Sava improves the performance of its summer Ultra-High Performance tire; unveiling the intensa uhp 2
Brussels, February 2017 – The summer Ultra-High Performance (UHP) tire segment is growing steadily. In 2010 the summer UHP market accounted for 14% of all summer tire sales, by 2015 this segment represented 18% of the total summer tire sales. European tire manufacturer Sava is accommodating this growing segment with the recently launched intensa uhp 2, a tire with enhanced features for a better performance on dry and wet roads.
Power braking on dry roads
As braking is the number one feature UHP consumers are looking for in summer tires, Sava uses stiff outside shoulder blocks for the intensa uhp 2. These straight, robust blocks enable a better force transmission, ensuring a powerful braking performance.
Confident driving on wet roads
Sava also focused on improving the intensa uhp 2’s handling in wet conditions. Thanks to an optimized cavity, the tire’s footprint adapts progressively to changing external forces, giving the driver improved control on wet roads.
By refining the tire construction, the intensa uhp 2 optimizes the friction surface and energy loss resulting in a reduced fuel consumption and a higher mileage.
Value for money
The intensa uhp 2 establishes itself as a responsible purchase, by providing European quality while being friendly to the wallet.
“In a growing market segment, Sava now offers a budget-friendly UHP tire that has great handling on wet and dry surfaces,” said Martijn de Jonge, Brand Director Consumer PBU EMEA at Goodyear. “Giving consumers a great performance at a budget price.”
The Sava intensa uhp 2 will be available in 35 sizes, covering approximately half of the summer UHP market.
|Available from December, 2016||225/45R18 95Y XL|
|225/40R18 92Y XL||255/35R18 94Y XL|
|225/50R17 98Y XL||235/50R18 101Y XL|
|205/40R17 84Y XL||245/35R18 92Y XL|
|235/45R17 97Y XL||255/30R19 91Y XL|
|205/50R17 93Y XL||265/35R18 97Y XL|
|245/40R17 95Y XL||255/35R20 97Y XL|
|245/35R19 93Y XL||255/35R19 96Y XL|
|Available from January, 2017||Available from March, 2017|
|215/50R17 95Y XL||215/40R17 87Y XL|
|225/55R17 101Y XL||245/40R18 97Y XL|
|235/40R18 95Y XL||235/55R17 103Y XL|
|235/35R19 91Y XL||245/40R19 98Y XL|
|215/55R17 98W XL||255/40R19 100Y XL|
|225/45R17 91Y||235/45R18 98Y XL|
|225/45R17 94Y XL||245/45R18 100Y XL|
|Available from February, 2017||245/45R17 99Y XL|
|205/45R17 88Y XL||255/45R18 103Y XL|
|215/45R17 91Y XL||225/40R19 93Y XL|
|225/35R19 88Y XL|
About Sava Tires
Sava is a leading brand in Goodyear's product portfolio and is one of the best-known tire brands in Central and South East Europe. The brand name originates from Slovenia, where Goodyear has a large manufacturing facility, providing a wide range of commercial vehicle and passenger car tires. When buying Sava-branded tires, customers acquire European quality products driven by Goodyear technology.
For more information on Sava Tires, visit http://www.sava-tires.com.
 ETRMA Europool – EMEA – RE Summer- FY 2010-2015
 Compared to predessor
 TNS UK – Consumer Needs Research 2014
 Europool 2010-2015 by SIZE _ East+West incl Baltics incl Turkey.xlsx 1121 - Car Summer Standard, 17” and above and Speed Index: W,Y,Z
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Jeroen RigoleDirector Brand PR & Event EMEABelgiumjeroen_rigole@goodyear.com+32 (0) 2 713 19 78