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                    <title><![CDATA[Goodyear EMEA Newsroom]]></title>
                    <link>https://news.goodyear.eu/</link>
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                    <pubDate>Thu, 23 Jul 2026 16:39:54 +0200</pubDate>
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                        <title><![CDATA[Goodyear EMEA Newsroom]]></title>
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                        <title>Cooper expands all season tire portfolio to deliver year-round confidence across EMEA</title>
                        <link>https://news.goodyear.eu/cooper-expands-all-season-tire-portfolio-to-deliver-year-round-confidence-across-emea/</link>
                        <guid>https://news.goodyear.eu/cooper-expands-all-season-tire-portfolio-to-deliver-year-round-confidence-across-emea/</guid><pp:caseid>757524</pp:caseid><description><![CDATA[<p><span>As drivers look for practical, year‑round tire solutions that can handle changing road and weather conditions, Cooper Tires is strengthening its all‑season portfolio across passenger cars, SUVs and light commercial vehicles.</span></p><p><span>Drawing on more than a century of tire‑making heritage, the expanded all-season range is designed to deliver reliable, well-balanced performance and durability for real-world driving across the EMEA region.</span></p><p><span>The broadened portfolio delivers 89% strong and competitive market coverage fitting key European vehicles, ensuring customers have access to the right all‑season solutions.</span></p><p><span>This expansion forms part of Cooper’s continued investment in EMEA, bringing the brand’s tough, authentic and straightforward character to a versatile all‑season offering.</span></p><p><span><strong>Ready for the real world, all year round</strong></span></p><p><span>From snowy winter mornings to warm summer journeys, all‑season tires must cope with a wide variety of weather conditions. Cooper’s all‑season portfolio is designed for drivers seeking dependable performance throughout the year, offering confidence, longevity and control across everyday driving scenarios.</span></p><p><span>Covering passenger cars, SUVs and vans, the range includes Cooper All‑Season and Cooper All‑Season Van, with both ranges featuring the 3PMSF marking.</span></p><p><span><strong>Cooper All‑Season: balanced performance in every season</strong></span></p><p><span>Designed for passenger cars and SUVs, Cooper All‑Season delivers confident, well‑rounded performance across wet, dry and variable conditions.</span></p><p><span>3D blading technology supports effective braking throughout the year, while smooth handling characteristics provide confidence across changing road surfaces. An enhanced footprint helps ensure even wear and long‑lasting tread life, helping drivers go further on a single set of tires. A robust carcass contributes to stable handling and consistent performance across a wide range of driving situations.</span></p><p><span>The Cooper All‑Season range includes 84 SKUs, covering sizes from 14 to 20 inches. The portfolio is EV‑ready, supporting modern vehicle requirements.</span></p><p><span><strong>Cooper All‑Season Van: durability and mileage for everyday business demands</strong></span></p><p><span>Developed specifically for vans, Cooper All‑Season Van focuses on strength, mileage and dependability for drivers who rely on their vehicle every day.</span></p><p><span>A high number of sipes working in interaction with the cap compound supports enhanced all‑season braking, while deep treads are designed for enduring performance mile after mile. A robust casing, engineered for heavy loads, provides the durability needed for long‑term use and demanding working conditions.</span></p><p><span>The Cooper All‑Season Van range includes 18 SKUs, covering 15 to 17 inches, and is EV‑ready, supporting the evolving needs of modern van fleets.</span></p><p><span>Ben Glesener, Senior Technology Director Product Development Consumer EMEA said “Cooper is focused on doing what really matters for drivers – delivering dependable tires with strong coverage, proven performance and real‑world durability. Backed by more than 100 years of heritage and a renewed investment in product and brand across Europe, our all‑season portfolio is designed to give customers confidence all year round, whatever the road or the season.”</span></p>]]></description><category><![CDATA[Automotive &amp; Motorcycle News,cooper,Global,PRODUCTS and SERVICES,LATEST NEWS]]></category>
