Dunlop and Avon to showcase at BMW Motorrad Days 2025

Dunlop and Avon will both be present at the upcoming BMW Motorrad Days in Germany, where the two brands will showcase their hero products and wide-ranging fitments for BMW motorcycles of all types.

Taking place in the Bavarian ski resort of Garmisch-Partenkirchen on 4-6 July, this year’s BMW Motorrad Days is the 20th anniversary of the manufacturers’ legendary rider event. As well as being the perfect opportunity to test out the latest bikes, the festival also features live music, performances and stunt shows to create a true summer party atmosphere. 

Dunlop and Avon will share a tent at the event, displaying key products from both brands’ ranges. Since Avon became part of the Goodyear family of brands in 2022, the two brands have already exhibited together at a number of key events including EICMA, the MCN London Motorcycle Show and the Salon du 2 Roues in Paris. Earlier this year, Avon’s new brand identity was launched with the statement ‘Made to be different’.

Key products from both brands will be showcased on bikes centre stage in the tent: Dunlop Trailmax Raid (Dunlop’s 50/50 on/off-road adventure tire) fitted to a BMW R1300GS and Avon Spirit ST (Avon’s sport touring hero product) on a BMW F900R.

In addition, visitors can learn about popular products in both ranges, including Dunlop’s RoadSmart IV, SportSmart mk4, SportSmart TT, Mutant, Trailmax Raid, Trailmax Meridian, Trailmax Mission and Trailmax Mixtour. Avon will display its 3D Supersport, Spirit ST, Cobra Chrome and TrekRider. 

Both Dunlop and Avon are one of the popular choices for BMW riders, with tires suiting the brands’ sports, sports touring, adventure bikes and more. Recently, Dunlop RoadSmart IV and SportSmart Mk3 were chosen as original equipment fitments for the BMW R1300R and R1300RS, further highlighting the relationship between the brands.

Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear: “We are proud of our relationship with BMW Motorrad and both Dunlop and Avon continue to be the choice of countless BMW riders around the world. As such, coming to the BMW Motorrad Days is a fantastic opportunity to meet thousands of passionate BMW fans and show them our biggest ever range of tires for their bikes. We’re looking forward to an exciting and enjoyable 20th edition of this legendary event.”