output from its 6.1 litre V12 engine. The original McLaren press release highlighted the importance of Goodyear’s contribution: “Right from the McLaren F1’s initial design, the tire was considered as an intrinsic suspension element within the programme’s complex handling and comfort calculations. Weight, safety, noise and dynamic performance were all vital factors.”

1994: Goodyear Eagle F1 sets the standard for performance. The range was broadened to cover other supercar and sports car fitments with the distinctive Eagle F1 GS-D2 (Grand Sport - Directional) and later the GS-D3. Their striking directional patterns became a firm favourite with performance car drivers and tuners, combining dry weather handling prowess with stunning wet weather grip.

2001: The Goodyear GT3 tire, the world's first tire made with a compound derived from corn, is introduced at the Geneva Auto Show.

2005: Goodyear DuraSeal launched, giving instant puncture repair on the move for truck tires.

2006: Goodyear Fuel Max Technology is introduced on truck tires, saving fuel through an advanced construction and compound that reduces rolling resistance on long-haul truck operations.

2007: The Goodyear Eagle F1 range made its most dramatic design shift, moving from the trademark directional pattern to an all-new asymmetric construction to improve cornering performance and steering feel as performance cars began to gain weight, torque and power.

2018: Goodyear revealed EfficientGrip Performance, its first tire with Electric Drive Technology to cater to the increasing popularity of EVs.

2021: Goodyear SightLine launched. This global tire intelligence platform was designed to identify and address potential tire-related issues and relay information that only tires can feel.

2021: Goodyear launched NexTrek, a non-pneumatic (‘airless’) tire solution that began in-field testing on autonomous vehicles. Goodyear believes that airless tires may offer sustainable, maintenance-free and longer-lasting alternatives to conventional pneumatic tires.

2023: Goodyear reveals the 90% sustainable-material demonstration tire which includes 17 featured ingredients across 12 different components. The company continues to make progress toward its goal of introducing the first 100% sustainable-material tire in the industry by 2030.

The very first Goodyear Blimps first took flight in the 1910s and Goodyear was a key pioneer in developing this new form of air travel. By the 1950s, the Goodyear Blimp began to be used for aerial television coverage, debuting with the Rose Parade and Rose Bowl American college football game in 1955 as the first aerial camera platform for the industry. Since then, the Goodyear Blimp has been a permanent fixture at sporting and cultural events around the globe, from the Super Bowl to Royal Weddings and so much in between.

Today, a trio of Goodyear Blimps stationed across the United States attend around 200 events each year, including the Daytona 500, the Super Bowl and PGA Tour golf tournaments. In recent years, the Goodyear Blimp has also returned to Europe, flying over races like the 24 Hours of Le Mans, Nürburgring and millions of onlookers in cities including London, Copenhagen, Bled and Milan.

Today’s model is a semi-rigid airship, and the Goodyear Blimp is able to ‘park’ in the sky completely still and silently. This characteristic makes it perfect for capturing live aerial television footage from the best seat in the house with less interference and disruption than a helicopter. It’s ideal for those tense moments before the final whistle!

In recent decades, Goodyear has had partnerships with Bayern Munich, Juventus and Boca Juniors, each the most successful team in Germany, Italy and Argentina respectively. A partnership with English team Wolverhampton Wanderers came about as a result of the town’s Goodyear factory, amplifying a local relationship that extended far beyond the soccer pitch.

Another local partnership through sports is Goodyear’s relationship with the NBA basketball team Cleveland Cavaliers. During that partnership, all-time leading NBA scorer LeBron James was part of the team, wearing the Wingfoot on his jersey. Not only are the Cavaliers the local team to Goodyear’s headquarters, both Goodyear and James hail from the city of Akron, bringing together two local icons. Furthermore, his wife Savannah James christened the new Wingfoot Two Goodyear Blimp in 2016.

Motorsport has been a huge part of Goodyear’s sporting history, with success on the racetrack not just promoting the brand but driving new technologies and innovations. As the official tire of NASCAR, Goodyear has been an integral part of North America’s most popular motorsport series for decades, and with 368 Formula 1 Grands Prix wins - more than any other tire manufacturer - that success has spread across the world, too. Today, Goodyear showcases its leading technology in almost every type of motorsport imaginable, from electric to endurance, off-road to stock cars.

Whether it’s through the Goodyear Blimp’s presence in the skies above some of the world’s biggest events, partnerships with legends on the soccer pitch and basketball court, or developing technology on the racetrack, Goodyear has been synonymous with sport for much of its 125-year history, becoming an instantly recognisable brand in the process.

Charles Goodyear

In the 1830s, Charles Goodyear decided to find uses for rubber. Others had used it for shoes and coats, but the rubber melted during the heat of summer. Goodyear believed rubber could be tanned or cured like animal hides. A few years later, he accidentally dropped a piece of sulphur-coated rubber onto the surface of a hot stove, where it charred like leather. The high temperature and short exposure to the heat changed the properties of not only the surface of the treated rubber, but the entire sample. He called the heating process vulcanization after the Roman god of fire, Vulcan.

Charles Goodyear achieved fame as a pioneer, but died before his work was recognised as something that would change the world forever. Thirty-eight years later, a company bearing his name was formed. That 125-year journey begins with the Seiberling brothers in 1898.

Frank and Charles Seiberling

The Seiberling brothers founded The Goodyear Tire & Rubber Company in Akron, Ohio, with initial capital stock of $100,000 on August 29, 1898. The production of carriage tires, bicycle tires, horseshoe pads and rubber sundries began on November 21. Frank was a visionary, using his natural sales skills to grow the company. Charles was people-focused, earning the title of ‘Akron’s first citizen’ for his belief in business’ duty to support the local community. These guiding principles of both brothers have shaped Goodyear ever since.

Paul Litchfield

Litchfield became Goodyear’s first factory superintendent in 1900. With his commitment to quality and innovation he became the perfect teammate to the Seiberling brothers. He developed the first tubeless tire and created a mindset of winning through being a step ahead of the competition.

Fifteen years later, he became the company’s president. Litchfield believed that to prevent stagnation, business must “constantly renew itself from within.” Litchfield did that for Goodyear by finding better ways to make better tires: first, the straight-side tire in 1905, which could be easily locked and unlocked from the rim; then, the first non-skid tire in 1908; and later, the pneumatic truck tire. While Litchfield was celebrating his 50th anniversary with Goodyear, the company produced its 500 millionth tire. He was the only company employee involved in producing every one.

Edwin Thomas

During World War II, companies like Goodyear had to switch their focus to supporting troops. Thomas was perfectly placed to lead the company through these darkest of times. An Akron-born citizen, he joined Goodyear as a teenager before serving in World War I. He returned to the company, becoming president in 1940, just before the USA engaged in the allied war effort. Goodyear was contracted to produce aviation parts, gas masks, barrage balloons, airships, and tires for tanks, trucks and aeroplanes. The Goodyear Aircraft Corporation was commissioned to build planes, including more than 4,000 Corsairs.

Ray Dove

Dove joined Goodyear after serving in World War II, where he became the first African-American research chemist in the rubber industry. He attended the University of Akron and University of Illinois, earning a Master’s degree in Chemistry. His first job was running an elevator in the Akron Headquarters. His promotion was rapid, particularly as others from his university were hired at Goodyear, telling their supervisor that Dove was “smarter than all of us”. He enjoyed a stellar four-decade career until retiring as section head in 1986.

Dove died in 2020, aged 98, but his legacy continues as his daughters are current Goodyear associate Rhonda Harrison and former United States Poet Laureate Rita Dove.

Paul Flory

Flory served as head of Goodyear’s research lab from 1943 to 1948 and eventually won the Nobel Prize in Chemistry in 1974. The prize was awarded “for his fundamental achievements, both theoretical and experimental, in the physical chemistry of macromolecules”.

Flory is remembered not only for his groundbreaking insights in chemistry, but also for his humanitarian work defending the rights of scientists working under repressive conditions around the world.

He wrote more than 300 publications covering the breadth of the physical chemistry of polymers, including work in polymerization kinetics and mechanisms, molar mass distribution, solution thermodynamics and hydrodynamics, melt viscosity, glass formation, crystallisation, chain conformation, rubberlike elasticity and liquid crystals.