            <pubDate>Tue, 16 Jun 2026 10:00:00 +0200</pubDate>
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                        <title>Cooper raises the bar for winter driving with expanded tire portfolio across EMEA</title>
                        <link>https://news.goodyear.eu/cooper-raises-the-bar-for-winter-driving-with-expanded-tire-portfolio-across-emea/</link>
                        <guid>https://news.goodyear.eu/cooper-raises-the-bar-for-winter-driving-with-expanded-tire-portfolio-across-emea/</guid><pp:caseid>757527</pp:caseid><description><![CDATA[<p><span>When winter conditions are at their toughest, drivers need tires they can trust. Building on more than 100 years of tire‑making heritage, Cooper Tires is expanding its winter portfolio across passenger cars, SUVs and light commercial vehicles, delivering confident performance and solutions designed for real‑world winter driving in the EMEA markets.</span></p><p><span>The new range underlines Cooper’s continued investment in the region, reinforcing its commitment to practical, hard‑working tires that reflect the toughness and authenticity at the core of the brand’s new global identity.</span></p><p><span>The broadened winter portfolio provides 92% market coverage, ensuring customers across EMEA have access to the right winter tire solutions for a wide range of vehicles.</span></p><p><span><strong>Built for winter, designed for confidence</strong></span></p><p><span>Winter driving brings unpredictable challenges, from wet and icy roads to snow‑covered surfaces and falling temperatures. Cooper’s winter portfolio is engineered to help drivers stay in control when it matters most, offering tires designed to perform consistently across demanding winter conditions.</span></p><p><span>The winter range includes Cooper Winter and Cooper Winter Van.</span></p><p><span><strong>Cooper Winter: confident performance in demanding winter conditions</strong></span></p><p><span>Designed for passenger cars and SUVs, Cooper Winter is engineered to deliver dependable braking and handling when winter sets in.</span></p><p><span>A combined high‑silica compound with oil and resin technology supports performance on wet and snowy roads, while a high density of sipes enhances traction and braking in snow. An optimised casing design across the size range helps improve efficiency without compromising winter performance.</span></p><p><span>The Cooper Winter portfolio includes 132 SKUs, covering rim sizes from 14 to 21 inches. The range is EV‑ready, supporting the requirements of modern vehicles.</span></p><p><span><strong>Cooper Winter Van: durability and reliability for winter workloads</strong></span></p><p><span>Developed specifically for vans, Cooper Winter Van focuses on durability, mileage and control in winter conditions, helping businesses stay mobile throughout the season.</span></p><p><span>The tire features V‑shaped grooves engineered to support dependable wet handling, while an interlocking groove network helps enhance snow traction. A tread block strengthener contributes to long‑lasting performance, supporting demanding daily use during winter months.</span></p><p><span>The Cooper Winter Van range includes 20 SKUs, covering 14 to 17 inches and is EV‑ready.</span></p><p><span>Ben Glesener, Senior Technology Director Product Development Consumer EMEA said: “The expanded winter portfolio forms part of Cooper’s broader investment in the brand, following the unveiling of a bold new global brand identity rooted in toughness, confidence and real‑world capability. This is supported by renewed product investment, dedicated customer activation programmes and marketing activity designed to build awareness and consideration across Europe”</span></p><p><span>With a strong winter offer in place and continued portfolio expansion planned from 2027 onwards, Cooper is reinforcing its position as a dependable choice for drivers facing the realities of winter driving.</span></p>]]></description><category><![CDATA[Automotive &amp; Motorcycle News,cooper,corporate news,Global,LATEST NEWS,PRODUCTS and SERVICES]]></category>
            <pubDate>Tue, 16 Jun 2026 10:00:00 +0200</pubDate>
