Sustainable Tire Development

ID

455258

SHOOT LOCATION

Random

PRODUCTION COMPANY

Goodyear EMEA

DESCRIPTION
At Goodyear, we continuously innovate to create a better future and aim to meet the highest standards in road safety and sustainability for now and in the future. Our innovation efforts are focused on making tires more environmentally friendly—in our materials, in performance, and in the manufacturing process. In this video we look into opportunities to help reduce the tire industry’s use of petroleum-derived products and also enhance the tire performance with innovative and renewable material solutions.
SHOTLIST
Interview, tire development footage, renewable materials footage
USAGE RIGHTS/RESTRICTIONS
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

CONTACTS

  • Greet Willekens
    Corporate Communications Manager EMEA
    Belgium
    -
    32 0498 86 12 70