Goodyear has long been a driving force in shaping the all‑season category, setting benchmarks rather than following them. This tire builds on that legacy and was engineered with a clear belief that drivers should not have to accept trade‑offs just because the weather is unpredictable. After four years of focused development, relentless testing, and some bold engineering decisions, Goodyear delivers an all‑season tire that challenges the category’s historic limitations head‑on.

No weak seasons. No hidden compromises.

One Mandate: Eliminate Trade‑Offs

Vector All Season 4 was developed by over 70 engineers across four years, united by a single non‑negotiable goal: build an all‑season tire with no weaknesses. That clarity changed everything.

Core performance targets were achieved early in development, freeing engineers to spend nearly 75 percent of total R&D time on refinement, where marginal gains become meaningful advantages. Close to 50 individual performance KPIs were sharpened across dry, wet, snow, and ice handling, efficiency, mileage, noise, and comfort, all tested across a wide range of temperatures and real‑world surfaces.

Crucially, long‑accepted all‑season “trade‑offs” were not treated as inevitable. Wet braking versus mileage. Dry grip versus aquaplaning and fuel efficiency. Snow traction versus noise. These tensions weren’t managed in isolation. They were engineered together as one integrated system as drivers don’t wish to accept any compromises during their drive and balance is essential across the tire.

The outcome is holistic performance, with progress in in all principal disciplines achieved without paying for it elsewhere.

“All‑season performance is inherently complex,” said Ben Glesener, Senior Technology Director, Product Development Consumer EMEA, Goodyear. “Vector All Season 4 benefited from the effort to push refinement further than ever before. That’s where true differentiation is made, in the details most drivers never see, but absolutely feel.”

WeatherReady Technology™: Built for Reality, Not Just Test Cycles

At the heart of Vector All Season 4 is Goodyear’s new WeatherReady Technology™, an engineering foundation designed to deliver calm, predictable performance across the chaos of real‑world weather. It combines three performance pillars, engineered to work together rather than compete. It is the first time that these performance pillars have been presented together in the European market, elevating the balanced performance of this tire.

Certain When it Counts
A newly developed tread pattern and block architecture deliver superb grip and braking across seasons and changing conditions, helping drivers stay assured when road or weather shifts unexpectedly. Rigid central longitudinal blocks create stability on dry roads, while a high density of Diapason Blades provides the traction and braking performance required on wet and snow‑covered surfaces.

The iconic V‑shaped tread design actively clears water from the contact patch, improving aquaplaning resistance and delivering controlled, predictable wet handling without sacrificing dry confidence.

Confidence, Whatever You Drive
An enhanced footprint improves road contact throughout the driving experience regardless of the size and weight of the vehicle. Optimized pressure distribution across the footprint improves grip in all conditions while also reducing wear rates.

Efficient. Comfortable. Refined.
A new tread compound, built on an advanced polymer matrix and resin system reduces surface abrasion and rolling resistance while preserving grip. The result is improved durability, better efficiency, and an extended mobility range across dry, wet, and winter conditions.

A Category Pioneer Still Setting the Pace

Goodyear didn’t just enter the all‑season category, it helped define it, starting with the world’s first all season tire in 1977. In 2003, Goodyear introduced in Europe the first Vector all‑season tire with a directional V‑shaped tread pattern, a bold departure from conventional symmetrical designs. That V became both a visual and functional signature, engineered with intent and instantly recognizable across the category.

Vector All Season 4 advances that legacy with a new patented tread pattern and a design language tailored for today’s premium vehicles where performance, efficiency, and visual confidence are never an afterthought. 

For sizes of 19 inches and above, the High-Contrast Sidewall delivers a distinctly premium appearance. Precision nano‑texturing and advanced laser‑engraving technology create an ultra‑deep black finish with heightened contrast and clarity. Designed to look as confident parked as it performs at speed.

“Design is part of performance,” said Julien Caroux, Technical Project Manager Consumer Replacement Goodyear EMEA. “From the directional V-shaped tread to the high-contrast sidewall, every visual choice reinforces confidence before the driver even turns the wheel.”

From 4Seasons to All Season: A Statement, Not a Label

The transition from Vector 4Seasons to Vector All Season reflects Goodyear’s ambition to set a more demanding benchmark for all season performance.

 Vector All Season 4 is engineered to deliver a higher level of consistency across a broader range of real-world conditions, greater temperature variation, more varied usage, and the performance expectations of modern premium vehicles.

“At Goodyear “All Season” is a declaration of consistency, a refusal to accept seasonal blind spots and a clear signpost for where Goodyear believes all‑season performance must go next,” said Ben Glesener, Senior Technology Director, Product Development Consumer EMEA, Goodyear.

For full product details and the original launch announcement of Goodyear Vector All Season 4, please visit the Goodyear Newsroom: https://news.goodyear.eu

With a new design highlighted by a high-contrast sidewall and coverage now extending up to 23-inch rim diameters, Vector All Season 4 unlocks premium, year-round capability and convenience for vehicle segments that until now had no all-season solution available.

Doubt Nothing – Grip the Moment

Goodyear Vector All Season 4 delivers optimized performance in all conditions, from dry roads to rain and light snow, and carries the European Three-Peak Mountain Snowflake (3PMSF) certification. Developed using Goodyear’s latest technologies and dedicated materials, the tire delivers a carefully balanced combination of capabilities without compromising any single performance area. This enables the tire to adapt to changing temperatures, road conditions, and driving styles, for reliable year-round performance.

Independent test results further confirm the performance of Vector All Season 4. In a TÜV SÜD test commissioned by Goodyear, the tire emerged as a well-balanced product[2] according to Goodyear’s internal analysis of the TÜV test results, demonstrating consistently strong performance across all evaluated performance criteria. Its performance was also recognized by AutoBild, which awarded the tire an “Exemplary” rating[3], underlining its strengths as a reliable, well-rounded all‑season solution.

WeatherReady™ Technology

The tire’s uncompromised all-season performance is built on WeatherReady™ Technology, Goodyear’s new engineering foundation for all-season capability. It combines three advanced technologies: Dry Contact Plus, 3D Blade Sipe System and a new compound formula to deliver confident performance across changing conditions.

• Certain when it counts: A new tread pattern and optimized block design support confident grip across seasons and road conditions.
• Effortless control in dry and wet: An enhanced footprint during braking delivers excellent dry and wet performance.
• Efficient and refined drive: A new compound formula improves tread wear and rolling resistance, supporting extended mobility range – perfectly suited for EVs.

Built for Premium Fitments

Designed for today’s heavier, more powerful, and increasingly electrified vehicles, Vector All Season 4 responds to the evolving demands of the modern vehicle parc with broader fitment and enhanced capability.

By 2026, the lineup will include 96 SKUs across rim diameters from 16 to 23 inches, with 66% of the range in 19 inches and above. This broader coverage marks a significant step for the all-season segment, allowing more drivers and a wider variety of vehicles to rely on an all-season tire solution for the first time. Models such as Range Rover, Range Rover Sport, Porsche Panamera and Macan, as well as Audi A6 e-tron, Q7 and SQ7, can now combine confident all-season performance with the convenience of year-round versatility.

This range expansion reflects both growing all-season demand[4] and an evolving vehicle parc. Between 2022 and 2025, sales of 19-inch and above all-season tires increased by more than 20%[5] per year, underscoring the shift toward larger rim sizes and highlighting the need for broader all-season fitment coverage.

Unapologetic Aesthetic – A Refined Premium Design

For fitments of 19 inches and above, Vector All Season 4 features an exclusive laser-engraved sidewall. The finish reinforces a powerful, premium appearance – enhancing the visual presence of modern performance and luxury vehicles, whether in motion or at a standstill.

“Goodyear has played a defining role in shaping the all-season category since its very beginnings, starting with the launch of Goodyear Tiempo in 1977 – the world’s first all-season tire,” says Ben Glesener, Senior Technology Director Product Development Consumer EMEA. “As we approach the 50-year anniversary of that milestone next year, Vector All Season 4 represents the next step in how we continue to redefine the all-season category. By raising all‑season performance and expanding the range to meet the demands of today’s premium and electric vehicles, we are making it easier than ever for more drivers to rely on a single tire solution throughout the year.” 
 

