In 2023, Goodyear launched its EV-Ready logo to mark the EV compatibility of its entire range. Every new size introduced since then includes the logo on its sidewall to denote how the technology within every new Goodyear tire is optimised and compatible for the latest EVs, but every tire in the range meets the EV-Ready criteria, whether they carry the logo or not.

An EV converts much more of its input energy into usable motion than an ICE vehicle, which magnifies the effect of rolling resistance, hence making it a much larger factor on overall vehicle efficiency. EVs tend to be heavier than comparable ICE vehicles, too. Goodyear develops its range of tires to ensure optimised efficiency without compromising the tire’s exceptional performance.

SoundComfort Technology is a cutting-edge feature which dramatically reduces interior noise created by tire/road interaction in quiet EVs. This technology has the potential to reduce interior noise by up to 50%¹, which is crucial to ensure a quiet, comfortable journey.

Moreover, the added weight and increased torque of EVs means the wear on EV tires can be much more substantial compared to traditional combustion vehicles. Goodyear’s Mileage Plus Technology offers drivers the opportunity to maximise the life of their tires and travel further with each set.

Goodyear ‘Electric Drive Technology’

To identify specific Original Equipment (OE) tires for EVs and PHEVs, Goodyear has introduced the Goodyear ‘Electric Drive Ready’ (EDR) marking. This means the tire features a customised range of technologies to cater for the needs specified by that particular car manufacturer, such as load capacity, handling performance and range.

Goodyear collaborates with OEMs to develop OE fitments that are ideal for their latest vehicles. 

1) Compared to its predecessor, Asymmetric 5

Goodyear’s UltraGrip Performance 3 winter tire earned top marks from Allgemeiner Deutscher Automobil-Club (ADAC), Europe’s largest automobile association, for the second year in a row thanks to its exceptional mileage, durability and value.

With Goodyear’s UltraGrip Performance 3, the money you save on tires and fuel can turn a quiet weekend at home into a spontaneous adventure or add hundreds of previously unexplored miles onto your next road trip.

UltraGip Performance 3: Tested and Proven for Real-World Journeys

ADAC ranks Goodyear’s UltraGrip Performance 3 top in mileage and braking.

In the rankings, from ADAC’s latest 2025 test, the UltraGrip Performance 3 delivered:

The longest predicted mileage: An impressive 76.500km, outlasting major competitors.

Superior braking performance in the most common winter condition, asphalt wet. Thanks to its technology package, UltraGrip Performance 3 was best in test with a braking performance at 80 km/h of just 31.7m. 

The great performance of UltraGrip Performance 3 in mileage and fuel efficiency provides best-in-class cost of ownership for Goodyear customers. Estimated to be around just €0,60 per 100km[1] for the overall package, the long-lasting performance of the tire delivers outstanding value compared to other premium brands.

Furthermore, UltraGrip Performance 3 means more than just savings. It offers consistent, top-tier performance from their first winter of use to their last. 

Offering outstanding grip and confidence in winter conditions, UltraGrip Performance 3 benefits from Goodyear innovations such as Snow Protect Technology and Wet Grip+ Technology, which together optimise the tire for cold-weather performance ensuring drivers can enjoy uninterrupted journeys all season long.

Everyday Value: What could €0.60 per 100km mean for you?

For many drivers, the true value of winter tire savings is what those savings make possible.  

In the UK, for example, driving 100km on UltraGrip Performance 3 tires costs just €0,60 – less than the price of an espresso (approx €2.23).

Similarly, a trip from Rome to Naples (approx. 330km) costs just €1,30 for your tires.
 

Goodyear helps you go further for less without compromising on safety or performance.

More Choices, More Adventures with Goodyear

Goodyear combines proven test-winning performance with an unmatched range of products and add-ons for modern vehicles.

Beyond the benefits already provided by the UltraGrip Performance 3, Goodyear now offers 269 SKU variants of the tire, covering everything from compact cars and EVs to SUVs. This means more drivers can benefit from Goodyear’s award-winning winter tire range.

“UltraGrip Performance 3 reflects our commitment to delivering the highest standards of safety and performance for every driver in every type of vehicle,” said Ben Glesener, Senior Director, Technology Consumer, EMEA, Goodyear. “With our expanded lineup and industry-leading winter test results, Goodyear ensures more motorists than ever before can get to wherever the winter roads take them.”

For more information about the Goodyear UltraGrip Performance 3, please visit https://www.goodyear.eu/en_gb/consumer/why-goodyear/goodyear-ultragrip-performance-3.html

[1] Calculation based on ADAC predicted mileage for a 225/40R18 set and divided by its average retail price.