Gordon T. Smith

Smith had a long tenure with Goodyear, starting his career with the company in 1940 in Wolverhampton, UK as Plant Manager. He went on to work in Luxembourg where he was the Tire Plant Director from 1961-1973, he was also Plant Manager Luxtire from April 1961 and Production Director for Goodyear Benelux from 1964. During his time in Luxembourg, he received various Luxembourg orders of merit and was also awarded honorary citizenship by the city of Ettellbrück. Gordon Smith was responsible for Goodyear Luxembourg for more than 11 years. His tenure included major investments in the plant and the expansion of the Lux Complex with Lux Fabric, Test Track, Luxmold and Luxwire. His contributions in Luxembourg were so profound that the street where all Goodyear facilities are located today is named after him.

Charles Pilliod

Another Akron-area native, Pilliod was a former fighter bomber pilot who returned to Akron in 1966, becoming president and chief operating officer of Goodyear in July 1972 and chief executive officer in January 1974. He retired from the board of directors in October 1986 when President Ronald Reagan appointed him the U.S. Ambassador to Mexico.

He was inducted into the Automotive Hall of Fame in 1992 for his work in transforming Goodyear from a US-centric company to a truly international organisation, most notably in investing in radial tires, increasingly favoured by European car manufacturers. 

Stanley Gault

Gault took the structure built by Mercer to drive a marketing-focused organisation after he was appointed CEO in 1991. He believed that all Goodyear people should be sales-oriented and had the motto of “putting the Go back into Goodyear”. His successes included the innovative Aquatred, increasing traction by up to 20% on wet roads, winning more than a dozen major accolades including Japan’s prestigious ‘Good Product Design Award’.

Sam Gibara

The choice of Egyptian-born Gibara as president in 1995 truly underlined how the company had become a leading international organisation. With stints in Europe and Africa, he brought a global view to the future growth of Goodyear. The late nineties saw Goodyear expand manufacturing in China, Poland, Slovenia and South Africa through an ambitious programme of investment and acquisition.

While driving Gault’s marketing and commercial focus globally, Gibara also oversaw the introduction of Goodyear’s total quality concept, driving change that is aligned across all business units ranging from manufacturing and distribution to research and development.

Clara Bingham

Bingham earned the title ‘The First Lady of Goodyear’ for her 47 years of service to the company after being hired as a stenographer upon the first plant’s opening in 1898. She progressed through roles as an assistant purchasing agent and heading up the company’s welfare work, before becoming the director of women’s activities in 1921.

In this position, Bingham created the Wingfoot Girls and Goodyear Garden Club for female associates at the factory, and established basketball and volleyball teams, bridge clubs and a summer camp. The Wingfoot Girls evolved into the Goodyear Women’s Network, which has supported female associates for several decades.

Rich Kramer

Kramer is the current Chairman, Chief Executive Officer and President. His tenure as CEO began in 2010 and is now the second longest in the company’s history. Kramer’s leadership has coincided with dramatic changes in the automotive industry, leading to Goodyear going beyond tires to providing services, tools, analytics and products for the broader mobility industry, including electric vehicles, autonomous vehicles and fleets of shared and connected consumer vehicles.

Upon taking over as the chief executive, Kramer was responsible for establishing Goodyear’s Strategy Roadmap, the long-term business vision and plan that is still being executed today. He also spearheaded the construction of new state-of-the-art manufacturing plants and a product development center as well as initiating the acquisition of Cooper Tire & Rubber Company in 2021.

Under Kramer’s leadership, Goodyear has been recognized among Newsweek’s Most Responsible Companies, Fortune’s World’s Most Admired Companies and Forbes’ World’s Best Regarded Companies. The company regularly appears on annual ‘Top Employer’ lists around the world. Goodyear has earned recognition for its commitment to sustainability and employment of military personnel and people with disabilities. Goodyear also has been named one of America’s most reputable companies and a top company for leaders.

In 1969, that partner was NASA, and the assignment was the Space Race. Goodyear supplied essential products for the Apollo 11 spacecraft, helping to facilitate the first manned mission to the moon. In addition, Goodyear-manufactured brakes helped the missiles move into place on the launchpad and, upon its arrival back to Earth, the capsule was kept upright by Goodyear-made flotation bags.

Goodyear’s space odyssey didn’t end there. For the Apollo 14 mission in 1971, Goodyear and NASA launched the moon tire project, and created two non-pneumatic XLTs (Experimental Lunar Tires) which made history by being the first to leave tire-tracks on the moon - setting the stage for the future of space exploration and mobility. No pressure, then.

Fifty years after first going to the moon, a continued ambition to drive innovation and enhance tire performance saw Goodyear test tire components aboard the International Space Station (ISS) in July 2019. In an agreement with the ISS U.S. National Laboratory, which works in a cooperative agreement with NASA, astronauts on behalf of Goodyear studied the formation of silica particles in the microgravity environment of the ISS. Their aim was to determine whether unique forms of precipitated silica could be used in tires to enhance their performance.

The year 2009 also saw the development of the Spring Tire; engineered to withstand the harshest environments on the moon and the toughest terrain on Earth. Described as “extremely durable and very energy efficient” by Joe Lettieri, Goodyear’s lead researcher on the project, the airless tire with 800 load-bearing springs was designed to carry heavy vehicles over great distances, allowing for broad exploration and potential development of future outposts on the moon, and possibly even allowing vehicles to explore places on earth that current tires would be unable to travel to.

To this day, the company has maintained its focus on lunar vehicle tires and continues this tradition. In 2022, it collaborated with Lockheed Martin to develop a lunar mobility vehicle, with the ultimate goal of being the first to establish extended-use commercial vehicle operations on the Moon. Leveraging its vast expertise in a mission-critical component required to traverse the lunar surface - tires, Goodyear brings an invaluable contribution to the team.

Now with a focus on the future FACES of mobility (Fleets, Autonomous, Connected, Electric Vehicles, and Sustainable), Goodyear continues to pioneer the future of mobility by developing and bringing to the market state-of-the-art tires.

On October 23, 1970, a benchmark was set in the field of automotive technology when the rocket car Blue Flame, equipped with Goodyear tires, broke the Fédération Internationale de l'Automobile (FIA) land speed record, reaching a staggering 622.407 mph over a flying mile, and 630.388 mph over a flying kilometre.

These milestones were achieved on the Bonneville Salt Flats, which provided the ideal conditions for testing the limits of vehicular speed and performance. Additionally, the remarkable feat of achieving record-breaking runs was accomplished in the challenging circumstances of 3 inches of snow, further highlighting its impressive nature.

Goodyear designed 8:00-25 tires for the vehicle, with an outside diameter of 34.8 inches and a smooth tread surface to help prevent heat buildup, filled with nitrogen gas at 350 psi.

Blue Flame's exceptional design and engineering, including its advanced rocket propulsion system, were instrumental in surpassing the previous record, and the achievement served as a catalyst for continued innovation in the field. There is no question that the vehicle's remarkable achievement in breaking the record depended on its high-performance Goodyear tires, without which such a feat would have been impossible. These tires are a remarkable demonstration of human innovation and engineering expertise, as they enabled the vehicle to reach an unprecedented level of speed and performance.

Goodyear's achievement was not an isolated example, however, as the company had previously demonstrated a proclivity for setting records. In 1963, Goodyear was the first to develop a tire that was capable of exceeding 400 mph, when Craig Breedlove drove his first Spirit of America to success.

In recent years, Goodyear also equipped the British-made JCB DieselMax car, which set a 328 mph land speed record for diesel-powered vehicles in 2006, and Volvo Trucks’ The Iron Knight which broke two world speed records for trucks in 2016. The truck achieved an average speed of 105 mph in a time of 21.29 seconds over 1,000 metres from a standing start. The Iron Knight also beat the record for the 500-metre distance, reaching 81.6 mph in 13.71 seconds from a standing start.

Goodyear has never ceased to push the boundaries of what is possible. Its tires now represent a century and a quarter of innovation, driven by technological advancement, and a passion for delivering the highest quality, perfectly tailored tires. Goodyear's legacy lies far further than in the development of its tires alone; its influence stems from the significant progress and innovative strides its technology has made over the course of the past 125 years.