[1] https://news.goodyear.eu/goodyear-vector-4seasons-gen-3-achieves-top-rating--in-latest-adac-test/, https://news.goodyear.eu/goodyear-vector-4seasons-gen-3-awarded-test-winner-by-adac/, https://news.goodyear.eu/goodyear-vector-4seasons-gen-3-wins-auto-bilds-all-season-tire-test/

[2] Compared to average performance of the four most recent available models at the time of testing from the main competitors in the All-Season Segment (Bridgestone Turanza All Season 6, Continental AllSeasonContact 2, Michelin CrossClimate 2, Pirelli Cinturato All Season SF 3). Tested by TÜV SÜD Product Service GmbH in November – December 2024 by order of Goodyear. Tire Size: 205/55R16 94V XL; Test Car: VW Golf VIII 1.5TSI, Skoda Superb 1.5TSI (PBN); Test Locations: GPG Mireval (F), UniBW Neubiberg (D), Arctic Center Saariselkä (FIN), TÜV SÜD Product Service Garching (D). Report No. 713349044-PM. Full report available at: https://www.goodyear.eu/en_gb/consumer/tire-test-reports.html#tabs-5aee07366f-item-e41c871169-tab

[3] AutoBild (D), 2026/04/29, comparing 5 all-season tires in size 225/40R18.

[4] Tyres Europe Quarterly Update Q4 & Full Year 2025: https://tyreseurope.org/wp-content/uploads/2026/02/Tyres-Europe-Quarterly-Update-2025-Q4-1.1.pdf

[5] GfK an NIQ Company. GfK Panelmarket EU10 + TK data, 2022–2025.

The 2026 edition of the Dakar Rally once again pushed teams to their limits, with ultra-demanding terrain, long specials and changing conditions testing endurance and vehicle management. Following rocky tracks, dunes and fast desert sections, Team De Rooy achieved an impressive result.

Team #604 with Vaidotas Zala, Paulo Fiuza and Max van Grol, together with Team #602 featuring Ales Loprais, David Kripal and Jiri Stross, demonstrated strong teamwork and determination throughout the event, underlining Team De Rooy’s position as one of the most competitive teams in the Dakar truck category.

Throughout the rally, both crews relied on Goodyear OFFROAD 375/90R22.5 tires, designed to deliver traction, robustness and heat resistance in extreme off-road environments. Combined with Goodyear’s Tire Pressure Monitoring System (TPMS), the solution enabled continuous real-time monitoring of tire pressure and temperature, helping the crew maintain control, optimize performance and improve driving comfort across demanding stages.

By allowing timely pressure adjustments and early detection of temperature build-up, Goodyear TPMS supported consistent performance and confident decision-making, even in the most demanding conditions of the rally.

This result further reinforces the long-standing partnership between Team De Rooy and Goodyear, built proven performance and shared commitment to delivering strong results in the world’s toughest motorsport environments.

The 2026 Dakar Rally, running from January 3 to 17 on an 8,000-kilometer loop starting and ending in Yanbu, introduces a demanding blend of long specials, varied terrain and new “Marathon-Refuge” stages with limited support. With nearly 5,000 kilometers of timed sections and a rest day in Riyadh, this edition places strong emphasis on endurance, consistency and vehicle management across shifting sands and fast, technical tracks.

Team De Rooy fields a competitive lineup for this year’s rally:

• #602 Ales Loprais, David Kripal, Jiri Stross
• #604 Vaidotas Zala, Paulo Fiuza, Max van Grol

Goodyear OFFROAD tires and TPMS: mobility and control in extreme conditions

Team De Rooy relies once again on Goodyear 375/90R22.5 OFFROAD tires, engineered for traction, robustness and heat resistance across dunes, rocky surfaces and rapid transitions. Combined with Goodyear TPMS, the system enables continuous monitoring and adjustment of pressure and temperature, helping crews optimize mobility and actively manage heat buildup during demanding stages.

Drivers are trained to use the system’s real-time insights to balance speed, grip and durability — minimizing downtime and maximizing consistency in the harshest rally conditions. Their successful deployment of Goodyear tires and TPMS in previous editions, reinforces the performance advantage these solutions bring to Dakar competition.

A continued commitment to truck motorsport

Goodyear’s partnership with Team De Rooy builds on years of collaboration in the world’s toughest motorsport arenas. As title partner and sole tire supplier of the Goodyear FIA European Truck Racing Championship (ETRC), the company continues to use top-level competition as a proving ground for advancing tire technologies.

Davide Califano, Head of Brand and Value Proposition at Goodyear Commercial EMEA, said: “Our ongoing collaboration with Team De Rooy for Dakar 2026 demonstrates our commitment to supporting teams competing in the harshest conditions. With our OFFROAD tires and TPMS, we provide the control, mobility and real-time insights needed to meet the challenges of this demanding edition. We wish the team every success.”

"Our partnership with Goodyear is built on trust and results. Year after year, Goodyear OFFROAD tires and TPMS help us stay competitive across the harshest terrains. Dakar 2026 will be extremely demanding, but knowing we can rely on proven mobility solutions allows our crews to focus fully on driving and strategy." – said Gerard De Rooy, team owner, Team De Rooy.

Through this collaboration, Nuqul Automotive will become an official distributor of Goodyear products, bringing the brand’s globally trusted portfolio of premium tires to its network of service centers. This reflects a shared commitment from both Goodyear MEA and Nuqul Automotive to deliver tires products with proven performance and customer satisfaction to drivers across Jordan. 

“We are excited to join forces with a brand as iconic and innovative as Goodyear,” said Marwan Nuqul, Chairman of Nuqul Automotive. “This partnership enables us to offer our customers enhanced value through top-tier products, professional installation, and superior aftersales support.” 

Customers can now access a wide range of Goodyear tires—including performance, SUV, and all-season variants—through Nuqul Automotive’s retail footprint, supported by certified technicians and state-of-the-art tire servicing equipment. 

“We are pleased to expand our tire offerings to even more locations across Jordan,” said Saban Gungor, General Manager Sales Replacement, Goodyear MEA. “Together with a trusted name in the Jordanian market like Nuqul Automotive, we aim to raise the bar in delivering tire service excellence and product availability across the Kingdom to all motorists.” 

The collaboration will also include joint marketing initiatives, technical training programs, and a phased expansion into key urban and highway locations to better serve customers’ evolving mobility needs. 
 

The Peugeot Polygon is designed to adapt to a range of driving styles through three distinct configurations, Urban, Player and Explorer, and Goodyear’s tires and solutions are uniquely designed to support the vehicle’s purpose.

The collaboration marks a milestone moment and a bold move toward seamless connectivity between vehicle and tire, delivering enhanced safety, performance, and driver confidence.

Goodyear SightLine Technology: Intelligence at Every Turn

Goodyear SightLine is a proprietary suite of smart tire technologies that provides real-time insights for safety and performance improvements in vehicles, from tire properties estimation, tire health information to road conditions. These insights can be displayed directly on the driver’s heads-up display, ensuring clarity and control throughout every journey, or it can be integrated into other advanced systems of a vehicle, allowing it to mitigate situations that are driver dependent today.

Across all Polygon configurations, SightLine features are accessible from the cockpit, offering:

• Tire Maintenance: Integrated tire wear monitoring enables vehicles to automatically adjust performance settings as tires age—helps ensuring optimal handling and safety throughout their lifecycle.

• Safe Driving: SightLine predicts and detects aquaplaning risks, allowing vehicle control systems to respond instantly and maintain stability, even in challenging conditions.

Goodyear delivers insightful journeys to Polygon drivers thanks to its integration with Peugeot Drive-by-Wire technology.

Ben Glesener, senior technology director, Product Development, Consumer EMEA, commented:

“SightLine represents more than technology—it’s a vision for connected mobility. By partnering with Peugeot, we are envisioning an ecosystem where tires become active contributors to vehicle intelligence, shaping a smarter future.”

Already available in several global markets, Goodyear SightLine is not just a concept—it’s a proven smart tire service ready for real-world applications.

Goodyear Tires: Built for Today’s Roads and Tomorrow’s Possibilities

As part of this visionary collaboration, Goodyear engineered three unique tires—each custom-designed to match the aesthetic and performance needs of the Polygon’s configurations:          

·        The Urban and Player tires feature the legendary Eagle F1 tread pattern, celebrating its 45th anniversary in 2025—a symbol of high-performance heritage.

·        The Explorer tire pays tribute to the iconic Goodyear Wrangler, incorporating its rugged tread design to deliver traction to unleash unforgettable off-road experiences.

Beyond performance, the sidewall designs were crafted to visually express a new era of automotive innovation using coloring and laser technologies —where tire aesthetics and functionality converge to push the boundaries of design. 