The return of Bauma, the world’s leading trade fair for construction and mining equipment, provides Goodyear with an opportunity to demonstrate the role tyres and tyre management solutions play in helping the industry achieve efficiency and sustainability targets.  

Goodyear will have a prominent stand at the global show, taking place in Munich from 24–30 October. The 72m², two-story Goodyear stand will showcase a combination of Goodyear’s latest tyre and solutions technologies which, when combined, can help operators drive efficiency across their fleets. 

Trusted Products - simplifying choice to boost efficiency

The Goodyear GP-3E for wheel loaders, articulated dump trucks and graders will make its European exhibition debut at Bauma 2022. After listening to customer feedback on the challenges of high costs and the importance of driver comfort levels, the GP-3E features an innovative lightweight tyre design. The key benefits are an optimised cost per hour supporting sustainability goals as well as low vibration levels supporting a high level of comfort for the driver. This versatile product is suitable for a variety of applications with well-balanced traction and flotation levels.

Another new tyre on show is the Goodyear Powerload®. Designed for compact wheel loaders and graders, Powerload is the compact tyre that likes it tough. Smooth Guard Technology™, an extra thick and smooth rubber layer protection in the shoulder area and sidewall, improves cut resistance. The advanced, self-cleaning tread design provides superb forward and lateral traction for continued operation in tough conditions.   

Both GP-3E and Powerload are Electric Drive Ready. This means they can be used on electric and hybrid powertrains, as well as conventional diesel machines. 

Tyre Management Solutions - driving operational excellence

Goodyear has long led developments in Tyre Pressure Monitoring System (TPMS) technology.  At Bauma, Goodyear will showcase its enhanced ‘TPMS Heavy Duty’ which communicates through the Goodyear FleetHub (mobile + web app) or Goodyear DriverHub (mobile app), giving drivers and fleet managers predictive and prescriptive information to allow proactive and preventive maintenance of their fleets.

Octavian Velcan, Managing Director Goodyear Off-The-Road EMEA for Goodyear: “Bauma is the perfect platform for Goodyear to demonstrate how combining tyres and tyre management solutions together with reliable services can drive safety and reduce costs. Our latest tyre innovations and fully integrated TPMS support optimised uptime and efficiencies for our customers. We are looking forward to productive discussions on how we can help operators flourish during a very competitive period for the industry.”  

The Goodyear stand will be located in Hall A6, stand 224.

The 63% sustainable-material demonstration truck tire includes 15 featured ingredients across 20 tire components, including those described below. This demonstration tire is labelled “A” in fuel efficiency meaning it can offer the same fuel saving as the most efficient Goodyear truck tires currently offered. 

• Carbon black is included in tires for compound reinforcement and to help increase their tread life and has traditionally been made by burning various types of petroleum or coal tar-based products. This demonstration tire features four different carbon blacks that are produced from plant-based oil, end-of-life tire pyrolysis oil, carbon dioxide capture and conversion and a low-carbon methane pyrolysis process.
• Some of the petroleum-based oils in this demonstration tire were replaced by the use of rapeseed oil. Rapeseed oil is a bio-based resource that helps keep a tire's rubber compound pliable in changing temperatures. The use of bio-based rapeseed oil is in line with the company's goal of fully replacing petroleum-derived oils in its products by 2040.
• Silica is an ingredient often used in tires to help improve grip and reduce fuel consumption. This demonstration tire contains a unique variety of silica produced from rice husk ash, a byproduct of rice processing that is often discarded and put into landfills. A high-quality silica has been produced from this waste ash.
• Polyester is recycled from plastic bottles and other plastic waste by reverting the polyester into its base chemicals and reforming them into technical grade polyester feasible for tire cords, which enables better retreadability.

In the future, this demonstration tire can be connected and monitor a variety of tire health parameters. This has the potential to reduce waste and increase efficiency by maintaining ideal pressure and tire condition. Monitoring the health of the tire is an important factor in determining whether or when a tire can be renewed, thus potentially contributing to circularity and increasing efficiency. 

This demonstration truck tire is in line with the company's commitment to increase the use of sustainable materials. Additionally, a tire made of sustainable materials, providing low rolling resistance and being fully retreadable, with the possibility of connecting to tire health monitoring with the Goodyear Total Mobility solution, has the potential to positively affect circularity and climate impact. Goodyear Total Mobility is an end-to-end fleet offering that brings together its full range of premium commercial truck tires, its suite of data-driven monitoring and predictive analytics solutions, and more than 2,000 service locations across Europe. 