The worlds of movies and Goodyear have crossed paths many times in their respective histories. To celebrate Goodyear’s 125th anniversary, we’re dusting off old film and looking back at some of the most classic Goodyear and Hollywood crossovers. 

Goodyear and the motion picture industry can trace their roots to the same period. Goodyear was founded in 1898, during the same period movies were entering mainstream culture. As the following list shows, both have come a long way since then. 

Goodyear has been involved in some of the biggest car movies of all time. Here are our top picks: 

Cars (2006 - 2017) 

The movie was responsible for a generation’s love of cars and motorsport.  

Goodyear and Walt Disney Pictures entered a collaboration to bring a fictional version of Goodyear’s iconic brand to the Pixar universe. ‘Lightyear’ is the exclusive supplier to the Piston Cup and is adorned on Lightning McQueen’s tire sidewall and all his competitors. Pixar approached Goodyear to make the movie feel authentic, right down to the tires.  

Whether it was battling under the lights of the Motor Speedway of the South or creeping in the dark tipping tractors, Lightning McQueen’s ‘Lightyears’ had him covered. 

The movie even featured Al Oft, the ‘Lightyear’ Blimp, who flies overhead at the biggest races throughout the Cars movies, just like the real Goodyear Blimp does, visible at races such as the 24 Hours of Le Mans and Daytona 500. 

Herbie (1968 - 2005) 

From one movie franchise with sentient cars to another, Goodyear appeared in another Disney franchise. Herbie, the 1963 Volkswagen Beetle deluxe ragtop sedan, warmed the hearts of millions with his mechanical charm. 

Goodyear tires feature fitted to Herbie multiple times throughout the franchise’s history, including the first movie The Love Bug and the most recent movie, Herbie Fully Loaded. In the latter movie, Herbie is uncovered in a junkyard by Maggie, and the duo go on an adventure which takes them to the pinnacle of NASCAR with victory at the California Speedway.  

Scarface (1983) 

Say hello to my (not so) little friend, the Goodyear Blimp! The 128ft airship can be seen in the 1983 classic remake of the 1932 Scarface movie and the 1929 novel of the same name. The text, “The World is yours”, is presented to Tony Montana on the Blimp during the film in which the protagonist stops at nothing to gain control of the local drug market. 

Since the first Goodyear Blimps in the 1910s, this icon of the skies has been spotted at some of the biggest sporting and cultural events, from the Oscars to the Super Bowl.  

The Batman (2022) 

If there was a car that defined its character, it certainly would be the Batmobile. With its first appearance in the 1939 Detective Comics, this car is still a relevant and powerful symbol today.  

In the latest Batman film, Bruce Wayne’s ‘Batmobile’ is fitted with Mickey Thompson tires, which became a Goodyear brand in 2021. Equipped to a heavily modified second-generation Dodge Charger, it looks fantastic in this gritty and dark adaptation of a cultural phenomenon. 

Mickey Thompson tires are popular in the high performance and drag racing scene in the United States. Perfect for the job of disappearing into the shadows at a moment’s notice…

On Her Majesty's Secret Service (1969) 

A car-related movie list is only complete with the mention of James Bond. The vehicles featured in the movies over the years are almost as iconic as the actors who have played the ‘007’ agent.  

On Her Majesty’s Secret Service, the sixth movie in the franchise, features a beautiful 1969 Mercury Cougar XR7, driven by Countess Teresa "Tracy" di Vicenzo. The car is fitted with Goodyear rally tires, and during the movie it’s seen driving on snow and ice in a classic Bond car chase, closely tailed by Blofeld’s assassins. With clearly more grip than their pursuers, Bond and Tracy inadvertently join a rallycross race before eventually fleeing intact. 

Back to the Future Part I and II (1985 - 1989) 

Compared to the perennial suave of James Bond, Back to the Future is a very different kind of timeless. 

When Doc Brown envisioned the classic DMC DeLorean time machine, a set of Goodyear tires was his choice. Certified beyond the 88 miles per hour required to travel through time, the tires sported the classic ‘Goodyear Eagle GT’ etched white into the sidewall. 

The car itself would become a classic, transcending Hollywood to become a memorable symbol for time travel.  

The Eagle GT was a high-performance tire with a tread pattern inspired by Goodyear’s Formula 1 tires. Today, many of Goodyear’s successful high-performance tires proudly sport the Eagle name. Marty and Doc must have known… 

Ford Vs Ferrari (2019) also known as Le Mans ‘66 

More than 20 years before Doc Brown invented the time machine, Carroll Shelby had a dream. 

The year is 1963 and, so far that decade, Ferrari has dominated at Le Mans. Everyone thought they were untouchable. Everyone except Shelby.  

In the film, Shelby and Ken Miles developed the Ford GT40 Mk II, which was finally a car that could match the might of Enzo Ferrari. Ford won the 1966 24 Hours of Le Mans with drivers Chris Amon and Bruce McLaren. Miles and Denny Hulme finished second in the sister Ford.  

For Goodyear, this was the second of 14 overall Le Mans victories. Meanwhile, Ford would continue its winning streak in 1967, 1968 and 1969. 

Rush (2013) 

This racing movie is another tale of a fierce rivalry between two all-time greats: this time in the world of Formula 1 between James Hunt and Niki Lauda, who went into battle during the 1976 season on Goodyear tires.  

That was Ron Howard’s inspiration for the 2013 movie Rush, featuring the charismatic Hunt and the calculating Lauda. Like the 1966 24 Hours of Le Mans, it was a battle of endurance between these two rivals, which ended with Hunt winning the world championship by a single point. 

The period cemented Goodyear’s dominance in Grand Prix racing, and Rush features the dramatic showdown in Japan between its two protagonists. That season, all but three cars competed in Formula 1 on Goodyear, and to this day Goodyear has the most Grand Prix victories (368) of any tire manufacturer.  

Jurassic World: Fallen Kingdom (2018) 

Whether it’s winning the most coveted prizes in motorsport or protecting the rights of genetically engineered dinosaurs, Goodyear has been to every corner of the movie world. 

In Jurassic World: Fallen Kingdom, Goodyear off-the-road (OTR) tires are equipped on the BAE MRAP 6X6 Armored Trucks, specially equipped with the strength to protect from a T-Rex attack.  

The tires are Goodyear MV/T, an ultra-strong military tire that excels in mud and sand. Perfect for Isla Nublar. 

Fight Club (1999) 

This classic sees the characters become entangled in an anti-capitalistic underworld. Goodyear branding features heavily at the tire service shop in the film. The insomnia-suffering narrator ‘meets’ Tyler Durden, who forms an underground club where members that are fed up with their mundane lives fight. What transpires is an explosive end to one of the most memorable surrealist movies in cinema history. 

“Sustainability is a key component of our business strategy and an integral part of our culture,” said Chairman, CEO and President Richard J. Kramer. “In 2022, the work of our associates around the world further demonstrated our commitment to ethical and sustainable processes, materials and programs. Our latest corporate responsibility report shares where we are along our journey—our goal progress, our challenges, our strategies, including our decarbonization roadmap, and what lies ahead—and how we are working with our customers and other stakeholders to help build a better future.”

Goodyear’s 2022 report is organized around the four pillars of the company’s corporate responsibility framework, Goodyear Better Future: Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture. Some of the report’s highlights are described below.

Sustainable Sourcing: Goodyear scientists and engineers continued to make significant progress toward the company’s 2030 goal of introducing a 100% sustainable-material tire with the development of a demonstration tire made of 90% sustainable materials*. This demonstration tire has 17 featured ingredients, including four different carbon blacks produced from bio-methane, carbon dioxide, end-of-life tire pyrolysis oil feedstocks and plant-based oil; soybean oil; rice husk ash silica; and bio-renewable pine tree resins.

Responsible Operations: Goodyear continued its work to reduce its environmental impact. In 2022, the company increased its utilization of renewable electricity to 34% across its global manufacturing operations, up from 3% in 2019.

Advanced Mobility: In 2022, Goodyear continued its focus on improving fuel efficiency by achieving a 32.9% reduction in rolling resistance and a 9.4% reduction in tire weight in its global consumer tire portfolio, from a 2005 baseline.