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                        <title>Cooper tires expands EMEA offer with launch of new Cooper Summer portfolio for passenger and SUV</title>
                        <link>https://news.goodyear.eu/cooper-tires-expands-emea-offer-with-launch-of-new-cooper-summer-portfolio-for-passenger-and-suv/</link>
                        <guid>https://news.goodyear.eu/cooper-tires-expands-emea-offer-with-launch-of-new-cooper-summer-portfolio-for-passenger-and-suv/</guid><pp:caseid>742711</pp:caseid><description><![CDATA[<p><span>Cooper Tires toughens up its EMEA lineup with the launch of Cooper Summer, a purpose built, no-nonsense tire portfolio for passenger car and SUV drivers who demand dependable performance, designed to handle a wide range of conditions.</span></p><p><span>Spanning Ultra High Performance (UHP), High Performance (HP) and SUV segments, the range is designed to provide a balanced summer driving experience where it truly counts, energy efficiency, confident wet braking and long-lasting tread wear. Its range is engineered to work hard, keep its grip and go the distance day after day.</span></p><p><span>The launch of Cooper Summer coincides with the rollout of Cooper’s bold new global brand identity. Rooted in more than a century of proven dependability and refreshed for today’s drivers, the new look reflects what Cooper has always stood for: rugged reliability, hard‑earned confidence and products that prove themselves on the road.</span></p><p><span>Designed for drivers who value strength and balance over empty claims Cooper Summer covers 162 SKUs across rim diameters from 14" to 21", addressing 81% of the most in-demand fitments in EMEA. EV ready across the portfolio, the new range reinforces Cooper’s commitment to durable engineering, delivering dependable performance on every journey.</span></p><p><span><strong>Built to deliver what matters, mile after mile</strong></span></p><p><span>Cooper Summer is engineered around three core benefits drivers expect from a summer tire they can trust: energy efficiency, confident wet braking, and long-lasting tread wear. From casing and compound to tread pattern, each element is designed to work together—no gimmicks, just well‑balanced engineering that holds up in the real world.</span></p><p><span><strong>Energy Efficiency: Performance that doesn’t waste effort</strong></span></p><p><span>Cooper Summer is built to be efficient, whatever the length of the journey.</span></p><ul style="list-style-type:disc;"><li data-list-item-id="eca2f0f7da0284409dc3342d7d0ee73f1"><span>A lightweight, optimized casing uses advanced materials to help reduce rolling resistance while maintaining stability at higher speeds.</span></li><li data-list-item-id="ee9854f7a3137545b266f3b9ade240618"><span>Carefully controlled rubber distribution, helping vehicles roll more efficiently and supporting EV readiness across the range.</span></li></ul><p><span><strong>Wet Braking: Confidence when conditions turn</strong></span></p><p><span>Summer roads don’t always stay dry. Cooper Summer is designed to deliver dependable braking when grip matters most.</span></p><ul style="list-style-type:disc;"><li data-list-item-id="e63319ff70a2886ad04253a270486683a"><span>An advanced asymmetric tread pattern maximizes contact with the road, supported by enlarged outer shoulder blocks that help enhance braking stability.</span></li><li data-list-item-id="e45faf61095a345f0fa83502c4eb91f5e"><span>Well-distributed grooves evacuate water quickly, reducing the risk of aquaplaning and maintaining control in sudden summer downpours.</span></li></ul><p><span><strong>Tread Wear: Built to last Strong mileage is an important aspect of the tire, so performance holds up over time, not just on day one.</strong></span></p><ul style="list-style-type:disc;"><li data-list-item-id="eb98a2d1422ec18db032522be2e96a5e6"><span>Stiffer ribs and a balanced footprint promote even pressure distribution, reducing irregular wear.</span></li><li data-list-item-id="ebf1a5731cb9e4159d0f8d56972c40362"><span>The compound architecture maintains tread stiffness throughout the tire’s life, helping preserve braking performance and handling consistency.</span></li><li data-list-item-id="e097b290f01d92566c63f3fbcde754c58"><span>Durable construction supports long service life without sacrificing comfort or refinement.