Grégory Boucharlat, Vice President Commercial Europe: “Development of our integrated offering of products and mobility solutions under the Goodyear Total Mobility umbrella can further support our customers in the demanding transport market and help them in achieving their own sustainability goals. Goodyear is committed to the development of products and solutions that help support the ambitions and aspirations of our business partners to be more competitive, more efficient and more sustainable.”

The direction of developing the Goodyear Total Mobility solution is consistent with the expectations and challenges faced by the transport industry in Europe. The recent Sustainable Reality Survey, conducted with the participation of over 1,400 representatives of the transport industry, confirms that achieving sustainable development goals is an important objective of the transport fleet business. Goodyear Total Mobility and the concept of creating a truck tire made from sustainable materials should support transport companies in achieving that objective in the coming years.

* The 63% sustainable-material truck tire presented at IAA Transportation has been produced as a demonstration tire. 

Goodyear SightLine will help enable seamless, safe and reliable mobility for all vehicles starting with cargo vans serving the field service, construction and last-mile delivery industries.

Later this year, Goodyear SightLine will also be available to Goodyear’s original equipment customers and emerging fleet and mobility providers.

Initially available in North America and Europe, Goodyear SightLine uses sensors with cloud-based algorithms to communicate with fleet operators in real-time.

Goodyear’s proprietary predictive maintenance technologies can help to address many challenges facing drivers and fleet managers today, including predicting breakdowns, minimizing downtime and monitoring tire pressure and wear for enhanced safety and more cost-efficient mobility.

"Much like smart watches that monitor vitals like heartrates and oxygen levels, Goodyear SightLine’s tire intelligence monitors the health of a tire,” said Chris Helsel, senior vice president, global operations and chief technology officer. “Goodyear SightLine takes the mystery out of understanding tires and provides proactive mobility insights to communicate when tires need service or replacement.”

Goodyear has accumulated billions of test miles on tire solutions powered by Goodyear SightLine through pilot programs and with its launch establishes the groundwork for a connected-tire future in which every tire provides intelligence. Goodyear has articulated a company goal to have tire intelligence in all new products by 2027.

In the future, Goodyear SightLine technology will not only provide feedback on the tire, but provide feedback on road conditions, enabling connected, autonomous mobility. Initial testing has shown integrating Goodyear SightLine technology into a vehicle’s control’s system can reduce stopping distance loss by 30%.

For more information, visit www.goodyearsightline.com.

“We are very proud that Volkswagen has chosen to equip this pioneering model with Goodyear tires,” said Hans Vrijsen, Managing Director OE at Goodyear EMEA, “Goodyear is committed to developing products that deliver the performance Electric Vehicles require. We are working with all major OEMs on Electric and Hybrid mobility and half of our original equipment tire developments in Europe are for EVs and hybrids.”

The new Volkswagen ID.3, which is now being delivered to customers across Europe, will have Goodyear EfficientGrip Performance tires in sizes 215/55 R18, 215/50 R19 and 215/45 R20, in addition to the UltraGrip Performance and UltraGrip Performance+ winter tires in sizes 215/55 R18 and 215/50 R19.

The tires installed on the Volkswagen ID.3 meet the high standards of the famous automotive brand thanks to their advanced features that are perfectly suited to electric mobility.

TECHNICAL SPECIFICATIONS

Goodyear's EfficientGrip Performance is a leader in the high-performance segment. It is characterized by high mileage and high levels of braking performance in both dry and wet conditions.

A number of innovative features enable the tire to provide these exceptional features. The high elasticity and flexibility of the tread helps reduce wear. Lower stiffness in the compound facilitates the bending of the blocks, which together with a greater number of edges helps with evacuation of water in the wet. Larger tread blocks increase cornering stiffness, providing greater stability in dry emergency manoeuvres.

The UltraGrip Performance range provides better braking and grip for drivers looking for excellent winter performance. This range was designed for high-performance cars, helping to improve their performance in wet, dry, icy or snowy conditions thanks to two key technologies.

Traction Protect technology that includes a new resin that improves the tyre’s deformation and reformation capabilities. This allows to improve the braking forces, translating into greater grip. Winter Grip technology contains a new mixture of compounds that provides better rubber elasticity at low temperatures, increasing grip on both snow and ice.

In addition, the tires fitted to the Volkswagen ID.3 feature SealTech, a sealant technology that is Goodyear's latest extended mobility solution. SealTech seals punctures up to 5mm in diameter in the tread area of ​​the tire, providing excellent and balanced driving performance.