Inspiring Culture: In 2022, associate membership in Goodyear’s Employee Resource Groups (ERGs) grew by 6%. It was also a milestone year for one of the company’s ERGs with the Akron-based Goodyear Women’s Network (GWN) celebrating its 100^th anniversary in 2022.

Goodyear’s 2022 report was prepared with reference to the Global Reporting Initiative (GRI) Standards. 

The 2022 Goodyear Corporate Responsibility Report can be found on the Goodyear Corporate Responsibility website.

*A sustainable material is defined as a bio-based/renewable, recycled material or one that may be produced using or contributing to other sustainable practices for resource conservation and/or emissions reductions including mass-balance materials.

Goodyear has announced plans to embark on a revolutionary mentoring and development program to support growing female leaders.  

The program, named Wingfoot Women, will see several female Goodyear associates take part in a bespoke personal branding training. They will then go on to mentor young women wishing to get into tech. It will not only enhance the skills of women within Goodyear but also those in local communities.

Developed by Goodyear Women’s Network EMEA, Wingfoot Women is in partnership with social enterprise KnowThyBrand, and non-profit organization, Girls in Tech Luxembourg.
 
KnowThyBrand Women champions gender equality and empowers women in business to create a more inclusive and equitable future; and Girls in Tech Luxembourg is dedicated to eliminating the gender gap in tech by providing experiences and educational opportunities to make women feel inspired, empowered, connected, prepared and confident.

Marwa Khairalla, President of Goodyear Women’s Network EMEA explains: “The Goodyear Women’s Network has been running for over 100 years and is at the heart of our inspiring culture. Our purpose is to enable the growth of women leaders. The Wingfoot Women program is a concrete way to enhance the personal development of women within Goodyear while also giving back to the community by mentoring and growing women who wish to get into tech. 

“We are thrilled to be partnering with KnowThyBrand Women and Girls in Tech Luxembourg to make this program a reality. They bring inspiration, knowledge and expertise to the table which help us to enhance our activities linked to nurturing a diverse and inclusive workplace, now and in the future.

Marwa concluded: “A diverse workforce is critical to Goodyear’s long-term success. Embracing and valuing differences allows us to attract top talent; improve associate engagement; foster innovation; and drive enhanced customer service. Our goal is to create a work environment where people have a real sense of belonging and can thrive, and the Wingfoot Women program is one of many steps we are taking to achieve this goal.”

Giulia Iannucci, founder and CEO at KnowThyBrand Women added: “It is a pleasure to be working on this exciting program with Goodyear. At KnowThyBrand Women we are focused on supporting businesses in attracting, retaining and championing their female talent through gender inclusion programs, employer branding, and personal branding. We help individuals who need to boost their career through effective personal branding programs, and this is what we aim to do for women working at Goodyear.”

Vasiliki Moschou, Managing Director at Girls in Tech Luxembourg: “It is really exciting to be working with a brand such as Goodyear. The expertise and knowledge that women working for Goodyear possess can help to educate and enhance our mentees who are interested in working in the tech industry. The females taking part in the Wingfoot Women Program have a lot to offer to those who are starting out in tech and we look forward to seeing these women grow and flourish.”

The first stage of the Wingfoot Women Program will run for six months with the aim to expand to mentees outside of Luxembourg via other Girls in Tech Hubs in the long term.

This demonstration tire also tested to have lower rolling resistance when compared to the reference tire, made with traditional materials. Lower rolling resistance means this demonstration tire has the potential to offer better fuel savings and carbon footprint reduction. 

In addition, after announcing the capability to demonstrate a 70% sustainable-material tire in January 2022, Goodyear, working with its supply base, plans to sell a tire with up to 70% sustainable-material content in 2023. Consumers interested in purchasing this tire can register for updates at Goodyear.com/SustainableMaterialTire.   

Bringing a 90% sustainable-material tire to market will require further collaboration with the company’s supply base to identify the scale necessary for these innovative materials to produce that specific tire at high volumes. 

“We continue to make progress toward our goal of introducing the first 100% sustainable-material tire in the industry by 2030,” said Chris Helsel, senior vice president, Global Operations and Chief Technology Officer. “The past year was a pivotal one toward achieving this goal. We researched new technologies, identified opportunities for further collaboration and utilized our team’s tenacity to not only demonstrate our capabilities to produce a 90% sustainable-material tire, but to also produce a tire with up to 70% sustainable-material content this year. Our team continues to showcase its innovation and commitment to building a better future.” 

90% Sustainable-material Demonstration Tire - 17 Ingredients Across 12 Different Tire Components 
 

This 90% sustainable-material demonstration tire includes 17 featured ingredients across 12 different components, including: 

• Carbon black, which is included in tires for compound reinforcement and to help increase their life, has traditionally been made by burning various types of petroleum products. Goodyear’s 90% sustainable-material demonstration tire features four different types of carbon black that are produced from methane, carbon dioxide, plant-based oil and end-of-life tire pyrolysis oil feedstocks. These carbon black technologies target reduced carbon emissions, circularity and the use of bio-based carbons, while still delivering on performance.  
   
• The use of soybean oil in this demonstration tire helps keep the tire’s rubber compound pliable in changing temperatures. Soybean oil is a bio-based resource that helps to reduce Goodyear’s use of petroleum-based products. While nearly 100% of soy protein is used in food/animal feed applications, a significant surplus of oil is left over and available for use in industrial applications. 
   
• Silica is an ingredient often used in tires to help improve grip and reduce fuel consumption. This demonstration tire includes a high-quality silica produced from rice husk waste residue (RHA silica), a byproduct of rice processing that is often discarded and put into landfills.  
   
• Polyester is recycled from post-consumer bottles by reverting the polyester into base chemicals and reforming them into technical grade polyester used in tire cords. 
   
• Resins are used to help improve and enhance tire traction performance. In this demonstration tire, traditional petroleum-based resins are replaced with bio-renewable pine tree resins.  
   
• Bead wire and steel cords provide reinforcement in the structure of a radial tire. This demonstration tire uses bead wire and steel cord from steel with high-recycled content, which is produced using the electric arc furnace (EAF) process. The utilization of the EAF process allows for steel to be produced with reduced energy use and higher recycled content. The EAF process has the potential for lower greenhouse gas emissions in comparison with steel produced using a blast furnace.  
   
• ISCC certified mass balance polymers from bio- and bio-circular feedstock are also included in this tire. 

The shift to sustainable materials is evident in some of Goodyear’s current product lines. Today, eight product lines, and some racing tires, include soybean oil. In addition, Goodyear has more than doubled its use of RHA silica in its product lines since 2018. With the introduction of a tire with up to 70% sustainable-material content, Goodyear is demonstrating tangible commitment with in-market solutions to building a better future.                                                                                                     

*A sustainable material is defined as a bio-based/renewable, recycled material or one that may be produced using or contributing to other sustainable practices for resource conservation and/or emissions reductions including mass-balance materials.  
**The 90% sustainable-material tire has been developed as a demonstration tire, which means Goodyear has proven its ability to produce a consumer tire with a high-level of sustainable-material content.  

Goodyear and Gatik recently deployed road-friction detection capabilities in Canada through continuous measurement of tire sensor-derived information, which is paired with other vehicle data and connected to Goodyear's cloud-based proprietary algorithms to optimize vehicle performance. Friction estimates from Goodyear’s SightLine solution were successfully able to detect low grip conditions, such as snowy or icy conditions, and make this information available to Gatik’s autonomous fleet, enhancing safety and performance for Gatik’s commercial operations in Canada’s challenging winter climate.

With road-friction data, tires can help enable smoother, safer and more sustainable driving. This is critical information for autonomous vehicles in terms of path planning and providing recommendations for safe driving speed, vehicle acceleration limits and vehicle following distance.

Goodyear SightLine technology is designed to measure the tire wear state, load, inflation pressure and temperature. It combines that with real-time road-weather data and proprietary rubber friction models to estimate the tire-road friction potential. Having this information in real-time enables Gatik’s fleet to safely and efficiently respond to challenging conditions within its operational design domain (ODD). While Goodyear’s SightLine technology has tremendous future implications for autonomous driving, this year it is anticipated that Goodyear will also be deploying Goodyear SightLine technology on select original equipment vehicles bringing immediate utility to today’s mobility market.

