Virtuality meets Reality for Goodyear at Misano Truck Race
Euro Truck Simulator 2 challenges drivers ‘deliver’ truck racing tires on time to Italian circuit
Goodyear is teaming up with Euro Truck Simulator 2 (ETS2) challenging computer-gamers to virtually deliver on time the Truck Racing tires to the upcoming FIA (1) European Truck Racing Championship (ETRC) race at Misano Adriatico, Italy, on May 26-27. This is the first race of the season and sees Goodyear continuing its partnership with the ETRC for 2018. As exclusive tire partner for the FIA championship, Goodyear supplies racing tires to all entrants as well as participating in the Paddock Village with games and displays including a virtual reality booth. The tie-up with the Euro Truck Simulator 2 computer game brings a new dimension of fun and education to the Italian race.
For the Misano truck race, ETS2 game players can participate in the “World of Trucks Event - Start Your Engines” online event, from SCS Software. In this event, all players registered with the World of Trucks project (www.worldoftrucks.com) will be challenged to make virtual deliveries of Goodyear Truck Racing tires and other supplies to the ETRC race at Misano Adriatico. Successful participants will get special in-game rewards by delivering the supplies to the circuit in a special Goodyear, Krone and ETRC branded trailer. Deliveries have to be made from a choice of around a dozen different cities over a distance of more than 200 kilometers. (2)
“The FIA European Truck Racing Championship is an important activity for Goodyear allowing us to demonstrate the performance of our tires under extreme conditions as proof of our innovative leadership in truck tires. Our tie-up with Euro Truck Simulator 2 brings an exciting new dimension to our involvement giving computer gamers the opportunity to take part in the event as virtual participants helping to deliver our tires,” said Benjamin Willot, Director Marketing Commercial Tires Europe at Goodyear. “In addition to the excitement of the truck racing itself, this year, more than ever, visitors to the race can enjoy fun activities at the Goodyear area in the race Fan Village where they will find games and displays – including virtual reality!”
Goodyear and the FIA European Truck Racing Championship
Goodyear has been producing and supplying FIA European Truck Racing Championship participants specially developed Truck Racing tires since 2004. The partnership with the series’ promotor ETRA Promotion GmbH provides the opportunity to test new technologies for future truck tires under challenging and competitive conditions. It also allows Goodyear to provide entertainment in the ETRC Fan Village. This year, in addition to games, product displays and demonstrations, Goodyear is bringing virtual reality into the paddock. Here visitors can put on virtual reality headsets and find out all about Goodyear Proactive Solutions; Goodyear’s data-based operations management offer that enables predictive, real-time monitoring of tires.
The 2018 ETRC season will feature 20 full-season entries and a significant number of race-by-race entrants making the grids healthier and more diverse than ever. Among the drivers competing in the eight-race, eight-country series is reigning champion Adam Lacko, from the Czech Republic, who leads the 2018 entry list carrying the coveted #1 on his Buggyra Racing System Freightliner. As well as Adam, three other past champions will challenge for this year’s honors. They are Norbert Kiss from Hungary driving for Tankpool24 Racing, Antonio Albacete from Spain with team Trucksport Lutz Bernau and Jochen Hahn from Germany with Hahn Racing all hoping to make the top step of the podium again.
Goodyear Truck Racing Tires
Goodyear Truck Racing tires, which are size 315/70R22.5, are built using a similar carcass to standard Goodyear truck tires. The carcass is modified to enhance performance, mainly to reduce the risk of overheating and increase lateral rigidity. The Goodyear Truck Racing tire also has a specifically designed tread, which provides very high levels of grip in both dry and wet track conditions. In combination with a characteristic asymmetric shoulder design and circumferential grooves, the tread compound offers all round performance consistently to all drivers and on all tracks. A further feature of Goodyear Truck Racing tires is RFID (Radio Frequency Identity), which gives each tire a unique identity allowing the FIA to monitor each tire to ensure all teams keep to the regulations regarding the number and use of race tires.
Euro Truck Simulator 2
Euro Truck Simulator 2 (ETS2) is a truck logistics/vehicle simulation computer game from SCS Software. It works with Microsoft Windows, Linux and OS X, and has over 4.5 million subscribers. Players can drive any of a number of articulated trucks, picking up cargos from one location in Europe and delivering them to another. As the game progresses, players can buy more vehicles, depots and hire drivers to work for them. They can also customize their trucks with multiple options of engines, gearboxes, chassis, accessories, paint jobs and much more. As well as being fun to play, the game is also educational with actual truck drivers among its players including some who became drivers as a result of playing the game. Further information can be found on the official SCS Software's blog (http://blog.scssoft.com/) or one of the company's Facebook profiles (SCS Software - https://www.facebook.com/scssoft/ or ETS2 - https://www.facebook.com/eurotrucksimulator2/).
FIA European Truck Racing Championship 2018 Race Program
Round 1 Misano Adriatico, Italy May 26 - 27
Round 2 Hungaroring, Hungary June 16 - 17
Round 3 Nürburgring, Germany June 29 – July 1
Round 4 Slovakia Ring, Solvakia July 14 -15
Round 5 Most, Czech Republic September 1 - 2
Round 6 Zolder, Belgium September 15 - 16
Round 7 Le Mans, France September 29 - 30
Round 8 Jarama, Spain October 6 - 7
Further information about the FIA European Truck Racing Championship can be found on the event official website: www.fiaetrc.com
(1) Fédération Internationale de l’Automobile
(2) Further information can be found on the official SCS Software's blog (http://blog.scssoft.com/) or one of the company's Facebook profiles (SCS Software - https://www.facebook.com/scssoft/ or ETS2 - https://www.facebook.com/eurotrucksimulator2/).
Carola CotroneiCommunications Commercial EuropeBelgiumcarola_cotronei@goodyear.com+32 2 711 5124+32 470 83 5124