This collaboration showcases Goodyear’s long-standing expertise in combining craftmanship with premium manufacturing technologies to deliver the highest levels of customization from product performance to aesthetics.

Together, Goodyear and Peugeot are setting new trends and driving a new era—where every journey is smarter and more expressive.

In 2023, Goodyear launched its EV-Ready logo to mark the EV compatibility of its entire range. Every new size introduced since then includes the logo on its sidewall to denote how the technology within every new Goodyear tire is optimised and compatible for the latest EVs, but every tire in the range meets the EV-Ready criteria, whether they carry the logo or not.

An EV converts much more of its input energy into usable motion than an ICE vehicle, which magnifies the effect of rolling resistance, hence making it a much larger factor on overall vehicle efficiency. EVs tend to be heavier than comparable ICE vehicles, too. Goodyear develops its range of tires to ensure optimised efficiency without compromising the tire’s exceptional performance.

SoundComfort Technology is a cutting-edge feature which dramatically reduces interior noise created by tire/road interaction in quiet EVs. This technology has the potential to reduce interior noise by up to 50%¹, which is crucial to ensure a quiet, comfortable journey.

Moreover, the added weight and increased torque of EVs means the wear on EV tires can be much more substantial compared to traditional combustion vehicles. Goodyear’s Mileage Plus Technology offers drivers the opportunity to maximise the life of their tires and travel further with each set.

Goodyear ‘Electric Drive Technology’

To identify specific Original Equipment (OE) tires for EVs and PHEVs, Goodyear has introduced the Goodyear ‘Electric Drive Ready’ (EDR) marking. This means the tire features a customised range of technologies to cater for the needs specified by that particular car manufacturer, such as load capacity, handling performance and range.

Goodyear collaborates with OEMs to develop OE fitments that are ideal for their latest vehicles. 

1) Compared to its predecessor, Asymmetric 5

Uniting Goodyear’s expertise in the performance car segment with its heritage in the world’s premier racing championships, Goodyear Eagle is an icon in its own right. Today, the name is carried on Goodyear’s Eagle F1 Asymmetric 6 and Eagle F1 SuperSport ranges, as well as specialised racing slick tires trusted by the stars of the FIA World Endurance Championship’s LMGT3 class and NASCAR Cup Series.

Goodyear Eagle F1 Asymmetric 6: Award-winning performance 

Goodyear Eagle F1 Asymmetric 6 boasts exceptional performance and efficiency. Technologies such as Dry Stability Plus and Wet Braking Pro give an overall balanced and consistent driving platform that enables the tire to adapt to driving style and situations, delivering ultra-high performance on dry and wet roads. 

Goodyear’s latest technologies combine in Eagle F1 Asymmetric 6 to give drivers the performance they’ve come to expect from an Eagle tire while meeting modern noise and emissions standards and catering for the demands of electrified vehicles, too. It is also a proven test winner, recognised by Auto Bild in multiple tests since its launch¹. 

In fitments designed for nearly everything from premium hatchbacks to sports cars and everything in between, Eagle F1 Asymmetric 6 now delivers sporty performance for a wider range of drivers than ever before. 

Goodyear Eagle F1 SuperSport: The UUHP tire with motorsport pedigree

The Goodyear Eagle F1 SuperSport range comprises race-proven ultra-ultra high-performance (UUHP) tires. There are three SuperSport variants: SuperSport, SuperSport R and SuperSport RS, each one a step towards track performance compared to the last.

With balanced wet and dry performance for the road and superior grip and handling for the track, Eagle F1 SuperSport is characterised by its exceptional versatility and performance. It features stiffened tread ribs for responsiveness, a strengthened sidewall, and a tread pattern that allows drivers to push on dry roads and enjoy exceptional performance and predictability in the wet.

The choice of performance brands

For 45 years, Goodyear Eagle has been the choice of many premium manufacturers’ most exciting road cars, too. Today, between SuperSport and Asymmetric 6, Eagle F1 tires come as standard on performance cars as diverse as the Lotus Emira, Porsche Macan 4 Electric, BMW 1 Series and Audi S5. When Ferrari chose Eagle F1 SuperSport for its 12Cilindri, a partnership going back to the Eagle-equipped Ferrari Testarossa of the 1980s was reignited. At the track day end of the range is Eagle F1 SuperSport RS, which was specially designed in collaboration with Porsche for the manufacturers’ RS models like the 911 GT2 RS and GT3 RS.

To read more about Goodyear Eagle’s storied 45-year history click here: Trusted by heroes, chosen by millions: Goodyear celebrates 45 years of Eagle product line

1) Auto Bild, multiple tests: https://news.goodyear.eu/goodyear-named-top-manufacturer-of-the-year-of-summer-tires-by-auto-bild

Advancing AIMS International’s Digitalization with Goodyear CheckPoint 

Goodyear CheckPoint is a yard-based, drive-over inspection system that automatically measures tire pressure and tread depth in seconds as vehicles pass over a ground-embedded plate equipped with sensors and cameras. Results are available instantly via a display terminal and the Goodyear fleet applications, helping teams identify issues before they lead to unplanned downtime and enabling faster, safer dispatch operations with less manual checking. 
By digitizing routine tire inspections and alerting maintenance teams to priority actions, CheckPoint helps reduce labor and inspection time versus manual checks, while giving fleet managers a frequently updated snapshot of tire program health across vehicles. 
Goodyear’s CheckPoint solution is designed to support the company’s position as a preferred mobility partner across the Kingdom. 

Alignment with Saudi Vision 2030 

The digital collaboration directly supports Saudi Vision 2030 and the National Transport and Logistics Strategy (NTLS) objectives to transform the Kingdom into a global logistics hub, enhance safety and efficiency across transport networks, and leverage advanced technologies to raise sector performance. Goodyear’s CheckPoint deployment at AIMS International’s dispatch points exemplifies practical digital adoption that improves fleet reliability, safety, and sustainability—key pillars of the NTLS—and complements the National Industrial Development and Logistics Program (NIDLP) focus on building world-class logistics capabilities . 

"Partnering with Goodyear reflects our commitment to operational excellence and innovation. Goodyear’s reputation for durable, high-performance tires, together with connected solutions like CheckPoint, strengthens the safety and efficiency of our operations and our customer promise. Given Saudi Arabia's global standing in the logistics sector, AIMS International Company saw the need to attract global technology with the highest specifications and standards in line with Vision 2030 to cover the local market with top-level services." — Jaber Hameem, President & CEO, AIMS International 

Hassan Shabakah, Director – Commercial Tires, Al Rashed Tires, added: "We have a proud legacy of supporting the development of Saudi Arabia's optimum consumption for commercial tires. By leveraging our deep knowledge of the market and operating conditions, we are able to localize global tire technology, like Goodyear’s Checkpoint monitoring solutions, to empower our valued partners like AIMS International in their achievement of business goals." 

"Goodyear has a long-standing track record of delivering durable, high-quality tires, such as the KMAX Extreme Gen 2, tailored to the unique demands of the GCC—supporting fleet uptime and safety in the toughest conditions. That performance has earned the trust of customers across Saudi Arabia and the wider GCC, positioning Goodyear as a dependable partner of choice for fleet operators. Through innovations like CheckPoint, we are proud to support AIMS International in advancing efficiency, safety, and digital transformation." — Saban Gungor, General Manager, Sales Replacement, Middle East & Africa, Goodyear. 
 

Founded in 1914, Cooper Tires has built more than a century of trust with drivers worldwide. Known for producing dependable tires that deliver on their promise—from rugged all-terrain products to everyday on-road performance—Cooper has consistently earned loyalty by standing up to the toughest driving conditions. This track record of reliability and performance is the foundation for Cooper Tires to now take on a more prominent role in Goodyear’s strategy in EMEA.

"Cooper Tires has long been known for its strength in the 4x4 and off-road segments in EMEA, and we’re excited to build on that foundation,” said Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer. “We are amplifying that success by offering Cooper customers a distinctive value proposition in EMEA, combining heritage, durability, and a renewed focus on market-specific needs.”

This evolution comes as Goodyear continues to refine its portfolio for long-term growth, ensuring every driver can find the right product to meet their needs—whether premium, value, or budget. Cooper’s broadened role underscores Goodyear’s commitment to ensuring each brand plays to its strengths and delivers real performance without compromise.

"Our portfolio is built on proven performance,” added van Kesteren. “With Goodyear prominent in the premium space and Cooper Tires continuing to demonstrate consistent quality and durability, we are confident in our ability to deliver the right products, at the right time, to the right markets across our region.”