</span></li></ul><p><span>“With the Cooper Summer range, we set out to build a summer portfolio drivers can rely on without hesitation” said Ben Glesener, Senior Technology Director Product Development Consumer EMEA</span></p><p><span>. “We engineered this portfolio around three benefits that matter most—energy efficiency, confident wet braking and strong tread wear—and made sure every element of the tire works together to support them. From the asymmetric tread pattern to the lightweight yet robust casing, Cooper Summer delivers balanced performance without compromise. It’s a significant step forward for Cooper in EMEA, and a clear expression of what the brand stands for today: dependable performance, built with purpose.”</span></p><p><br><span><strong>Independent Validation</strong></span></p><p><span>Independent testing further underlines the balanced performance of Cooper Summer. In a recent summer tire test conducted by leading German publication Auto Motor und Sport (AMS)* in size 195/55R16, the Cooper Summer tire was awarded 7th place and rated “Good.” Editors praised the tire’s “safe, precise and reliable handling characteristics on both wet and dry roads,” highlighting very good aquaplaning protection and good rolling comfort**. Tested against a mixed field of competitors, Cooper Summer demonstrated its ability to compete effectively within the value segment—delivering dependable, real-world performance where it counts.</span></p><p><span><strong>Comprehensive Market Coverage</strong></span></p><p><span>The Cooper Summer portfolio offers:</span></p><ul style="list-style-type:disc;"><li data-list-item-id="ed336d35b4c54444f12e0f41aae9fe551"><span>162 SKUs for Passenger and SUV</span></li><li data-list-item-id="e70c68c9688750809447156f17cb8b863"><span>14"–21" rim diameters</span></li><li data-list-item-id="ee37d782453b185a8b06a78836fa3feac"><span>165–285 mm widths</span></li><li data-list-item-id="e22fda2f87e339ea295495a48ba8ab30b"><span>30–70 aspect ratios</span></li><li data-list-item-id="e46fafda8b02c8acf03228e2b007b5202"><span>H, V, W and Y speed ratings</span></li></ul><p><span>With its wide coverage, Cooper Summer is ready to support dealers through the 2026 summer season and beyond, proof that Cooper continues to deliver tough, well‑engineered products built to meet real‑world demands.</span></p><h6 style="text-align:justify;"><i><span><strong>*</strong>AMS tested eight mixed summer tyres in 195/55R16 in March 2026. Testing took place at the Goodyear Mireval Proving Grounds, covering wet and dry handling, braking, aquaplaning, noise, and rolling resistance. The test car was a Hyundai i20 / Hyundai Inster. &nbsp;</span></i></h6><h6 style="text-align:justify;"><i><span>**Auto Motor und Sport, March 2026. Comments translated from original German.</span></i></h6>]]></description><category><![CDATA[LATEST NEWS,Global,Automotive &amp; Motorcycle News,cooper]]></category>
            <pubDate>Tue, 21 Apr 2026 11:00:00 +0200</pubDate>
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                        <title>Cooper Tires accelerates growth with expanded consumer product range</title>
                        <link>https://news.goodyear.eu/cooper-tires-accelerates-growth-with-expanded-consumer-product-range/</link>
                        <guid>https://news.goodyear.eu/cooper-tires-accelerates-growth-with-expanded-consumer-product-range/</guid><pp:caseid>725413</pp:caseid><pp:boilerplate><![CDATA[<p>Goodyear <span>is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to </span><a href="http://www.goodyear.com/corporate" target="_blank"><span>www.goodyear.com/corporate</span></a><span>.&nbsp;&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p>Following the recent announcement that Cooper Tires will become Goodyear’s predominant second-tier consumer brand in EMEA, the company today shared further strategic details—reinforcing its commitment to a comprehensive, competitive offering across consumer segments. The strategy builds on the consistency, proven durability and heritage that have long defined Cooper.&nbsp;<br><br>With significant investments in product development and building on its strong heritage dating back to 1914, Cooper will offer a wide range of Passenger, 4x4, and Light Truck products across all seasonality and consumer vehicle types.&nbsp;<br><br>“Cooper Tires is entering a new chapter,” said Ben Glesener, senior technology director, Product Development, Consumer EMEA. “Known for producing dependable tires that deliver on their promises, we will continue to bring a reliable, high-performing range to the market by leveraging proven technologies from across our portfolio. The enhanced range will continue to deliver on Cooper’s track record of reliability and performance.”