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Sustainable Mobility

Our innovation efforts are focused on making tires more environmentally friendly—in our materials, in performance, and in the manufacturing process.

We are looking for opportunities to help reduce the tire industry’s use of petroleum-derived products and also enhance the tire performance with innovative and renewable material solutions.

In our tire development we also focus on lowering the rolling resistance of our tires, which has an positive impact on reducing the fuel consumption and emission levels of the vehicle.


FuelSaving technology

Thanks to the FuelSaving Technology our EfficientGrip performance tire rages lowers rolling resistance, resulting in reduced fuel consumption and emissions.  


Tall and Narrow’

This type of tire has been especially designed and developed for the new Renault Scenic.

Obviously ‘Tall’ stands for the rim diameter.  With a bigger rim size there will be less deformation of the tire and as a result less heat generated within the tyre, this results in lower rolling resistance and fuel savings. A taller tyre will offer also more mileage as it has more wearable rubber volume .

‘Narrow’ relates to the section width of the tire, narrower tires will enhance aerodynamics (= fuel economy) as well as better aquaplaning resistance* and a quieter ride.

Rice Husk Ash Silica 

Rice husks are burned to produce electricity and the waste waste once headed for landfills. Now Goodyear recycles the ashes as an environmentally friendly source of silica for use in its tires.


We tested the silica derived from rice husk ash over the past two years at our Innovation Center and found its impact on tire performance to be equal to traditional sources.


Soybean Oil

The use of soybean oil in tires could potentially increase the tire’s tread life by around 10 percent and at the same time reduce our use of petroleum-based oil by up to seven million gallons each year.  

On top we found during testing that rubber compounds of soybean oil mix more easily with the silica used in tires. As we can increase our plant efficiency, this has a positive impact on reducing energy and greenhouse gas emissions during the production of tires.


BioIsoprene is a revolutionary bio-based alternative for oil-derived isoprene developed by Goodyear and DuPont Industrial Biosciences. It is can be deployed to produce synthetic rubber – as an alternative for natural rubber and other elastomers. 

Please contact us for more information if you have an interest in our technologies contribution to sustainable technology.