"The tire is the only part of the vehicle that touches the ground, and this new level of data sophistication can communicate vital information to the vehicle, enhancing safety and performance," said Chris Helsel, Goodyear's senior vice president, Global Operations and Chief Technology Officer. "This is another step to evolve the tire to not only deliver its core, traditional job but also be a nexus of new data and information."

“At Gatik, we’re dedicated to providing our customers with a solution that continues to raise industry standards in safety, efficiency and performance,” said Arjun Narang, Gatik’s Chief Technology Officer and co-founder. “Using Goodyear’s groundbreaking SightLine technology helps us to operationalize these principles and ensures that we’re delivering greater value and enhancing safety on the middle mile today.”

• Fleets report a significant rise in clearly defined sustainability objectives and measures. 
• Knowledge of environmental legislation continues to rise. 
• Tires continue to play a key role in lowering fleet carbon emissions. 

An overwhelming majority of responses highlighted the importance of sustainability for their businesses, with larger fleets more likely to report implementing strategies and measures to reduce their CO2 emissions and waste material. The survey recorded a 28% increase in fleets saying that sustainability measures are not only good for environmental efforts, but also a driver of bottom-line profitability. The survey results indicate that the industry is positioned as knowledgeable and prepared to make steps forward to boost efficiency. 

Tires continue to play a key role in achieving sustainability targets 

Across the fleets that participated in the survey, 54% said that fuel-efficient tires are part of their solution, second only to deploying more efficient vehicles, therefore, they see tires as the most important transferable component. Rolling resistance plays an important role in a vehicle’s overall efficiency. In the past fleet operators had been forced to choose between durability, grip, fuel efficiency and mileage, but the latest Goodyear technologies eliminate such compromises. For example, equipping a fleet with Goodyear’s FUELMAX ENDURANCE range can result in a 2% reduction in CO2, which equates to saving 40,000 litres of fuel per year for a 100-vehicle fleet.¹ 

Maciej Szymanski, Marketing Director Commercial Europe, Goodyear, said: “Fuel efficient tires are a significant cost saver for fleets. The Goodyear FUELMAX ENDURANCE range provides high fuel efficiency with enhanced mileage and traction. It is a perfect choice for fleets that are focused on fuel-saving but demand versatility and robustness for regional use. As we endure this period of high energy prices, it’s no surprise that fleets are continuing to practise greater attention to detail when it comes to tires and other material differences that can really help boost fleet efficiency.” 

Knowledge of regional legislation stronger year-on-year 

Knowledge of environmental legislation within countries has improved since the 2021 survey. 89% of fleets said they were familiar with legislation that applies to their local transport market, meaning fleets are in a much stronger strategic position to make decisions based on government law. It also suggests that fleets are actively in tune with their respective countries’ efforts to improve sustainability. 

Cost and complexity barriers remain for many operators 

Although the overall picture is positive, there remain several key barriers to implementing sustainable solutions. For smaller fleets, in particular, the survey found that the upfront cost currently doesn’t justify the future return on investment, with 59% of fleets identifying cost as the most significant barrier to some solutions. This is supported by 74% of responses mentioning financial incentives as the most impactful encouragement to improve sustainability, confirming that fleets are feeling the impact of the current economic environment. Meanwhile, the complexities associated with installing tools that help measure and reduce environmental impact remain out of reach for many small and medium-sized fleets. 

The answer to the challenges highlighted in the survey is Goodyear Total Mobility, an integrated fleet management offering which brings together truck tires, solutions and services that support the same goal: reducing downtime and improving efficiency, helping reduce fuel costs and meet CO2 emissions targets. 

Szymanski commented: “What the survey results tell us is that the industry is on the right path to a sustainable future. The majority of fleets continue to increase their efforts, particularly those with the largest impact. Since last year’s survey, the economic landscape has changed significantly, so we can be even more encouraged by the effort of fleets during this time, particularly as the conversation shifts from a purely environmental issue to one of keeping pace with the industry and bottom-line profitability.” 

1 Based on VECTO calculation, difference between C-EU Tire label and B-EU tire label for fuel efficiency. Switching from a C-label to a fuel-efficient B- label tire represents a reduction of 2% in CO2 reduction. This translates into a saving of about 1 tonne CO2 emissions and 400L of fuel per truck, per year. 

In 2021 Goodyear has qualified for DAF’s highest category within the program, the “Masters” level. This is the first time Goodyear has achieved this score, owing to the work and dedication of its teams who constantly seek to improve the total customer experience year over year. This is particularly true of maintaining our high standards of operational excellence despite a disruptive macro environment.

The program annually award suppliers that have, among a variety of criteria, improved results, promoted collaboration and optimised relationships with customers.

Improvements in sustainability with new products and smart technologies

As a dedicated development partner, Goodyear also supports truck and trailer manufacturers in planning for the future. For example, the newly introduced FUELMAX ENDURANCE tyre, gives DAF’s new generation of trucks a lower rolling resistance and supports reducing the vehicle’s carbon footprint by -2%¹.  On top, all Goodyear on-road tyres are compatible with alternative drivetrains such as hybrid and battery-electric HGVs. This solidifies Goodyear’s position as a trusted supplier and partner that consistently adds value through innovation.

The European Commission has introduced VECTO, which stands for Vehicle Energy Consumption Calculation Tool. Goodyear is working with OEMs and fleet customers to maximise sustainability efforts and overall fleet efficiency. Alongside a host of influencing factors such as vehicle type and weight and aerodynamics, tyre rolling resistance has a major role to play.

Furthermore, Goodyear’s Total Mobility end-to-end solution also helped it boost its eligibility for the “Masters” certification. By using advanced technologies and solutions, DAF and Goodyear have strengthened their working relationship year over year and will continue to support leading fleets across Europe to drive results in competitiveness, efficiency and sustainability.

DAF considers no less than sixteen KPIs before rating each supplier including key criteria on product development, operations support and business alignment.

The new facility is a first of its kind for Goodyear and it will provide opportunities to learn, test and mature technology as production capability continues to increase.  It features a new process focused on small-batch production of large rim diameter ultra-high performance (UHP) and ultra-ultra-high performance (UUHP) tires, which enables Goodyear to produce tires four times faster than a standard production cycle. This means that the company can respond to customer demands very quickly and efficiently.

Developed by Goodyear engineers, the process anticipates and responds to increasing complexity in the tire industry. The intensifying focus by original equipment manufacturers on large rim diameter tires, as well as a vast variety of vehicle models and options available to consumers, creates a growing need to efficiently develop and produce premium UUHP tires in small-batch quantities on-demand for replacement and original equipment customers.

“We needed to design this integrated product and process to deliver for the changing needs of the market. By doing so, we are enabling a new business model to serve our customers and consumers in this important and increasingly complex part of the market.” said Chris Helsel, senior vice president, Global Operations and chief technology officer. “The new process will give us a competitive advantage, targeting world-class quality and responsiveness.”

The new technology requires new skills, and so far, Goodyear has hired 90 associates to support the facility and in the coming months will recruit 20 additional electromechanical technicians. Goodyear has also invested in training programs to enhance skills to enable current associates to perform new and innovative manufacturing processes.

The new facility is now operational, and the official opening ceremony is a key step along the journey to full capability.  The official opening ceremony took place in the presence of Luxembourg's Son Altesse Royale le Grand-Duc, Franz Fayot Minister of Economy and Dan Biancalana, Deputy-Mayor of Dudelange.

Franz Fayot, Minister of the Economy of Luxembourg commented: "As the first important American company to settle in Luxembourg in 1951, Goodyear marked a new beginning in Luxembourg’s industrial history and its economic diversification. Since then, the relationship between Goodyear and Luxembourg has always been one of mutual support and trust. The company’s new manufacturing facility in Dudelange is confirming the assets of the Grand Duchy as a destination for high-tech industrial investment by international groups.”

Notes to Editors

What is the new Process?
The process allows Goodyear to produce tires four times faster than a standard production cycle via forming and hot application of components at the tire assembly machine. In different words, this is a version of 3-D printing for the tire industry.

The speed of production is thanks to new digital processes featuring highly automated, interconnected workstations using additive manufacturing technologies. 

