GOODYEAR WRANGLER DURATRAC RT LAUNCHES IN SOUTH AFRICA
Goodyear Wrangler Duratrac RT is Goodyear’s premium 4x4 offering which offers a significant step forward in technology and performance compared to its predecessor. The tyre range is now available in the South African and Asian markets.
This latest tyre in the Goodyear 4x4 range is a 50/50 on/off-road premium tyre that meets the needs of modern off-road drivers. Its bold appearance, toughness and comfortable handling make it an excellent fit for the current generation of off-road vehicles and enthusiasts.
Designed for extreme terrain, Goodyear Wrangler Duratrac RT is made for adventure. The historic Wrangler name is synonymous with durability and performance, with ‘RT’ marking the product’s great ability over rugged terrain.
4x4s are among the most popular vehicles in South Africa, accounting for 24% of the total car parc in the last five years1. Over the same period, the segment has enjoyed a compound annual growth rate of 2%2. The Wrangler Duratrac RT sizes offered fit a wide range of off-road vehicles, including Ford Ranger & Everest, VW Amarok, Land Rover Defender, Toyota Hilux, Prado & Land Cruiser and the Isuzu D-Max, as well as most other well-known 4X4 vehicles in the South African market.
Customers increasingly require 4x4 tyres to deliver exceptional performance on and off-road. A Goodyear survey3 found that 95% of customers want products that are durable, followed by ride comfort and mileage.
“This newest offering from Goodyear is yet another testament to our commitment in delivering the best driving experience to our South African drivers,” said Richard Fourie, Managing Director, Goodyear South Africa. “Building on our successful 75 years of tyre manufacturing in South Africa. I am proud to share that the Wrangler Duratrac RT tyre is manufactured locally under our Proudly South African banner.”
Go explore with Goodyear off-road technology
Goodyear Wrangler Duratrac RT is packed with the latest off-road technology that gives drivers excellent control, grip and confidence. Goodyear’s Tri-Shield technology uses reinforced materials to boost reliability and penetration resistance. The three-ply structure adds significant strength and tear resistance compared to a traditional two-ply construction, ideal for navigating harsh terrain.
DuraEdge technology provides the driver with grip even when traversing side slopes. The enhanced tread design extends over the sidewall, giving more protection against rocks and a more aggressive look to the tyre’s shoulder.
Furthermore, Goodyear’s Optimized Tread Pattern excels in rugged conditions while providing excellent all-round performance and comfort on the road. With the new tread pattern the tyre showcases improved overall performance in wet conditions as well as offering a more quiet ride when on-road.
Laurent Colantonio, Goodyear Senior Director Technology Consumer: “Goodyear’s next generation off-road tyre is here, with a step forward in all areas, particularly performance, durability and aesthetics. Wrangler Duratrac RT is a product tailored to fulfil the demands of true off-road enthusiasts, with a growing consumer interest across the South African market. The tyre’s exceptional performance in durability, traction and its ability to handle challenging terrain perfectly represents Goodyear’s spirit of exploration.”
Goodyear will continue to roll out Wrangler Duratrac RT sizes during Q4 2023 for rim sizes of 15” - 19”. A total of 15 sizes will be available.
(1) Lightstone Autostats, Vehicle sales SA
(2) SA Europool 2022 - (Premium & Quality)
(3) IPSOS Goodyear Shopper Research 2021