Goodyear recommended* in more than 80% of magazine tire tests
Over the past 5 years Goodyear has been ‘recommended’* in over 80% of European magazine tire tests.
Brussels, August 2017 – In 208 magazine tire tests, carried out by 37 European reputable automotive magazines – including ADAC, Auto Bild, Auto Bild Allrad, Auto Zeitung, Auto Express, Gute Fahrt, Auto Moto and ACE/GTÜ – Goodyear tires have been recommended* in more than 80% of their tests in the last 5 years. Goodyear ranked 1st in 43 of these tests.
Every time a new tire is designed and developed, Goodyear’s engineers test it against more than 50 performance criteria before it goes into production. This ensures that each new Goodyear tire meets the highest demands and ultimately leads to better driving experiences.
“We are very proud to be able to announce this great accomplishment. It highlights once again Goodyear’s commitment to continuously deliver stand-out performance when it comes to product excellence and innovation” says Martijn De Jonge, Brand Director Consumer PBU EMEA.
Goodyear is one of the world’s largest tire companies. It employs about 65,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.eu.
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* Based on 208 magazine tests, since 2013, performed by 37 independent European tire magazines. Taken into account are only tests in which Goodyear has participated in. Further information available under http://https://www.goodyear.eu/en_gb/consumer/legal-disclaimer-80-claim.html. The term “recommended” is based on the individual ranking systems of the different magazine publications and is defined as tests in which Goodyear tires have achieved either ranks between 1 – 3 or a nomination of “very recommendable”, “recommendable”, “very good”, “good”, “exemplary” or “satisfying”.
The recommendation refers to the Goodyear consumer brand as a whole and covers Summer, Winter and All Seasons segments.
Jeroen RigoleDirector Brand PR & Event EMEABelgiumjeroen_rigole@goodyear.com+32 (0) 2 713 19 78