Goodyear Rice Husk Silica Renewable materials technology

ID

455323

SHOOT LOCATION

Random

PRODUCTION COMPANY

Goodyear Global

DESCRIPTION
Revolutionary bio-materials, such as rice husk ash, have exciting potential to help the tire industry become more sustainable. In addition to being renewable, these materials have the potential to reduce energy consumption and CO2 emissions, In some countries, the rice husks are burnt, which of course creates millions of tons of ash and waste that would go to landfills. The same ash will soon be used as a material in Goodyear tires and make them extremely fuel efficient at the same time!
SHOTLIST
Interview and proces from Rice to Silica used in tire production
USAGE RIGHTS/RESTRICTIONS
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

CONTACTS

  • Greet Willekens
    Corporate Communications Manager EMEA
    Belgium
    -
    32 0498 86 12 70