Goodyear continues to work closely with its network of distributors and retailers to maximize growth and deliver performance-driven solutions. This announcement highlights the company’s focus on innovation, customer trust, and building on the heritage of its most reliable brands.

During the event, Goodyear will showcase its state-of-the-art product lineup aimed at enhancing fleet operations and promoting sustainable urban mobility during the forum. Highlights at Goodyear's stand (M29, Hall 8) include:

• Goodyear Checkpoint: An innovative solution for monitoring tire health, ensuring vehicles operate with optimum efficiency.
• Goodyear Drivepoint: Designed for easy tire condition monitoring, enhancing vehicle safety and performance.
• Goodyear Tire-Optix: A digital tool providing real-time tire diagnostics, assisting in preventive maintenance and minimizing downtime.
• Goodyear TPMS (Tire Pressure Monitoring System): Designed to deliver up-to-the-minute information about the condition of a fleet’s tires, the Goodyear TPMS helps fleet managers make timely and appropriate decisions and plan maintenance efficiently.

Moreover, visitors to the Goodyear stand this year will have to opportunity to get up close and personal with the latest tire innovation, the KMAX S EXTREME GEN2. Customized for challenging weather conditions in the region, the KMAX S EXTTREME GEN 2 is yet another testament to Goodyear’s dedication to delivering cutting-edge technology and durability for our fleet customers in the region.

Saban Gungor, General Manager, Sales Replacement, Middle East & Africa, Goodyear, remarked on the company's participation, stating, “We are proud of our continued collaboration with different regional mobility stakeholders for the continued business growth in the UAE for the past 40 years.” He further elaborated, “Goodyear is a trusted mobility partner to fleets in the region, equipping them with technologically advanced tires tailored for the unique regional weather conditions. Our participation in Mobility Live again this year exemplifies our commitment to expanding our role as the preferred mobility partner for fleets on their digitalization journey for durable and safe transportation.”

Goodyear has supplied tires for many of Audi’s most exciting models, including the Q6 e-tron, e-tron GT quattro and RS e-tron GT. The new collaboration as the primary tire supplier for the Audi A5 and S5 marks the beginning of the next chapter in the partnership between these two iconic brands.

Goodyear tires, including the Goodyear Eagle F1 Asymmetric 6, Eagle F1 SuperSport and UltraGrip Performance 3, deliver fitments for Ultra High Performance, Ultra Ultra High Performance and winter driving applications, with varied focuses from low rolling resistance to excellent braking to meet the driver’s needs and preferences. These tires have ten fitments¹ that will cover the new A5 and S5 range in both saloon and Avant estate variants.

Audi and Goodyear's collaborative innovation

When developing an OE tire for a performance car, subjective driver feedback is a crucial parameter that previously could only be measured with real-world track testing. Goodyear is leading the way with the use of virtual development to get efficient and versatile feedback from test drivers who know the performance characteristics that premium performance car drivers demand. 

One of the Eagle F1 Asymmetric 6 fitments was developed using Goodyear’s state-of-the-art Simulation Center at its facility in Luxembourg. Opened last year, the driving simulator allows Goodyear’s R&D team to develop OE tires virtually, testing and validating tire models more quickly and by saving resources, to reach first approval from the OEM with fewer physical tire models. The Simulation Center opening in Luxembourg followed the launch of the inaugural center in Akron, Ohio – and allows Goodyear to have a global approach to tire development.

In all, the process of creating this virtually developed tire took ten months and met Goodyear’s goal of achieving first approval by Audi on its first physical iteration, which was produced after two virtual development cycles to assess handling, mileage performance and noise. According to Goodyear's calculations, developing just one physical iteration has the potential to save thousands of physical tires and thousands of kilometres of physical tire testing. 

Luca Davide Andreoni, Head of Brand Goodyear: “We are pleased that the new Audi A5 and S5 are available with our summer UHP and UUHP and winter ranges. We are particularly proud of the benefits seen by using our state-of-the-art Simulation Center in the field of virtual tire development. By reducing the development process time, we were able to meet Audi’s demands faster and by using fewer resources, making performance tire development more impactful.” 

Dr. Peter Knauer, AUDI AG, Development Chassis/Wheels: “The development work at Audi goes right down to the last detail. Each model gets its own tires. In the A5, they are geared towards efficiency and comfort, the S5 on performance.” 

Three hero products on offer 

All tire fitments developed for the A5 and S5 models are from three of Goodyear’s hero product ranges in the UHP, UUHP and winter segments.

Eagle F1 Asymmetric 6 is Goodyear’s award-winning¹ globally available tire designed for summer driving on wet and dry roads. Its low rolling resistance was a key feature for Audi, helping improve efficiency and comfort without sacrificing performance.

Inspired by the racetrack, the Goodyear Eagle F1 SuperSport shares DNA with Goodyear’s range of racing tires but is characterized by exceptional versatility and performance with balanced wet and dry performance on the road and track day capability. Stiffened tread ribs and a strengthened sidewall result in a responsive tire that allows drivers to feel feedback and enjoy exceptional performance for both road and track driving. 

For winter driving, Goodyear’s UltraGrip Performance 3 is the latest in Goodyear’s line of UltraGrip tires. Recognised as the winner of ADAC’s² latest winter tire test for its “safe and precise driving characteristics,”² it delivers enhanced handling on snow and optimised wet braking while maintaining comfort through a noise-cancelling tread pattern. 

Vehicle Tire Sizes available^* 

Goodyear Eagle F1 Asymmetric 6 

205/50R17 97W 

225/55R17 101Y  

235/45R18 98Y

Goodyear Eagle F1 SuperSport 

245/40R19 98Y 

245/40R19 98Y 

245/35R20 98Y v1 

245/35R20 98Y v2

Goodyear UltraGrip Performance 3 

215/55R17 98Y 

235/45R18 98Y 

245/40R19 98Y

_{1) Awards include Auto Bild summer tire test 2023: Auto Bild: 50 summer tires tested, dimension 225/45R18. Test car: BMW 3 Series. Issue 10/2023.} 

_{2) ADAC winter tire test 24 September 2024, dimension 215/55R17. Test car: Volkswagen T-Roc.}

The 55% sustainable-material content is achieved through the use of carefully selected ingredients, such as silica produced from waste rice husk ash and carbon black sourced from alternative feedstocks.

A legacy of innovation in truck motorsport

Goodyear has been a key player in the European Truck Racing Championship series since 2003, continuously advancing tire technology to push the boundaries of performance of race trucks. The Goodyear FIA ETRC serves as a platform for testing next-generation tire solutions, with insights gained from the racetrack influencing the development of Goodyear’s commercial truck tires.

“The Goodyear FIA ETRC serves as an additional proving ground for the latest advancements in truck tire technology,” said Maciej Szymański, Marketing Director, Commercial EMEA, Goodyear. “By increasing the share of sustainable materials in our racing tires, we not only support the championship’s sustainability agenda but also pave the way for broader innovations that benefit the entire transport industry.”

“With the introduction of Goodyear’s next-generation 55% sustainable material racing tire, we take another step toward sustainability transformation of our truck racing series” said Georg Fuchs, Managing Director of ETRA. “This partnership demonstrates that sustainability and performance can go hand in hand, paving the way for a more responsible future in both racing and road transport.”

The introduction of Goodyear’s 55% sustainable-material truck racing tires aligns with the Goodyear FIA ETRC’s ongoing sustainability journey. The championship has been running on 100% renewable HVO biofuel since 2021 and holds the FIA’s three-star environmental accreditation[2]— the highest level in the framework. Goodyear has also earned this top-tier certification[3], extending beyond the FIA ETRC to its wider motorsport programs, including the FIA World Endurance Championship, 24 Hours of Le Mans, and European Le Mans Series. Additionally, Goodyear remains committed to retreading truck racing tires, repurposing them for commercial transport applications to minimize waste and enhance resource efficiency.

Introduced last season, Goodyear’s latest truck racing tire[4] features an advanced compound designed to enhance grip, particularly in wet conditions. In the Goodyear FIA ETRC, regulations require a single tire to perform consistently across a wide range of circuits and weather conditions — including dry, wet, cold, and hot surfaces. Additionally, the latest design improves durability[5], reducing the total number of tires used throughout the championship. This helps teams maintain optimal performance while improving overall efficiency in tire usage.

Goodyear applies the ISCC  PLUS sustainability certification system and mass-balance approach to support transparency and accountability in tracking the sustainable materials throughout the supply chain.