The process drives efficiencies during the industrialization process of new products that will later go into mass production, thanks to the fully automated and high precision nature of the manufacturing process.

This, combined with new virtual capabilities that Goodyear is installing in its Innovation Center in Colmar-Berg Luxembourg, is a key step to further reduce product development cycle time aiming to reach Goodyear’s goal of being a preferred original equipment supplier, achieving first approval for all development products with only one physical iteration.

The Goodyear Blimp will fly in European skies for the third consecutive year since its comeback in 2020. In 2022, the calendar features five racing events, including the 90th edition of the 24 Hours of Le Mans and the WTCR - FIA World Touring Car Cup round at the Nürburgring. The airship will also soar above a number of cities, giving fans the chance to spot the Blimp in the sky.

The Goodyear Blimp operating in Europe is a Goodyear-branded Zeppelin NT semi-rigid airship. With over a century of history and innovation in lighter-than-air aviation, the Goodyear brand icon will be back in European skies for the third consecutive year providing the coverage of major motorsport events and allowing selected guests to experience the once-in-a-lifetime opportunity to fly on the Blimp.

The Goodyear Blimp will start its 2022 tour in May, visiting the 6 Hours of Spa in Belgium on 7 May as part of the FIA World Endurance Championship (WEC). In the following couple of days, the airship will fly over to the UK, where it will place a visit to London, allowing citizens to see the Blimp once again on 11-12 May after last year’s visit to the British capital. From there, the icon will travel to Brands Hatch for the action-packed weekend at the second round of the British Touring Car Championship while providing aerial coverage of the race (14-15 May). At the end of the month, the Goodyear brand ambassador will cross the German border and arrive at the longest track on the 2022 WTCR calendar - Nürburgring Nordschleife (28 May).

The Blimp will continue its tour in June, starting with the world-known 24 Hours of Le Mans race visit (10-12 June). The major event on the WEC calendar will be one of the most important events this year, where the airship will provide aerial coverage. The 2022 tour will be completed in July with a trip to Milan and its third visit to the WEC series at the I 6 Hours of Monza (9-10 July). 

Sonia Leneveu, Marketing Director Consumer Europe, said: “This year, Goodyear will draw further on its legacy and heritage with the iconic Goodyear Blimp once again flying above European skies. The tour will cover major motorsport events as well as more cities, allowing residents to see the airship in the skies above famous European locations. In 2022, the flights will take place in Belgium, the United Kingdom, Germany, France and Italy, following Goodyear’s spirit of going further.”

Full 2022 Goodyear Blimp Tour

Nova Labs is the pioneer of decentralized wireless communications and founder of the core technologies powering the Helium Network. The Helium Network provides public, long-range wireless coverage for a wide range of Internet of Things (IoT) devices, such as smart bikes and scooters, home delivery systems and more. Available in 163 countries worldwide, Helium Hotspots enable people to own and operate their own wireless network, building “The People’s Network” that connects IoT devices.

Goodyear Ventures recently participated in Nova Lab’s series D financing round. With connected mobility playing a key role in the future of transportation, this investment allows Goodyear to collaborate on efficient and accessible connectivity solutions.

“Nova Labs is revolutionizing the way enterprises connect to the internet, unlocking new levels of efficiency through ubiquitous coverage provided by the Helium Network,” said Abhijit Ganguly, managing director, Goodyear Ventures. “At Goodyear we are committed to enabling mobility, and we can’t wait to see what we can accomplish with Nova Labs and the Helium Network.”

“We are grateful to companies like Goodyear who recognize the power of a global decentralized wireless network in boosting efficiency and driving innovation,” said Frank Mong, COO of Nova Labs. “We are proud to have the support of Goodyear Ventures as we continue to pioneer decentralization across wireless protocols and are excited to explore ways to welcome them to the Helium ecosystem as an enterprise customer.”

For more information about Goodyear’s venture fund, visit www.goodyearventures.com. 

The proposed project will strengthen the competitiveness of the plant through a high degree of digitalization, automation and equipment upgrades for more sustainable and innovative production of premium, large-rim-diameter consumer tires, including those for electric and hybrid vehicles.

The plan includes an investment of €148 million, which is supported by the French government’s Automotive Recovery Plan through a loan and €44.6 million in state aid.

The Amiens plant employs about 800 workers, and the plan would preserve employment for at least the next 10 years, including an ambitious skills development training program.

“The automotive industry is experiencing unprecedented changes, which are also transforming the tire industry,” said Pierre-Jean Eraud, president of Goodyear France. “We have been working with the French authorities for more than a year on this modernization project, confirming Goodyear's commitment to promoting opportunities for our workforce and the competitiveness of the region.”

The project remains subject to consultation with relevant employee representative bodies and regulatory approvals from the European Commission.

Caterpillar created the Supplier Quality Excellence Process (SQEP) to recognise suppliers who commit to excellence and drive a “zero defects” culture in their business. Certification levels are Bronze, Silver, Gold and Platinum.

Octavian Velcan, managing director OTR and Aviation for Goodyear EMEA: “It is especially rewarding to achieve the Platinum level of certification in the current challenging times.   The past two years have been marked by fluctuations in demand, evolving customer needs and quest for further efficiency. Being awarded with the highest SQEP certification by Caterpillar year over year, showcases the drive of our teams to go the extra mile every day to deliver the highest quality under all circumstances.”  

Goodyear Wittlich plant in Germany supplies hi-quality tyres for  Caterpillar compact wheel loaders.

The performance motorcycle manufacturer will present its Supplier Quality Excellence Award in recognition of the tyre company’s work across product design and development, manufacturing, supply chain, administration and sales functions. 

KTM recently selected Dunlop Geomax MX33 as the original equipment (OE) fitment for every motorcycle in its motocross range, from the flagship 450 SX-F down to the lightweight two-stroke KTM 125 SX and junior range. 

Husqvarna, a KTM Group company, also selected this race-winning tyre for its entire range. These two motocross manufacturers selected Geomax MX-33 after extensive comparison testing.  Geomax MX-33 is designed for soft, mud and intermediate terrains, and its versatility allows KTM and Husqvarna riders the opportunity to push hard in changing surface conditions. 

Miguel Morais, Original Equipment Manager, Dunlop Motorcycle Europe said: “We are delighted that KTM recognises our work. From producing innovative tyres through to supporting their network with professional backup support, our focus is always to deliver for our partners. KTM sets exacting standards and we are proud to deliver high performance together.” 

The award for business partnership and collaboration is also reflected in the performance of the companies on track. KTM had a successful 2021 motorsport season, winning the Moto3^TM World Championship with Pedro Acosta and the AMA Supercross Championship with Cooper Webb. Both riders used Dunlop tyres, demonstrating the performance of KTM and Dunlop partnerships in top-level motorsport. 

The one-stop fleet management solution combines data from Goodyear’s Tire Pressure Monitoring System (TPMS) with HERE location services. Goodyear TPMS is an advanced sensor and predictive algorithm solution that helps fleets avoid up to 90% of tire-related breakdowns. With HERE location services, fleet operators and Goodyear service providers can localize a vehicle in need of a service or road assistance intervention within a few meters and navigate them to the nearest maintenance station. In addition, Goodyear has been using HERE SDK (Software Development Kit) to provide a mobile application for commercial drivers.  

The HERE SDK is a set of programming interfaces that gives access to HERE’s rich portfolio of services, such as in-vehicle navigation, traffic alerts, transit information and fleet management features. The HERE SDK provides vector maps in over 190 countries and in 60 languages with optimized map data size to minimize download latency and to provide fast response times while still scaling to a high degree of fidelity. Map customization tools enable various adjustments such as the highlighting of important objects on a map by changing colors and icons as well as editing dynamic properties of cartography objects including buildings, roads and land use. The HERE SDK mapping, routing and search functions incorporate  truck specific road information, vehicle regulations and points of interest. HERE Routing also enables fleet managers to deliver optimized navigation routes incorporating the attributes of the roadway, legal and physical restrictions and adjusted road hierarchy and topology.  