&nbsp;<br><br>“With more than 500 SKUs across Passenger, 4x4, and Light Truck segments, Cooper’s offering starting in 2026 will be both broad and deep, ready to meet the evolving needs of drivers,” added Glesener.&nbsp;<br><br>The brand’s renowned 4x4 specialization remains a cornerstone of its identity. The Discoverer AT3 Sport 2 will continue as one of the 4x4 hero products, supported by a lineup of 33 SKUs.&nbsp;<br><br>By January 2026, Cooper’s consumer Summer range will be fully available in EMEA, followed by the All-Season range throughout Q1 and a full Winter range by mid-2026.&nbsp;<br><br>“In 2026, Cooper Tires will stand out in the tier-2 consumer space with a product portfolio that consistently delivers quality and durability—building on the renowned Cooper heritage consumers can depend on,” said Glesener.</p>]]></description><category><![CDATA[Automotive &amp; Motorcycle News,cooper,Global,Brands,Car and Van,Products,LATEST NEWS]]></category>
            <pubDate>Thu, 23 Oct 2025 10:00:00 +0200</pubDate>
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                        <title>Cooper Tires to play key role for Goodyear in EMEA</title>
                        <link>https://news.goodyear.eu/cooper-tires-to-play-key-role-for-goodyear-in-emea/</link>
                        <guid>https://news.goodyear.eu/cooper-tires-to-play-key-role-for-goodyear-in-emea/</guid><pp:caseid>723817</pp:caseid><pp:boilerplate><![CDATA[<p>Goodyear i<span>s one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to </span><a href="http://www.goodyear.com/corporate" target="_blank"><span>www.goodyear.com/corporate</span></a><span>.&nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p><span>The Goodyear Tire & Rubber Company today announced a strategic evolution in its EMEA consumer brand portfolio, positioning Cooper Tires as its sole second-tier brand. This move reflects Goodyear’s commitment to delivering a comprehensive and competitive offering across all consumer market segments, while building on the consistency, proven durability, and heritage that have long defined Cooper.</span></p><p><span>Founded in 1914, Cooper Tires has built more than a century of trust with drivers worldwide. Known for producing dependable tires that deliver on their promise—from rugged all-terrain products to everyday on-road performance—Cooper has consistently earned loyalty by standing up to the toughest driving conditions. This track record of reliability and performance is the foundation for Cooper Tires to now take on a more prominent role in Goodyear’s strategy in EMEA.</span></p><p>"<span>Cooper Tires has long been known for its strength in the 4x4 and off-road segments in EMEA, and we’re excited to build on that foundation,” said Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer. “We are amplifying that success by offering Cooper customers a distinctive value proposition in EMEA, combining heritage, durability, and a renewed focus on market-specific needs.”</span></p><p><span>This evolution comes as Goodyear continues to refine its portfolio for long-term growth, ensuring every driver can find the right product to meet their needs—whether premium, value, or budget. Cooper’s broadened role underscores Goodyear’s commitment to ensuring each brand plays to its strengths and delivers real performance without compromise.</span></p><p><span>"Our portfolio is built on proven performance,” added van Kesteren. “With Goodyear prominent in the premium space and Cooper Tires continuing to demonstrate consistent quality and durability, we are confident in our ability to deliver the right products, at the right time, to the right markets across our region.”</span></p><p><span>Goodyear continues to work closely with its network of distributors and retailers to maximize growth and deliver performance-driven solutions. This announcement highlights the company’s focus on innovation, customer trust, and building on the heritage of its most reliable brands.</span></p>]]></description><category><![CDATA[Brands,Global,cooper,LATEST NEWS,corporate news]]></category>
            <pubDate>Thu, 02 Oct 2025 11:00:00 +0200</pubDate>
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