[1] Goodyear defines sustainable material as a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable; or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS mass-balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: www.iscc-system.org/certification/chain-of-custody/mass-balance/)) material.

[2] https://www.goodyearfiaetrc.com/home-slider/fia-three-star

[3] https://news.goodyear.eu/goodyear-receives-fias-highest-level-environmental-accreditation/

[4] https://news.goodyear.eu/goodyear-continues-title-sponsorship-of-goodyear-fia-etrc-with-brand-new-tire-specification/

[5] Compared to the predecessor

Crowning this prestigious award to Goodyear for the third time in four years², Auto Bild’s editorial team considered the results of its four summer tire tests in 2025, which produced two test wins and a runner-up for Eagle F1 Asymmetric 6 as well as a prestigious award for EfficientGrip 2 SUV. 

Eagle F1 Asymmetric 6, Goodyear’s hero UHP summer tire, was also given Auto Bild’s Eco-Master title, while EfficientGrip 2 SUV was recognised with the ‘Green Tire’ award by Auto Bild. All in all, these results combined to rank Goodyear as the German magazine’s ‘Top Manufacturer of the Year’ for summer tires.

The report summary read: “Deserved victory - With three top rankings for the Eagle F1 Asymmetric 6, a top position for the EfficientGrip 2 and two special awards (Eco-Master and Green Tire), tire manufacturer Goodyear started the 2025 summer season well deserved as the Top Manufacturer of the Year.”³

Goodyear received the special Auto Bild accolade also in 2022 and 2023. In 2023, it was also named Top Manufacturer of the Year for Winter Tires⁴.

Eric Henrotin, Vice President Product Development EMEA & Technology Operations Excellence: “To be recognised as the Top Manufacturer for Summer Tires this season by Europe’s most widely read automotive magazine is an accomplishment we are immensely proud of. It underlines our commitment to innovation and performance across our range in tires such as Eagle F1 Asymmetric 6, which has been developed to enhance the driving experience in all summer weather conditions.”

1. Auto Bild issue 16/25
2. Auto Bild issues 15/22, 14/23. More info here: https://news.goodyear.eu/goodyear-retains-auto-bild-summer-tire-manufacturer-of-the-year-award-2/
3. Translated from original German
4. Auto Bild issue 42/23

As the exclusive supplier of tires for the LMGT3 class at the FIA WEC, Goodyear is pivotal in equipping some of motorsport’s most prestigious racing brands, including McLaren, Ferrari and Aston Martin. The presence of the Goodyear Blimp at Imola underscores the importance of these partnerships to Goodyear whilst also bringing an extra layer of excitement to a renowned event in the racing season. 

Celebrating 100 Years of the Goodyear Blimp 

The visit to Imola additionally marks the start of celebrations in Europe for an extraordinary milestone: 100 years of the Goodyear Blimp. For a century, this aviation icon has captivated crowds worldwide with its pioneering journeys, unmistakable silhouette and distinctive branding.  

“The Goodyear Blimp is more than just an aviation marvel. It’s a global icon that combines innovation and tradition,” said Luca Davide Andreoni, Head of Goodyear Brand Consumer EMEA. “This year we’re celebrating a very special anniversary: the centennial of our Icon. We are really proud to see the Goodyear Blimp it in the skies of Imola and to celebrate this the Italian fans.”  

Goodyear Blimp enthusiasts can expect exciting updates throughout 2025 as the Blimp visits legendary races and locations across Europe. Fans can follow along at this link or visit social media to watch out for where the Blimp is headed next.  

Italy: A Special Place for the Goodyear Blimp 

Italy is a cherished location for the Goodyear Blimp. In the 1980s, Rome served as its inaugural European base, a launchpad for decades of memorable journeys across the continent.  

Auto Bild, Europe’s most widely read automotive magazine, named Eagle F1 Asymmetric 6 ‘Eco-Master 2025’ in its latest summer tire test.¹ The ultra-high-performance (UHP) tire, which also earned shared overall Test Winner status, impressed with its combination of performance, class-leading mileage, lowest cost per 1,000 km driven, and minimal external noise.¹ This demonstrates the tire’s suitability to equip the latest modern electric vehicles (EVs), and marks the sixth time since 2020 that Auto Bild has awarded Goodyear this prestigious title.

In its latest test, AUTO ZEITUNG also recognised Eagle F1 Asymmetric 6 for its excellent performance and class-leading mileage, awarding it an ‘Environmental Recommendation’ and declaring it the overall Test Winner.² The magazine described the tire as "absolutely flawless" and commended its ability to "combine performance and sustainability at the highest level."² Test editors further stated “with the tire’s fastest [wet] handling time, the Goodyear [tire] underscores its excellent wet performance. It steers agilely and precisely, and exhibits a sporty, neutral overall setup; strong braking performance; on grippy asphalt, the Goodyear delivers the best results, it consistently builds up enormous grip and remains easily controllable,” adding “top values for wear and mileage, as well as low rolling resistance, strengthen its sustainability.” Overall, they described the tire as "without any weaknesses," stating, “it comes out on top [of ten competitors] and also proves to be the most durable tire.”

In a third test by ADAC, Europe’s largest automobile association, the Eagle F1 Asymmetric 6 earned a “Good” rating in the environmental performance assessment. The experts commented on the Goodyear tire: “It delivers good, predicted mileage in the wear test, its abrasion is low, and it also scores highly in terms of efficiency with its low weight and low fuel consumption”.³  

Auto Bild also awarded Goodyear’s EfficientGrip 2 SUV the title of ‘GREEN TIRE’ in its latest electric vehicle test, commenting on its “outstanding mileage”. ⁴ 

Auto Bild’s EV test assessed eight summer tires in the popular 215/55R18 size, evaluating wet and dry performance, mileage, cost per mile and rolling resistance. The ‘GREEN TIRE’ award was based on criteria including mileage, coast-down testing, pass-by noise, rolling resistance, EU tire label ratings, and transport route considerations.

Laurent Colantonio, Vice President, Global Quality, Goodyear: “Goodyear’s premium summer tire range strikes the perfect balance between performance, and comfort, while keeping our commitment to sustainability top of mind. Every Goodyear tire is developed with a focus on helping drivers to achieve greater mileage and efficiency with every journey, without sacrificing performance. These recognitions reaffirm our commitment to tire technology that meets modern drivers' needs while help to support a better future, making our tires ideal for all kinds of vehicles, including SUVs and electric vehicles.” 

Notes to editor 

Goodyear Eagle F1 Asymmetric 6 is a tire developed to deliver performance responsibly, focused on lowering rolling resistance and the use of sustainable materials .The tread of the tire has nearly three times as many bio-resins and double the amount of other sustainable materials as its predecessor. ⁵ Its low rolling resistance and high load rating make it optimal for modern SUVs and EVs, which demand more from a tire to maximise range and efficiency. Its EV-ready construction also features a noise-cancelling pattern which reduces road noise by 1 dB(A). ⁶ Goodyear’s Dry Stability Plus Technology is also present in the Eagle F1 Asymmetric 6. This allows the tire to adapt to the road surface and always deliver the optimal amount of grip, traction and stability. In wet conditions, the tire features an advanced resin for optimal road contact, giving the tire excellent wet grip.

Goodyear EfficientGrip 2 SUV incorporates a range of innovative features to enhance mileage while maintaining strong performance. Goodyear’s Mileage Plus Technology provides a 25% improvement in mileage compared to its EfficientGrip SUV predecessor. ⁷ This is achieved through high tread elasticity and flexibility, reducing fractures from rough road conditions. Additional features include improved water evacuation for shorter braking distances on wet surfaces, as well as larger central ribs and increased contact surface for improved dry braking.

1. Auto Bild issue 10/2025, March 6, 2025. 52 tires tested, size 225/40R18. Test car: BMW 1-series. Comments translated from original German. 
2. AUTO ZEITUNG print issue 6/2025. 10 tires tested, size 225/45R18, test car: Skoda Octavia Combi 1,5 TSI. Comments translated from original German. 
3. ADAC summer tire test, February 2025. 17 tires tested, size 225/40R18, test car: VW Golf VIII. Comments translated from original German. 
4. Auto Bild summer tire test for EV, March 2025. 8 tires tested, size 215/55R18, test car: Hyundai Kona. Comments translated from original German. 
5. A sustainable material is a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable (defined as Material that is composed of biomass from a living source and that can be continually replenished. (Source: ISO 14021)); or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS certified material via mass balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: www.iscc-system.org/certification/chain-of-custody/mass-balance/)). 
6. Internal test, reduction noise compared to predecessor Eagle F1 Asymmetric 5. 
7. Internal test, compared to predecessor EfficientGrip SUV. 