“HERE location technology is bringing clear added value to our Goodyear Total Mobility customers. In the daily fleet operations, every minute counts and being able to locate a vehicle in a timely and precise manner is key to minimizing downtime. In case of a service need, this can be managed in a user-friendly manner – via a mobile application for both drivers and dispatchers. Working with HERE allows us to offer state-of-the art data solutions that drive efficient and sustainable results,” said Grégory Boucharlat, Vice President for Commercial Europe at Goodyear.  

“We are proud to be working with one of the world’s leading tire manufacturers and mobility providers. By integrating our advanced data and location services into Goodyear easy-to-use solutions, we contribute to building a safer, more efficient and cleaner world,” said Gino Ferru, General Manager EMEAR and Senior Vice President at HERE Technologies.  

Starship Technologies, a Goodyear Ventures portfolio company, builds and operates a network of over 1,000 last mile autonomous robots that carry and deliver packages, groceries and food directly to customers.

To address Starship’s request related to tire health and maintenance, Goodyear developed a specially engineered airless tire designed to extend tire life and reduce maintenance activities for Starship’s delivery fleet.

Goodyear and Starship have entered an in-field testing phase at Bowling Green State University to evaluate vehicle and tire dependencies. Early on-vehicle tire testing data has shown positive results with respect to treadwear, braking and vibration dampening.

“We are excited to extend our unique airless tire architectures into new forms of mobility,” said Michael Rachita, Goodyear’s senior program manager, non-pneumatic tires. “The micro delivery space presents a different set of needs as it relates to the tire, and our NPT technology is ideal to meet those needs to help enable a maintenance-free and long-lasting experience.”

“Our delivery robots make thousands of deliveries every day in all types of weather conditions and terrain,” said Siim Viilup, mechanical engineering manager, Starship Technologies. “To make sure we can keep up with the growing demand for our services, we need tires that are reliable and keep our robots on the move around the clock and around the globe. It’s great to see these new tires offering reliability as well as cost savings as we scale our business.”

“We set an ambitious goal in 2020 to create a tire made 100% from sustainable materials in 10 years, and our scientists and engineers have made great progress toward that goal,” said Chris Helsel, senior vice president, global operations and chief technology officer. “This is an exciting achievement that demonstrates our commitment to increasing the use of sustainable materials in our tires.”

The 70% sustainable-material tire includes 13 featured ingredients across nine different tire components, including those described below. Company performance indicators have shown the component properties to deliver strong overall tire performance.

·         Carbon black is included in tires for compound reinforcement and to help increase their life and has traditionally been made by burning various types of petroleum products. Goodyear’s new tire features three different carbon blacks that are produced from methane, carbon dioxide, and plant-based oil. Initial life cycle assessments demonstrate either reduced carbon emissions compared with current methods of carbon black production or the use of bio-based or waste feedstock sources.

·         The use of soybean oil in tires is a significant Goodyear innovation that helps keep a tire’s rubber compound pliable in changing temperatures. Soybean oil is a bio-based resource that reduces Goodyear’s use of petroleum-based products. While nearly 100% of soy protein is used in food/animal feed applications, a significant surplus of oil is left over and available for use in industrial applications.

·         Silica is an ingredient often used in tires to help improve grip and reduce fuel consumption. Goodyear’s new tire contains a unique variety of silica produced from rice husk ash, a byproduct of rice processing that is often discarded and put into landfills. A high-quality silica has been produced from this waste ash.

·         Polyester is recycled from plastic bottles and other plastic waste by reverting the polyester into its base chemicals and reforming them into technical grade polyester feasible for tire cords. 

The 70% sustainable-material tire has been produced as a demonstration tire.

In this category, Goodyear has been recognized for its innovative and environmentally friendly traction resin, which was developed at the Goodyear Innovation Center in Colmar-Berg for use in the manufacture of Company’s ultra-high-performance tires. This special resin replaces petroleum-based resins traditionally used in the tire manufacturing and is helping the company to reach its goal of producing a 100% sustainable-material and maintenance-free tire by 2030.

“At Goodyear, we strive to make an impact by our choice of the materials we use, and Goodyear’s new traction resin has several advantages for the environment. It not only reduces naphtha/crude oil requirements, but also improves fuel consumption and reduces CO2 emissions, says Xavier Fraipont, Goodyear’s Vice President for Product Development in Europe Middle East and Africa.

Over the last five years, Goodyear engineers have been working to develop and test this terpene resin, which is produced out of pine trees. Combined with other raw materials in the tread compound, this new formula contributes to the reduction of petroleum-based resins consumption as well as an increase in the tire performance of 18% in rolling resistance and 30% in mileage, providing better performance both for the motorist and the environment.

This bio-based resin is currently used across the Europe Middle East and Africa regions for passenger and commercial ultra-high performance tires such as the Eagle F1 Asymmetric 5 and Eagle F1 SuperSport.

The Goodyear Tire & Rubber Company today announced it will adopt 100% renewable energy at its Goodyear plants across Europe and Turkey* in the first of a multiple-phase plan to procure 100% renewable energy in all its facilities across Europe, Middle East and Africa by the end of 2022.

The decision, made in conjunction with the company's development of its long-term climate strategy, will enable Goodyear to reduce operational impacts and aligns with its goal of reducing carbon emissions intensity by 25% by 2023 versus a 2010 baseline. The company already achieved 19% intensity reduction in 2020 as reported in its latest Corporate Responsibility Report .

By purchasing around 700,000 megawatt-hours of renewable electricity, Goodyear can ensure that manufacturing plants in France, Germany, Luxembourg, Poland, Slovenia, Turkey, and the Netherlands will operate on sustainably sourced electricity. This shift will reduce the company's carbon footprint by up to 260,000 tons.

Goodyear will increase usage of renewable energy sources like hydro, wind, solar or geothermic biomass power to achieve this critical shift. To ensure electricity has been produced from renewable energy sources, Goodyear procures GoOs (Guarantee of Origin), which provide information to electricity customers on the source of their energy.​​

"Switching to 100% renewable electricity at these production facilities fits perfectly with our commitment to reduce our carbon​ footprint," said Chris Delaney, president, Goodyear EMEA. " Furthermore, this decision shows that we are taking serious steps to continuously reduce Goodyear's environmental impacts which is vitally important to ensure a better future for us all."​

This is one of a number of actions Goodyear is taking to ensure it contributes to a reduction in carbon emissions. Earlier this year the company announced it would construct Luxembourg's first large scale solar carport which is now operational.

* France, Germany, Luxembourg, Poland, Slovenia, Turkey, and the Netherlands will be included in the first phase, other Goodyear locations such as Goodyear in South Africa, and Cooper Tire plants in Serbia and UK will be reviewed in a second phase.

The first power station which has now been completed was inaugurated at Goodyear’s testing facilities in the presence of the Minister of Energy and Land Management, Claude Turmes.

This photovoltaic carport consisting of 1,500 solar panels and covering a parking lot of around 4,000 m² is the first in Luxembourg of this scale. With an annual production of 657,500 kWh, the carport will generate enough energy to supply more than 170 households.

Completion of the second station is targeted for 2022. When finished, both stations will produce annually around 5 GWh of electric power and reduce carbon emissions by around 50,000 tons for the next 20 years, while providing clean energy yearly for more than 1,300 households.

“After having switched to green and carbon-free energy in May 2021 at our Luxembourg site, we are now also producing it for Luxembourgish households”, says with pleasure Xavier Fraipont, Goodyear’s Vice President for Product Development in Europe Middle East and Africa. “This project is part of Goodyear’s global Better Future corporate responsibility goals and also highlights our willingness to support the Luxembourgish government in its aim to switch to 100% renewable energies.”

Anouk Hilger, Head of Renewable Energies Enovos Luxembourg added: "Enovos, in close collaboration with our industrial partners, strive to swiftly progress the implementation of renewable energies and thus the decarbonization of the energy sector. Enovos’ ambitions are enabled by its expertise to develop and put in action renewable energy sourced solution. This joint project illustrates our continuous commitment to drive the energy transition in the Greater Region."

“Solar energy is the energy of the future, and the latest figures are a clear proof that more and more residents and companies are embracing it: the production of photovoltaic power plants is constantly increasing. I am therefore very pleased that Goodyear, an industrial actor of the north of the country, is joining this development and consequently helps to convince even more players that photovoltaic energy is not only beneficial for the climate, but also for the economy” said the Minister for Energy, Claude Turmes.

