Dunlop adds a splash of Popbangcolour to race weekends to celebrate BTCC 60th Anniversary
Dunlop has partnered with contemporary British automotive artist Ian Cook of Popbangcolour to produce a special series of BTCC paintings, celebrating 60 years of touring cars, in aid of Macmillan Cancer Support.
Since 2008, Ian has combined his passion for cars into a career as an artist, creating artwork by painting with radio-controlled cars, toy car wheels and Dunlop tyres - instead of traditional paintbrushes. This has resulted in over 400 artworks being created over 10 years including breaking a Guinness World Record whilst painting with a full-sized car. His artwork has also appeared across numerous television shows including Top Gear’s art special.
Popbangcolour will be creating artwork with Dunlop tyres within the trade area at six rounds of the Dunlop MSA British Touring Car Championship. A special 60th anniversary painting will then be produced to coincide with the BTCC’s official Diamond Jubilee celebrations in Norfolk at Snetterton.
The 60th anniversary artwork will be signed by 2018 BTCC drivers and those past and present and auctioned with monies raised going to Dunlop’s corporate charity, Macmillan Cancer Support.
Prior to each round, BTCC images will be selected to be created as an artwork, via voting across Dunlop social media platforms. Popbangcolour will then create the most popular image, as an artwork at the circuit.
Andy Marfleet, Marketing Director at Dunlop explained “We are delighted to be partnering with Popbangcolour in 2018 to bring a collection of special paintings celebrating 60 years of BTCC. In a year in which Dunlop celebrates 130 years, and 15 years as title sponsor, it’s great to use our BTCC platform to raise funds for Macmillan Cancer Support, which is a very worthy charity and one close to our hearts.”
Cook said “I’m really excited to be partnering with Dunlop tyres to create contemporary and classic BTCC themed artworks in the series’ 60th anniversary year. It will also be great to create artwork with the Dunlop BTCC tyres, that have been used to put a fast lap around the circuit too.”
You can follow Popbangcolour on Facebook, Twitter and Instagram #PaintwithCars
Kate RockConsumer & Brand PR ManagerUnited Kingdomkate_rock@goodyear.com+44121306660944 7831834800
James BaileyEMEAUnited Kingdomjbailey@goodyear.com44 7770 682413