The story of Eagle continues to this day, with its latest model – Eagle F1 Asymmetric 6 - being one of the best-sellers in Europe and Asia and recently introduced in the Americas. The story behind it incorporates fascinating innovation, evolving from the track to the street model after model, writing the history of motorsport and equipping some of the most desirable sports cars of the past half-century.

“Win on Sunday, sell on Monday” 

The name ‘Eagle’ has become closely associated with motorsports, alongside the Goodyear brand, due to its frequent appearance on motorsports tires opposite the Goodyear logo. Goodyear had occasionally used the Eagle name before, but 1980 marked a significant milestone. That year, Goodyear increased investments to lead the high-performance tire market, applying its racing technologies and expertise to consumer products. To strengthen the connection between track and road, the company decided to use the same name for both its racing and ultra-high-performance tires: the Goodyear Eagle brand. 

The first official Eagle road tire was launched for the US market in 1981 and was followed by the Eagle VR50, developed soon after to meet the stricter European speed requirements. VR stood for ‘V-rated’, denoting that the tire met what was at that time the highest speed rating restrictions in Europe to be capable of sustained speeds of up to 130 mph (209 km/h). To develop the Eagle VR50, which had a directional ‘gatorback’ tread pattern derived from the company’s F1 wet tire of the era, Goodyear teams in the US and Germany worked together to develop a tire ready for the unrestricted speeds of the German autobahn. Back in America, it was chosen as original equipment on both the Chevrolet Corvette and Pontiac Firebird Trans Am. 

More and more high-performance tires used the Eagle name to link back to Goodyear’s winning heritage. 

Eagle F1: To new levels of performance 

In 1992, McLaren launched its McLaren F1, at the time the world’s fastest production car with a Guinness World Record speed of 240.1 mph (386.4 km/h). To meet the demands asked for this impressive feat of engineering, Goodyear developed a special tire for it: the Eagle F1. McLaren’s original press release highlighted the importance of Goodyear’s contribution: “Right from the McLaren F1’s initial design, the tire was considered as an intrinsic suspension element within the programme’s complex handling and comfort calculations. Weight, safety, noise and dynamic performance were all vital factors.” 

The directional tread pattern in the VR50 proved so popular for its combination of dry handling feedback and wet weather grip that it became the inspiration for the next generation of Eagle Road tires in 1994 with the launch of the Eagle F1 GS-D2 (Grand Sport - Directional) and later GS-D3 in 2000. Directional patterns remained the key design philosophy until the launch of Eagle F1 Asymmetric in 2007. 

As the weight, power and rim sizes of performance cars increased, Goodyear had to develop a tire with a stronger shoulder to handle this extra dynamic load. By using an asymmetrical design, Goodyear’s development teams were able to match these requirements and improve grip and dry handling without compromising on the predecessor’s renowned wet weather performance. 

Back on the top step: The latest advancement in an iconic story 

In 2019, the Eagle family moved up a level with the launch of Eagle F1 SuperSport, a new range of ultra-ultra-high-performance tires for ultimate performance on the road - and track. Available in SuperSport, SuperSport R and SuperSport RS variants, each a step closer to track day speciality than The latest Eagle line has improved to meet the trends of the automotive industry over the past decade and a half, developing through generations to reach today’s Eagle F1 Asymmetric 6, which gives drivers the track-inspired performance they’ve come to expect from an Eagle tire while meeting modern noise and emissions standards and catering for the demands of electrified vehicles, too. 

Goodyear Eagle is still the choice of many premium manufacturers’ most exciting road cars, too. Between SuperSport and Asymmetric 6, Eagle F1 tires come as standard on performance cars as diverse as the Lotus Emira, Porsche Macan 4 Electric, BMW 1 Series and Audi S5. At the track day end of the range is Eagle F1 SuperSport RS, which was specially designed in collaboration with Porsche for the manufacturers’ RS models like the 911 GT2 RS and GT3 RS. 

And Eagle F1 SuperSport was chosen also for the new Ferrari 12Cilindri, reigniting a popular partnership that has lasted over four decades as a mid-80s Goodyear ad proudly set out: “Every Formula 1 Ferrari, every Ferrari 328 and every Ferrari Testarossa that comes to America comes on Goodyear Eagles. And only on Goodyear Eagles. Why? Because Mr. Ferrari wants it that way.” 

Building on a highly successful debut LMGT3 season in 2024, Goodyear will once again provide tires for every car in the class, reinforcing its commitment to the pinnacle of endurance racing, including the legendary 24 Hours of Le Mans. There are some changes to the Goodyear racing tire range for the upcoming season.

This season will mark the debut of Goodyear’s newest slick compound: the ‘Eagle Hard’ specification tire. Designed for improved longevity, this new slick, distinguished by its red sidewall markings, will debut at the newly refurbished Sao Paulo in July before returning at Circuit of The Americas and Bahrain; three tracks known for high temperatures or abrasive surfaces.

For all other rounds, teams will run Goodyear’s proven ‘Eagle Medium’ compound from 2024, alongside an Eagle wet-weather tire designed for maximum performance in all conditions.

Mike McGregor, Head of Sales Endurance Racing EMEA, explains how the new compound will impact racing: “Endurance racing is all about balance, and that’s exactly what our 2025 tire range provides. With LMGT3 featuring front, mid, and rear-engine cars, our goal is to provide a consistent platform that ensures competitive racing across all manufacturers. 

“Last season, our proven Eagle Medium specification tire was able to meet the demands of peak driver performance, maintaining competitive pace over multiple driver stints. At Le Mans, some drivers even completed up to five consecutive stints on a single set of Goodyear tires. The introduction of the Hard compound builds on this performance, with it able to handle high-degradation circuits and maintain even more pace over multiple stints.”

New teams, same close racing

After this weekend’s prologue, the 2025 WEC season properly gets underway next Friday with the Qatar 1812 km. This year LMGT3 brings an exciting grid including nine of the most recognisable manufacturers in GT racing, each competing with two cars. 

Among the newcomers making their LMGT3 debuts in Qatar are rising Brazilian star Eduardo Barrichello – son of multiple grand prix winner Rubens Barrichello – and Aston Martin Racing factory driver Valentin Hasse Clot. Both will compete for new entrant Racing Spirit of Léman in an Aston Martin Vantage AMR LMGT3.

Across the season, Goodyear will support nine confirmed LMGT3 manufacturers: Aston Martin, BMW, Corvette, Ferrari, Ford, Lexus, McLaren, Porsche, and newcomer Mercedes-AMG. The German marque partners with 2024 LMGT3 race winner Iron Lynx, fielding two cars in the category.

The Iron Dames also return, continuing to break barriers and inspire future female participation in motorsport. This season, Célia Martin, Rahel Frey, and Michelle Gatting will field the #85 Porsche 911 GT3 R LMGT3 after switching to Porsche machinery with Manthey Racing.

Goodyear’s commitment to endurance racing also extends to the European Le Mans Series (ELMS), where two of the three categories continue to race exclusively on Goodyear tires. With another six-round season ahead, including a return to the world-class Silverstone Circuit, fans can expect another season of fiercely competitive racing.

Fans take the wheel in the Goodyear Wingfoot Award

This season also brings a fresh twist to the Goodyear Wingfoot Award, as fans will now play a crucial role in choosing the award winner at the end of each race. 

Votes from both trackside attendees and viewers at home will decide the winner at each round. This new ‘driver of the weekend’ format puts fans at the heart of the action, celebrating the very performances that makes endurance racing at the highest level so thrilling. 

“Since its introduction in 2023, the Goodyear Wingfoot Award has always celebrated the very best driver performances in endurance racing,” adds McGregor. “Now, we’re giving fans the chance to have their say, putting them at the heart of the action.”

The forthcoming eight-round campaign gets underway with the Qatar 1812 km on 28 February, visiting four different continents prior to concluding in Bahrain on 8 November. To view Goodyear's 2025 WEC press pack, use the Downloads sidebar.

To meet the increasing demand in Europe’s SUV and EV markets, the new sizes will range from 18 to 23 inches, with 93% of the new SKUs measuring 19 inches or larger, in response to market trends favouring larger rim sizes.  