After last year's return to the skies, the Goodyear Blimp is visiting many more cities and events in 2021, including its first visit to Denmark this millennium - Copenhagen. The airship will fly over both the Danish capital as well as a round of the first all-electric multi-brand touring car series - PURE ETCR, providing motorsport fans with aerial coverage of the race.

On 7 - 8 August, the legendary Blimp will visit the PURE ETCR round in the city of Copenhagen. The airship will provide aerial coverage of the electric race from the sky, allowing motorsport fans to see the action from the new angle on Eurosport. This is the first season of PURE ETCR which brings the most powerful touring cars in the world to a new fanbase attracted by the championship’s thrilling battle format. Goodyear is the exclusive tire partner of PURE ETCR, having developed its Eagle F1 SuperSport race tires to harness the immense power and torque of these extreme machines. During the Danish visit, the iconic Blimp will also carry out passenger flights, providing the invited guests with a once-in-a-lifetime experience.

On the way to Copenhagen, the Blimp will be going through a two-day journey, starting from Wrocław, Grünberg, and passing Frankfurt an der Oder, Berlin, Schwerin, Lübeck, Fehmarn and Copenhagen between 3 - 4 August. After the Copenhagen visit, the airship will embark on another German tour passing Fehmarn, Lübeck, Hamburg, Hildesheim, Kassel, Frankfurt, Mannheim, Stuttgart and Friedrichshafen during 9 and 10 August.

The Blimp operating in Europe is a Goodyear-branded Zeppelin NT semi-rigid airship. This model is the largest of its kind in the world today. Seen in the skies since the 1910s, the tire manufacturer’s brand ambassador not only provides once-in-a-lifetime experiences but is also used for the coverage of major events, including the 24 Hours of Le Mans.

Malachy Tuohy, Head of Communications, Consumer Europe, said that “I’m sure motorsport fans from Denmark will be delighted to see the iconic Goodyear Blimp in the sky. The airship coming to the Copenhagen round of the PURE ETCR signifies that Goodyear is both looking back at its heritage as well as looking forward at how its technology can drive both performance and sustainability.”

After last year's return to the skies, the Goodyear Blimp is visiting many more cities and events in 2021. Following the first few visits, as the next destination, the airship will be coming to one of the biggest cities in Poland - Wrocław, passing Czech Republic capital Prague on the way.

Between 31 July and 2 August, the Goodyear Blimp will fly over Wrocław providing residents with a rare glimpse of one of the world’s most famous aircrafts. On Sunday, 1 August live reportage from Goodyear Blimp’s temporary airport base in Szymanów near Wrocław will be streamed during the Polish morning TV programme “Dzień Dobry Wakacje" broadcasted by TVN channel.

On the way to Wrocław, the Blimp will pass a number of locations, including Memminger, Augsburg, Regensburg, and Pilsen (29 July), as well as Trutnov and Prague (30 July), allowing citizens of the Czech capital to spot the legendary airship in the city’s skies.

The Blimp operating in Europe is a Goodyear-branded Zeppelin NT semi-rigid airship. This model is the largest of its kind in the world today. Seen in the skies since the 1910s, the tire manufacturer’s brand ambassador not only provides once-in-a-lifetime experiences but is also used for the coverage of major events, including the 24 Hours of Le Mans.

Malachy Tuohy, Head of Communications, Consumer Europe, said that “We can’t wait to welcome the Goodyear Blimp in its tour over Poland. What is more, flying over Prague on the way to its final destination will also allow Czechs to spot the iconic airship in the sky. It will be a fantastic opportunity to see the Goodyear Blimp over these great cities.”

After last year's return to the skies, the Goodyear Blimp is visiting many more cities and events in 2021, including Ljubljana, Lesce and Bled in Slovenia.

After a tour of northeastern Italy, on 20 July, including a fly over of Verona, Padua, Venice, and Trieste, the Goodyear Blimp will enter Slovenia. On 21 July, the legendary Blimp will visit Ljubljana, Lesce and Bled. After the event, the iconic airship will go on an Alpine adventure, passing over the cities of Graz, Wiener Neustadt, Wels, Munich, and Memmingen between 22 and 23 July.

The Blimp operating in Europe is a Goodyear-branded Zeppelin NT semi-rigid airship. This model is the largest of its kind in the world today. Seen in the skies since the 1910s, the tire manufacturer’s brand ambassador not only provides once-in-a-lifetime experiences but is also used for the coverage of major racing events, including the 24 Hours of Le Mans.

Malachy Tuohy, Head of Communications, Consumer Europe, said that “We’re really happy to bring the Goodyear Blimp to Slovenia. The famous airship will fly over the capital of Slovenia as well as Lesce and Bled, allowing citizens to spot the legendary airship in the sky.”

After last year's return to the skies, the Goodyear Blimp is visiting many more cities and events in 2021, including the historic Italian city of Milan. The airship will fly over the famous city as well as the 6 Hours of Monza round of the FIA World Endurance Championship (WEC), providing motorsport fans with aerial coverage of the race.

The legendary Blimp will visit Milan on 15 July, where it will stay for the following two days. On 18 July, the Goodyear brand ambassador will fly over the WEC 6 Hours of Monza, allowing fans of endurance racing to spot the icon in the sky. For everyone watching the race from home, the action seen from the Goodyear Blimp will be part of the live broadcast on the Eurosport 2 channel, as well as the Eurosport Player platform (www.eurosportplayer.com). Passengers will have the once-in-a-lifetime opportunity to board the Blimp and fly over Milan’s landmarks. Goodyear returned to WEC in 2019 and after two class wins has been appointed as the exclusive tire partner of the LMP2 prototype category.

On the way to Milan, the Blimp will take a three day journey, flying over a number of locations, including Memmingen, Munich, and Wels (12 July); St. Pölten, Hartberg, Celje, Ljubljana, and Gorizia (13 July); Venice, Padua, Verona, and Milan (14 July).

The Blimp operating in Europe is a Goodyear-branded Zeppelin NT semi-rigid airship. This model is the largest of its kind in the world today. Seen in the skies since the 1910s, the tire manufacturer’s brand ambassador not only provides once-in-a-lifetime experiences but is also used for the coverage of major events, including the 24 Hours of Le Mans.

Malachy Tuohy, Head of Communications, Consumer Europe, said that “We’re really happy to bring the Goodyear Blimp to Italy. This iconic airship that many people love will allow them to see the 6 Hours of Monza from a different perspective and also bring fans closer to the Goodyear brand.”

After last year's return to European skies, the Goodyear Blimp is visiting many more cities and events in 2021, including London. The airship will visit both the skies over the UK capital as well as providing motorsport fans with aerial coverage of the British Touring Car Championship (BTCC) round at Brands Hatch, .

On 26-27 June, the legendary Goodyear Blimp will fly over the BTCC weekend at Brands Hatch. Britain’s highest profile and longest established motorsport championship will feature a packed grid of the nation’s top racers battling on the famous former Grand Prix venue in Kent. Goodyear, the most successful tyre brand in Formula 1 history, was appointed as BTCC official tyre partner in 2020. On 29-30 June, the Goodyear Blimp will fly over London providing residents with a rare glimpse of one of the world’s most famous aircraft. On the way to London and Brands Hatch, it will fly over Kent towns including Dover, Maidstone and Dartford.

On the way to the UK, the Blimp will fly over a number of towns and cities in Germany, Belgium and France, including Bonn, Aachen, Waterloo, Kortrijk and Calais, where the airship will be based for the following days. This northern European flight will take place on 24 June.

The Blimp operating in Europe is a Goodyear-branded Zeppelin NT semi-rigid airship. This model is the largest of its kind in the world today. Seen in the skies since the 1910s, the tyre manufacturer’s brand ambassador not only provides once-in-a-lifetime experiences but is also used for the coverage of major events, including the 24 Hours of Le Mans.

Malachy Tuohy, Head of Communications, Consumer Europe, commented “We’re thrilled to bring the Goodyear Blimp back to the skies over the UK. This iconic airship that many people love will allow them to see the BTCC race from a different perspective and also bring fans closer to the Goodyear brand.”