The new SKUs are optimised to fit a wide range of modern vehicles and popular EVs, such as the Volvo EX90, Audi Q7, Range Rover Sport, Tesla Model Y, Polestar 4 and Audi Q8 e-tron. Like all Goodyear tires, Eagle F1 Asymmetric 6 is EV-ready thanks to its low rolling resistance which improves efficiency and reduces interior noise, making it ideal for the very latest vehicles coming to market. 

Award-winning performance for its class-leading technologies 

The 42 SKUs will be introduced through a phased rollout, with 27 fitments launching in the first half of 2025, followed by the additional 15 in the second half of the year. More than 50% of these new SKUs will incorporate Goodyear’s innovative SoundComfort and SealTech technologies. SoundComfort minimises road noise for a quieter, more refined driving experience, while SealTech effectively seals punctures up to 5mm, enhancing both convenience and safety. 

Goodyear Eagle F1 Asymmetric 6’s low rolling resistance and high load rating makes it optimal for modern SUVs and electric vehicles, which demand more from a tire to maximise range and efficiency. Its EV-ready construction also features a noise-cancelling pattern which reduces road noise by 1 dB(A)¹; equivalent to more than a 20% reduction the tire’s actual noise output, for a quieter, more refined driving experience.² 

Goodyear’s Dry Stability Plus Technology is also present in the Eagle F1 Asymmetric 6. This allows the tire to adapt to the road surface and always deliver the optimal amount of grip, traction and stability. In wet conditions, the tire features an advanced resin for optimal road contact, giving the tire excellent wet grip. 

Eagle F1 Asymmetric 6 has justified its popularity across Europe with several magazine test wins since its launch, including taking top honours in the prestigious Auto Bild summer tire test in 2023 and the Eco-Master title in the same test for two consecutive years.³ 

Sonia Leneveu, Director Marketing Consumer Europe, Goodyear, stated: “We’re delighted that the success of Goodyear Eagle F1 Asymmetric 6 means we can extend its coverage to even more vehicles in the premium segment. With the continued growth of both the SUV and EV markets in Europe, we’re proud to offer the most comprehensive Eagle F1 Asymmetric 6 range to date, ensuring we meet the needs of a wide variety of modern and electric vehicles.” 

(1) Internal test, reduction noise compared to predecessor Eagle F1 Asymmetric 5. 

(2) A decrease of 1 dB(A) corresponds to a reduction of 21% of the sound power from the noise source. 

(3) Auto Bild: 50 summer tires tested, dimension 225/45R18. Test car: BMW 3 Series. Issue 10/2023. 

New Goodyear Eagle F1 Asymmetric 6 SKUs for 2025:  

Designed to meet the needs of fleets operating in Saudi Arabia’s challenging weather conditions, Goodyear TPMS enables proactive tire monitoring and maintenance, allowing operators to act before they suffer any damage or downtime – enhancing safety, efficiency, and sustainability. The introduction of TPMS is poised to reinforce Goodyear’s value proposition and drive growth for fleets in the region.

Goodyear TPMS provides real-time monitoring of tire pressure and temperature to detect issues like under-inflation, air leaks, and mechanical faults. Using a cloud-based platform, the system delivers predictive insights about the fleet’s tire health via user-friendly web and mobile applications, enabling fleet managers to reduce downtime and optimize performance. By maintaining optimal tire conditions, TPMS improves fuel efficiency, reduces CO2 emissions, and lowers operating costs, all while enhancing safety and compliance through early detection of potential issues.

Saban Gungor, General Manager of Goodyear Middle East & Africa, commented on the launch, stating, “We believe that Goodyear TPMS can be a game-changer for fleet operations in Saudi Arabia. This innovative technology exemplifies our commitment to delivering solutions that enhance performance while prioritizing safety and sustainability. We’re thrilled to bring this technology to local fleets to enhance their day-to-day performance and give peace of mind when it comes to the safety of their drivers and assets."

Combined with Goodyear’s CheckPoint solution, this launch strengthens the company’s position as the preferred mobility partner for fleets across the Kingdom.

June 3, 2025 marks the 100^th anniversary of the Goodyear Blimp, and today, The Goodyear Tire & Rubber Company announced that it will celebrate the occasion throughout the year by bringing the blimp closer to its fans around the globe.

In 2025, the Goodyear Blimp will aim to fly to more than 100 cities across North America and Europe, with aerial appearances over new events, from the biggest matchups in sports to music festivals and other cultural moments, giving more fans than ever a chance to see the famous airship firsthand.

“The Goodyear Blimp is an enduring symbol of both nostalgia and innovation for fans around the world. With its century-long history and unique ability to instill a sense of wonder in those who experience it – whether from on the ground or in the air, the blimp gives Goodyear a way to connect with the public in a way no other tire company can match,” said Mark Stewart, CEO and President of Goodyear.

Goodyear Blimp fans can stay up to date on the latest celebratory activities and Goodyear Blimp news by following @GoodyearBlimp on social media and visiting GoodyearBlimp.com.

100 Years of the Goodyear Blimp

Goodyear has been experimenting with lighter than aircraft since as early as 1910. Starting with the blimp Pilgrim in 1925, Goodyear Blimps have served as a public relations vehicle to drive brand awareness for the company and delight fans in communities across the country. Today, the Goodyear Blimp remains as one of the most lasting and iconic corporate brand assets in the world.

With the ability to access all data through user-friendly reports, Goodyear CheckPoint allows Al Salem to proactively address their operational needs related to tires.

This latest development signifies Al Salem's dedication to leveraging cutting-edge technology to achieve the highest levels of safety and efficiency. This aligns perfectly with the Kingdom's goal of improving the quality and connectivity of transport networks, outlined in the Saudi Vision 2030.

Mustafa Alsalem, Business Development Manager, Al Salem Transportation & Tourism Co., said: "At Al Salem, our mission is to provide safe and comfortable journeys for everyone in the Kingdom. We pride ourselves on working only with industry leaders to deliver premium safety and service levels. Partnering with a leading global tire manufacturer like Goodyear, renowned for their premium tires and innovative digital fleet solutions, is a testament to our commitment to this mission."

Yasser Meyer, CEO of Al Rashed Tires, added: “We have a proud legacy of supporting the development of Saudi Arabia's automotive industry. Leveraging our in-depth market knowledge, we are able to localize global tire technology, like Goodyear’s Checkpoint monitoring solutions, to empower our valued partners like Al Salem in their achievement of business goals.”

Commenting on the expanded partnership with Al Salem, Saban Gungor, General Manager of Goodyear Middle East & Africa, continued: "As a preferred fleet mobility partner, Goodyear is dedicated to delivering not only high-quality tires but also value-added mobility solutions, like the Checkpoint tire monitoring, to our fleet customers. We are thrilled to support Al Salem on their digitalization journey with the adoption of this technology, setting a new benchmark for safety and operational efficiency in the Kingdom."

Many of the drivers still in contention for the Goodyear Wingfoot Award reflect on their successful seasons and look ahead to the 8 Hours of Bahrain, as they prepare to face the final test in their pursuit for Wingfoot Award glory. Here are the five things you should know ahead of the last round in Bahrain:

Goodyear single-specification tire on offer
Goodyear will bring a single-specification medium compound slick tire to Bahrain, the same tire used in every other race in the WEC and ELMS this season, designed to perform across a wide range of circuits and conditions. This includes Bahrain’s intense heat and humidity, where managing degradation will be crucial over the 5.4-kilometer track, renowned for its long straights, tight corners, elevation changes and ample overtaking opportunities. A single-specification wet tire will also be available, though it's unlikely to see use in Bahrain's typically dry climate.

Bahrain’s race conditions are unique
As the race starts in the heat of the day and runs into dusk, track temperatures will drop significantly, adding an additional layer of complexity for teams as they adapt to changing grip levels throughout the race.

Mike McGregor, Goodyear Head of Sales Endurance Racing EMEA, highlights the unique demands of the Bahrain circuit: “With its long straights and heavy braking zones, Bahrain puts extra strain on a tire's longitudinal forces—quite different from the lateral stresses we see at classic circuits like Spa. Drivers spend around 48% of each lap at full throttle, and when combined with its highly abrasive surface and high track temperatures, understanding how the tire responds to varying loads becomes critical. This is especially true as the race moves from the intense heat of the day into the cooler evening conditions.”

Goodyear’s tire versatility will be tested further as teams adapt to the drop in track temperatures after dusk, which could impact grip levels. McGregor adds: “Our LMGT3 tire has already proven its reliability in extreme conditions, from the intense heat of Texas to the cooler nights at Le Mans. Our aim is to provide teams with a tire that delivers consistent performance in Bahrain’s demanding heat and changing conditions.”

Alex Riberas “positively surprised” at the performance of the Goodyear compound
The characteristics of LMGT3 mean it’s the most representative category when comparing the technologies that transfer into Goodyear’s range of high-performance tires for the road. Driver feedback is crucial for Goodyear Racing’s team of designers and engineers to develop Eagle F1 SuperSport tires that excel both on track, and on road.

Alex Riberas, driving for #27 Heart of Racing Team Aston Martin, praises the Goodyear tire’s performance, highlighting that “they’ve been an incredible success this year.”

He continues: “We’ve had no problems whatsoever; the tires have performed in all conditions and have exceeded our expectations.”

Riberas also commented on the multiple stint performance, stating: “the tire degradation has been consistently lower than anticipated, which has been a positive surprise. The new Goodyear compound is highly durable; if you manage it well, it truly rewards you in the latter part of the stint.”

Farfus leads the Goodyear Wingfoot Award standings ahead of the final race
On track, drivers Augusto Farfus and Davide Rigon have enjoyed plenty of success this season, not least in the Goodyear Wingfoot Award, where they sit first and second respectively, separated by only eight points.

The Wingfoot Award recognises the relentless performance and consistency of the best endurance racing drivers. Each race, it is calculated over a single stint and the LMGT3 driver with the fastest time wins the award. The season-long points standings crown the overall Wingfoot Award champion at the end of the campaign.

“I’m very pleased to be at the top of the standings,” says Farfus, #31 BMW M Team WRT driver, currently leading the Wingfoot Award with 76 points. “The Goodyear Wingfoot Award is something special. It highlights a different side of motorsport, as people often take the role of the tire for granted—how to use, manage, and execute the race.

“Leading the standings definitely puts a smile on my face, especially as a Goodyear ambassador. I’m really proud to be part of this and to fight for it. I can head into the final round and bring this trophy home. Consistency, teamwork, tire management, and usage are crucial for this. It’s not just about raw speed, but making the tires last and work within the right window."

Davide Rigon, driving for #54 AF Corse Ferrari, currently in second place in the Wingfoot Award Standings with 68 points, is also ready for the challenge: “In Bahrain, strategy will be crucial as the race will be over 8 hours, but I feel ready. I have good memories on this circuit since my GP2 days, where I got a podium, but also recently in the GTE-Pro class, with a win in 2017. My teammates Thomas Flohr and Francesco Castellacci also really like this track; we had a good race there last year.”

Five teams representing four manufacturers will battle it out for vice-champion honours
Manthey PureRxcing’s Klaus Bachler, Alex Malykhin, and Joel Sturm secured the LMGT3 title in September at Fuji. A win and pole position in Bahrain could boost their points total to 175, surpassing last season's LMGTE and LMP2 champions, who each finished with 173 points.

Trailing the 2024 champions, five teams representing four manufacturers—Porsche, BMW, Aston Martin and Ferrari—will battle it out in Bahrain for the vice-champion honours. Currently holding second place in the overall standings is the Manthey EMA team of Richard Lietz, Morris Schuring, and Yasser Shahin but, behind them, only 26 points separate the next four teams in the standings.

On-track action in Bahrain is set to kick off with two free practice sessions on Thursday 31 October, with qualifying taking place on Friday 1 November. The flag for the 8 Hours of Bahrain will be waved at 14:00 local time on Saturday 2 November.

Goodyear is announcing the launch of its latest premium truck line of tires, the Goodyear EQMAX and EQMAX ULTRA. Engineered to meet the evolving demands of the transportation industry, these tires are designed with an emphasis on sustainable material usage , fuel efficiency and versatility, making them well-suited for a wide range of applications, from long-haul to inter-regional routes.

With the launch of the Goodyear EQMAX and EQMAX ULTRA, Goodyear introduces a tire range that aims to support sustainability and performance to meet the current needs of transportation fleets. As industry regulations further tighten emission standards, the need for introducing new products and solutions has never been greater.

Depending on the different sizes, tires from the Goodyear EQMAX and EQMAX ULTRA ranges are made with up to 55% sustainable materials[1], including ingredients like Rice Husk Ash (RHA)-based silica.

Advanced compounds for mileage and fuel efficiency

With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tires offer up to 20% better mileage[2] and up to 6% improved rolling resistance[3] compared to their predecessors. The high abrasion-resistant tread compound made with silica is engineered to help improve  wear, reduce heat generation, and lower rolling resistance, helping to enhance mileage, long-term durability and fuel efficiency.

Complementing the tread improvements, the new  carcass compounds featuring silica  contribute to lower heat generation within the carcass, helping to reduce rolling resistance and increasing long-term durability. These advancements can help the EQMAX and EQMAX ULTRA tires to provide reliable, cost-effective performance over extended periods, making them potentially a valuable asset for fleet operators.

Building on the key features of FUELMAX ENDURANCE and FUELMAX PERFORMANCE ranges, the Goodyear EQMAX and EQMAX ULTRA drive tires can also enhance traction with a directional tread with high-profile depth. The new tire range also enhance the robustness of steer tires, helping reduce the risk of damage and irregular wear. In EQMAX T ULTRA, designed for trailers, new tread design with additional sipes was introduced to enhance grip and braking on all weather conditions.

Designed for the future: Electric Drive Ready and RFID technology

The EQMAX and EQMAX ULTRA tires are designed to be Electric Drive Ready. This means they are suitable for a variety of drivetrains, including diesel, gas, electric, and hydrogen-powered vehicles, offering a one-product solution for all vehicle types. With a higher load capacity than conventional tires of the same size and lower rolling resistance, these tires help optimize the range of electric vehicles while ensuring robust performance across all driveline configurations.

Goodyear EQMAX and EQMAX ULTRA tires come also equipped with Radio Frequency Identification (RFID) tags. These tags enable each tire to communicate with cloud networks on an individual serial number level, providing seamless tire flow management and enhancing fleet management capabilities.

"The launch of the Goodyear EQMAX and EQMAX ULTRA tire range represents a significant step forward in our commitment to support our customers in their sustainability journey and at the same time providing improved performance of our products. These new tires are not just built for today's needs but are designed with the future in mind, offering versatility and efficiency across a wide range of applications” — said Xavier Fraipont, Vice President Commercial EMEA at Goodyear.

Visit Goodyear in Hall 21, Stand B38 at IAA Transportation 2024, and discover how Goodyear’s innovative products and solutions can transform your fleet operations.

About Goodyear EQMAX and EQMAX ULTRA:

New range is specifically designed to meet diverse transportation needs with a focus on efficiency and sustainability. Goodyear EQMAX and EQMAX ULTRA range will be available for all axle positions – steer, drive, and trailer – ensuring comprehensive coverage for various vehicle configurations as well as helping to minimize emissions and maximizing fuel efficiency.

Goodyear EQMAX range: featuring the EQMAX S and EQMAX D, offers versatile and balanced performance for highways and secondary roads, making it adaptable to various driving conditions.

Goodyear EQMAX ULTRA range: for those prioritizing fuel efficiency and reduced CO2 emissions[4]. Range includes the EQMAX S ULTRA, EQMAX D ULTRA, and EQMAX T ULTRA and is optimized for highway use, helping deliver enhanced sustainability without compromising on performance. Additionally, the entire EQMAX ULTRA line (across all sizes and positions) will feature an "A" label for fuel efficiency, reflecting its commitment to reducing fuel consumption and CO₂ emissions.

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[1] EQMAX range featuring up to 55% of sustainable materials.

Goodyear defines sustainable material as a bio-based (defined as material of biological origin (Source: ISO 14021)); renewable; or recycled (defined as material that has been reprocessed from recovered [reclaimed] material (Source: ISO 14021)) material; or one produced using or contributing to other practices designed to promote resource conservation and/or emissions reductions, including ISCC PLUS mass-balance (defined as a certification verifying our capability to track the amount and sustainability characteristics of circular and/or bio-based material in the value chain and attribute it based on verifiable bookkeeping (Source: www.iscc-system.org/certification/chain-of-custody/mass-balance/)) material.

[2] In comparison to predecessor, based on internal Goodyear data

[3] In comparison to predecessor, based on internal Goodyear data

[4] New tread compound technology in EQMAX range helps to increase mileage, lower rolling resistance and fuel consumption and, therefore, helps reduce CO2 emissions. Based on internal Goodyear data.